The next morning, the nanny car stopped in front of an office building. The young couple got out of the car and walked into the office building.
4399 Network Company is currently the largest gaming platform and network portal company in China.
Different from other web game platforms, it is purely about games.
It is also different from other portal websites, which purely only provide news information.
4399 is a special portal that integrates web games and news information.
This website not only has the largest number of mini-games and web games in the country, but also provides news and information in various vertical fields for users to access and search. It is a comprehensive portal website.
Therefore, the extremely high user stickiness has made 4399 the leader in the industry.
In terms of web games, as long as the web game company has a certain financial strength, it will let the games it develops purchase advertising space on this website for promotion. This is similar to the news in the new media industry that will be promoted by Micro Entertainment immediately.
Same.
To put it bluntly, traffic is king.
In Chu Xuan and Liu Yifei's plan, they want web games to be jointly operated by multiple platforms, and this largest web game website is destined to have dealings with them.
Although in Chu Xuan's thinking, the sharing model is a win-win development route for all parties in the web game industry, even 4399, the largest platform, should not refuse it, but in order to make the plan more certain, he needs to come and have a look in person.
and intention.
However, Chu Xuan and Liu Yifei want to develop a web game platform rather than purely web games. When the platform is launched, they are destined to compete with platform operators across the country, including 4399.
But except for Chu Xuan and Liu Yifei, no one knew their plan, and naturally no one knew what they were going to do.
Including Luo Hai, the chairman of 4399, he had no idea that the two young celebrities who came to visit today would become his competitors in the web game platform.
If he knew this, he probably wouldn't be in a good mood to receive the two people in front of him.
"Mr. Chu, Miss Liu, welcome."
"Mr. Luo, hello."
In front of the company gate, Luo Hai came with several senior executives, and Chu Xuan and Liu Yifei shook hands with them.
The entire floor is the site of 4399. Compared with the companies we visited before, the difference in scale is particularly obvious.
After all, it is a company worth several billion, and it is normal to look much richer than those web game companies worth only tens of millions.
Luo Hai led Chu Xuan and Liu Yifei toward the office and said, "Mr. Chu and Miss Liu are interested in web games. Cooperation was mentioned in the email. I wonder how it works?"
Compared with the warm greetings and politeness of the bosses when Chu Xuan and Liu Yifei visited the web game company before, here in Luo Hai they were straight to the point.
One is to seek something and occupy the passive position.
One is to ask for help and take the initiative.
Luo Hai, the big boss, did not waste time and chose to go straight to the topic.
Chu Xuan didn't like being nagging either, so he came up with an idea in one sentence. After he followed Luo Hai into the office, he said bluntly: "Mr. Luo, the way major web game manufacturers cooperate with your company is to buy advertising space.
For promotion, money is calculated based on time.”
Luo Hai nodded: "Yes, Mr. Chu has other ideas?"
Chu Xuan said next to him: "If the cooperation method is changed to a profit-sharing cooperation method, I wonder if Mr. Luo would be interested?"
"Please sit down." Luo Hai asked the two of them to sit down, and he sat down on the sofa himself.
Hearing Chu Xuan's words, he had a strange look on his face: "Sharing the profit?"
Luo Hai smiled with a smile in his eyes. He probably knew Chu Xuan's intention, but he still said: "Mr. Chu, please tell me."
Both of them crossed their legs and looked at each other.
Chu Xuan put his hands on the armrests on both sides of the sofa and said: "Suppose I have a game and I want to promote it on your company's website. For users who log in to the game through your company's website, we will share the recharge money in proportion.
"
Chu Xuan put his hands on the handrails on the beach with his palms facing up and spread them slightly: "This will not only make profits for the platform side and the game side, but also reduce the game side's promotion funds. The saved funds can also make the game more profitable."
Only by developing better games, and having better games on your platform can attract more users to play and recharge.”
The secretary came over pouring tea, and Chu Xuan and Liu Yifei each said "thank you".
Chu Xuan took the teacup in his hand, looked at Luo Hai and continued: "Such a cooperative approach will not only promote the development of the entire industry, but also will attract more capital after a significant reduction in promotion funds, making the entire market
It will get bigger and bigger, and this is a situation that benefits many parties.”
Luo Hai nodded slowly and fell into a brief thought.
When he received the emails from Chu Xuan and Liu Yifei, he was looking forward to what surprises Chu Xuan would bring him.
Unexpectedly, with just a few words, this surprise came.
In today's portal website industry, whether it is publicity or promotion, publicity and promotion are carried out in the form of selling advertising space mounted on the website or headline window or invisible window or hierarchical tags, thereby making profits.
This is a common profit method across the entire industry.
Share profits? This was something he didn't expect, and it also gave him a different way of thinking.
The ceiling of the current web game market is very low. There has been no big capital investment for several years, and no company has emerged due to web games. Due to the meager profits, this is a mediocre market.
But even if it is unremarkable, as a platform owner and the top of the food chain in this industry, he can still earn millions in revenue every month from the advertising space purchased by web game companies.
Moreover, it is the web game company that is begging to buy advertising space, so it is making money on its own.
But the money he earned while lying down came from web game companies. As the top of the food chain, he naturally hoped that those web game companies would develop better and better.
As the web game company develops well and has more money to buy advertising space, it will make more money.
But the web game industry was not doing its job well, and there was nothing he could do about it.
What Chu Xuan said about profit sharing made his thoughts suddenly swirl and he found a breakthrough.
"Sharing the profits means that I have to help promote the game for free?" he said suddenly.
Chu Xuan nodded slightly, leaned forward, leaned in the direction of Luo Hai, sat on the sofa and said: "Since it is a sharing model, your company has the right to know the profitability of this game, so it needs to develop a
A simple data system to read the recharge details of each user of this game."
Luo Hai nodded. Now that he understood the profit-sharing model that Chu Xuan mentioned, it was very necessary to grasp the profitability of the game.
"So." Chu Xuan straightened his body, put the tea in his hand on the coffee table, and leaned towards Luo Hai and said: "Mr. Luo has mastered the specific situation of the game's profitability, then he will know very well whether this game is profitable or not.
.”
"The promotion plans for these games are arranged based on how much money they make. I will vigorously promote the games that make a lot of money, do small promotions that don't make a lot of money, and directly hide the games that don't make money, so as not to waste promotion resources."
Luo Hai nodded in agreement, bent down to pick up the thermos cup on the coffee table, straightened up and sat upright, twisting the lid of the thermos cup, and said: "Actually, the essence is the same. I buy advertising space for promotion, and I use money to do things.
"
"If you promote the game through the share-sharing model, the game will make money, and I will get a considerable share. I will help you promote it vigorously, and I will also benefit. It is also a matter of using money to do things."
"Yes." Chu Xuan sat upright, bent down to pick up the teacup on the coffee table and took a sip of tea. He held the teacup with his right hand and said, "But this way your company can be more proactive and save money for the game party.
"
"For example, if a game cannot make money because the contract period for the advertising space is short, it will not only waste your company's promotion resources, but also waste the game party's funds."
"But under the share-sharing cooperation model, if your game can't make money, I will remove it from the shelves directly. If the game can make money, it deserves a better promotion position."
"Use good promotion resources in reasonable places."
Luo Hai smiled and nodded in recognition: "Mr. Chu's words speak to my heart. We often encounter games that not many people play and hang them in a good position on our website. This is occupying the manhole and not giving up.
But under the constraints of the contract, I can't remove these games that have no appeal to users. This is a pure waste of resources."
Chu Xuan and Liu Yifei laughed, and Chu Xuan said: "But this problem will not arise under the sharing cooperation model, because we signed a sharing contract, not an advertising space contract. Your game made me money, and I
Naturally, I will promote it for you. If you don’t make any money, then there’s no need to say more.”
Chu Xuan raised his right hand that was placed on the right armrest of the sofa, waved it casually, and said: "This will not only facilitate the integration of your company's promotion resources, but also save a large amount of promotion funds for web game companies, allowing them to
Having more funds and energy to explore the web game market and develop better games is good for you, me and everyone."
Luo Hai looked at Chu Xuan and said with admiration: "Mr. Chu has foresight and benefits the entire industry. I admire him."
Chu Xuan shook his head modestly: "I want to enter the web game market. Naturally, I hope that the upper limit of the entire industry is as high as possible. Otherwise, how can I make money?"
Luo Hai and his secretary laughed after hearing this. This young Mr. Chu is a wonderful person, really interesting and unusual.
"Mr. Chu." Luo Hai looked at Chu Xuan.
"Mr. Luo." Chu Xuan responded with a smile.
Luo Hai straightened his thoughts, stretched out a finger and tapped it casually, saying: "As long as one problem is solved, dividing it into modes is not a problem."
"What?" Chu Xuan asked.
Luo Hai picked up the thermos cup and took a sip of tea. He tightened the lid of the cup and pursed his lips: "If it is free promotion and implements a share-sharing model, then I can only get considerable profits from the current top web games.
Compared with the current price of advertising space, if most web games are divided, it will not be able to compare with the profit I make from advertising space."
Chu Xuan and Liu Yifei nodded and continued listening.
Luo Hai tightened the lid of the cup, placed the thermos cup on the armrest of the sofa, and said: "The current average profit level of web games is too low. If this profit level is raised and a sharing model is implemented, then that will be the real
Hello, hello, hello everyone, what do you say, Mr. Chu?"
Chu Xuan gently tapped the fingers of his left hand on the left side of the sofa and said: "If I increase the profit level and come to cooperate with Mr. Luo, Mr. Luo must not refuse."
As soon as these words came out, Luo Hai and his secretary were startled.
It seems that this young Mr. Chu has a big plan and is so confident.
Seeing Chu Xuan's confident face, Luo Hai also became arrogant and said directly: "As long as the games created by Mr. Chu can give me considerable returns under the sharing model, other companies will not care, even if they cooperate with Mr. Chu alone.
I’m also very happy.”
Chu Xuan put down his crossed legs, stood up and stretched out his hand: "Mr. Luo, then my trip is well worth it."
Liu Yifei also stood up.
Luo Hai saw that the two of them were about to leave, so he stood up and shook hands with Chu Xuan: "I wonder when Mr. Chu's game will come out?"
"Within this year." Chu Xuan replied.
"Okay, I'll wait for the good news from Mr. Chu." Luo Hai nodded and smiled.
…
Downstairs, Chu Xuan and Liu Yifei drove away in a nanny car.
Luo Hai and his secretary watched the scene in front of the floor-to-ceiling windows on a high-rise building. Recalling the conversation with Chu Xuan just now, Luo Hai sighed: "Being able to start micro-entertainment at the age of 19, Mr. Chu relies on his strength. He is really a talent."
The secretary slightly nodded his head at the side. The momentum of Chu Xuan's words and deeds just now, his words were organized and clear, his analysis of the industry was also penetrating, and his vision under the share-sharing model was also very far-reaching. It is difficult for people to believe that he is talented.
22 years old.
Apart from the word talent, there are no other words to describe it.
Chu Xuan and Liu Yifei didn't know that someone was peeping in the high-rise building, so they drove straight to the airport in the car.
In this largest web game platform company in the country, they received a clear answer from their boss, and the couple became more confident about the implementation of the web game plan.
From the beginning of Hangzhou, passing by Ali Baba, to Shenghai and Xiamen, in less than ten days, their inspections and harvests made them full of confidence in their plan.
This trip is a complete success.
After returning home, it’s time to prepare for the implementation of the plan.
Meet Liu Xiaoli and her team at the airport. At two o'clock in the afternoon, a plane took off from Xiamen and headed for the capital.
