"Mango station!" Director Lin from the Jiangsu-Zhejiang Station Office was a little surprised.
Mango Channel informed Bright Times that it was clear that it was willing to release "Struggle" on multiple channels simultaneously, and Bright Times spread the news to satellite TV stations across the country that were interested in cooperating.
"Mango Channel is actually willing to launch "Struggle" on multiple channels simultaneously. Doesn't the director of the European balcony know what this means?" The secretary was shocked, having never expected that Mango Channel would operate in this way.
Giving a TV series an unprecedented number of stars will break the development situation of existing TV stations.
Whatever Mango Channel can think of, TV stations like them can naturally think of it too.
Although it is in line with the 4+X policy to be on multiple stars, it is not beneficial to big TV stations like them.
In other words, this policy is to curb their "overbearing" development, so that small TV stations can take over and achieve a balance in the overall situation of national TV stations.
It’s obviously not beneficial, so why does Mango Terrace do this?
Just because we have a friendly cooperative relationship with Bright Times?
Hey, in the face of interests, cooperative relationships are nothing!
The secretary really couldn't figure out why the director of the European balcony made this decision.
"Over the years, Mango Channel has often done things that are pioneering since it was taken over by Ouyang."
"Relying on the fact that he is the number one local channel, he breaks our default rules as soon as possible without taking us seriously at all. This is Ouyang's style."
"Ouyang Old Fox never does anything without benefit. He must have seen greater benefits from it, or had a longer-term plan."
Director Lin was talking to himself. He lowered his head slightly and frowned, trying hard to think of the old fox's plan in his mind.
But after thinking for a long time, he couldn't think of a reason, so he simply stopped thinking about it. At this moment, facing the needs of many stars in the Brilliant Era, he no longer had the idea of letting it sit for a while.
He made a prompt decision and said resolutely: "Reply the news to Bright Times, and Jiangsu, Zhejiang and Taiwan agree."
The secretary was shocked: "Director, do we... agree?"
Mango Channel agrees, and so do we. At best, such behavior is following the trend, but at worst, it means that the younger brother is following the boss. Wouldn’t this sound good if word spread about it?
Furthermore, there has been competition between Mango Channel and Jiangzhe Channel over the years.
The director of a local TV station is at the department level. If he wants to go further to the ministerial level and be promoted to CCTV, the State Administration of Radio, Film and Television, the Propaganda Department of the Central Committee of the Communist Party of China, or the Ministry of Culture, this requires political achievements, and the number of places is limited.
Mango Station is the first in the local area, and Jiangsu and Zhejiang Station is the second in the area. If you want to be transferred upward, you will only choose one of them.
In this case, the two stations are in a relationship of absolute competition.
At this moment, his station director wanted to cooperate with Mango Station simultaneously, which he really couldn't understand.
Lin Tai let out a long sigh: "If we don't cooperate, there are a lot of second-tier TV stations that are willing to cooperate with Bright Times and Mango Channel. It won't take a day or two for them to surpass us."
"This is a drama that is likely to become a hit, and you should also know its meaning."
In the current TV station market, the advertising revenue brought by a hit TV series is enough to meet the annual performance of the first-tier TV station, and is equivalent to the annual development funds of the second-tier TV station, let alone the third and third-tier TV stations.
A fourth-tier TV station.
Under the temptation of such benefits, even if Jiangsu and Zhejiang stations continue to choose to refuse, other stations will also flock to it.
And if Jiangsu and Zhejiang stations choose to cooperate, given their status as the second local station in Jiangsu, Zhejiang and Taiwan, as long as Bright Times has a right mind, they will choose to cooperate with them and reject other stations, which is equivalent to hindering the development of other stations.
"Moreover, "Struggle" is likely to become a hit. Mango Channel's participation in making this show a star will be beneficial to their development. Our participation in diverting Mango Channel's audience is equivalent to hindering their development."
The secretary suddenly realized and fully understood the powerful relationship. He immediately said: "Director, I will call Bright Times to clarify the intention of cooperation."
Director Lin thought very thoroughly, and tried his best to hinder others while also developing himself. However, no matter how far-term he thought, he was still in the calculation of Director Mango Taiou Balcony.
Not to mention other plans of Europa Balcony, just talking about TV dramas, as long as these major channels participate in the simultaneous launch of "Struggle", once the broadcast coverage is infinitely expanded, the chance of "Struggle" becoming a hit will be greatly increased.
"Struggle" has become a hit. Once Huang Xuan and Zhao Liying take off, "Zhu Xian" may also be unstoppable.
"Zhu Xian" is a drama that will be broadcast exclusively on Mango Channel, which also indicates that Mango Channel will be the ultimate winner through the operation of "Struggle".
Other TV stations that participated in "Struggle" becoming a star are just like pawns of Mango Channel.
At the same time, the director of Shancheng TV Station also made the same decision and prepared to cooperate with Bright Times.
To reach the position of director, everyone is an old fox.
However, Mango TV, which is proficient in marketing and capital operations, is obviously smarter.
At the same time, at the State Administration of Radio, Film and Television in Beijing, deputy director Zhou Zhengguo got first-hand information from unknown sources.
He hung up the phone gracefully and said to himself: "I have promulgated the policy for two years, and now it has finally been implemented."
The 4+X policy was proposed by him and actively advocated by him.
His original intention is to allow producers in the domestic television industry to have more choices and develop better, in the hope that the television industry will flourish.
However, this policy is optional, not a mandatory requirement, so he can only shake his head when faced with the TV station's hypocrisy.
But a piece of good news suddenly came to him, which surprised him.
It was a situation that only the TV station could think of, but his clouds cleared up as soon as he thought about it.
As long as this situation is broken, as long as a TV station responds to the 4+X policy, a chain reaction will occur in the TV industry chain including TV stations, producers, investors, etc., and it will be out of control.
This also indicates that the 4+X policy will be the general trend.
Under such circumstances, his purpose of benefiting the television industry has been achieved.
"A bright era." The leader said to himself. The reason why TV stations respond to policies now comes from this company.
When he thought of this company, he also thought of Chu Xuan and Liu Yifei whom he met while hiking the mountain that day.
"Could these two little guys be my lucky stars?" he thought inexplicably and couldn't help but smile.
The commercial negotiations for "Struggle" caused the TV station, the big leader, and the State Administration of Radio, Film and Television to have their own reactions, triggering various reactions that were kept secret for a while.
But whether it is an undercurrent or whether it is kept secret, it has nothing to do with the Brilliant Era.
Glorious Times is just a producer. For Glorious Times, it is enough to get a favorable result.
But what Wang Jinhua, Chu Xuan, Liu Yifei and Zhao Baogang didn't expect was that everything went so smoothly and exceeded their expectations.
——January 22, morning.
Brilliant Era, Chairman's Office.
Mango Channel, Jiangsu and Zhejiang Channel, and Shancheng Channel, the top three domestic satellite TV stations, are signing an agreement to cooperate and finalize the release of "Struggle" under the witness of various lawyers.
It was about friendly cooperation, and the combination of interests formed by "Struggle" brought smiles to the faces of everyone present.
"Mr. Wang, Mr. Chu, Producer Liu, and Director Zhao, it's a pleasure to work with you."
The film purchasing director of Mango Channel smiled brightly. After signing the contract, he capped the pen and said.
After he capped the pen and put it in his pocket, he reached out and shook hands with everyone.
The film purchasing directors of Jiangsu and Zhejiang TV stations and Shancheng TV stations also shook hands with everyone.
"It's a pleasure to cooperate." Wang Jinhua and Chu Xuan said one by one.
The film purchasing director of Jiangsu and Zhejiang TV stations took a sip of tea, glanced around at everyone, and smiled lightly: ""Struggle" is scheduled to be released on Friday, March 2nd, and the three companies will simultaneously broadcast it in prime time on weekend evenings. This is a unique thing in the domestic TV industry.
Congratulations to Mr. Wang, Brilliant Era has another hit after "The Condor"."
The top three TV stations in the country broadcast a drama at the same time. It is a matter of interest and competition with each other. Naturally, these three TV stations will vigorously promote it and increase the ratings.
With these three TV stations jointly promoting it and the ratings of their TV stations, it was a no-brainer that "Struggle" would become a big hit.
"Win more, and I wish you all a lot of money through advertising benefits." Wang Jinhua smiled.
The film purchasing directors of Jiangsu and Zhejiang TV stations and Shancheng TV stations nodded slightly. Although the audience diversion caused by multiple simultaneous launches will reduce the ratings and advertising revenue, if "Struggle" becomes a hit and is followed by unlimited rebroadcasts, the profits will still be considerable.
It’s just that you are bound to lose some profits compared to solo broadcasting.
They don't want to see such a situation, but Mango Channel's failure to follow the routine can only make them have no choice but to do so.
Now that the contract has been signed, there is no need to think too much about what is there and what is not. All you need to do is look forward to the benefits of "Struggle".
However, the film purchasing director of Mango Channel deliberately said: "Mr. Wang, Mr. Chu, and Producer Liu, the 30 episodes of "Struggle" will end on March 23."
"During the broadcast of "Struggle", we can also promote "Zhu Xian" and use the names of Mr. Chu and Producer Liu to promote Huang Xuan and Zhao Liying."
"In this way, if "Zhu Xian" takes over from "Struggle" on Friday, March 30, the probability of "Zhu Xian" becoming a hit will be increased."
As soon as the words fell, Chu Xuan, Wang Jinhua, and Liu Yifei were startled and did not answer. They just smiled and nodded, and looked at the film purchase directors of the other two TV stations intentionally or unintentionally.
They were obviously talking about "Struggle", but the people at Mango Station suddenly mentioned "Zhu Xian".
Obviously, this was deliberately irritating people from the other two TV stations.
Sure enough, the film purchasing directors of Shancheng Channel and Jiangzhe Channel looked a bit unhappy.
After they recovered from the deadlock of the past few days, they discovered one of Mango Terrace's plans.
Both "Struggle" and "Zhu Xian" have the presence of Huang Xuan and Zhao Liying. The more popular "Struggle" is, the more popular these two people will naturally be. In the end, the popularity will be transferred to "Zhu Xian", and "Zhu Xian" will be broadcast exclusively on Mango Channel
will enable it to gain greater benefits.
But unfortunately, the two of them also want to help the ratings of "Struggle" to maximize their profits.
But this is equivalent to that part of their efforts is to make wedding dresses for Mango Terrace.
No wonder Mango Channel was the first to agree to the synchronized release of many "Struggle" movies. It turns out that Mango Channel will make up for all the profits it lost on "Struggle" from "Zhu Xian".
Mango TV can make up for it and maximize its profits, but these two companies can't, which makes them lose again.
They also have reason to believe that Mango Channel deliberately agreed to Brilliant Times' demand for simultaneous launches in order to lure them into taking the bait and help Mango Channel promote "Struggle", so that after Mango Channel made a lot of money in "Struggle", it can
Make a lot of money from "Zhu Xian" and eat alone.
Mad! The station director is indeed right, Mango Channel is so insidious!
"Mr. Wang, Mr. Chu, Producer Liu, and the two Directors Zhao, there are still things to do in Taiwan. I will take the first step. Publicity matters will be handled in accordance with the agreement. If there are any unexpected situations, we will communicate by phone."
"I'm taking my leave too."
The film purchasing directors of Jiangsu and Zhejiang TV stations and Shancheng TV stations don’t want to stay any longer. They might get sick from being with people from Mango TV station.
"Let's go slowly." Chu Xuan and Wang Jinhua stood up to say goodbye.
Watching the two people leave, the film purchasing director of Mango Channel had a calm expression, but he was smiling in his heart.
Do you want to play marketing and operations with me, Mango TV? You are a bit green.
The film purchasing director just sat there for a while, drank an extra cup of tea, took the contract and was about to leave.
He looked at Chu Xuan and Wang Jinhua and felt a sense of emotion in his heart.
These TV stations have been secretly competing against each other these days. Although the final result seems to be that Mango Channel won, the biggest winner has to be Bright Times.
The two dramas "Struggle" and "Zhu Xian" have already made Brilliant Era a lot of money. If these two dramas become popular again, including "The Condor", the first hit drama of Brilliance Era, it will be equivalent to three dramas in a row.
.
Such a situation has never occurred in the country.
If it really does happen, he has a premonition that Brilliant Era will have a brand effect, just like Disney in Hollywood. Many people around the world will assume that a Disney product must be a high-quality product.
Bright Era is currently far from the scale of Disney, but if three consecutive dramas become hits, at least in the TV industry, the audience may feel the same way that foreign audiences treat Disney, and by default the dramas produced by Glorious Era must be high-quality.
If such a phenomenon really occurs, the development of the television industry after the Brilliant Era will be truly unstoppable. Every drama released will probably be like "Struggle", with major TV stations rushing to get it.
"Mr. Wang, Mr. Chu, and Producer Liu." The film purchasing director of Mango Channel stood up and prepared to say goodbye and leave.
Chu Xuan, Liu Yifei and Wang Jinhua also stood up and prepared to say goodbye.
"Since the cooperation on "Supergirl", our station and your company have been cooperating sincerely in the past few years. President Ouyang said that Bright Times will be a powerful provider of high-quality content in the future. I hope we can continue our friendly cooperation and achieve strategic unity and sustainability.
A win-win model for development." The film purchasing director conveyed the president's intention.
"This is also what we hope for. Just like the cooperation model of "I Am an Actor", the two parties are integrated into each other, explore and make progress together. Under the trend of the development of the times, I hope that our two companies can always cooperate sincerely in the field of innovation.
Let’s discuss together to achieve a long-term win-win situation.” Wang Jinhua shook hands with him.
Chu Xuan and Liu Yifei were listening and nodded slightly.
Although TV stations and entertainment companies belong to the same cultural industry, they each belong to different subdivisions.
One is the content output party and the other is the content provider. There is no possibility of absolute competition between the two.
If a community of interests can be negotiated in advance and a community of interests is reached, the strategic cooperation between the two parties can become a closed-loop industrial chain for both parties to develop together.
They had no reason to refuse Mango Taiwan's overtures.
As Mango Channel is the first local channel, they are of course willing to have long-term cooperation with it.
"Then I'll leave first. See you later."
Everyone watched the film purchasing director of Mango Channel leave and looked at the signed contract on the coffee table, feeling happy and satisfied.
"It's unbelievable that he can be on three big platforms." Zhao Baogang shook his head, and the excitement on his face couldn't help but overflow.
He has been filming TV series for so many years, so it would be great if he could be on one star. Even with the advent of the 4+X policy, it is still impossible to be on multiple stars at the same time due to the resistance of TV stations.
He never expected that Wang Jinhua actually wanted "Struggle" to achieve such an impossible thing, and finally succeeded.
This means that "Struggle" will have unlimited potential to become a hit. As the director and producer of "Struggle", he naturally shares the honor, and he is very excited.
"I didn't expect it to go so smoothly, but Mango Terrace really helped us a lot." Wang Jinhua said as she sat down on the sofa.
Chu Xuan and Liu Yifei nodded to Zhao Baogang and Zhao Jian, and Mango Channel privately signed an agreement with Bright Times to purchase additional first-round broadcast rights for the terrestrial channel.
Although Mango Channel didn't say what it was going to do, they could guess that Mango Channel was going to use this copyright to win over local TV stations.
Mango TV probably has some kind of plan, but it has nothing to do with them.
The end result is what they want to see, and that's enough.
"When word spreads about the multiple stars, the producers' thinking becomes more active." Zhao Jian picked up the small tea cup and said.
Zhao Baogang nodded slightly: "This move will make the market better and create a new situation. Do you think those capitals will thank us?"
Chu Xuan looked at the documents, lowered his head and smiled, "I don't know if they will thank us. But the policy launched by the Radio and Television for two years has been implemented here. The Radio and Television should give us some awards no matter what, or give us a reward."
Does the Times judge the name of an advanced cultural enterprise?"
"Haha." Wang Jinhua, Zhao Baogang and Zhao Jian laughed. The contract was successfully signed and the TV series was successfully scheduled. According to their ideas, "Struggle" will be broadcast first and "Zhu Xian" will be perfectly followed. Listening to Chu
Xuan made a joke, which made them feel very comfortable.
"The three major channels will premiere at the same time..." Zhao Jian looked at Chu Xuan and Liu Yifei and joked: "Chu Xuan, Qianqian, your popularity is about to explode, and there is no room for it in the country."
Wang Jinhua and Zhao Baogang looked at the young couple with interesting eyes, while Chu Xuan and Liu Yifei couldn't help laughing.
"Enter the film industry as early as possible, wait until the market size of the TV industry expands again, then make a TV series to increase popularity and stabilize the status, then continue to make movies, the market size of the TV industry expands again and make another TV series, and so on, this is the long-term cycle
The way to development." Zhao Baogang reminded kindly based on his own experience.
Zhao Jian nodded: "Indeed, this route is suitable for Chu Xuan and Qian Qian. If it were anyone else, they would not have so many resources to actively choose, but Chu Xuan and Qian Qian are not short of film and television drama resources, so it would be safe to take this route
."
He added: "As long as the Brilliant Times lasts and you follow this route, you will be famous for your whole life."
Wang Jinhua raised the corner of her mouth slightly and said, "Did you hear the proposal from the two seniors?"
Chu Xuan and Liu Yifei smiled lightly, nodded repeatedly, and said in unison: "Thank you, senior."
Zhao Baogang and Zhao Jian couldn't help but laugh when they heard the title "Senior", which was obviously meant to be a joke.
Wang Jinhua looked at Liu Yifei and saw that Liu Yifei's pink lips were moving slightly, saying something silently. She leaned over and asked, "What are you looking at?"
Liu Yifei pursed her lips, smoothed her hair, held documents in both hands, and said playfully: "I'm calculating how much money the company made from these two dramas."
Chu Xuan lowered his head and looked at the document. Hearing this, he couldn't help but cast a sidelong glance at her: "The Finance Department will come out with the results. Why are you calculating this?"
"I'm curious." Liu Yifei shook her head.
"Is that clear?" Chu Xuan felt funny.
Liu Yifei said "Hmm" and said: "Advertisers sponsored "Struggle" for 9 million, and the three major TV stations each paid 300,000 for an episode to buy the two-year first-round broadcast rights. Here is 900,000 for an episode."
"Mango Channel purchased additional two-year first-round broadcast rights for 15 terrestrial channels at the market average price of 80,000 episodes, which here is 1.2 million episodes."
"In the end, "Struggle" settled its first round of income with an episode copyright fee of 2.1 million."
"The level 30 of "Struggle" is 2.1 million for an episode, which is 63 million. After including the 9 million advertiser sponsorship fee, it is 72 million."
"Our investment cost is 8 million, accounting for 50% of the share, and the income is 36 million. After subtracting the cost of 8 million, the income is 28 million, and deducting 20% of the tax. The first domestic premiere of "Struggle" in the "Brilliant Era" made a profit of 22.4 million."
“The profit of nearly three times does not exceed the unspoken rules of the industry.”
"Sure enough, those TV stations control copyright fees very tightly."
Hearing Liu Yifei's series of calculations, everyone smiled softly.
"Okay, Producer Liu, this math is pretty good." Chu Xuan joked.
"No, I always get perfect marks in math, okay?" Liu Yifei said proudly.
Liu Xiaoli sat at the head of the tea tray, pouring tea for everyone. Seeing her daughter's calculations so accurately, she smiled and said: "What about "Zhu Xian"?"
Liu Yifei lowered her head and glanced at the data in the document, and said without thinking: "The advertising sponsorship of "Zhu Xian" and the remaining funds recovered in the end totaled 14 million."
"Mango Channel purchased the copyright fee for an episode of 800,000 yuan. For 60 episodes of "Zhu Xian", this is 48 million."
"The 10 terrestrial channels are also sold at an average market price of 80,000 per episode. The copyright fee here is also 800,000 per episode, totaling 48 million."
"In the end, the income of "Zhu Xian" was 48 million plus 48 million plus 14 million, which is 110 million."
"The company invested 18 million yuan, accounting for 50% of the share. The revenue was 55 million yuan, minus the cost of 18 million yuan, and after deducting 20% of the tax, the profit was 29.4 million yuan, which is less than twice the cost."
Liu Yifei muttered: "This shows that those TV stations still value TV series starring popular actors. Just look at the profits of "Struggle". The first-round profits are infinitely close to the three times the capped profits, while the profits of "Zhu Xian" are less than twice."
Chu Xuan nodded: "It must be controlled, otherwise it will be huge profits, which will affect the direction of social economy and be detrimental to the overall development of the country."
Zhao Jian took a sip of tea and said: "The state only controls the profits from the first broadcast. The derivative profits and subsequent profits of the TV series depend on the company's own capabilities."
"That's right." Liu Yifei nodded repeatedly: "At present, it seems that "Struggle" and "Zhu Xian" made a total profit of over 60 million for the company in the first round of premieres over a two-year period."
"However, the derived audio and video copyrights, DVD copyrights, audio radio copyrights, portrait posters and soundtrack copyrights, as well as broadcast rights in Hong Kong, Macao, Taiwan and overseas, etc., are currently unable to be calculated."
"If you include those, you'll earn more."
Wang Jinhua stretched out her hand to smooth Liu Yifei's hair and said: "The flow of funds derived from copyright fees is too complicated. It will take a long time to calculate clearly. The majority of the profits of TV series are still with the TV station, just like the majority of the profits of movies are with the box office.
Same as above, the rest of the derivative profits only account for 20 to 30% at most, and they are still long-term profits.”
Everyone nodded.
Chu Xuan closed the documents and said, "Sister, when will the company's financial report come out this year?"
Wang Jinhua held Liu Yifei's shoulders and looked at Chu Xuan through Liu Yifei's side face: "The company will hold an annual meeting at the end of the month. The financial report will be released before the annual meeting. Come to the company to sign it then."
"Okay." Chu Xuan responded.
Wang Jinhua looked at her watch and said to Chu Xuan, "Let's go."
Chu Xuan put the documents on the coffee table and said to Liu Yifei: "So you and your aunt are in the company? My sister and I are going to Xinlang to hold a shareholders' meeting."
The annual shareholder meeting of Weiyu will be held today. As shareholders of Xinlang Weiyu who have the right to speak, he and Sister Hua must be present.
Moreover, Bright Times distributed 60 million in dividends from Micro Entertainment last year. How much dividends it can distribute this year is something that he and Sister Hua are very interested in.
If it were another occasion, it wouldn't matter if he brought Liu Yifei there, but for an occasion like the shareholders' meeting, it would be inappropriate to bring Liu Yifei, who is not a shareholder, there.
Of course, if Liu Yifei becomes an actual shareholder of Brilliant Times in the near future, she will be considered to have control of the shares of Micro Entertainment, and will have a suitable identity by then, then that will be another story.
"Go ahead, my mother and I are doing PPT in the office." Liu Yifei waved her hand. Although she also wanted to follow Chu Xuan to the shareholders' meeting, she also knew that her identity was inappropriate, but as Chu Xuan thought, she would always have
One day she will become a real boss lady, and that will be the beginning of the fusion of all her and Chu Xuan's careers.
"Auntie can do PPT?" Chu Xuan said in surprise.
Liu Xiaoli brewed tea elegantly, raised her eyebrows and glanced at Chu Xuan, smiling without saying a word.
Wang Jinhua picked up the bag from the desk and walked over, saying: "Then you underestimate your mother-in-law. Your mother-in-law has helped me make N PPT and Word documents in the past few years. You don't care about your mother-in-law at all. You don't care about your mother-in-law at all."
I don’t know anything about my abilities.”
Chu Xuan was surprised for a moment, looked at Liu Xiaoli and gave a thumbs up: "Auntie is amazing!"
He really didn't expect Liu Xiaoli, who is almost 50, to be proficient in operating some computer software. This is a bit awesome.
On weekdays, he, Liu Yifei and Liu Xiaoli's career paths were not compatible. I really didn't know what Liu Xiaoli had learned from working as Sister Hua's assistant in the company, and Liu Xiaoli didn't say anything either.
Now it seems that his mother-in-law's progress in the past few years has exceeded his imagination.
No wonder Liu Xiaoli told him and Liu Yifei a few days ago that she would take them to fly in the future.
It seemed that his mother-in-law had completed a super evolution that they were unaware of in the past few years.
Could it be that the very first Demon Kingmon evolved into the Ultimate Demon Kingmon?
Nothing is known yet, but he looks forward to it.
"Let's go." Chu Xuan waved to Liu Yifei and Liu Xiaoli, and walked out with Wang Jinhua.
Zhao Baogang and Zhao Jian stood up at the same time and followed them away.
Liu Yifei sorted out the documents, then came to the desk and sat down: "Mom, come quickly."
Liu Xiaoli put down the teapot, drank the tea in the cup, stood up and sat down next to her daughter, preparing to guide her in the unfinished PPT.