The Weiyu personal pages belonging to Chu Xuan and Liu Yifei have not had any news for more than half a year and have been silent for a long time.
Nowadays, the sudden promotion of the work, and the news of two works in a row, has attracted a large number of fans and fans to gather on the Internet in a short period of time, making the comment area of the young couple's personal page, which seemed a bit depressed, become lively in an instant.
One moment, it was still deserted; the next moment, the number of topics increased dramatically.
This is Chu Xuan and Liu Yifei. Apart from them, there are probably not many artists in China who can create this phenomenon in a short period of time.
On the homepage of Weiyu, the promotion of "Struggle" and "Zhu Xian" also appeared in conspicuous promotion positions. The title "Chu Xuan and Liu Yifei's new drama" was used as a gimmick, attracting a steady stream of netizens who logged in to Weiyu.
Come click and browse.
This is the result of the strategic cooperation between Bright Times and Micro Entertainment.
If there is any major event in Bright Times that needs to be publicized, Micro Entertainment's operations department will arrange and distribute publicity resources as soon as possible.
Although the money must still be paid, no matter how much cooperation is done, the partners cannot make a loss-making transaction, but this publicity channel of Bright Times eliminates the time-consuming steps of bidding and queuing.
Time is money, and things we promote also need to be timely.
It is difficult for other companies to do this. It is also a huge advantage of Bright Times in terms of publicity and distribution.
With several days of pre-release announcements, the news about Chu Xuan and Liu Yifei's new drama has spread more and more widely.
In addition to being known to more and more viewers, people in the industry also received news about Chu Xuan and Liu Yifei's new drama.
Normally, this is just a matter of promoting a new drama. Professionals in the industry are not surprised. Although the presence of the young couple has made the pre-heating of the new drama a hot trend in a short period of time, they can only lament the horror of the young couple.
Just the popularity.
However, the three-channel broadcast of "Struggle" means that the couple's announcement of the new drama will not be ordinary.
"Three simultaneous broadcasts?!" Yang Shouchen, the chairman of Xiangjiang Yinghuang Entertainment, was sitting on an office chair, holding a newspaper in both hands and reading it. He exclaimed in Hong Kong with a look of astonishment on his face.
If three channels premiere a drama, this means that the profit of the drama will be divided into three.
Of course, from the surface, it can be calculated like this.
But the breadth of publicity of three channels is definitely much wider than the breadth of publicity of one channel.
As the breadth of publicity increases, the overall ratings of the three channels combined will definitely be much higher than those broadcast by one channel.
As ratings increase, advertising costs will naturally increase significantly.
After such a calculation, the profits of the three simulcasts cannot be viewed simply by dividing it into three. It must be higher than dividing it into three.
However, no matter how high it is, it will definitely not be as good as the advertising profit that can be obtained from a solo broadcast.
And what is a TV station? It is the absolute top capital in the TV industry. No matter how awesome the producer or the biggest director is, it cannot shake its status.
For example, his company Emperor Entertainment also needs compliments when facing TVB.
With such a relationship, Brilliant Times was actually able to have one drama broadcast simultaneously on three channels? And the three major TV stations agreed?
This was incredible to him.
"This seems to be something that has never happened in mainland China, right?" Yang Shouchen said.
Chief agent Huo Wenxi sat opposite, also holding a newspaper in her hand and reading. When she heard Yang Shouchen's words, she nodded: "No."
She was also a little surprised, and her thoughts were similar to Yang Shouchen's. How could the mainland TV station agree to such a thing?
However, they seemed to understand something when they saw "Struggle" and "Zhu Xian" broadcast one after another in the newspaper, and both were on Mango Channel.
I also thought about the fact that the 4+X policy proposed by the State Administration of Radio, Film and Television in mainland China has not been implemented for two years, and I made another guess.
Regardless of whether their suspicions were correct or not, they have been deeply involved in the entertainment industry for many years, and each of them soon found an explanation for the fact that a drama was broadcast on three channels in mainland China for the first time, which shocked the entire industry.
The surprised expressions on the two people's faces gradually became calmer.
"In any case, the occurrence of this incident is destined to change the market situation of the mainland TV industry. In recent years, the development of Xiangjiang, including ours at Yinghuang, has been allocating resources to the mainland. In the future, we must pay more attention to the mainland.
market.”
When news of the three network broadcasts emerged, Yang Shouchen immediately decided to dig deeper into the follow-up trend of the matter in order to control the upcoming changes in the mainland TV industry.
Huo Wenxi nodded slightly, folded the newspaper and stopped reading. He looked up at Yang Shouchen: "In the final analysis, it's because Chu Xuan and Liu Yifei are so popular, otherwise how could those TV stations agree."
Hearing this, Yang Shouchen took it seriously and put down the newspaper, picked up the teacup and took a sip of tea: "Chu Xuan and Liu Yifei are very popular, I know that. But they are so popular that the TV station compromises, which I didn't expect..."
He sighed and smiled: "How popular is this?"
Huo Wenxi slowly shook her head. As an agent, she always pays attention to the market trends in the industry.
How popular are Chu Xuan and Liu Yifei?
In her opinion, if we only compare popularity, no one in mainland China can compare.
In her mind, if the popularity of Chu Xuan and Liu Yifei in mainland China were transferred to Xiangjiang, according to their words in Xiangjiang, they would be the most popular pair of kings and queens at the moment.
The kings and queens of heaven are not created by praise, but are created by an era.
Therefore, rather than saying that Chu Xuan and Liu Yifei are too popular, it is better to say that Chu Xuan and Liu Yifei are the trendsetters of the current entertainment market in mainland China.
Yang Shouchen put down the teacup, which made a crisp sound with a gentle "bang", and some water stains splashed out from the rim of the cup inadvertently: "Last October, Chenglong and I had a meal at a restaurant. Chenglong
I want to make a movie, and I also want to collaborate with Chu Xuan and Liu Yifei again."
Huo Wenxi raised his eyebrows. Chenglong still wanted Chu Xuan and Liu Yifei to cooperate for the second time? She had never heard of this matter. Seeing that Yang Shouchen had not finished speaking, she kept listening.
Yang Shouchen reached out and took out a paper towel and wiped the water stains on the table: "Chenglong wants to make good movies and re-enter the hearts of Hollywood. We all know this."
"He has also been trying different casts and different movie types in order to break the visual fatigue of his works in the eyes of the audience."
"I can understand why Chu Xuan and Liu Yifei are working together. Chu Xuan and Liu Yifei can be said to be the first pair of young couple actors in the country who can be considered superstars, and they are the kind of actors who are recognized by the audience as must-be on-screen partners.
"
"Such a special combination, with the sentimental Cheng Long as the lead cast, is quite interesting. At least it is unique and attractive in China."
Huo Wenxi nodded slowly. The news that Chenglong wanted to cooperate with Chu Xuan and Liu Yifei in a film came out of the blue for her. The specific situation was not yet known, but she still followed the instructions and asked: "Then what do you think?"
Yang Shouchen kneaded the paper towel in his hand into a ball, turned his head to look at the trash can, and threw the paper ball in like a basketball: "At the dinner party, it was difficult to talk about many things, but since Chenglong wanted to talk to Chu Xuan
If we cooperate with Liu Yifei, then we at Yinghuang will definitely also cooperate with Bright Times, which is what Chenglong means."
Huo Wenxi nodded. Since he wanted to cooperate with Chu Xuan and Liu Yifei, he couldn't avoid the Brilliant Era. After all, Chu Xuan was not only an artist of the Brilliant Era, but also the boss of the Brilliant Era.
Yang Shouchen continued: "Ask me to cooperate. As an investor and producer, the starring role is not from our side. This has always made me hesitant."
He lowered his eyebrows and glanced at the newspaper, focusing on the news about Chu Xuan and Liu Yifei's "Struggle" broadcast on the three channels, and said: "I underestimated the influence of Chu Xuan and Liu Yifei to be able to compromise and praise the three major TV stations.
.”
He raised his eyebrows and looked at Huo Wenxi: "This is enough to show that the ratings appeal of Chu Xuan and Liu Yifei on the mainland has exceeded our imagination."
He finally said: "Although TV appeal and movie box office appeal are two different things, judging from the current influence of Chu Xuan and Liu Yifei, if they form a team with Chenglong to make a movie, given Chenglong's control over the quality of the script,
, the box office seems to be quite promising."
As early as last September when "Hope" was screened at the Beijing Film and Art Festival, Chenglong had a verbal agreement with Chu Xuan and Liu Yifei to collaborate on a film.
Before Cheng Long went to film "The King of Kung Fu", he happened to meet Ying Huang's boss Yang Shouchen at a dinner party back in Xiangjiang.
At that time, Chenglong had a film contract with "The King of Kung Fu" and was not in a hurry about cooperating with Chu Xuan and Liu Yifei in the film, so he only briefly mentioned it to Yang Shouchen.
After Yang Shouchen learned about it, he was really hesitant at the time.
Chenglong made it very clear about the actors. The main actors will only be Chenglong himself, Chu Xuan and Liu Yifei, and he does not plan to add anyone else to the starring team.
That is to say, even if he is a good person, he cannot interfere with others.
He was hesitant about such cooperation.
But he also understands the special nature of the combination of Chenglong, Chu Xuan and Liu Yifei. Coupled with Chenglong's own emotional aura and appeal, this combination is indeed quite a gimmick.
In his opinion, Chenglong wanted to start with the cast first, and then start with the original script to create the story based on the actors' situation. This was contrary to the conventional order of creating the script first and then selecting the actors.
Chenglong has always been seeking change, and it is still the case now.
But his hesitation still existed. After all, he was asked to cooperate but was not allowed to join the starring cast, which was difficult for him to accept.
Until he saw this newspaper and saw the huge influence of Chu Xuan and Liu Yifei on the mainland, the hesitation in his heart just began to dissipate.
In the minds of directors and producers, movies are works of art; but in their minds, movies are commodities that need to be sold for money.
The reason why he hesitated before was that he underestimated the appeal of Chu Xuan and Liu Yifei.
Until the appearance of this newspaper, the iron-clad facts told him that the popularity of Chu Xuan and Liu Yifei in the mainland market had exceeded his imagination.
Chu Xuan and Liu Yifei are so popular. If they are combined with Chenglong and a good script, maybe they can have a different chemical effect?
It's just that Chenglong is still filming, and he hasn't learned Chenglong's specific thoughts yet. The matter can only be discussed later.
Chenglong never thought that his original proposal would cause hesitation in Yang Shouchen's heart.
Chenglong did not expect that the promotion of the new drama of these two little guys, Chu Xuan and Liu Yifei, would spread to Xiangjiang, but it would change Yang Shouchen's mind.
If Chenglong knew all this, he would definitely give these two little guys a big thumbs up.
A single announcement of the newspaper changed the mind of a capital boss. It seemed a bit of a mistake, but it was enough to show that the young couple had developed so fast in the past few years that it was eye-catching.
The announcements of "Struggle" and "Zhu Xian" are still continuing. As time goes by, the popularity online and offline is gradually increasing, and the hidden turmoil in it is also becoming more and more intense.
The 4 +
But even so, the three-channel broadcast of "Struggle" also shocked big bosses such as Yang Shouchen, the boss of Yinghuang, not to mention the mainland TV circle, which is deeply affected by the policy.
The three-channel broadcast of "Struggle" really shocked everyone in the mainland TV industry, but the next moment they were excited.
After two years, someone finally broke the monopoly of TV broadcast channels!
I think when the policy came out, they were so excited that they immediately asked the TV station for more stars with the drama.
It is conceivable that the result will be that the interests will be divided. How can the TV station be willing to do such a thing? Naturally, they will be ignored.
This shut-in made the major mainland producers suffer for two years.
But the emergence of "Struggle" will break this situation of being unilaterally checked and balanced by TV stations.
This situation made the producers and TV people extremely surprised and delighted.
The appearance of "Struggle" is like breaking a gap in a lake, and the water in the pond can flow to the sea.
This lake is the former television circle, and the sea represents the broader television circle of China in the future.
Comparing these two, Chu Xuan and Liu Yifei's new drama seems to have done a great thing for the national television industry.
Mainland producers and TV people are extremely envious of "Struggle". It is broadcast on three major TV stations, and with the appeal of Chu Xuan and Liu Yifei, the popularity of "Struggle" is foreseeable.
But while they were envious, they also expressed their gratitude to "Struggle", Brilliant Era, and even Chu Xuan and Liu Yifei from the bottom of their hearts.
The implementation of the 4 +
Brilliant era, boundless merit!
Some producers happen to have new dramas waiting for review. Seeing the multiple broadcasts of "Struggle", their minds can't help but become active.
Some producers decided to wait and see and prepare to find a suitable time before making a deal.
Some producers are immediately thinking about actors for the next TV series. The reason why "Struggle" can be broadcast on multiple channels is mainly because Chu Xuan and Liu Yifei are so popular, their influence and appeal are too strong
, this is the reason everyone understands.
So, what if they only look for popular stars to participate in TV series? It doesn’t matter whether they are suitable for the role or whether their acting skills are good, as long as they are popular, maybe this is what those TV stations value?
Due to the situation of "Struggle", these producers came up with different casting plans.
But what they didn't know was that this idea was the beginning of the traffic era.
Due to the publicity of "Struggle", its influence has spread throughout the industry across the country, including Hong Kong, Macao and Taiwan.
People in the industry are paying attention, and they are either waiting and watching, making corresponding countermeasures, or preparing to make changes at any time.
No matter how people from all sides react, the television industry is quietly changing at this moment.
