In the small conference room, the conference table was oblong in shape, with the front end facing the floor-to-ceiling windows overlooking the city in the north. Wang Jinhua and Li He sat down on the left and right, and Chu Xuan and Liu Yifei sat side by side.
Lin Xiaoya walked around the conference table and distributed the documents in her hands to everyone one by one. Then she came to a small table at the south end of the conference room and sat down facing the projection. While adjusting the projection slides, she also prepared to take meeting minutes.
"A lot of things happened to the group in 2008, but they were all good things..."
Wang Jinhua and Li He took turns making the group's 2008 annual summary. Chu Xuan and Liu Yifei followed the others through several documents in their hands, including the annual financial report.
The company was established at the end of 2004 with an initial development capital of 300 million.
It initially developed in 2005 and vigorously developed in 2006. The scale of the industry is getting larger and larger, but the financial calculation of capital flow has been in deficit for two consecutive years.
In 2007, the three dramas "Struggle", "Zhu Xian", "The Deer and the Cauldron" and "I Am an Actor" received huge ratings and the funds were withdrawn. When the 2007 financial report was made at the beginning of 2008, the company's basic capital was 420 million.
, achieved the first profit on basic funds.
Throughout 2008, the company used this 420 million to once again bring about a turning point in development.
With an investment of 80 million yuan, as the first stock in the movie "Sky Curtain: The Battle of the City", the company took a strong first step towards the development of the film industry.
With an investment of 170 million, he acquired 30% of the shares of Hollywood Macron Film and Television, opening up a channel for cooperation with Hollywood and completing the company's preliminary plan for the overseas release of self-produced films.
With an investment of 60 million, he bought 20% of the shares of "The Twilight Saga", realizing the company's first film and television cooperation with Macron, and starting the company's leapfrog development blueprint for earning US dollars and foreign exchange overseas.
With an investment of 80 million yuan, it controls 51% of Tangren Film and Television, making an experimental investment that remains to be seen for the overall industrialization system of Bright Times. It is also the first step for the outward expansion of Bright Times' film and television business.
In terms of TV and variety shows, 15 million was invested in the self-made online drama "The Best Butler", 12 million was invested in the self-made anti-war drama "Life and Death Line", 18 million was invested in the self-made martial arts drama "Eternal Dragon Sword", and 30 million was invested in the self-made variety show "I Am an Actor 2"
, invested 8 million in external investment in "Sword and Sword 3", and invested a total of 40 million in film and television resources for Hu Jun and other artists, totaling 123 million.
The above are all large investments and main businesses. The internal salary, benefits and other business needs are 60 million, covering 850 employees. It does not include the salaries of a total of 1,498 employees in 130 theaters across the country. This part is borne by each theater.
Operate independently and be self-sufficient.
After all the various expenditures were finally calculated, the expenditure for the entire year of 2008 was as high as 573 million.
When Liu Yifei saw this figure, it was the largest expenditure since the establishment of Bright Times, which also shows that 2008 was the company's most rapid development year.
Liu Yifei turned a page and continued reading.
Income from self-produced dramas "Legend of Red Flame" and "The Legend of Zhen Huan" comes from advertising sponsorship, first-round broadcast rights in mainland China, first-round broadcast rights in Hong Kong and Taiwan, online video pay-per-view cooperation agreement, national audio-visual copyright and VCD sales, etc.
.
The company each holds 50% of the shares of the two dramas. Last year, it made an after-tax profit of 58 million from "Legend of Red Flame" and 44 million from "The Legend of Zhen Huan".
In the investment drama "Sword and Sword 3", Brilliant Era holds 40% of the shares, and the profit it brings is currently 14 million.
"This gap is huge." Liu Yifei said in her heart.
"Chinese Sword 1" is very popular, and "Chinese Sword 3" naturally became an IP drama. However, the copyright fee for "Chinese Sword 3" is not very high, and the problem lies with the actors.
According to Mr. Ouyang Yang, if Chu Xuan and Liu Yifei continue to act in "Sword and Sword 3", the copyright fee will be several levels higher.
Regarding the main actors such as Hu Ge, Liu Shishi, Su Chang, and Tang Yan, Mango Channel obviously does not have a high assessment of their commercial value.
Su Chang is okay, Hu Ge, Liu Shishi and Tang Yan lower the value of this drama.
Cai Yinong accepted this result. The value of the drama was lowered, but the value of the actors was greatly increased through this drama. In the long run, it is still very profitable.
In addition to this, there is also a huge gap between Tang Ren Film and Television and the brand effect of Brilliant Era. The low income from advertising sponsorship is also an important factor affecting the final profit.
Liu Yifei thought about it and understood it, and then set her sights on the report form for "I Am an Actor 2".
TV advertising revenue is the core profit part of the TV station, and the TV station will not easily compromise on its core interests.
When we were working on "I Am an Actor 1", this variety show was a big investment, and it also needed to rely on the human resources and production strength of Bright Times. In order to let Bright Times share the risk, Mango Channel agreed to a 6:4 share cooperation in TV advertising.
model.
In 2007, "I Am an Actor 1" was a great success, and the income risk of "I Am an Actor 2" was greatly reduced. Mango Channel no longer shared TV advertising with Bright Times, allowing Bright Times to package and sell its own self-invested projects.
ways to cooperate.
Bright Times has no choice. The TV station that controls the broadcast outlet is the industry leader, so it can only lose some profits by doing this.
The investors of "I Am an Actor 2" include Bright Times investing 30 million for 40%, Xinlang investing 30 million for 30%, and the remaining 30% shared by foreign investors investing 40 million, reaching a total investment of 1
100 million variety show projects.
Bright Times hired Tianyu Media's Long Danni team to co-produce the variety show, which was eventually packaged and purchased by Mango Channel for 280 million.
Bright Times divided 40% of the 280 million into 70 million, and the profit after deducting costs and taxes was 32 million.
It is said that the TV advertising profit of this variety show has reached the figure of 400 million. Mango Channel has made more than 100 million and the profits will continue for a long time. Mango Channel will make money and dominate the market.
This chapter is not over yet, please click on the next page to continue reading! For the movie part, Ning Hao's "Crazy Racing" in 2008 was a surprise. The result of small cost and big profit also made Ning Hao a shining new star director in the film industry.
The box office of 140 million also made Ning Hao one of the mainland's billionaire directors after Zhang Yimou, Chen Kaige, Feng Xiaogang and other directors.
The company made a profit of 38 million from the box office account, plus a profit of 4 million from the audio-visual copyright and VCD sales in the second half of the year, the current profit is 42 million, and the after-tax profit is 35 million.
The profit of a popular movie is about to catch up with the profit of a popular TV series.
In Liu Yifei's opinion, it is foreseeable that if the film market develops for a few more years, the revenue from the box office of movies will exceed that of TV series. By then, the company's three-pronged development of film, television and variety will definitely increase the business scale of Bright Times.
No matter how qualitative the improvement is, she has great visions for it.
In addition to film and TV shows, the income of artist agents has also increased compared to last year. Thanks to the commercial value of stars in the market, which has increased year by year, in 2008 the profits of artist agents from endorsements, film remuneration and commercial performance announcements reached 45 million after tax.
The level is 15 million higher than last year.
Liu Yifei pursed her lips when she saw this, feeling a little ashamed, and also felt ashamed for Chu Xuan.
She and Chu Xuan have not done endorsements, commercial performances, announcements, etc. for a long time, which can be said to have lowered the income level of artist managers.
Mom said she would pick up a few endorsements for them this year, and when they finish it, it can be regarded as making some contribution to the company.
Liu Yifei continued to look at the report and saw the profit results of the report. In 2008, the main business profit totaled 183 million.
Before the conglomeration, this profit would be considered as the head office's.
However, after groupization, the corporate structure changed, and the operating model of the financial department naturally changed.
Bright Times Cinema Company still maintains its independent self-operation, Bright Times Creative Literature and Bright Times Digital Special Effects. These two companies currently do not consider profitability issues.
In addition to Bright Times Cinemas, which holds 51% of the shares, and China Film Group, which holds 20%, Bright Times Media holds 67% of the shares of each subsidiary, achieving absolute control. So out of the total profit of 183 million, Bright Times Media can only take away 67%.
122 million.
Expenses were 573 million, profit was 122 million, and negative was 451 million.
The basic capital base at the beginning of 2008 was 420 million, which was also a negative number of 31 million.
Seeing this result on the report, if it is an ordinary company, it can either go to the bank for a loan to maintain its development in 2009, or it can apply for bankruptcy liquidation.
But with the micro-entertainment bonus and Longyou bonus, Bright Times Media is not worried about this problem at all.
After the groupization at the end of August last year, Wang Jinhua discussed with Cao Guowei and took money from Longyou every month in order to operate the group efficiently. Otherwise, the investment in "Twilight" and Tangren Film and Television would not be possible.
operate.
Longyou’s annual revenue was 3.7 billion, and revenue in the four months from September to December was 1.6 billion.
Bright Times accounted for 40% of the 640 million. This part was Bright Times’ revenue from Longyou last year. The after-tax 500 million was the final bonus recorded, plus the 120 million bonus from Micro Entertainment. In 2008, these two major Internet sectors formed the company’s
The revenue brought is 620 million.
Excluding the negative number of 31 million, the group's working capital for 2009 is 590 million.
Seeing this, Liu Yifei couldn't help but smile in her heart: "Long You saved Brilliant Times, otherwise the company would collapse."
This is true, but it is also an afterthought.
Wang Jinhua also saw Longyou's ultra-high returns and made plans and arrangements for several large investments in the second half of the year.
But having said that, if we say the emergence of micro-entertainment, it allows the group to have a huge advantage in publicity and distribution, allowing the ratings of dramas to always be far ahead among the group of works of the same quality in the same period.
Then, the emergence of Longyou is a turning point for the entire group to far surpass its domestic peers and move up the industry dimension.
"500 million..." This huge flow of funds simply blinded the eyes of everyone present. Everyone was incredible.
The group's full-year profit was only 183 million, and Longyou's profit for the company in four months was 500 million. This gap made everyone feel very emotional, but they were also very excited at the same time.
With this huge sum of money, it is still a long-term benefit, and the future development of the group will be truly unstoppable.
Those present here are either group shareholders or subsidiary shareholders. The faster the group develops, the better, and they will also benefit from it in a chain. How can such a situation not make them excited?
Only Cai Yinong still looked shocked and could not recover for a long time.
To be continued...