The recording of the show ended in less than two hours, and everyone present left the show in despair.
It turned out that Zhang Shaohan's money was taken away by her mother. Zhang Shaohan, who had no money for medical treatment, warned her mother over the phone that she would sue the court if she didn't pay back the money. Zhang's mother seemed frightened, so she took the initiative to manipulate public opinion and bombard her daughter, making her daughter unable to sue even if she sued.
There is no place to stand...
Is the truth of public opinion like this?
For some media who have benefited from and hacked Zhang Shaohan before, they don't know the specific truth, let alone who the client is. They just do the work they get. Now they find that the work they did before was like this.
I have a little mixed feelings in my heart.
Among this group of media, there were two old acquaintances of Chu Xuan and Liu Yifei, one was Cao Mei and the other was Cao Ping.
"Sister, we have done another dirty thing." Cao Ping sighed as he got into the van.
Cao Mei was fastening her seat belt in the passenger seat. She didn't reply and looked very complicated.
A nanny car passed them outside the window. It was Chu Xuan, Liu Yifei, and Zhang Shaohan who were returning to Shenzhen.
Cao Mei glanced subconsciously at the appearance of the nanny car. The windows of the nanny car were closed and she couldn't see who was inside.
Chu Xuan, who was in the nanny's car, also glanced at Cao Mei. In the past two years, he had not recognized such an acquaintance, and the chance encounter between the two parties was missed.
In 2006, the two siblings were still paparazzi who had just entered the industry. They accidentally stayed behind when Xia Yu cheated on her. They completed a deal with Bright Times and received the first pot of 100,000 yuan. In excitement, they made plans and stayed at the designated location.
He walked to the gate of Bieyuan in the east in order to get more celebrity news, so he became friends with Chu Xuan and Liu Yifei who often went out for walks at that time.
In 2007, the Hallyu scandal against Chu Xuan and Liu Yifei's public opinion incident occurred. The biggest trigger was that Luo Xiaozhong maliciously created black materials to smear Liu Yifei because his family was short of money for medical treatment. In order to catch Luo Xiaozhong, Chu Xuan asked for help.
Siblings Cao Mei and Cao Ping mobilized their paparazzi power and found Luo Xiaozhong in the Yanjiao area.
Chu Xuan learned about the cause and effect of Luo Xiaozhong's treatment for his family, and also found out that Luo Xiaozhong had good abilities in global entertainment, so he asked Luo Xiaozhong to make up for his mistakes and go to South Korea to look for Hallyu in China.
To solve the "Korean Wave Gate" incident at that time.
It was this decision that not only changed Luo Xiaozhong's life, but also became one of the helmsmen of the Brilliant Era subsidiary in Los Angeles. It also changed the lives of siblings Cao Mei and Cao Ping.
During their trip to South Korea, and also during the "Korean Wave Gate" incident, the siblings made a lot of initial capital by selling Hallyu shady materials. After returning to China, they changed their lives and established Xinghui News Media Company. From being paparazzi to
He became a media person and completed his promotion in the industry.
The reason why the company is called "Xinghui" is because the siblings have always regarded Chu Xuan as their noble person. Chu Xuan's company is called "Cuican", and they named it "Xinghui" after the gourd painting.
At the beginning of the company's establishment, the siblings implemented their ideas and acted...
"We are different paparazzi. We reject dark and dirty transactions. We are the eyes of the people."
"In order to maintain justice in the entertainment industry, we have an obligation to expose the filth in it to the people, and we will never allow the shiny skin to do the deeds of moths to deceive the people's pure hearts."
"Our mission is great. When the sky breaks in the entertainment industry and the sun rises, we are the light!"
Cao Mei, who was a very middle-aged soul back then, was as neurotic as a woman, shouting her ideas passionately.
However, the ideal is very full and the reality is very skinny. The idea of the past seems to be a joke to them now.
Paparazzi are relatively free and their style of conduct is not very restricted.
Corporate media is completely different. You no longer have freedom in how to act. If you want to survive, you must abide by the rules of this industry. It is not something you can develop with just a little money.
With a deeper understanding of this industry, they truly discovered the horrors of this industry.
"If criticism is not free, then praise is meaningless!"
This sentence was very popular last year. On the surface, it seems that there is nothing wrong with it and it seems very fair and just.
However, this is a topic caused by foreign media’s bribery of domestic public knowledge. Who dares to believe it?
If it weren't for some inside information and they were still confused, how could this be the case?
Think about it carefully and look at what this sentence says. It seems fair and just, but the main idea behind it is to make people criticize society more. After reading this sentence, you will have such a logical thinking and think it makes sense, but in fact it is
It has seriously biased public consciousness.
This kind of ideological propaganda is very scary. If it radiates into the entertainment industry, it will lead to the deepening of the confrontation between the people and the entertainment industry over time. There will be such things as "stars are paid so much", "they don't donate money after making so much", etc.
Waiting for a series of anti-entertainment ideas to make the entire public opinion field more and more chaotic. This is the purpose of the foreign media.
Cao Mei and Cao Ping have known since then how deep the waters of the media are. If they follow their philosophy to spread the so-called "light of the right path", then their competitors will not only be their domestic counterparts, not only the so-called public intellectuals, but also overseas
media power.
In order to survive, the siblings had no choice but to seek advantages and avoid disadvantages. They turned the company into a studio and affiliated it to Xinlang News.
The person who helped the "Korean Wave Gate" to expose Hallyu's black material was Cao Guowei, the helmsman of Xinlang, and the person who contacted the paparazzi like them was Li Hong, the newly appointed chief operating officer of Xinlang News.
Under the leadership of Chu Xuan, they had collaborated in a class-breaking manner. It was precisely because of this relationship that their studio was smoothly accepted by Li Hong.
I thought, with Xinlang, Weiyu, and Li Hong behind them, they would no longer go against their ideals to do journalism, right?
However, things turned out to be contrary to expectations, and the jobs that could be assigned were all mediocre.
Either they praise artists or criticize artists, they praise movies and TV series, or they criticize movies and TV series...
When a certain artist goes on the fashion stage, she wears beautiful clothes and makes her look "stunning". In order to highlight her characteristics, she also tries to step on a few innocent artists who are wearing ordinary clothes.
A certain movie has been released and is doing well at the box office. In order to allow other movies to have a way to go, I have to say that the movie that is doing well at the box office is not very artistic and I can find faults wherever I can.
When you get some information about a star's bad things, you should also check whether the star has deep interests involved. If so, you should take the initiative to help suppress the bad things about the star, and then start beautifying it.
"Is this the media world? It's just a bunch of excuses!"
The siblings Cao Mei and Cao Ping hate each other deeply, but in order to survive, what can they do?
To spread the so-called "light of righteousness", they don't even have enough food to eat, let alone a studio to support dozens of people.
By following these rules in the circle, they can live a prosperous life, and the scale of their studio is getting bigger and bigger.
"What's wrong with this world?"
Siblings Cao Mei and Cao Ping expressed this emotion for a long time, but such a philosophical problem was unsolvable for them. No matter how much they thought about it, it would not help. They could only be forced to do unwilling work in order to achieve their goals.
A better living space.
As a year or two passed, they had become accustomed to all this, until they received a new job the month before last. The topic assigned to them was "Zhang Shaohan's private life is unbearable". It was just eight words, and it was suitable for experienced copywriters.
They can easily write a story in just a few words. They don't ask for reasons or pursue the truth, and habitually complete the job "with perfection."
It was indeed "perfect". The topic successfully became a hot search. Relying on the reading bonus, advertising share, and employer compensation share, they made over a million, which made them happy for a while.
But as the recording of this program ended, the siblings were stunned, and the truth after they realized it deeply pierced their hearts.
One of the rules in this industry is that if you want to do the job you are given, just do it, and if you don't do it, return it. Don't ask why, and don't ask anything that is true or not. It has nothing to do with them.
Therefore, they have been working in the media for one or two years and have created hundreds of topics, but none of them can fully understand the relationship behind them.
Media executives can hide the truth from media people like them, let alone the general public who can't tell the truth from lies and are easily influenced by it?
It makes them feel very uncomfortable to think that the people have greatly misunderstood Zhang Shaohan because of the topics they made up. Perhaps their deepest ideas and conscience have not been completely eliminated.
After returning to the studio in Beijing, Cao Mei and Cao Ping immediately started writing. Perhaps they felt guilty because the copywriting work was done by the staff. However, faced with such a situation, the siblings went into battle themselves.
With some atonement-like emotions, the words that reverse the image of Zhang Shaohan were written on the keyboard.
Looking back on the past, this is the first time in the past two years that they have done something really good and regained the original intention of media people and the essence of the industry.
At this point, they miss that time very much. Under the organization of Chu Xuan, they triggered a wave of public opinion about the "Korean Wave Gate" and completed the feat of driving those dirty Korean Waves out of the country in one fell swoop.
At that time, they stood with the people. Anyone who saw such a vile K-pop artist pretending to be a good person and making a lot of money in his own country would feel disgusted.
Under the national righteousness and the feelings of family and country, they, the paparazzi, the media in the circle, the people and even the official media, surprisingly can unite to deal with the outside world. This is so passionate!
This is also their most glorious moment in life.
Unfortunately, the past is like smoke. With the rapid development of domestic public opinion after two years, we may never see such media events again in the future.
"It's still Chu Xuanniu. An outsider has done something that even an insider can't do." The two siblings sighed with emotion.
"What's going on with this reversal of public opinion?" The siblings turned their attention to the current matter again.
Not only let Zhang Shaohan appear in "A Date with Luyu", but also let them work together to turn things around. If we look at the latter, Li Hong has the qualifications to command them, but looking at the former, Li Hong doesn't have the ability.
So, there must be someone behind Li Hong who is controlling all of this. Who is this boss?
Cao Mei and Cao Ping could only think of this, who is controlling this matter. They also know the rules and do not make any guesses without asking, but they are very curious about this mysterious boss, mainly because of this.
It's a good thing, but which capital tycoon would be so kind?
If they knew it was Chu Xuan, they would definitely be excited. The two great things they did two years ago and two years later were led by Chu Xuan, which would make them feel like they have found the leader of the organization.
But no matter who is behind it, this new job is always a good thing. It allows them to be their true selves. They have no interest in this matter. They should make up for their wrongdoing before they didn't know the truth, and just want peace of mind.
The siblings spent several days, repeatedly reviewing and modifying the key points dictated by Zhang Shaohan during the program recording, and wrote them into exquisite copies, which were saved in computer files and ready to go.
But on this day, a piece of news came, causing a commotion in their internal group chat.
"Phoenix TV has a program preview! Brothers and sisters, get excited!"
The group chat is not a QQ group, but a friend group on Weibo. It is not an ordinary public group chat. It is a functional space that is run independently on a server that has been encrypted by Xinlang.
Just like Penguin also has an encrypted QQ group, Xinlang naturally has its own secure network communication channel that cannot be monitored.
"Work!"
Cao Mei's eyes lit up when she saw the news in the group. Cao Ping shouted excitedly to the employees, and the sound of typing keyboards in the entire studio immediately spread throughout the room.
In view of the fact that Zhang Shaohan was in the public opinion some time ago, and after initially counterattacking in the media to no avail, he has been at a disadvantage in public opinion and has not appeared again. The program trailer of "A Date with Lu Yu" revealed that Zhang Shaohan will fight back desperately.
Even the program trailer is expected to attract a lot of attention.
This chapter is not over, please click on the next page to continue reading! Under the planning of Li Hong and Chen Luyu, the program began to reverse the Zhang Shaohan incident during the preview stage, brewing the heat first, and guiding a group of viewers to think more favorably.
, in order to take over the huge reversal of public opinion after the program is broadcast, this will be a more favorable way for them to plan.
The edited clips of the Phoenix TV program preview were planned by Chen Luyu's team.
In terms of topics on the Internet, Li Honglai naturally controls and cooperates.
"Promote activity, retain, promote, and be on hot searches!" Li Hong skillfully used the "one-click, four-connect" principle of online marketing.
Promoting activity means stimulating the activity of events.
It has not been long since Zhang Shaohan's negative public opinion has subsided, and the Internet's memory is still warm. When the topic #张Shaohan on "A Date with Luyu" appeared on Weibo, it immediately aroused extraordinary responses and the topic became active very quickly.
Climb up.
"Zhang Shaohan appeared on "A Date with Luyu"? Is it true or false? How dare she?" Netizens have questioned. Under the influence of negative public opinions some time ago, they concluded that Zhang Shaohan is extremely bad. How dare such a person still go to China?
A top talk show, isn’t this looking for criticism?
"She dares to appear on the show, which means that things have turned around. Maybe the direction of public opinion is wrong." Some netizens rationally analyzed that since a negative person has the courage to appear on a column with strong domestic credibility, this somewhat indicates the public opinion some time ago.
There may be doubts or there may be illusions.
Event activity has gained momentum, and the next step is to retain it.
Retention means leaving as many interested active users as possible to follow this event.
While a group of netizens were still discussing the topic of #张Shaohan's appearance in "A Date with Luyu", a new topic #陈鲁宇:She is a misunderstood diva# appeared at the right time.
This topic does not use Zhang Shaohan as the main perspective, but Chen Luyu, the host, as the protagonist of the speech. There is a well-known "Date with Luyu" beside him. This kind of topic is more convincing.
"Let me tell you, how could Angela be such a person? She must have been misunderstood!" Some netizens who like Zhang Shaohan were very excited, as if they had seen the moment when Zhang Shaohan was about to face the world with his innocence.
"No comment, wait until the show is aired and then wait and see." Reasonable netizens were noncommittal and would wait until they watch "A Date with Luyu" in a few days before commenting.
Combining the two topics, what is Zhang Shaohan doing on "A Date with Luyu"? After giving netizens time to discuss spontaneously to stimulate activity, the official column team of "A Date with Luyu" came to the final say and told netizens the answer
, Zhang Shaohan, the diva, is misunderstood.
So, the outcome of the incident triggered by the topic is already clear, Zhang Shaohan is going to appear on the show to prove his innocence.
The person who was criticized by the entire Internet last month is now trying to prove his innocence?
Whether they are disdainful, doubtful, expectant, or happy fans, they all have the driving force to follow and pay attention to this matter, retaining a group of viewers who can generate enthusiasm for the reversal of the event.
With active volume and retained volume, the next step is promotion.
Under the command of Li Hong, 180 media outlets that had participated in the recording of the program began to describe these two topics and published copywriting around these two topics.
#张Shaohan appeared on "A Date with Luyu"? She is so brave, I don't believe she is a bad girl#
#hearing Zhang Shaohan’s secret made Chen Luyu cry with sadness#
#张Shaohan’s confession made the entire program team of "A Date with Luyu" burst into tears#
#This queen deserves to be cared for, and the truth deserves more attention#
A series of related topics are spread on the Internet. The core top-level links of these topics are on two topics. When netizens who read the related topics will automatically receive relevant recommendations for the two topics located on the top-level links, or spontaneously search for them.
Click on these two topics to see related content.
As a result, the popularity of these two topics has increased, and they have been promoted by a large number of related topics.
That night, #张Shaohan appeared on "A Date with Luyu" and #陈鲁宇:She is the misunderstood diva#, and these two news topics were trending.
These two topics are the points that can guide the audience to a higher degree and trigger the ideological and logical thinking of "Zhang Shaohan is misunderstood" among netizens. They can allow more viewers to view subsequent public opinions with this kind of thinking, thus making it faster
, to complete the reversal plan for the Zhang Shaohan incident in a better way to avoid unnecessary complications.
In just one day, Chen Luyu's program preview, Li Hong's hot search planning, and the promotion of 180 media people caught the entire network off guard and saw this reversal of public opinion before the media in the industry could react.
, the negative public opinion some time ago was also dug out again, and the media once again focused their attention on this matter.
It's just that this time is different. This time someone is obviously helping Zhang Shaohan reverse his image, otherwise it would be impossible to achieve such a marketing scale in such a short period of time.
But so what? Whether it is helping Zhang Shaohan or blackmailing Zhang Shaohan, as long as there is popularity and topic, there are benefits. Many media have also begun to use the popularity to help reverse the trend, and have searched for "prehistoric" news that is beneficial to Zhang Shaohan on the Internet to attract netizens.
Eyeballs, even the media that had discredited Zhang Shaohan in public opinion some time ago would follow the trend without moral integrity.
Then why not look for black material to gain popularity?
Last month, the public opinion was full of negative information about Zhang Shaohan. Zhang Shaohan has become more and more negative. The audience and netizens are tired of seeing it. However, there are not many good news about Zhang Shaohan, and there is no popularity.
Under such circumstances, in order to give the audience a sense of freshness, it is naturally easier and more beneficial to use the popularity of Zhang Shaohan's good news at this moment. This is also what Chu Xuan, Li Hong and Chen Luyu expected.
Just like this, last month the entire network of media criticized Zhang Shaohan, and this month the entire network of media has a public opinion trend of singing Zhang Shaohan's favor. It is such a shocking, absurd, inexplicable and miraculous occurrence.
The media is making profits, netizens are discussing, the audience is watching the show, and the industry bosses are thinking about who is behind the scenes. The people behind the scenes, Chu Xuan, Liu Yifei, Zhou Jielun, and Zhang Shaohan are happily immersed in the upcoming filming of "Star You"
In the atmosphere of the crew.
They were very happy. When the media spread the news to Baodao, some people in Baodao became panicked...