Jiaxing, Zhejiang, and Wuzhen, Tongxiang, would have been an inconspicuous small village ten years ago.
In the last century, with the development of the times, Wuzhen initially only followed the normal modernization route and did not engage in tourism at all.
It was not until 1999 that the leadership team was changed and the unique features of Wuzhen, which has a history of thousands of years, were discovered. Waterways extend in all directions, ancient roads are full of humanities, and it is located in green hills and green waters. It is well known as a water town in the south of the Yangtze River.
With such ancient charm, not engaging in cultural tourism would be a waste of resources, so the ‘Wuzhen Ancient Town Protection and Tourism Development Project’ was established, and this ancient town also ushered in an opportunity for development.
However, cultural tourism is not that easy to develop. Without the flow of people visiting, no matter how good the cultural tourism style is, it will be useless.
After experiencing the hard times of paper media, and then the era of online media with the rapid development of Internet information, Wuzhen in 2009 has finally become famous after ten years of development. It has gained some fame in Zhejiang, Jiangsu and Shanghai.
However, it is still not well-known across the country. Not only compared with famous places such as the Three Mountains, Five Sacred Mountains and the Great Wall, it is far inferior to the West Lake next door.
In Chu Xuan's eyes, Bright Times Cinemas opened a cinema in Wuzhen? He really didn't know before starting the road show in Hengdian, and he didn't know what chairman Hu Hanguang thought.
I just heard that at the Wuzhen official investment conference last year, there were huge subsidies for entertainment industries such as movie theaters. With the Bright Times Cinema operating in the country for two or three years, it can get a lot of subsidies, which is very tempting.
Cultural tourism, tourism represents tourism, culture represents culture, and film and television are also within the scope of culture. In this way, Bright Times Cinema has established an industry in Wuzhen, and it is currently the only cinema in Wuzhen.
Although I don’t know Hu Hanguang’s specific thoughts, Chu Xuan wants to give him a thumbs up. In the future, Wuzhen will have a “World Cultural and Art Center”, “The Light of the World’s Intangible Cultural Heritage”, “The World’s Internet Technology Center”, and “The World’s Cultural Tourism Industry”.
Center" and so on, all are world-class titles.
Regardless of whether it’s over-marketing or something like that, Wuzhen is going to be very good in the future. Let’s not talk about other industries. Just look at the TV festivals, film festivals, film and television exhibitions, art exhibitions, drama festivals and other entertainment industries in the industry.
I will run here in the future.
When other theater chains had no idea of building cinemas in Wuzhen, our company set its sights on the entertainment industry here first. Whether Hu Hanguang really had the foresight or did it because of local official subsidy benefits, the company's cinema development here was always the first to seize the opportunity.
Got a head start.
"Brother!"
"Ahhhh, Chenglong Chenglong!!"
"Chu Xuan! Liu Yifei!!"
"Di Long! Zou Zhaolong..."
On the morning of July 25, a large number of people gathered at the entrance of the Bright Times Cinema located at the east gate of Wuzhen at just early eight o'clock. Fortunately, the entrance square at the east gate is spacious enough, otherwise most of the places in Wuzhen
But it can't accommodate so many people at once.
Some of these people got the news through road shows, some got the news through Reuters reports, and they were also local residents and tourists in Wuzhen.
Hu Hanguang, the chairman of the theater chain company, together with a leader from Wuzhen, the theater manager and a group of staff were also at the entrance of the theater looking ahead with the enthusiastic crowd.
Several commercial vehicles stopped in the parking lot next to the east gate entrance. When they saw Chenglong, Chu Xuan, Liu Yifei and other actors and their accompanying teams getting out of the car, the crowd cheered overwhelmingly.
"Oh my God, there are so many people!" Zhang Yuqi was surprised. Maybe there were too many road shows in Xiangjiang, and the place was small, so the audience was not surprised by such activities that could be seen every once in a while. Anyway, she was in Xiangjiang for
I have never seen so many people come for a movie during a movie roadshow.
Maybe it's because she's not well-known, and it's also the reason why the crews who have filmed works in the past are not well-known. Just looking at the crowds of enthusiastic audiences in front of her, welcoming them, makes her feel very proud. It's no wonder that she has Chenglong.
The big crew that I'm in is just awesome.
However, after hearing so many names called by the audience, there were almost no shouts belonging to her. However, the voices of Chu Xuan and Liu Yifei of the same age were almost as loud as those calling Chenglong, which made her envious again.
This couple is really popular. No wonder they walked along like a tourist during the road show. They never did anything to gain popularity and popularity with passers-by. With this popularity, you really don’t have to make yourself so tired.
"There are too many people. There must be more people who haven't come. There won't be any problems with the screening arrangements, right?" Liu Yifei waved to greet her friends in the audience as she walked, and asked next to Chu Xuan.
The road show lasted for a week, from Hengdian all the way to the current terminal, Wuzhen. On the way from Hangzhou in the early morning, I was told that the road show was a road show and tickets had been issued. What if there were not many people at the terminal?
Will it be embarrassing?
Now it seems that she is too worried. So many people make her worry about whether a movie can be arranged?
"No, the votes are counted and planned in advance." Chenglong said from the side.
Chenglong has been in the capital with Wang Jinhua, Tang Jili, and Han Sanping to discuss production, distribution, and theater distribution with their partners. When the couple arrived in Hangzhou for a roadshow yesterday, Chenglong rushed over from the capital to join them.
Let’s go to Wuzhen, the terminal station, this morning.
The movie was screened at the terminal, and there were many actors supporting the road show. It didn't matter if he didn't come. However, when the movie was shown, many fans came for him. Let's just say that he, the backbone of the movie's promotion, had to be there.
of.
At least, the current couple has nothing to say about TV dramas, but they still can't sustain the scene in movies, and Chenglong needs to take the lead.
"Since the company has planned this event, it cannot be ruined no matter what." Chu Xuan said.
There are countless movie tickets issued in the roadshows along the way. If the number of viewers exceeds the number of movie tickets, this has happened in the industry in the past, so I guess the company has a plan, and such a thing will also happen.
Don't have to worry about them.
After hearing what the two people said, Liu Yifei stopped worrying and walked towards the crowd.
Hui Yinghong, Zou Zhaolong, Ti Lung, Ng Mengta and other Hong Kong actors, as seniors in the industry, although their good attitude prevents them from being disturbed by popularity, the scene in front of them is that countless people came to the movie with enthusiasm.
, which also makes them feel happy and proud.
It is said that the entertainment industry in Hong Kong is in decline, while the entertainment industry in mainland China is working hard and is thriving. Although as a Hong Kong artist, I don’t want to admit that the entertainment industry in Hong Kong is weak, but this is an undeniable fact.
I am afraid that occasions like this will only happen in mainland China in the future. It is difficult to see such a warm scene again in Xiangjiang.
"Hello everyone!" Chenglong approached the crowd and greeted him, with team members helping to maintain order.
"Hello~" Liu Yifei waved her hand.
"Hello, friends." Chu Xuan greeted.
Afterwards, the actors also greeted each other, which attracted an emotional response from the crowd, who called the actors by their names one after another.
"Yu Qi."
"Brother."
"You and the teachers greet the crowd. Chu Xuan, Qian Qian, I and I will go say hello to the leaders and ask about the situation first."
"good."
Chenglong is not only the leading actor, but also an investor. It is appropriate for him to greet the leaders as a representative.
Not to mention that Chu Xuan is the boss of Brilliant Era, I heard that Liu Yifei is a real boss lady, the kind with shares... Hey, there is only a difference of about ten days between the same year and the same month, so why is the gap so big?
Zhang Yuqi sighed in envy, but she also did not forget what Chenglong told her, and immediately greeted the crowd: "Are you all here to watch the movie?"
The crowd responded enthusiastically: "Yes..."
Chenglong, Chu Xuan and Liu Yifei pulled away to meet with Hu Hanguang and a leader.
"Mr. Hu is here in person." Chenglong smiled and shook hands with Hu Hanguang.
"I have to come in person for the first screening of Brother Chenglong's movie," Hu Hanguang said in a worldly manner.
This is the company's first large-scale road show mission in several years of development. The previous road show of Ning Hao's "Crazy" two-part series was just a small show, unlike this road show that spans the two sides of the Taiwan Strait and three places.
big.
Since it was the first time to take on such a big task and it was also an event for his own theater, he, the chairman, came to take a look in person to check for any gaps and make better plans for future road shows.
Also, the reason why the Zhejiang Station Roadshow’s terminal station is placed in Wuzhen is also for the better development of this cinema.
After the cinema was built last year, local leaders had the idea of promoting cooperation, that is, using the cinema to hold activities to attract traffic. After all, this is the only cinema in Wuzhen currently.
Wuzhen wants to attract traffic to promote tourism and local economic development, and the cinema also wants more popularity and visibility to expand its business. The interests of both parties are converging, so the end point of the Zhejiang roadshow is Wuzhen.
Looking at the huge crowd in front of me, this event is better in theaters than in Wuzhen. It can be considered a successful win-win.
"Mr. Chu, Mr. Liu." Hu Hanguang shook hands with the couple respectively. They were all on their own and did not waste time on greetings. He introduced the leaders to the three of them: "This is Secretary Xiao. This is the first time such an event has been held in Wuzhen. Secretary Xiao also
I'm very interested in coming over to take a look, but fortunately our road show won't hold us back, otherwise if not many people come, Secretary Xiao will be laughing at the joke."
"What's going on? Mr. Hu is joking." Secretary Xiao shook hands with Chenglong: "Hello Chenglong, I didn't expect that one day I, Wuzhen, would be able to welcome you, an international superstar, to your glory. Welcome."
"Secretary Xiao, you're welcome. The cultural scenery here is so good. It's an honor for me to come." Chenglong said.
"Mr. Chu, Mr. Liu." Secretary Xiao shook hands with the couple: "You are so young and promising. Welcome to Wuzhen."
"Hello Secretary Xiao, I'm very happy to come to Wuzhen. I just hope I won't cause you any trouble," said Liu Yifei.
After some simple greetings, the topic went straight to the topic.
Hu Hanguang said: "There are too many people. I did a little counting earlier and couldn't figure it out, but I'm afraid there are more than 500 people. There are still people coming continuously. You'd better not hold a road show outside."
Secretary Xiao said: "There are so many people, so we have to pay attention to safety issues."
Chu Xuan, Liu Yifei and Chenglong looked at each other to see what each other meant.
Road shows always require the audience to be familiar with each other, but with the lively scene in front of them, it might be confusing if they appeared in the crowd again.
"Then let's go inside. We will go on stage to interact with the audience before the screening." Chenglong said.
"Okay." Chu Xuan and Liu Yifei had no objection.
Hu Hanguang said: "Only the hall is open, with 360 seats, and there are three shows in the morning, afternoon and evening. The other halls are open normally. If calculated as full, it can accommodate 2,160 moviegoers."
"Is it a little less?" Liu Yifei asked. Seeing that so many people had come now, she thought that the maximum number of 2,160 visitors in the past two days might not be able to satisfy people's enthusiasm.
"I also wonder if there are too few." Secretary Xiao said with a smile: "There are not many local residents in Wuzhen, but there are nearly 20,000. During the summer vacation, there are also 3,000 or 4,000 tourists coming and going every day. If I hear that you are showing a movie here,
And it’s free, so I’m afraid the 2,160 visitors will not be enough in these two days, not to mention that these two days are weekends, so there will be more tourists than in the past.”
Hu Hanguang said: "It depends on the situation. It's only the first morning show on the first day. I heard from Secretary Xiao that Wuzhen is busiest in the afternoon and evening. If the audience is too enthusiastic, Manager Hu and I will discuss temporarily adjusting the number of additional shows."
What."
"This is your event, you make the decision." Secretary Xiao nodded, worthy of being a leader. After getting a satisfactory answer, he ignored it. Of course, the more free movie screenings, the better. The more screenings, the better.
The more people can attract people, the row of restaurants, specialty stores, sundry stores, luxury stores, etc. next to the cinema can stimulate consumption.
"That's it, you go in first." Hu Hanguang greeted Chenglong and his wife to go forward, and told the audience to check in and let them handle the matter.
It was half an hour before the 9 o'clock morning screening. Chenglong and his wife waved to Zhang Yuqi and others without hesitation, then turned and walked into the theater.
The appearance of the buildings currently developed in Wuzhen is very consistent with the original antique style here, which also makes this Brilliant Era Cinema very unique.
The outside has white walls and gray bricks, and the roof is tiled, very ancient.
When you walk inside, you will see that it is also in an ancient style with white walls and gray bricks, and there are some flowers and plants along the wall.
The entrance to the ticket check-in is a straight small bridge. Under the bridge is a small artificial stream. After crossing the bridge, there is the corridor of the screening room. Above the corridor is a transparent glass layer, which has the feeling of a glass plank road, and the sunlight can shine through it.
Come down.
The cinema has only one floor. In order to fit in with the style of the ancient town here, it is not in line with the local planning to place the three or four-story Shining Era cinemas like Jingcheng, Shenghai and Guangzhou here.
Although there is only one floor, the floor is very high, seven or eight meters high, which makes it feel empty and large.
In the middle after crossing the bridge is a 360-seat hall, with four halls on both sides, a 143-seat regular hall, a 60-seat small hall and two 16-seat VIP halls.
Watching a movie in such an ancient place is really a unique fun and experience.
Full of freshness, the group pulled back the red cloth covering the door of the hall and walked in.
The 360-seat screening hall is very spacious, with three rows divided into fifteen rows. There are already people in the front row of the middle row, including five invited film critics and five filmmakers and media.
Most provinces have a Filmmakers Association, and those who work in media within the association are Filmmaker Media. Compared with the messy media in the industry, Filmmaker Media is the real professional media that only reports on movies.
"Hello everyone, please be merciful when writing film reviews." Chenglong bowed.
"Hello, big brother!" The seven men and three women were all excited to see Chenglong. Seeing Chenglong bowing to them, even if it was a joke, they hurriedly stood up and bowed in return.
"Teachers, please write better." Zhang Yuqi raised her hand and scanned the row of actors: "They are all martial arts actors and martial arts masters. I am asking if you are afraid."
The couple laughed along with the crowd, and this picture of Yuqi was also quite funny.
The five filmmakers, media outlets and five film critics laughed and said nothing. Professionals do professional things. Since you dare to invite them from the Zhejiang Film Association, then if the movie is good or bad, it will be bad. At most, you can give some face to package the bad ones.
one time.
We can't talk nonsense like some self-media, otherwise the reputation of their association will decline among the people. After all, their reports bear the logo of the Filmmakers Association, so they must correctly guide the audience's aesthetics and perception.
There was a hustle and bustle outside the door. It seemed that the staff were letting the audience in.
The actors and road show team members took their places in the front row. Chenglong, Chu Xuan and Liu Yifei went to the side of the stage to get microphones from the staff to prepare for the sound check.
Audiences came in one after another, and the quiet atmosphere began to become noisy. The first audience members were excited to grab a seat in the front row. The latter ones were disappointed to see that the front row was full, but they all had high expectations for the movie.
When there were no vacancies among the 360 seats, the staff closed the door of the screening room. Chenglong and his wife stepped onto the stage at the right time, giving the audience a focus, and a burst of warm cheers resounded throughout the hall.
Chenglong said: "I am very happy to meet you all in this beautiful town of Wuzhen. It has been more than two years since the news that I was going to make this movie was released. Are you anxious?"
Chenglong's tone seemed like he was having a conversation with an old friend, and the casualness and joking in it also made his fans complain.
"too long!"
"too slow!"
“Refund!!”
"Hahaha……"
Refund? Which ticket will be refunded for the free movie ticket?... This made everyone present laugh and livened up the lively atmosphere before watching the movie.
"Hello fellow viewers, I am..."
"Sister Fairy is so beautiful!"
Before Liu Yifei finished speaking, the enthusiastic audience interrupted her.
"I am not a fairy sister, I am a human being, an ordinary person, please don't flatter me or kill me, okay?"
"You are the fairy sister, you are worth it!"
Liu Yifei let out a "poof" and sighed. This sigh came out from the microphone, and the helpless feeling also made the audience full of fun.
"At this moment, I am neither a fairy sister nor Liu Yifei. Who am I? Does anyone know?"
"Lin Yi!!"
Liu Yifei thought it would take a long time for someone to reply, but she didn't expect someone to reply immediately, which was very gratifying.
"What about me?" Chu Xuan picked up the microphone and asked.
"Wei Ran!" an audience member shouted loudly.
"Then..." As soon as Chenglong picked up the microphone, the audience rushed to answer: "Chengxiong!!"
Chu Xuan, Liu Yifei and Chenglong looked at each other and smiled. The general introductory news about their movie was at the press conference in early 2008. It has long been outdated in the past year and a half. It is only available on the official WeChat account of the movie.
remain.
This group of viewers are definitely movie buffs. Otherwise, it would be impossible to pay so much attention to and understand the news about a movie that has long since passed, and still remember the names of their characters, which would be very difficult.
"Thank you for your attention to us and our movie." Chenglong thanked him and said: "Then... our opening will end here. After the movie is over, we will talk to you again. I believe
Everyone can’t wait.”
Liu Yifei took over the conversation: "What does our domestic science fiction look like? What image will Brother Chenglong have in the science fiction film? Is he a superhero or an ordinary person? And what kind of relationship will Chu Xuan and I have? Yes.
Couples still don’t like each other?”
"Everyone, please watch it carefully. After the movie, there will be a question and answer session about the movie's content. If you answer the questions correctly, we will give you small gifts such as signed posters of our movie."
He revealed many unknown points of interest in a naughty tone, making the audience more interested in the movie.
This is a sci-fi blockbuster that has never been produced in China before. Chenglong has never filmed this type of film, and Chu Xuan and Liu Yifei have never been filmed before. So how will Chenglong appear in it? Will Chu Xuan and Liu Yifei still be an on-screen couple?
As soon as the three people walked off the stage, a strong atmosphere of intellectual curiosity arose in the screening room.
Chu Xuan and Liu Yifei followed Chenglong back to the front row seats. The three of them looked up at the screen at the same time, but in fact they were each feeling nervous.
For Chenglong, this movie is his masterpiece of transformation. He has always wanted to transform and wanted to find a feasible answer in this movie.
For the couple, this movie is a stepping stone for them to officially enter the film industry. Whether they will ride on the wind from the beginning or struggle to slowly move forward and explore depends on whether the audience can accept it.
Although it is just a road show, the audience's response will be reflected in subsequent releases to a certain extent, and feedback here is still very important.
Just hearing a "click!", the lights in the screening room went out and the noise gradually disappeared.
Under the watchful eyes of the entire audience, the big screen slowly displayed images from black to bright, and "Skyfall: The Enemy" began.
