Chapter 857 It is an existence that leads a new field of film art
During the road show in Zhejiang, through the spontaneous Reuters publicity from the masses, it attracted the attention of many fans, audiences and fans.
The vast majority of people are unable to arrive in Wuzhen to watch the movie live. Some of them just want to follow the movements of their idols, and some of them are just people who want to watch the movie. Only the last few people have a strong love for the movie.
Great interest, follow Reuters news and continue to pay attention.
Apart from the Reuters information about the stars, there is not much popularity about the movie itself.
However, after the first Wuzhen roadshow on the first day ended, more fresh news came out in the event section of the official Weibo of Weiyu's "Sky Curtain: Under the City"'s # Draw Lucky Audiences to Win Prizes for Watching Messages #, which made the audience more excited.
Talk about road shows and movies started to get lively.
"A fine masterpiece, not much to say, ready to be released for the second time!"
"An unparalleled visual feast. This trip to Wuzhen was not in vain. The teachers and actors of the hard-working and conscientious crew gave us such a wonderful masterpiece!"
"A must-see for Chinese people! This movie seems to be a fun movie, but in fact it has a lot of secrets. After watching it, it will make you more confident in the country and yourself!"
"..."
The above is not a message from the audience, it is a self-promotion from the company's marketing department. The purpose is to bring a wave of positive movie rhythm to the real audience, so that the audience can have a subconscious expression of praise and find a sense of participation in so many comments.
For normal viewers, even if they like a movie, they will probably express it with words such as "f*ck", "awesome", "awesome", plus "super good", "this movie is really good".
The first review: few people would write a long paragraph to express similar emotions.
Only the marketing team or the self-operated team will write a long and non-irritating sentence that is absolutely praising, as the beginning of marketing something to set the pace for the traffic attracted, and it is also to talk about the goodness of their own products.
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This is the current formula, and it is also the general formula of marketing before the advent of the traffic era. Because a large number of audiences have not yet awakened, it is easy to believe in Internet rhetoric.
This kind of rhetoric has a common feature, that is, it only expresses the goodness of the product, but does not tell you what is good about it.
In this way, fans, audiences and fans who pay attention to the movie will be curious, what is a masterpiece? What is an unparalleled visual feast? What is a must-see for Chinese people?
"Is it so good-looking? Just tell me what you're talking about."
"I feel itchy in my heart, please come and tell me what plot is going on to satisfy my craving."
"Be more confident about the country and yourself? Is this science fiction movie a patriotic movie? Anyone who has seen it can tell me."
Under the guidance of marketing rhetoric, many people are curious.
If someone is curious, then of course they should find an audience with a sense of participation and presence to show their sense of superiority, thereby achieving and increasing the spontaneous activity of a topic.
"Let me tell you, it's really, really good-looking! Whoever doesn't watch it will regret it. The special effects are amazing, not inferior to Hollywood!"
"Liu Yifei is so cool! Her stunts are so cool! I'm completely in love with her!"
"I agree with you upstairs, I have changed my view on the fairy sister. This fairy sister is not weak and weak, she is simply a Kung Fu superstar!"
"I thought of a new title for Liu Yifei, Frozen Heroine!"
"Let's make it simple. Liu Yifei is called Freeze Man, and Chu Xuan is called Dongfeng Man. Isn't this more awesome than Iron Man and Spider-Man?"
"Frozen Man? Dongfeng Man?...Hahaha, I'm laughing so hard. All of you are talents!"
Only those who have watched the movie know that cold is Lin Yi's appearance, freezing is Lin Yi's super power of freezing time and space, and heroine is Lin Yi's martial arts style movements.
As for Dongfeng Man? This is easier to understand. At the end, the scene where Wei Ran guides the Dongfeng missile to kill the giant is definitely a super invincible famous scene. The three words "Dongfeng Man" are very suitable for this male protagonist.
But in the end, only people who have watched the movie know what these jokes mean, which makes a large number of netizens feel confused, but they are also very curious and want to participate.
This is the marketing result of people with a sense of superiority colliding with people who are curious about the same topic.
Most people who have a sense of superiority will not decrypt it for those who are curious about it in the first place. Once they decrypt it, their sense of superiority will be gone. Instead, they will watch as those who are curious about knowledge ask questions one after another. The former will
More sense of superiority.
Not only that, the former will also get together with "similar people" to discuss the fun and interesting points derived from the movie, but they just don't answer the latter's questions, or just make perfunctory words such as "you will know by yourself" and other meaningless words.
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Therefore, a large number of netizens can only be anxious, but their curiosity is overwhelming when they don't answer three questions, so they can only keep asking questions and browsing the page, which is also constantly increasing the popularity index of the topic.
After the second road show ended and the second batch of audiences arrived, their questions were answered.
"The special effects of the movie are really awesome. Many large scenes are rendered, and the visual impact is very exciting."
"Freeze Man? Dongfeng Man? Hahaha, who named this? What a talent!"
"It amused me to death. These two names really work. Leng refers to the cold character of the female protagonist Lin Yi, and Leng refers to Lin Yi's super power. As for Dongfeng Man, the male protagonist Wei Ran is on his way in the sky with Dongfeng missiles.
, you can imagine this scene for yourself. toothy smile.jgp."
The first group of viewers showed off their sense of superiority, and the second group of viewers also needed a sense of superiority after seeing it. The best way is to answer the questions raised by the first group of viewers and let a large number of netizens focus on their comments.
, thereby achieving such a self-superiority.
People who like to comment are often very concerned about the number of likes on their comments. Although it is useless, many people are pursuing this thing.
As the number of likes on many new comments has increased, some viewers who have not caught up are also looking for a sense of superiority, which will trigger new topics.
This chapter is not over yet, please click on the next page to continue reading! "La la la! What a blessing! Look at my giant panda, it's so cute!"
Attached is a picture, which is a photo taken of a giant panda figure from the movie.
"I'll go, are there any figures? The production company is awesome. This is the first movie in the history of domestic film development to have figures, right?"
"This panda looks a bit fierce. What kind of existence does it look like in the movie?"
"Now I'm curious. There is a giant panda covered in armor in a science fiction movie. What kind of combination is this?"
"I like this figure. Do you want to sell it?"
Whether it's looking for a sense of presence, showing off a sense of superiority, or expressing normal emotions, the many topical elements brought by the two groups of audiences have attracted batches of netizens who follow the movie.
The popularity index provided by netizens is collected and transmitted to the backend of Weiyu and reaches one standard after another, which will trigger the upward expansion of the traffic pool set by Weiyu.
Under the system's recommendation algorithm, this topic will be pushed to a certain number of people in the specified traffic pool, thereby increasing the popularity of this topic.
When the third batch of viewers arrived on the first night, the total number of comments on this new topic for the message lottery had reached five to six thousand. It was obvious that the topic was hot, and after a while, the comment area automatically refreshed with a new batch of comments.
Condition.
This third group of viewers also has the mentality to express their sense of superiority. It can be seen that the topic elements that need to be talked about are basically all there. What needs to be said about special effects, scenes, plots, characters, and the giant panda figure has been said, so the only thing left is
Up the video.
"Don't show the video. It's against the rules to reveal the plot of the movie."
"It's not against the rules or not. I can't see clearly even when I take it out."
"Hahaha, here comes the truth. What the hell is this? It's as blurry as a mosaic."
"It's okay to put on headphones and listen to the sound."
Photography equipment cannot be brought to the movies, but mobile phones can be brought into the venue. This cannot be regulated or stopped.
Although it is expressly prohibited to take photos and videos, some viewers will always secretly record some videos, whether they are habitual or intentional.
But today in 2009, the embarrassment is that the pixels of mobile phones on the market are poor, and few mobile phones have built-in flash. The film images secretly shot are almost like mosaics, and they cannot be clearly captured, let alone uploaded to the website.
After a round of video compression, it becomes even more unclear.
It is for this reason that the film industry at this stage turns a blind eye to the audience recording in the screening room. Anyway, as long as you don’t use professional equipment, you won’t be able to shoot clearly, so you can shoot whatever you want, and you won’t be too lazy.
Take care.
However, as some viewers said, it is also good to listen to the sound.
The sound of missile launches, the sound of guns and ammunition, and the sound of a group of mountain house soldiers roaring in unison. The shock brought by these sounds can also attract many viewers, and can also arouse the audience's further curiosity about the movie.
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Audiences' comments cannot be forwarded, and no one would want to ride on the popularity of a comment. However, the emergence of movie videos gives media outlets that ride on the popularity and traffic an opportunity to write articles and copywriting.
A few blurry videos will not be used by big media to deceive people, but for small media and self-media that generate traffic, they will not care about these.
You can tell an earth-shattering story with every picture, let alone a video with sound?
Even if you can't see the content clearly and can't speak by looking at the pictures, just listen to the sounds and make up a story. It's a piece of cake.
In this way, one by one self-media and small company media write copy based on the sound, and infer the content of the movie based on the sound. Each one of them is very organized and lifelike. Even Chu Xuan's Dongfeng Man and Liu Yifei's Frozen Man were also mentioned.
N versions were derived.
There's Chu Xuan sitting on a Dongfeng missile, there's Chu Xuan carrying the missile side by side with the sun, there's Liu Yifei's super power is freezing, there's Liu Yifei who can freeze people and then the ice breaks and the descendants become scum...
There are endless ideas, which really opens up your imagination.
Unless you have your own traffic, that is, your own marketing account has a large number of real followers, the best way to gain traffic is to @topicsource.
After these self-media and small media @ topic sources, many viewers were attracted to the movie's official account. Some viewers who did not know why believed the fabricated story and plot, while those who had watched the movie laughed and laughed and refuted the blogger's nonsense.
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It doesn’t matter if the traffic-generating bloggers are talking nonsense. They know very well that they are talking nonsense. They just want people who have watched the movie to refute it. If someone refutes it and gets more attention, won’t it become more popular?
Many self-media bloggers and small media have created a certain degree of popularity. Once the traffic generated is curious, they will click on the official WeChat account of the movie through the hyperlink @ topic source to see the top news. Then the official WeChat account will post this topic.
Isn’t it even more popular?
This is the effect that the company's marketing department needs. Without spending a penny, it uses words to start a wave at the beginning of the topic comment area. In just one day, the number of real comments reached seven or eight thousand, and every other
At this time, the number of comments is still rising by dozens and dozens, and it has the potential to become a hot search.
On the second day of the road show, the traffic of the topic went into a cycle again. The traffic was diverted by more popular bloggers, and the traffic of the topic area guided by many bloggers came through hyperlinks.
If the confluence is greater than the divergence, the popularity index of the top topic will continue to rise.
By the end of the night, this movie topic had successfully become a hot search topic. Although it was not ranked high on the hot search list, this kind of free-for-all marketing method also proved that the company's marketing department was quite capable and should have added chicken legs.
However, the topic is just a comment lottery topic. It does not have a core point about the movie, or a hot point.
There are many topics spontaneously triggered by the audience watching the movie, including special effects, scenes, settings, characters and even gifts such as figurines, etc. There are dozens of topic elements. Without a coordinated output of opinions, such popularity will soon dissipate.
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This chapter is not over yet, please click on the next page to continue reading! Just when the topic became a hot search, film critics who cooperated with the publicity took action and published their opinions and film value orientations one by one.
[Hello everyone, I am Film Lao Wei.
My old fans know very well that as long as I am present at every movie roadshow in China, I will share my feelings with everyone immediately after watching the movie.
I will recommend movies that I personally think are good, and I will consider and recommend movies that I think are not good. Old fans should all know this habit of mine.
This time, I am honored to be invited by the crew of "Skyfall" to participate in the film's first road show.
The reason why I wrote this movie review a day later is because this movie is very extraordinary. It made me have endless aftertaste after watching the movie. I repeatedly recalled various details and points worthy of my deep thought. Finally, I just watched it today.
I have come up with this kind of review after watching the movie.
Old fans all know that I have a habit. Before reviewing a movie, I will first give my conclusion and then analyze it.
After watching the movie, I thought about it for a long time. When I thought about the highlights of the movie, I was still amazed and shocked. When I thought about the shortcomings, I also felt regretful and regretful.
In general, my conclusion is: it is an existence that leads a new field of film art!
I have been a film critic for ten years, and I have never given such a high evaluation to any film. No matter whether it is harsh or rigorous, whether I am told by big names that I do not understand art, or whether I am scolded by trolls hired by capital, I will not care.
There is a saying, and right and wrong are different opinions.
Regarding the movie "Skyfall", in my heart, it is worthy and clear. Only this evaluation can sum up my feelings.
Those who are experts in the industry are called "yin", and those who stand out with outstanding performance are called "leaders", which is called "leading".
What is an industry expert?
What I mean here is a person or group that takes filmmaking seriously and produces excellent films.
First of all, 120 million is the special effects cost of this movie. It was said publicly by the crew. I don’t know whether it is true or not, but I believe it is true.
why?
In previous years, there were some movies with special effects that cost RMB 340 million to invest. Judging from the domestic market cost at that time, I don’t know why a movie requires so much investment. What is the money spent on? I don’t know.
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But now I know what the special effects produced by 120 million people look like.
What does it look like? It’s not inferior to Hollywood! And in terms of the rendering of some scenes, it gives people a better look than Hollywood!
Let me make it clear that I am referring to the senses, not that the special effects technology is better than Hollywood. In case some people who worship foreigners come to criticize me for no reason, I am also afraid of you. I always talk about good things in China.
Being criticized by you also shows how seriously we have been penetrated by culture.
Closer to home, with the 120 million special effects cost and the visual effects presented in the movie, there is no doubt how seriously the production team takes the movie, and the overall effect of the movie is indeed excellent. I can call it an industry expert here.
So what is an outstanding person?
In short, that is how prominent the highlights of the movie are, so prominent that it seems to open the door to a new world, allowing the audience to have a new understanding of film art.
It is very clear and 100% certain that this movie does just that.
I can't guarantee whether the audience watching the movie roadshow had imagined the scenes of this movie before, and imagined where the word "science fiction" is reflected.
But I dare say that any audience who has watched this movie, just like what I just said, will feel like a door to a new world has been opened.
Some people definitely think it's too exaggerated, but what I want to say is, if you don't feel this way after watching it, you can just come and scold me.
I dare to say this because it is not Hollywood science fiction, it is Chinese science fiction. It is not Hollywood-style individual heroism. It is the success and victory of China's unity. Although it has a Hollywood-like style
battle scene, but its overall scene is full of Chinese style.
Nowadays, when Hollywood science fiction dominates the world, what is Chinese-style science fiction? I think it is difficult to imagine a specific picture for this question.
Because when we think of our Chinese elements, we subconsciously think of ancient times and mythology, but ancient times and myths are not compatible with science fiction, so Chinese style and science fiction are also inconsistent, but these questions will be told to you in "Sky Curtain: Under the Gate"
Answer.
When you know the answer, you will understand why I seemed to say the above words without being rigorous, because this movie subverted my imagination, and I think it will subvert your imagination too.
So back to the conclusion at the beginning, I think it is enough to lead a new field of film art and also exist in the field of science fiction themes!
Just like "Space 2001" led the entire Hollywood science fiction in the 1960s, "Skyfall" also has the qualifications to lead Chinese science fiction!
...]
There are many more words to follow in the article, as well as interpretations of the movie, but many netizens and media were shocked when they saw this.
If the previous so-called leading of new fields is just empty talk and people don't know the specific meaning, now looking at "Skyfall" against Hollywood science fiction, this gives people a point of comparison.
What kind of movie is "Space 2001"? It was rated as a genesis movie by foreign media. The reason for this evaluation is that this movie opened up Hollywood's fantasy in the field of science fiction and gave Hollywood the foundation for science fiction to dominate the global film market.
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As the first domestically produced science fiction film, "Skyfall" has received such an invincible rating. How can this not shock netizens?
"Damn it! Is it so awesome! When it comes out, I must go and see it!"
"Does the film crew have any road shows? The success has piqued my curiosity and I really want to watch it!"
"When will it be released? It's so awesome, I must go see it."
"..."
The audience is full of curiosity about the movie and looks forward to watching it, and the self-media and media are also excited. In addition to being curious about the movie, it is more about the impact that this evaluation can have.
I'm not afraid that you will praise your movie to the sky. You can even say that it will kill all the movies in the country. The more you do this, the more public opinion it will arouse.
Seeing that a big movie critic has done something that only the media can hype, and there are semi-official organizations such as the Zhejiang Film Association behind it, many media have seized on this wave of enthusiasm and gimmicks, and the rest is just a matter of course.
Didn't you say that this movie is awesome, then let it go to heaven, even if it attracts the hatred of the entire industry, it has nothing to do with the media, and these words are not what they said.
What we did at once seems to have deviated from the company's plan.
The company does not need a road show to generate high popularity, lest the popularity before the release fails to explode.
But the company's marketing department also didn't expect that by asking film critics to cooperate with the publicity, they would not let the film critics praise the movie to the sky.
If you catch it, it's called wealth and wealth.
If you can't catch it, you will be beaten to death.
"Are you here to help us, or are you here to cause trouble?" The people in the company's marketing department smiled bitterly, and they would have to work overtime to keep an eye on it.
When the sky turned white, Chu Xuan and Liu Yifei followed the roadshow team to the next stop, arriving in Hangzhou from Wuzhen and setting sail for Hunan smoothly.