On August 12th, the sun was blazing in Changsha and the temperature was around 30 degrees.

Even with such hot weather, it could not resist the enthusiasm of many people in Changsha and the audiences who came for the movie.

Huangxing Road Pedestrian Street is located within the Wuyi Square business district of Tianxin District, Changsha. It is the most prosperous area in Changsha.

Prosperity is prosperity, which only refers to the large number of people. Currently, Changsha is still a second-tier city, and all aspects of the situation have not yet reached the first-tier threshold.

Everything still needs to be developed, which also gives the Bright Times Cinema Company an advantage. In response to the call for cultural development from the local cultural and tourism department, a Bright Times Cinema was built at the very visible entrance of this pedestrian street.

Next to it is the large supermarket Yihetang, which makes the flow of people in this area very huge.

Coupled with the influence of Mango Channel for many years, Changsha has become one of the top entertainment and cultural centers in China. The local people are very sensitive to entertainment, so the scene in front of the cinema today can be said to be a sea of ​​people.

"Sincere Dragon!"

"Chu Xuan!"

"Liu Yifei!!"

The specific movie viewing date and location are marked on the movie ticket. If you want to get the Hunan road show status of "The Sky: The Enemy", you can search the Internet to find out clearly.

It was only around eight o'clock in the morning, and the local people who got the news from various channels on the Internet were filled with people standing in front of the cinema, at the entrance of the pedestrian street, and across the street in front of the Yihetang Shopping Mall.

A few days ago, when I was in Wuzhen, my first stop, I felt that there were hundreds of people waiting for the movie to open. It was very exciting. Compared with the current situation, it really pales in comparison.

Seeing this scene, Chenglong, Chu Xuan and Liu Yifei were also not expecting it. Such a scene is limited to the red carpet at award ceremonies. Who knew it would appear in a road show of a movie.

Even Chenglong, who is used to seeing big scenes, judging from his experience in film roadshows in the first half of his life, this is the first time that he has felt such a high level of enthusiasm from the audience for a movie.

"Public opinion has worked." Chenglong and the couple looked at each other and found the answer in their hearts.

I have been in Hunan for more than ten days, and have conducted road shows in Changsha, Zhuzhou, Zhangjiajie, Changde, Yueyang and other places to promote the film. The continuous Reuters news has divided and continued the small-scale public opinion about the film.

Topics such as # Leading the New Field of Chinese Films have become more and more popular, making more and more people curious about the film, and also letting more and more people know about the crew's road show status.

With the combined popularity of Chenglong, Chu Xuan and Liu Yifei, and the time and location of the final roadshow being clarified, it is understandable that the crowd will be attracted to come offline to see the big stars, resulting in such a heated scene.

"Hello everyone."

"Hello."

The couple and a group of actors greeted the crowd, just like walking on the red carpet at a TV and film festival. With security maintaining order and the cheers and looks of the enthusiastic crowd on both sides, they walked into the cinema.

The crowd waited until they saw the celebrities they wanted to see, and when they saw the celebrities entering the cinema, they were so excited that they wanted to follow them.

Unfortunately, only people with movie tickets can line up to enter. More friends who don’t have movie tickets are anxiously asking how to get movie tickets. What’s more, they even grab people who have movie tickets and ask if they can sell them.

ticket.

The scene was extremely exciting, and it was a spectacle to take place during the road show of a movie.

Such a hot situation also amazed those who came after.

"Good guy, the gongs and drums are roaring and the firecrackers are blasting." He Jiong, Xie Na, Zhang Jie and Kuaiben members came to the scene and used exaggerated words to describe the scene at hand, which shows that they have created such a hot situation for the movie.

Shock.

Are you sure this is a road show and not a confirmed blockbuster movie release?

Only when a movie is released across the country for a day or two, and is highly likely to be a hit after being verified by the market, will it attract many people to come and watch the movie.

But even if it is determined that it is likely to be a hit, judging from the situation in previous years, so many people will not gather at once.

This is just a road show, it has only been shown a few times in Wuzhen. At this stage, it is such an unprecedented event. So what will happen to this movie once it is released?

"It's too exaggerated." The great director John Woo lined up to enter the venue. Even he felt that such a hot scene was too exaggerated.

I have been a director for so many years and have directed dozens of films, many of which were huge hits. For example, last year's "Red Cliff" broke the record for the highest box office in the mainland box office market and won the annual film box office crown.

Of course, this laurel has to put aside the two Hollywood movies. Domestic movies only count the domestic situation.

Compared with Hollywood's box office, these older generation directors don't have the confidence, and they haven't had this idea for a long time.

If you kneel for a long time, you will always lose your enthusiasm for the outside world, and you will become accustomed to fighting within yourself.

He thinks it is unreal that a domestic film can create such a grand event.

Is this something a mainland movie can do? And it’s still in the road show stage.

People who knew it knew that it was a domestically produced movie, but people who didn’t know it thought it was the release of the epoch-making 3D movie "Avatar" that was being promoted.

Invite the navy!

However, what is the use of asking the navy to go offline during the road show stage?

There are still a few months until the release, so hiring a marketing team now is not compatible with selling tickets during the release. The timeline is stretched too far, and this is not a normal marketing method.

After much deliberation, there is no partial explanation. I can only admit that this heated situation is real against my will.

But what causes this?

John Woo thought about it over and over again, and finally figured it out.

The allure of the unknown is extremely huge, just like Tsui Hark's "The Legend of Shushan", the first pure fairy tale movie.

Xianxia... flying with a sword? Overturning mountains and seas? These are all unknown elements to the audience. How will they be presented if they can appear in the movie? This is very attractive, and ultimately led to the success of this movie.

However, this is an unknown element that can be imagined.

Whether it's flying with a sword or climbing over mountains and seas, viewers who are familiar with traditional culture will have their own reveries and scenes.

This chapter is not over yet, please click on the next page to continue reading! What the audience is curious about is how these pictures will be presented on the big screen.

And often the further curiosity is the unknown that people can't imagine.

Just like the promotion of "Avatar", why should I wear Roshizi's 3D glasses to watch the movie?

This is something the audience cannot imagine. Before this promotional report, who would have thought about what glasses to wear to watch a movie?

This is a breakthrough in cognition, so "Avatar" aroused the curiosity of many viewers as soon as it was promoted last year.

Compared with the only one or two news revealed in "Avatar" so far, the topics in "Skyfall" are a breakthrough in knowledge.

A monster like a drop of water splits the universe in two?

A city composed of countless cave scenes?

Countless monsters spliced ​​together into a magnificent ancient city?

The male protagonist navigates the Dongfeng missile?

What the hell are these inexplicable topics!

Before these topics appeared, who would think of what these topics revealed?

Just because we cannot think of these things under normal thinking, these are unimaginable unknown elements.

This will make people very curious and eager to find out.

He also came here because of this curiosity, and wanted to see what the competitors in this National Day stall were like.

"Hello, audience friends, I am Chenglong."

"I am Chu Xuan."

"I am Liu Yifei."

"Oh——" The large screening hall can accommodate 500 spectators. Faced with the greetings of the three leading creative superstars, the whole audience responded enthusiastically.

John Woo wore a hat and a mask and looked at Chu Xuan and Liu Yifei.

"1949", which was released during the National Day holiday, and "Red Cliff", which was released last year, were preceded in preparation time by "1949".

As early as 2004, he took over this task and made a movie to represent Hong Kong as a gift to the country in 2009.

Unlike the mainland, this type of gift film is officially funded in the mainland, but in Hong Kong you have to raise your own funds.

This is the difference between socialism and capitalism. To make a gift film, you have to raise your own money. The Hong Kong Film Association has no structure.

Due to funding problems, "1949" was in the planning stage for a long time, which resulted in the subsequent project "Red Cliff" being released before it was finished filming.

To be honest, in the movie "Red Cliff", he wanted Chu Xuan and Liu Yifei to play Zhou Yu and Xiao Qiao, mainly because they fit well together.

However, at that time, Bright Times and Yinghuang had already announced their cooperation in "Attack on the Wall", so there was no other way.

Don't look at the decline of the Xiangjiang film industry. The more it goes downhill, the more fierce the competition becomes. Everyone wants to be the first to seize the mainland market and seek development, but this is the only way out.

Seeing that Yinghuang Entertainment is associated with Bright Times, other entertainment companies that compete with Yinghuang Entertainment will naturally regard Bright Times as a thorn in their side and hinder their development.

The logic here is very clear. Yinghuang is bright and has development channels in the mainland market, which will allow Yinghuang to grow stronger. The growth of Yinghuang will squeeze the living space of other entertainment companies in Hong Kong.

Therefore, in Hong Kong, except for Yinghuang and TVB, which is online with Mango Channel, most film and television entertainment companies do not have a good impression of Bright Times, including Mango Channel.

It is for this reason that his idea of ​​casting Chu Xuan and Liu Yifei in "Red Cliff" came to nothing and was decisively rejected by the capital behind him.

After the filming of "Red Cliff" was completed, the planning of "1949" was interrupted due to a lack of funds.

Why? Because some pro-Western capital doesn’t want to make a gift to the country. Due to all the entanglements and obstacles, it’s been three fucking years since he started filming this movie.

Not only that, the originally scheduled male and female protagonists are no longer playing. The wait has been too long and I can’t wait any longer.

The male and female protagonists were gone, and he was reminded of Chu Xuan and Liu Yifei again.

At that time in 2007, this young couple was already very popular, with fans all over the Taiwan Strait and three places.
To be continued...