In the conference room, the management of the two major departments, marketing and public relations, were present. About twenty people were sitting on both sides of the oval conference table. Wang Jinhua presided over the meeting in the first seat at the south end. There was a projection on the wall at the north end.
Everyone looked at the projection screen or the laptop in front of them, which displayed online public opinion.
#A rat excrement messes up a pot of porridge#
"Liu Yifei's nationality is actually American? Isn't it?"
"This is a domestic movie? Haha."
"All the members are Chinese, and she is the only one who is old and American. This is a bit disturbing."
"The filter was shattered all over the floor, and the powder came off. It bothers me to think that she is a foreigner, especially an old American. It's disgusting."
"Finally, someone has exposed it. I can't hide it anymore! I told her before about her coming-of-age ceremony. How ironic it is that a group of domestic celebrities celebrated an old beauty's birthday. But I was so petty and no one paid attention.
, but what is supposed to come will still come, and the people’s eyes are sharp, and finally the conscientious media reported it!"
This was the first news topic to pop up in the early hours of the morning. It seemed to be intentional, and it was specially released in the early hours of the morning so that the people on duty in their public relations and marketing departments didn't pay much attention.
We didn’t have enough manpower, and it was impossible to keep an eye on the whole network, so we didn’t find such negative announcements at the first time.
When the sky was about to turn white, someone from the Xinlang Micro Entertainment Operations Department told them about this.
Due to Chu Xuan, the boss's status as a shareholder of Weiyu, the names of the boss and his wife are marked on the backend of Weiyu, and any news about them will be reminded on the backend of the authority of the monitoring and review team of the Microentertainment Operations Department.
However, it is impossible to pay attention to every piece of negative news.
After all, the boss and his wife are big stars and have a lot of popularity, so it is normal for them to make some shady remarks every day.
Regarding the issue of the nationality of the landlady, there were reports a few years ago, and there were often criticisms from anti-fans, but there was no traffic and no big media reports, so it has not been a success.
Therefore, in the face of this kind of negative remarks that occur almost every day, the people in the Xinlang Micro Entertainment Operations Department did not take it seriously at first, thinking that it would not cause any big situation as usual.
However, I never expected that this was a deliberate operation.
There are basically companies that rent servers in every province, city, and county in the country.
As long as you rent a server space in a different region, and then operate the server cluster established at the headquarters, you can remotely control the rented server space across the country.
Each server space has a corresponding IP address. The more server space you rent, the more IP addresses you will have.
Due to the special characteristics of Hong Kong, Macao and Taiwan, it is difficult for the mainland to trace IP addresses flowing to these three regions.
There are many types of IP addresses, including service IP, communication IP, home IP, military IP, etc., and they are also divided into civilian and commercial uses.
If you build a server cluster in mainland China, rent virtual server space across the country, remotely control these virtual servers through the server cluster, and change the signal of the virtual server multiple times, you can accomplish one thing.
For example, if Shenghai has a service-oriented IP, the instructions issued are transmitted to the Xiangjiang server and changed to an international IP. The international IP is changed to a communication IP through the Baodao server. The communication IP is returned to a server somewhere in China and changed to a home IP or Internet cafe IP.
Then, if the home IP automatically logs into Weiyu, automatically searches for articles, and automatically reprints the article # a rat excrement messes up a pot of porridge #, then this IP will be disguised as an individual and avoid being caught and censored by the firewall.
Active reposting users.
This is one of the manifestations of hacker technology to control IP.
One IP can't accomplish anything big, but what if there are thousands of them?
As long as there are enough servers rented across the country, as long as the server cluster performance at the headquarters is strong enough, and as long as the scripting technology is strong enough, controlling tens of thousands of server spaces at the same time to execute the same command will be enough for public opinion to spread quickly.
Moreover, it is difficult to detect that such a situation is man-made. Although the first instructions all originate from the same server cluster address, through the disruption of thousands of IP lane changes, there is no problem at all.
.
I only think that thousands of users have paid attention to this press release and reprinted it normally.
Because Weiyu's firewall was not aware of it, the activity displayed by thousands of reprints successfully activated the traffic pool of Weiyu's recommendation algorithm.
When it was almost dawn, in just a few hours, this press release appeared on many social platforms such as Weibo, Tieba, and forums.
At this time, the people in the Micro Entertainment Operations Department realized that there was a problem, and quickly called Li Hong, the Chief Operating Officer of Micro Entertainment, to deal with it quickly.
When Li Hong heard that Liu Yifei was being maliciously targeted, he immediately woke up from his sleep and drove to the company's operations department.
A public opinion stirred up in just a few hours is a normal phenomenon.
However, at this time in the early hours of the morning, when "Skyfall" is so popular, it is very wrong for a press release maliciously targeting Liu Yifei to be spread so quickly.
Li Hong suspected that there was a loophole in Micro Entertainment and told the people in the technical department about the situation.
The people in the technical department are experienced and they knew what was going on after looking at the backend server login data.
"There is nothing wrong with the platform itself. This is not an intrusion. It is just using scripts and IP changes to operate multiple accounts at the same time to log in to Weiyu and major platforms to do the same thing."
"It is not an intrusion or tampering. It does not fall within the scope of the firewall's defense function. It is a logical problem with the login interface."
"The account number and password are fixed, so the person behind it can operate multiple accounts at the same time if they read the account number and password in advance."
"As long as we create a verification code that changes at any time on the login interface, the hackers behind it will be helpless."
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Login requires verification, which is an improvement that will only appear in one or two years.
Because in the case of Liu Yifei, this progress has been advanced. It can only be said that everything comes after a drink, and the butterfly effect can be seen everywhere.
Li Hong was relieved when he heard that there was no problem with the platform, otherwise he, the operations officer, would definitely be implicated in the negative consequences of supervision.
But it is true that someone maliciously targeted Liu Yifei. He and Chu Xuan initially reached a consensus on the media career regarding Zhang Shaohan's public opinion incident, and he also had the idea of helping Liu Yifei in this matter.
But Liu Yifei is the proprietress of Brilliant Times, and Brilliant Times has its own marketing and public relations. Of course, how to do it specifically must be based on Brilliant Times. Otherwise, if he, an outsider, does things first, it may be superfluous.
So, he immediately called Bright Times and explained the situation.
When Bright Times received this situation, its marketing and public relations immediately paid attention and dealt with it.
#What is the relationship between nationality and movies#
#We should resist malicious marketing#
#LiuYifei is very patriotic, please don’t hurt her#
It was a plan jointly discussed by the company's marketing and public relations departments in a short period of time to join forces with large and small media that cooperated with the company, as well as micro-entertainment and bloggers on Tieba to create a series of topics to counter this sudden public opinion.
However, this is of no use.
"Is Liu Yifei an American? Damn it, I feel sick when I think of some foreign stars in Hong Kong and Taiwan. They come to the mainland to make money and talk about independence when they go back. Isn't Liu Yifei the same?"
"It's probably true. If you were truly patriotic, you wouldn't change your nationality."
"What does nationality have to do with whether you are patriotic or not? You must be sick!"
"Since you are patriotic, why change your nationality? You fans are the only ones who are sick!!"
"It's just that these fanatic fans are just irrational. They are crazy about chasing stars. They don't like so many outstanding domestic celebrities, but they like an American. How stupid!!"
"Liu Yifei has never done anything that harmed the motherland, and she has also made donations for charity. All her business activities are done in China. She is much better than some domestic celebrities!"
"So what, I only like domestic things. She should go back to her America as a semi-remnant."
"Damn it! You really want to line up, don't you?"
"Come on, I'm afraid of you!"
Such public opinion situation, after fermentation in the morning, has flooded all major social platforms, especially the comments on the Tianya Forum boycotting Liu Yifei.
The marketing and public relations people looked very embarrassed. After keeping in constant communication with the Weiyu operators, they told them that all this was not the so-called interference of hackers, but the initiative of netizens.
This is very difficult to do.
They also understood that the forces suspected of being represented by hackers were only responsible for spreading black material, and the subsequent situation was left to the vast number of netizens who were led astray.
If it was man-made, that would be fine, as it means that a large number of netizens did not participate.
But the current situation is that the forces behind it disappeared after distributing the draft, and all the news that was unfavorable to them came from netizens spontaneously, which leads to a big problem.
They gathered large and small media, self-media and the fan groups of bosses and wives to spontaneously counterattack, but they were no match for the negative voices of the broad masses of people who were biased by drafts, trolls, and black fans.
The reason why it is not an opponent is because the root problem of public opinion cannot be solved and there is no way to publicize it.
The root problem is that Liu Yifei is an American.
This is the fact, this is the truth, this is the core point that cannot be escaped or distorted.
From their public relations to the movie, not many people paid attention to it.
Their public relations team noticed Liu Yifei's past excellence, but not many people followed her.
Most netizens only focus on one thing - Liu Yifei is an American!
As far as this issue is concerned, not many people know about it except for anti-fans and iron fans.
Although this is public on the Internet, under normal circumstances no one would go out of their way to check this thing.
Liu Yifei has always been in China, all her works are domestic, and she studied at a university in China. It is obvious to the audience's subconscious that Liu Yifei is a Chinese!
As Liu Yifei becomes more and more popular, the number of viewers and fans increases, and more and more people are unaware of this situation.
Now this situation has been made public all at once, and it has been spread all over the Internet through hacker means, without even giving them time to react. In front of the vast number of netizens and audiences who believe that they have been deceived, and after being led by the press, trolls and black fans.
In front of the vast number of netizens who prefer rhythm...
If this root problem is not solved, it will be difficult to resolve this public opinion issue.
"What does nationality have to do with whether you are patriotic or not?" Faced with the doubts of the majority of netizens, fans could only respond with similar words.
There is no way, American citizenship is a fact, it is impossible to open your eyes and tell lies to counter this matter.
But the vast majority of netizens are questioning this point, questioning this point that you can’t fight back and can’t explain at all.
With the linkage of domestic movies, some movie fans have also been led to resist.
Even the [Chu Yifei Xuan] fan group showed strange movements.
People in marketing and public relations have fan groups, and [Chu Yifei Xuan] has a particularly large QQ group, with hundreds of them.
The casual fans who joined in, those who only follow the drama, did not know Liu Yifei's nationality, and most of the audience assumed that Liu Yifei was Chinese.
Therefore, the exposure of this incident made these fans feel that they had been deceived.
"Why didn't you tell me earlier? I have been a fan of her for so many years!" This is the voice of some passerby fans.
The problem is that the issue of nationality is inherently contradictory and cannot be discussed openly.
Let Liu Yifei appear on programs and interviews and say that she is American? The subtext is like showing that Chinese nationality means nothing.
Therefore, we cannot talk about this kind of thing publicly. If there is public information on the Internet, you can just check it yourself. But the problem is, who is not a die-hard fan and would search for celebrity information?
This has created the current situation, and many fans in the group are also dissatisfied.
The press releases on the Internet, the trolls on the Internet, the anti-fans on the Internet, the vast number of netizens on the Internet who are biased by the rhythm, and the many dissatisfied casual fans and drama fans in the group...
How can they do this in public relations? It seems like they are against the whole country.
Moreover, it is a fact that needs to be publicized. This is simply a hell-level public relations difficulty.
Not only that, but after half a day of public relations, what they did seemed to be unhelpful. The large and small media and self-media that gathered together were doing public relations, which was equivalent to spreading the matter wider and wider, making it more popular.
By the afternoon, #李伊菲是不华国人#, #李伊妃是AMERICAN#, these topics were not only on the hot search, but also became a hot search term in micro-entertainment, and are also on Baidu, Google, hao123, 2345, ie, etc.
It has become a hot search term on browsers and search engines.
