Walking towards the parking lot, you heard a loud "beep-beep--" coming from outside the gate halfway.
"Coming!" Chu Xuan shouted. Knowing that Sister Hua was waiting for them outside, he and Liu Yifei couldn't help but speed up their progress.
I had contact with Sister Hua when I came back yesterday. Originally, Sister Hua wanted to help them meet Feng Xichen and set the table for dinner, but in the end she was declined by Liu Yifei who wanted to lose weight.
Sister Hua was not prepared to disturb the couple who had been going home for a day and wanted to rest. This made Chu Xuan miserable and woke up hungry in the middle of the night to get something to eat.
In addition, Sister Hua also said that she would take them to see the situation around the movie today, so we made an appointment to set off together today.
A car was parked on the roadside in front of the gate. It was driven by Li Hedong and Wang Jinhua was sitting in the passenger seat. It was obvious that Li Hedn came to meet Wang Jinhua early in the morning.
Chu Xuan drove the SUV out and stopped slowly on the center line of the road next to the car.
Chu Xuan waved to the two elder sisters. Liu Yifei took off her sunglasses and greeted Li Hed and Wang Jinhua through the window, waving: "Sister Hua, Sister Hed!"
The two eldest sisters nodded slightly, and Wang Jinhua said: "Let's go, go get Qianqian's shareholder seal first."
Chu Xuan nodded and pushed the accelerator to start the car. Liu Yifei pressed the button to close the car window, and Li Hun followed behind in the car.
We went straight to the police station and arrived at our destination in more than half an hour.
The sunshine became stronger and stronger, and it was another sunny day.
"Are you here again?" The public security officer seemed to have met a regular customer and said "Again" when he saw the couple's arrival.
Whether it was nationality issues or public opinion issues, they were all closely related to Liu Yifei. This also impressed the police officers deeply on Liu Yifei. Seeing the couple appear in the police station again, they couldn't help but greet her with familiarity.
"We're all familiar with it," Wang Jinhua said with interest, which made Li Hedong beside him feel an inexplicable feeling of closeness to the police.
The public security officers couldn't help but laugh. One of them expressed his appreciation to the couple: "The interview you did in Taipei was really wonderful. You are worthy of being a national idol."
"Thank you." The couple expressed their gratitude.
Wang Jinhua and Li Hu were also honored. They felt very comfortable that these two very close juniors could be praised in this way.
I heard that it was a matter of applying for a stock seal, and the process went very smoothly.
The corporate seal must be registered with the public security. Only documents and contracts issued with the registered seal will have legal effect. If the company has any problems, it can be handled and rights protected in accordance with the law.
Liu Yifei submitted the documents to be reviewed and a copy of her ID card, and then the two major shareholders, Chu Xuan and Wang Jinhua, jointly signed the approval, and then waited for a text message notification to come back to get the seal, which usually took a few days.
Before they left, the public security officer who knew their situation in detail did not forget to give them a thumbs up: "It's smart to transfer your nationality back and then transfer your equity. You don't want to be used as wool by the Americans. I give you a thumbs up."
Everyone laughed when they heard this, and Wang Jinhua said goodbye: "Sorry to trouble you, if there are any deficiencies in the procedures, please inform us to make up for it."
The group of people said hello, said goodbye and left.
After completing the relatively simple application procedures, everyone got in the car and went straight to the toy factory.
Planning for the movie surrounding "Skyfall" has already begun after this year's Spring Festival.
The couple first filmed "Star You", then went to New Haven for a period of time to settle matters for further studies and graduation. After returning, they took another trip and took care of Wang Yuan's screenwriting industry, and then caught up.
The film's roadshow work continues to this day.
Regarding matters related to the movie, I only briefly learned about them through the company’s reporting emails and phone calls with Sister Hua, but I don’t know the specific situation.
This matter has always been discussed, planned and acted upon by Sister Hua, Yinghuang, Han Sanping, Tang Jili and Chenglong, which saves the couple a lot of trouble.
But now that I have returned to the capital and am in a free period, as the boss and the boss's wife, I naturally have to pay attention to this matter and go to see what is going on.
Arriving at a company park in the suburbs of the Fourth Ring Road, Chu Xuan saw the car in front turn on its right-hand turn signal, so Chu Xuan stepped on the brakes and followed the car to the side of the road.
"Here?" Liu Yifei looked out through the car window, unbuckled her seat belt, opened the door and got out of the car.
"It's quite a big park." Chu Xuan followed, and the group walked side by side toward the door.
"It's quite big and very powerful." Wang Jinhua said, and Li He went to talk to the guard about making an appointment.
Chu Xuan nodded and said no more. Since Sister Hua said that she was very capable and had already confirmed the cooperative relationship, there was no need for him to think too much about the toy factory. He just wanted to see what was going on.
"Periphery is a long-term profit chain. I invested 30 million this time to test the waters. It may take several years to recover the capital, or it may be a loss. The boss and wife must be mentally prepared." Wang Jinhua said, half joking and half serious.
Hearing what she said, Chu Xuan said calmly: "If you lose, it's a loss. In the worst case, you'll have to start all over again."
Wang Jinhua raised her eyebrows and looked at Liu Yifei in surprise.
Seeing her like this, Chu Xuan asked curiously: "What's wrong?"
Wang Jinhua looked at Chu Xuan and said, "I always feel that you have changed, but I don't know where."
Liu Yifei looked at the person coming from the gate, glanced at Chu Xuan's clothes, raised her hand to help him smooth the collar of his shirt: "In the past, he always considered the long term in everything he did, but now he doesn't think much about it. He just does whatever he wants.
Just do it and deal with it if you encounter problems."
Wang Jinhua clapped her hands and nodded repeatedly: "Yes, yes, yes, Sissi said it very accurately. That's it. A wife must know her husband best."
Liu Yifei smiled and took back her hand to help Chu Xuan adjust his collar.
"If it were in the past, if I were talking about tens of millions of losses, Xiaoxuan you would never say anything about starting over from scratch, but you would be able to say how to make it not lose money."
"Just like when I was doing micro-entertainment, I said what to do if it fails, and you said you still have Longyou. When I was doing Longyou, I said what to do if it failed, and you said there is another outlet."
"In your previous thinking, it was always a long-term plan linked to each other."
"So you just said you'd have to start over again? That's not your character."
Wang Jinhua said, looking at his younger brother with a smile, not knowing what happened, which changed his younger brother's thinking mode.
"That's good. This is the vitality of young people. You used to look sunny on the outside, but you were old-fashioned and old-fashioned in your heart. You always thought too much."
Wang Jinhua looked at the couple and teased them.
"The two-month road show has brought about such a big change for you. Is it because Sissi's public opinion has made you powerless, so the youthful feeling in your heart has exploded? Has it changed your outlook on life? Do you look down on life and death, and do it if you don't accept it?"
Liu Yifei and Li Hen laughed a few times and looked at Chu Xuan with interest.
Chu Xuan shook his head and said in amusement: "Sister, you are really becoming more and more fashionable. You can easily find those hot memes on the Internet."
Seeing the boss of the toy factory appear, Wang Jinhua stopped teasing Chu Xuan and went to greet him.
Liu Yifei kept up with Chu Xuan. She also agreed with what Sister Hua said just now. The feeling Chu Xuan gave her in the past few days in Taipei and back home has changed. In the past, Chu Xuan was energetic in appearance, but
Now there is youthful vitality from the inside out, as if the inexplicable distracting thoughts in my heart have been abandoned, and it has become much clearer.
"Mr. Wang."
"Mr. Qi."
Wang Jinhua shook hands with Qi Wenbin, the owner of the toy factory: "Let me introduce to Mr. Qi, these two are Mr. Chu and Mr. Liu, the boss and the proprietress of my brilliant era."
"We know him. He's so famous. It's hard not to recognize him." Qi Wenbin smiled broadly. He looked in his early forties, with a side-parted head and a shaved face, making him look very young.
"Hello, Mr. Chu, hello Mr. Liu."
"Hello, Mr. Qi."
After shaking hands and saying hello, the two parties walked into the park together.
Qi Wenbin explained the toy factory along the way and seemed very enthusiastic.
Of course, for big customers, and very special big customers, you must be extremely enthusiastic.
If he can open such a large toy factory in Beijing, the business must be very good.
Whether it is self-produced and sold, or OEM, it is well-known in the industry.
But there has always been a problem in the toy business. If it is self-produced and sold, it will have to stop production if the market cannot open up, which is unstable; if it is OEM, the market is mostly occupied by overseas brands, so whether it is profit or production standards, it is all domestic.
Passive, he is also passive and can only be manipulated by overseas capital, which is very uncomfortable.
This cooperation brought about by the Brilliant Era is different. This is the first large company in China that dares to spend money to play around. It has strong funds and is not afraid of messing up, which means that it will not end due to lack of financial resources.
cooperate.
Furthermore, the cooperation may also be a series of movies. What does a series of movies represent? Once the movie opens up the market, a very long-term and stable production chain and sales chain will be formed in terms of peripheral products, thereby returning long-term and stable benefits.
chain.
Just look at Hollywood. Transformers toys generate hundreds of millions of dollars in revenue every year around the world. As long as the movies continue, this kind of revenue will continue to flow. For manufacturers, it is simply easy money, and it is stable for many years.
Make money while lying down.
Who doesn't want to make some money? He wants to, too, and the cooperation brought about by the Brilliant Era gives him some hope.
In addition, the portrait copyright belongs to Bright Times, but the model copyright for toy production belongs to him. Although Bright Times can block his model copyright on the portrait copyright, the two parties are in a cooperative relationship, so this situation is almost impossible.
That may exist.
So, this is equivalent to having an independent, self-produced and self-sold toy brand IP and channels, which will not be manipulated by overseas brand capital, because the copyrights are their own.
Of course, the prerequisite for achieving all this is that the movie must be popular, and while it is popular, it must also open up the peripheral market so that movie fans are willing to consume it.
But looking at the current situation of the movie, although it has experienced a lot of public opinion, it has added fuel to the fire after the rain has passed, and the panda figures are very popular on the Internet. Everything is moving in a good direction. This gives
This gave him a lot of confidence in the success of this cooperation.
The most important thing is that the big money put into production comes from the brilliant era, and he only needs to pay a small amount of manpower and material resources. If it succeeds, it will be the result of low risk and high return. How can this not make him full of passion?
Of course, if he succeeds, the big profits will definitely come from the Brilliant Era. After all, he is an investor, and taking big risks will naturally lead to bigger rewards, but this does not affect his eagerness to look forward to it.
"Is this my bow?"
A group of people visited a toy factory. Liu Yifei saw what a worker was piecing together. The square box thing looked like the transforming mechanical bow held by her character Lin Yi, which intrigued her.
Chu Xuan also came closer to observe, and saw a long instrument like a moonlight treasure box. Many metal bars could be pulled out from the closed instrument. These metal bars turned around one after another and stretched out with a "click" sound.
When closed, a meniscus bow is formed, and the gathered tendons become straightened as strings.
"Wow, that's amazing. How did you do that?"
Liu Yifei covered her mouth with her hands and exclaimed, she fell in love with this toy immediately.
Seeing his wife's questioning look, Chu Xuan couldn't help laughing: "You ask me how I know?"
"It's a wonderful workmanship," Li He commented.
Qi Wenbin came over and said: "The price is 58 yuan, will you buy it?"
"So cheap?" Liu Yifei said in surprise: "Such a sophisticated toy would cost at least a hundred dollars overseas."
"Domestic products are always cheap," Wang Jinhua said.
Qi Wenbin nodded, with both sadness and pride in his eyes.
What is sad is that people buy those junk things abroad at exorbitant prices, and no one cares about domestic products of the same quality even if they are shouted at.
What I am proud of is that foreign products are nothing in terms of sophistication, and the cost is so high. In China, anything that looks exquisite can be completed by skilled craftsmen in a few clicks, and the cost is still very low.
This chapter is not over yet, please click on the next page to continue reading! From this point of view, when it comes to the strength of basic manufacturing industries, China is far superior to foreign countries.
"Isn't this the canopy gate?" Chu Xuan discovered another interesting thing. The triangular canopy gate shown in the finale of the movie has also been made into a real object, which is very novel.
In the movie, that door connects heaven and earth, as high as space.
The real object in front of me is half a meter high and 15 centimeters wide. It is an equilateral triangular door that can be opened. The silver color of the door and the almost transparent frame inlaid with special glass are very different from those in the movie.
This kind of thing feels very collectible to him. It can be placed on a display shelf or the like as a collection. It is also a very novel decoration and someone will definitely buy it.
"How much does this cost?" Liu Yifei was also very curious.
"This one is more expensive, 128." Qi Wenbin said.
"It's not too expensive." Li He said, "Compared to that mechanical bow, the sales of this door should be expected. As a collection and decoration, it will be appreciated and appreciated, and people will buy it."
"Exactly what I thought." Chu Xuan nodded.
Liu Yifei turned her head and looked at them. Seeing that the door had knocked down her bow, she felt a little annoyed and made a joke: "What do you mean, you look down on my bow?"
"No, most people won't buy your bow. It's nice that the mechanism is very sophisticated, but why did you buy it?" Li He asked.
"Hey, I object to what Mr. Li said." Qi Wenbin said: "In my eyes, the sales volume of that bow will be higher than that of this door. When unfolded, the bow can be hung on the wall as a decoration, and when folded, it can be carried at any time.
People are always looking for novelty when they go out to play, so something new like this will be more popular among movie fans."
"Hey, that makes sense." Li He nodded and said no more on this topic.
Wang Jinhua interjected at the right time: "The products haven't been launched yet, so we're just talking about sales volume. If the business is bleak, it would be so embarrassing."
"Sister, you are such a big boss, you just want to say something good before spreading the word. What you say is very unlucky." Chu Xuan said.
"Hahaha..." Qi Wenbin, Li Hu, Liu Yifei and their entourage burst into cheerful laughter.
"President Chu has a charming temperament," Qi Wenbin praised.
"Eh?" Liu Yifei discovered another new thing. There was a fence on a panda. There were three people standing in the fence. When she looked closely, these three people were the couple and Chenglong.
"I like this!" Liu Yifei pointed at the figure and fell in love with another toy.
Qi Wenbin said: "The panda figures given out at the road show were gifts, but they didn't sell well in the future, so we thought of a way to put the three of you characters on the panda to become a new figure. Because your portrait rights are involved,
Although the molds made tend to be cartoon-like, the price is a bit expensive, this figure is priced at 320.”
For commercial activities involving celebrity image rights, a certain amount of remuneration must be paid to the celebrity.
This figure uses the portraits of the couple and Cheng Long. For every copy sold, in addition to the big head from Brilliant Era, an extra amount of money will be given to the couple and Cheng Long.
So the cost of this figure is not very high, but the price is a bit expensive.
Everyone understood and nodded.
There are not many types of movie peripherals made by toy factories, just a few.
After all, it is just the first batch of production tests, and the road must be taken step by step.
"Let's go, bosses, go have lunch."
"Mr. Qi is too polite."
The group visited the toy factory for an hour or two, and at Qi Wenbin's warm invitation, went out for lunch together.
