As for the movie peripheral project, in addition to its own company Bright Times investing 30 million to test the water, Yinghuang and Huaying also invested.
As a state-owned enterprise, the nature of the enterprise is different from that of private enterprises. Although China Film Group strongly supports the establishment of film derivative industries in the Brilliant Era, it cannot invest and play casually like private enterprises. Business activities are restricted due to the different nature of the enterprise.
Central SOEs focus on stability and will not try new things at will. If there is a loss, the leadership will take the blame. This is absolutely unacceptable.
The boss of Yinghuang Na Yang has an attitude of distrust, not in movies, but in peripheral projects. After all, the domestic film and television peripheral market is almost monopolized by overseas capital. Nowadays, if a domestic film and television peripheral is to be produced, whether it can be profitable depends on it.
an unknown number.
Of course, this is also because Yinghuang and Bright Times have taken different routes.
Yinghuang only pursues profits. In addition to making profits, the biggest purpose of Brilliant Times is to build a brand and expand the influence of film and television culture, thereby driving the entire industry chain of film and television culture derivatives to be developed in the future.
In this way, Huaying officially supports the development of Bright Times. After all, if it succeeds, it will be a good thing for the entire industry. Making the industry better is also the purpose of Huaying's existence. However, due to the nature of the company, it is impossible to invest large sums.
I only voted 5 million to support it.
Yinghuang only pursues profit and only cares about money. Facing such an unknown field, it seems that the risks are still a bit high. Even if it can make a profit, the time limit will be very long. Considering the support of Huaying and the cooperation with Bright Times, it is
Throw in 3 million and play along.
Therefore, Brilliant Era 30 million, China Film 5 million, Yinghuang 3 million, the total production volume is 38 million, which is the production ratio of this project.
It is now mid-September, not long before the movie is released on October 1st.
Regarding the upcoming product distribution of movie peripherals, the two parties had a final exchange at the dinner.
Sister Hua, Sister Hed and Qi Wenbin were talking, while Chu Xuan and Liu Yifei were listening.
They have had many discussions on the plan for distributing goods.
Hearing that he wanted to test the waters first at the screening, Chu Xuan thought it was a good idea, took a bite of the dish and said: "That's okay. Screening is the testing stage for the movie's box office. It is also the stage for judging the potential of a movie, and it is also the stage for letting people know.
In the initial stage of audience consumption, putting the peripherals on the screening stage in a few days will also allow you to initially explore the surrounding market conditions and prepare for the full distribution of goods for the release."
"Yes, that's what we think." Wang Jinhua said.
Li Hu and Qi Wenbin also nodded slightly, indicating that they agreed with what Chu Xuan said.
"The movie screening date you have set is September 21st." Qi Wenbin said: "There is still one week left. I will start shipping the goods tomorrow and the day after tomorrow. I will check the sales situation during the screening stage and listen to the feedback from major theaters.
Then it will be fully shipped in the last week before the release, and we will contact you at any time during this period."
"Okay, thank you very much, Mr. Qi, for your hospitality." Wang Jinhua stood up and prepared to leave.
Chu Xuan, Liu Yifei and Li Hun stood up one by one and shook hands with Qi Wenbin.
The group of people exchanged pleasantries downstairs in the hotel and said goodbye.
Qi Wenbin and others watched everyone leave. His attitude showed that he attached great importance to this cooperation, and did not return to the park until the two cars were gone.
On the national highway, Li Hedong drove in front and Chu Xuan drove behind, rushing to Bright Times Media.
In the passenger seat, Liu Yifei touched her stomach: "I'm still a little hungry."
Because I want to lose weight, I don’t eat rice. Rice is too high in calories and is not suitable for weight loss.
She only ate vegetables, which were all vegetarian, and she felt a little underfed at the moment.
"Let's go, let's take you to a barbecue." Chu Xuan said deliberately, bringing out the barbecue that is most taboo for people who want to lose weight.
Liu Yifei stretched out her hand and slapped him: "Don't eat! Wait until I lose 100 pounds!"
Chu Xuan shook his head: "You are 1.7 meters tall and weigh 100 pounds. You are too thin. You will have physical problems."
"Then how much do you think we can reduce it?" Liu Yifei looked at him.
Chu Xuan said: "You are fine as you are now, there is no need to reduce your weight."
"Ha!" Liu Yifei glanced at him: "You just don't want to suffer with me."
Chu Xuan smiled and said: "Then let's take 115, it can't be any less."
"115?" Liu Yifei thought for a moment: "I checked the information and found that the normal weight of a 1.7 meter woman is between 108 and 130. 115 is also okay, then lose another 7 pounds."
"Come on." Chu Xuan said.
"I will work hard as long as you are with me." Liu Yifei said, the key point is "as long as you are with me."
Chu Xuan couldn't help laughing: "Okay, okay~ I'll accompany you, I'll accompany you to the end of the world, I'll accompany you to the end of the world."
Liu Yifei arched her eyebrows, said "hmm" happily, smoothed her hair, and said, "Is our variety show finished?"
She suddenly thought that the third season of "I Am an Actor" during the summer vacation should be finished, and she couldn't help but bring up this topic.
"It's over. The report email said, didn't you watch it?" Chu Xuan said.
"I don't care, so I didn't pay attention." Liu Yifei shook her head.
"Go to the company and ask Sister Hua." Chu Xuan said.
"Yeah." Liu Yifei responded.
After communicating all the way, we drove to Nanying Building at two or three o'clock in the afternoon.
The two cars parked in the underground parking lot, and then everyone took the elevator to the company floor.
The girl at the front desk stood up to greet her. Li Hu went to her general manager's office to work, and the couple followed Sister Hua into the chairman's office.
After saying hello to her secretary Lin Xiaoya, Wang Jinhua put her bag on her desk: "I am an Actor has finished playing and the results are good."
The couple sat down on the sofa, and Liu Yifei sat at the head of the tea tray and made tea.
Wang Jinhua came over and said: "The capital market for variety shows is getting bigger and bigger, and the audience market is getting better and better. In addition, in recent years, online videos have emerged in an endless stream. It is obvious to the naked eye that the variety shows are expanding rapidly."
Wang Jinhua sat down next to Chu Xuan: "The ratings of the third season are not as good as those of the first two seasons, but the expansion of offline and online platforms has led to an increase in the number of viewers. Coupled with the improvement of people's living standards and their consumption ability, advertising
Fees and sponsorship fees have also increased accordingly, and we estimate that we will make a profit of 60 million yuan this season."
"So much!" Liu Yifei was very surprised. The first season only made 30 million, and the second season seemed to only make 40 million. In the third season, the ratings dropped but she made more, which made her a little bit
Can't see through.
"Do you know why you can earn so much?" Wang Jinhua said with a smile, her tone somewhat meaningful.
Liu Yifei shook her head and looked at her curiously while making tea.
Wang Jinhua crossed her legs and said: "In order to gain popularity for the students who participated in the program, capital has to pay for publicity and bias the votes of the mass media. There are private rules for publicity channels, whether it is micro-entertainment publicity or Mango Channel
TV promotion, part of the profit is counted in the variety show output."
"Ah? What do you mean?" Liu Yifei didn't understand.
Chu Xuan looked at his wife making tea and said with interest: "This is a circle of interests. If capital wants its artists to be popular, it has to pay a price. This price is paid to Xinlang and Mango Channel, and then Xinlang
Langhe Mango Channel helps Capital promote its students."
"Capital sees that its own students are getting more and more traffic and are getting more and more attention from the market, so they will continue to spend money on Xinlang and Mango Channel for promotion, while other brokerage capital sees that other people's artists are so popular and they are competing.
Once the relationship is established, they will follow up one after another.”
"Because capital pays for it, the multiple promotions of Xinlang and Mango Channel will make variety shows more popular. The more popular variety shows will attract more sponsors and advertisers, and more sponsors and advertisers will make Mango Channel more popular.
The marketing of the program is more thoughtful, thereby attracting more viewers to watch the program."
"This is a circle. We, the three organizers of Mango Channel and Xinlang, are the ones who make money, and those who pay are the major capital and advertisers who have students participating in the program, and the actors who participate in the program have completely become used for hype and marketing.
They are tool people, and the broad audience is the people who watch the fun."
"The whip is inside." Wang Jinhua nodded and said: "This show has become a public opinion field. Whoever can occupy the high ground of public opinion will have good results."
"Hey, the show has completely lost its essential meaning." Liu Yifei sighed. No wonder the company is expected to make so much money from variety shows this year. It turns out this is the case.
This program can be regarded as a flower played by Xinlang and Mango Channel. The profit channel is no longer limited to the program itself, but there is an additional hidden profit channel where capital is used to buy drafts and rankings for artists.
In this way, the actors participating in the show will completely lose fairness. Whoever spends more money will win every competition stage.
"It can't be said that the essential meaning has been completely lost. It still depends on the stage performance." Wang Jinhua said: "The audience's eyes are not blind. If the stage performance is really bad, if you insist on saying it is good, you will treat the audience as a fool. It is recommended by major capitals.
Actors still have acting skills, but they can't help themselves. They can't rely on their acting skills to obtain corresponding resources. Everything depends on whether there are people behind them to support them."
Liu Yifei shook her head and had nothing to say.
Wang Jinhua added: "In the proposal for the fourth season, Xinlang and Mango Channel are preparing to do something new. They are planning to start rankings during the audition stage. They are really losing money. I guess it will be like this this season.
The gameplay makes them very happy, and they will develop an extension in the fourth season of the show."
Chu Xuan said interestingly: "Lantai once mentioned this kind of gameplay to me on the show "The Voice of China", but I was rejected by you. Now our own variety show has such a method.
, Sister, are you living a life that you hate?"
Liu Yifei picked up the boiling teapot and poured water into the tea cup, and she and Chu Xuan looked at Sister Hua with a smile.
Faced with the joking looks from her brother and sister-in-law, Wang Jinhua couldn't laugh or cry: "It can be considered true, but we have also benefited. This is an undisputed fact. However, this kind of gameplay cannot last long. Sooner or later, the audience will find something wrong, which is not conducive to building a brand."
"We still have to wait for the video website." Liu Yifei said, pouring tea for Chu Xuan and Sister Hua.
"Yes." Chu Xuan and Wang Jinhua nodded.
At first, Producing Variety Shows at Bright Times was fine, but running variety shows was just a novice.
At the beginning of the second season of the variety show, after the media company Xinlang joined the show, Bright Times completely retreated behind the scenes and became the producer, regardless of the operation of the show.
The development of the program into what it is now is all due to Mango Channel and Xinlang. Whether it is good or bad, it is undeniable that the company has also benefited from it.
It's just that capital thinking and entrepreneurial thinking are always different, and there are unspoken differences in the development direction of the program.
However, the development of the group's variety shows relies on the TV broadcast outlet of Mango Channel. Even if they have differences of heart, they will turn a blind eye. I produce mine and you run yours. This can be regarded as a clear division of labor.
We still have to wait for the killer weapon of online video to come out, whether to separate or merge with Mango Channel in variety shows or whether there will be any changes in cooperation. Then we will discuss, discuss and plan again.
"Xinlang Micro Entertainment will be listed at the end of the year, and we will also go to the United States by then. After the listing, Xinlang can start its activities. We will discuss the online video cooperation plan with Cao Guowei and Mango Channel," Wang Jinhua said.
"It's best to release it next year. There will definitely be nothing unusual about the salary wave, but I think Mango Channel will have a different idea about our attitude for a while. Once the online video is released, then we will have an equal relationship with Mango Channel.
At least he got rid of the initiative in terms of broadcast outlets." Chu Xuan said.
"Let's see then. Xinlang is the leader in online video. Mango channel cannot play alone, and the relationship between Xinlang and us is here, so even if Mango channel has other ideas, it can't be done, because
Without it, Mango Channel, we and Xinlang can build a video website." Wang Jinhua said nonchalantly.
Listening to the exchange between the siblings, Liu Yifei made tea by herself. She never spoke much in areas that she didn't know much about, so she used it as a learning experience.
This chapter is not over yet, please click on the next page to continue reading the exciting content! After seeing the exchange between the siblings, Liu Yifei changed a new topic: "Sister, "The Founding of the People's Republic of China" has been released, right?"
"It was released on the 12th, a few days ago. You guys happened to be doing a road show in Taipei at that time." Wang Jinhua said, picking up the tea cup and taking a sip of tea.
Unless there are special circumstances, a normal movie can only be released for one month before being released.
"The Founding of the People's Republic of China" is a film with special attributes, and it is scheduled to be released for two months.
Therefore, it was not released on National Day. It was released on September 12th a few days ago and will continue to be released until November 12th.
Box office is secondary, patriotic propaganda is the core purpose.
"How are your grades?" Chu Xuan asked, taking a sip of tea from the cup.
"Yes, there is no news today. The total box office in the past two days was more than 30 million." Wang Jinhua said, putting down the tea cup.
"That's okay, it shows that Chinese people still like movies with main themes." Chu Xuan said.
"Yeah." Wang Jinhua responded and said: "Don't look at the many comments on the Internet that attack the main theme. Those who say they are sentimental and those who have no new ideas are all comments made by the rebels and the navy."
Chu Xuan nodded: "If there are a hundred remarks about the main theme, it is estimated that there are only 20 patriotic remarks and 80 counter-theme remarks. This will give people an illusion and bias the audience's thinking, but the truth is that there are only 20 patriotic remarks.
The remarks were made by 20 different people, and the 80 counter-theme remarks were either made by trolls or by one person controlling 80 accounts."
"So it is easy to deceive the audience's perception." Liu Yifei echoed: "When I see a lot of bad remarks, I think they are normal comments from different people, but in fact they are put up by people with ulterior motives, but the audience does not
I didn’t know this, so I was deceived from the truth and led to the rhythm.”
"Yes, this is today's public opinion field." Wang Jinhua nodded slowly.
Chu Xuan said: "So the media is very important, just like Qianqian's public opinion. We don't want to cause trouble, but someone wants to cause trouble for us, so we have to guard against it."
Wang Jinhua turned her head and looked at him: "Aren't you and Li Hong going to start a media network?"
Chu Xuan and her looked at each other: "Let's talk to him next year and wait until the wedding is done, otherwise we won't be interested."
Hearing what he said, Wang Jinhua looked at Liu Yifei with interesting eyes, and Liu Yifei smiled.
Chu Xuan stood up with his hands on his legs and said to Liu Yifei: "Let's go home."
Liu Yifei put down her tea cup, picked up her bag and stood up, saying, "Sister, let's go back first."
"Come to our house for dinner tonight?" Wang Jinhua asked.
Chu Xuan waved his hands and declined: "Forget it, she wants to lose weight, and I have to suffer with her. This man is really difficult. Sister, please leave us alone, we can handle it ourselves."
Liu Yifei slapped him on the back. These words made her feel unhappy.
"Sissi, you have a very good figure. Why do you need to lose weight?" Wang Jinhua looked at Liu Yifei's figure behind her.
"He said I'm fat!" Liu Yifei turned her head, looking slightly angry.
Wang Jinhua understood immediately and knew why Chu Xuan wanted to accompany Liu Yifei to lose weight: "Tsk, then Xiaoxuan, you deserve it. If you say anything bad about your woman being fat, then you have to pay the price."
"I'm paying the price now." Chu Xuan turned around, spread his hands, and said aggrievedly: "I eat chicken breast, broccoli, no salt at all with him every day, not sweet, not spicy, not sour, not fragrant.
Just like primitive people eating raw food, I am also drunk."
"Hahaha..." Wang Jinhua and Lin Xiaoya at the desk laughed endlessly.
Liu Yifei was also amused, and pushed Chu Xuan on the back: "Hurry up, go home and serve chicken breasts, broccoli!"
With a "bang", the office door closed, and the couple's funny exchanges continued to be heard outside.
"Can you change something to eat?"
"cannot!"
"There are more than just these two kinds of nutritious meals. Can you be more knowledgeable?"
"That's all I've seen. I only know chicken breast and broccoli. You either eat it or you go hungry!"
In the office, Wang Jinhua and Lin Xiaoya shook their heads. This couple was so interesting, and their life was full of fun.