The lobby of the Bright Times Cinema located on Wangfujing Road is packed with people.
There were people queuing up to buy tickets to enter, and there were also people huddled together to look around. It was a lively scene.
It is rare to have to queue up to buy tickets to watch a movie on weekdays. What you see in front of you is enough to illustrate the popularity of "Skyfall".
"Good guy, this scene is a must-have for the movie!" Seeing this, Jiang Xin praised.
"The public opinion Sissi received is not in vain." Su Chang said.
Hearing this, Liu Yifei turned around and started playing with Su Chang.
Although this statement makes sense, a storm of public opinion has expanded the film's popularity to several levels, and perhaps this is why it has such a popular screening scene now, but what does it mean that the public opinion is not in vain? Look at how damaging this statement is.
"Shall we join in the fun?" Jiang Xin asked. If they showed up in the theater lobby, they would probably be able to gain popularity for the movie.
Liu Yifei stopped fighting with Su Chang, took back her hand and smoothed her hair: "It's not necessary. We have already bought tickets to enter. Why are we going to delay the work of the cinema?"
Chu Xuan took off his sunglasses, leaned on the steering wheel, tilted his head to brush against Liu Yifei's cheek, and looked at the scene in the theater lobby opposite through the passenger window: "I'll ask about the situation after the screening."
After the movie is shown, there are almost no people in the hall, so it would be best to ask about the situation then.
Hearing this, Jiang Xin nodded and said no more.
"What time will it be shown?" Su Chang asked.
"Nine o'clock." Liu Yifei replied.
"That's almost there, only ten minutes." Jiang Xin looked at her watch and said, "What are the rules for screening? How many shows a day? How many consecutive days?"
Chu Xuan said: "There is no fixed number of shows per day. The participating theaters of each theater chain will make their own arrangements. There will be a total of 200 shows over two days, with a total of 26,000 seats, an average ticket price of 60, and a full ticket price of 1.56 million."
Jiang Xin and Su Chang silently gathered their thoughts. It was the first time they heard about the movie screening rules, so they needed some time to think about it.
"This is the established data that the attendance rate of each show during the two days is 100%." Su Chang said.
Liu Yifei tilted her head to look across the window and nodded: "Yes."
"If the number of shows a day is not determined, how can the cinema arrange it on its own?" Jiang Xin asked.
Liu Yifei leaned back and looked at Jiang Xin from the back of the seat: "The twelve theaters are in constant contact with each other. If the business in Chongqing is not good and the attendance rate for a single show does not meet the standard, the show will not be opened according to the rules.
, and if the business in Shenzhen is good, the gap will be filled and an extra session will be added."
"Oh~" Jiang Xin understood: "In other words, each theater does not have a fixed number of shows. Whichever one has good business will open more shows. Anyway, the total number of twelve theaters across the country must meet 200 shows in two days to complete the screening stage.
Data from the test market.”
"Yes." Liu Yifei said: "This is the rule for our movie. The publicity effect of roadshows for other movies depends on the situation. Some are just a few places and a few theaters, some are only 180 shows, and some are not.
It just looks like a day, but the general rules are as mentioned just now.”
"I understand." Jiang Xin nodded.
Su Chang asked: "What results can this test data produce? If business in Chongqing is not good and business in Shenzhen is good."
Chu Xuan said: "When it comes to the initial pre-sale of films, the films in Chongqing will be low and the films in Shenzhen will be high."
"Ah?" Su Chang was shocked: "Isn't the film arrangement unified across the country?"
Chu Xuan was stunned for a moment and didn't understand what she meant. When he realized what he meant, he smiled, straightened up from the steering wheel, turned to look at Su Chang and said: "Do you think that the nationwide unified film arrangement is the same in every cinema?
"
Seeing Chu Xuan like this, Su Chang realized that his understanding was wrong, blinked and said, "Isn't it?"
"Of course not." Liu Yifei turned back to look at her and said: "The film schedule refers to the indicators of more than 20 theater chains across the country, and then the theater chain arranges the screenings in its theaters. For example, the national unified initial film schedule indicator for a movie is 20%
, if the business in Chongqing is not good, we will arrange 10%, and in Shenzhen, if the business is good, we will arrange 30%. This is an average of 20% for a theater chain."
"That's it!" Su Chang understood completely.
Chu Xuan couldn't help laughing: "You're still in the entertainment industry, so you need to know some common sense in this industry, right? According to the average film schedule you mentioned, if it is placed on every theater in the country, then many theaters will not have this movie at all.
Should we let theaters run empty theaters because of their business, and other movies that have business will not be shown, then they will be bankrupted?"
Su Chang covered his mouth and laughed awkwardly: "I always thought that the film schedule in each theater is called a unified film schedule. The more I learn about it, the more I learn."
"Don't tell me, I think the same as her." Jiang Xin said aside. Fortunately, Su Chang asked this question, which gave her a lot of insights. Otherwise, she would not be able to protect herself when encountering such problems outside in the future.
It's going to be a big embarrassment.
"Then..." Su Chang had another question: "Such data won't be that accurate, right? The screening locations are all in big cities, so why don't we just ignore some second-tier cities and counties?"
"So there is a pre-sale link." Chu Xuan said: "We will initially judge the market situation in each region through screenings, and then set different preliminary film schedules in theaters in each region."
"There is no pre-sales without preliminary film arrangement, and pre-sales are for all parts of the country. If pre-sales are found to be good in any area, major theaters will temporarily adjust their film arrangement plans."
"For example, 10% of the film schedule in Chongqing was originally set, but the pre-sales in Chongqing exceeded the 10% estimate. Then the film schedule was temporarily changed and the number of screenings was increased so that the excess audience could purchase tickets offline at that time."
"In this way, based on the average film scheduling indicator of 20% just now, if one additional film is added every day, the film scheduling in Chongqing will probably increase to 12%, and the film scheduling in Shenzhen will drop to 18%, maintaining the overall average ranking indicator of 20%.
"
"If the movie is really popular, the theater chain alliance will raise the target to 30% or 40%. If the movie shows a decline during its release, the theater chain alliance will lower the target to 20% or 10% until the movie is released."
This chapter is not over yet, please click on the next page to continue reading the exciting content! "That's it."
Su Chang and Jiang Xin suddenly realized that the detailed explanation about the movie gave them a new understanding.
"Understood."
"I completely understand."
There is no doubt that the two of them have completely understood the secrets of several stages of the movie.
"Let's go and check out the situation." Chu Xuan put on his sunglasses, opened the car door and got out of the car.
All the theatergoers had entered the theater and the hall was empty, so he could go find the staff and ask about the situation.
Liu Yifei, Su Chang and Jiang Xin, each wearing sunglasses and a hat, got out of the car and walked towards the cinema opposite.
"Hello everyone, our theater is currently in the screening period for the movie "Sky Curtain: Under the City". Everyone...Chu Xuan? Uh, Mr. Chu."
The audience had all entered, and several staff members in the lobby were chatting at the ticket office. Four customers arrived. One of them came over to greet them and introduced the situation. Suddenly, they found out that the person coming was their Mr. Chu, and they immediately became agitated.
Getting excited and embarrassed.
"Mr. Chu, Mr. Liu is here too."
"Su Chang."
"Jiang Xin."
"Welcome, welcome, welcome..."
Several women greeted me warmly, and the two security guards on the side also looked at me with enthusiastic eyes.
"Hello." A group of people greeted them.
Chu Xuan smiled and said: "Let me ask about the situation, how are the ticket sales?"
"Mr. Chu, it's very good!" A woman with short hair said happily: "The morning show sold out 80%, the afternoon show sold out 55%, and the evening show also sold out 20%."
"The afternoon and evening shows were also sold out in advance?" Liu Yifei said in surprise.
The morning screening has just started, but I didn’t expect that the afternoon and evening screenings were also pre-sold. This means that the movie is extremely popular, which is good news.
"Yes, it's very hot. It's a good start." The short-haired woman said happily.
"The movie is already very popular, and the company has also done a good job in publicity. All kinds of light box advertisements, poster advertisements and roll-up banners are placed at the door. Many guests passing by Wangfujing saw that our movie sold tickets, so they
Come in and buy a ticket, there were a lot of people queuing up just now." A middle-aged woman with disheveled hair next to her said happily.
Chu Xuan nodded slightly and looked back at the door. The movie billboards were indeed piled up. When he came in, he saw red scrolling subtitles on the LED monochrome screen under the sign above to promote the movie. This can be said to enhance the movie's promotional effect.
full.
"Are those movie peripherals?" Jiang Xin saw a display cabinet on the side, which contained many novel toys, and pulled Su Chang over to look at it.
The couple also walked over, and Chu Xuan asked: "Is the surrounding sales situation good?"
"Mr. Chu." The curly-haired woman in charge of peripheral sales shouted, giving a thumbs up to explain everything, and said happily: "The sales are so explosive."
"Wow, these peripherals are really well made," Jiang Xin said.
There are not many peripheral categories in the display cabinet, just [Sky Gate], [Mechanical Bow], [Three People and Panda Figures], [Tiger Ring], [Round Shield], [Two Toy Mountains Connected by a Bridge]
].
In particular, Jiang Xin fell in love with the [Top Gate] and [Two Mountains Connected by a Bridge] at first sight. They can be used as novel and beautiful decorations in her future new home.
"Mr. Chu, Mr. Liu." The curly-haired woman said with joy on her face as she recounted the sales situation: "This [Mechanical Bow] just happened to attract a lot of viewers after they saw it can transform. They loved it so much that 36 copies were sold in one go."
"There is also this [Canopy Gate], about ten copies have been sold. Because it is not convenient to carry, many people who went in to watch the movie have reserved a copy and said they would buy it back later."
"The most popular one is the panda figure engraved by the three of you in Q version. A hundred copies have been sold out. The ones placed here were reserved by the audience who came to watch the movie."
"All 100 copies are sold out?!" Liu Yifei was surprised and pleasantly surprised. She didn't expect their peripherals to be so popular.
"They're all sold out." Su Chang exclaimed, a little pity: "I still want to buy one."
Jiang Xin understood very well: "The figures carved by the three of you will definitely be popular. 320 yuan is not expensive, but it is worth collecting."
The short-haired woman said aside: "Most of the viewers have never seen the movie. After watching the movie in two hours, I understood what the scenes and props corresponding to these peripherals are. I think these peripherals will definitely usher in a wave of popularity again in the future."
It’s a hot seller.”
"Yes." The curly-haired woman also expected the same.
Chu Xuan nodded, feeling very happy.
The peripheral products can sell well, whether it is for long-term implicit promotion of film culture or for the company's grand plans, it is a very good thing.
He then looked at the other peripherals, such as movie-patterned stickers, small notebooks, ballpoint pens, posters, etc. They were all regular peripherals.
These conventional peripherals are ancillary to the industrial chain of most domestic production companies. They are also cheap goods in the eyes of Western capital and are disdainful of competition.
But now that physical movie peripherals like this have appeared, it started well. If the sales situation continues and is made public, then maybe the entire industry will re-examine the layout of our film industry to some extent, right?
As long as there are more domestically produced peripheral products, it will slowly change the habits and tendencies of Chinese people to buy peripheral products, which will slowly make Chinese people more and more confident in their own country's culture, and will also slowly squeeze overseas film and television culture out of the country.
However, as a leader in his brilliant era, he will definitely be targeted by overseas capital.
But the source of the surrounding area is film and television, and the point of collision between the two sides is also in the quality of film and television and cultural output.
If you are overseas, you may still be afraid of you, but when it comes to cultural export in China, you are not afraid of it.
The screening situation was favorable, and the couple felt relieved and left together with Su Chang and Jiang Xin.
"Ah! Chu Xuan!!"
A young woman rushed over. She was not polite at all, and she even took the liberty to lift Chu Xuan's sunglasses up. After checking their eyes, she exclaimed with surprise again.
.
"It's really you!"
The young woman took a step back, covered her face and looked at Chu Xuan in disbelief. After confirming that it was Chu Xuan, she was very excited.
Chu Xuan didn't know whether to laugh or cry. He was caught off guard when he met a fan who took action personally.
Before she had time to say hello, this woman spotted Liu Yifei and the others again.
"Liu Yifei!"
"Su Chang!"
"Jiang Xin!"
"Wow, I've made a lot of money. I met four big stars on the street, who else?"
This woman was very carefree, and her somewhat swaggering personality attracted many passers-by nearby to stop and watch.
Now that it was exposed, the couple, Su Chang and Jiang Xin ran away quickly.
Before passers-by could take a few photos, they saw Da Ben quickly disappearing from the street across the street.
Liu Yifei, Su Chang and Jiang Xin in the car turned around and saw another wave of customers coming in front of the cinema. The screening scene continued to be hot.