At 2:30 in the afternoon, there was only one hour before the premiere. People from home and abroad who had been arranged to stay at the Shangri-La Hotel by Bright Times, as well as people from the industry who came in time at this time, all appeared in the theater one after another. , ready to sign in.
"Director Yimou, teacher Gong Li."
"Director Kai Ge, Teacher Chen Hong."
"Director Tsui Hark, Sister Jun Ru."
"Director Wang Jin..."
Whenever there is a social vanity fair, big names with high qualifications and big names will always be treated like stars. If the big names return a gift or say "Hello", a group of people with low qualifications and shallow names will There will also be flattering joy.
Since ancient times, in all walks of life, the strong have been respected, and the temporarily weak will habitually look up to them. This is an eternal truth, and it is precisely this truth that has been exploited by the thinking of overseas capital, which is temporarily ahead of the domestic market. Rules change ideas and distort the direction of culture.
Pursuing profit is human instinct, so more and more people are gradually boarding the boat of Western capital, with the word "profit" at the forefront. This is an almost unsolvable proposition, but everything has yin and yang, and there is a wake-up call. Drunk, the so-called cultural invasion and culture war are just about whether the sober people win or the drunk people win.
Just the day before this premiere, there was a cultural war that many people in the country were not aware of, and there was not much ripples in the market. The winner was decided quietly.
"Director John Woo..."
Hearing this name, Zhang Yimou, Chen Kaige and others who turned upstairs couldn't help but glance down. Then the group of great directors and their respective wives all showed mixed expressions.
Including directors Tsui Hark and Wang Jin, who are both Hong Kong directors, there was also a complex look on their faces.
John Woo remained calm, kept a slight smile, and walked upstairs saying hello.
After he disappeared, a group of people on the first floor began to communicate quietly.
"Director Yimou and the others seem to have something wrong with the way they look at John Woo."
"Indeed, I feel it too."
"what's the situation?"
"It's probably "1949" which was released two days ago."
"Ah? Isn't this a tribute film from John Woo? What happened? Tell me quickly."
Under the national sentiment inspired by Liu Yifei's public opinion, it strongly raised the patriotic sentiments of the domestic people, and further made China Film's "The Founding of the People's Republic of China" more successful as a gift film made by mainland China for the motherland. It will be released on September 12 So far, it has grossed 250 million in box office in 13 days, surpassing the 320 million box office record of John Woo's "Red Cliff" last year.
After all, this gift film will be released for two months, and it has only been released for thirteen days. It is not difficult to make a box office of 70 million with so many days left.
The gift film "1949" from Hong Kong was originally entitled to a two-month release period, but when it was reviewed and reviewed, the benefits were immediately gone.
Speaking of this content, it is related to Hollywood's "Titanic".
"Titanic" became a hit after it was introduced to China in the 1990s. The Chinese people had not seen such a disaster blockbuster at that time, so they were deeply attracted by it.
People only know about its fire and its so-called love that makes people yearn for it, but few people know about the criticism of it by a few people who know the truth and the warning it sends to the people of the country.
There are two things in it.
The first thing is that the love in this movie is neither Western love nor Chinese love.
It’s hard to comment on meeting each other on a boat and falling in love with each other to the point of giving up one’s life for the other person. Anyway, Western refined and self-interested thinking cannot do such a thing. Chinese-style love can do such a thing, but it requires
The long-term companionship serves as a foundation.
But it is undeniable that the love story in the movie is indeed very touching and pure.
However, Hollywood produces such things that are not in line with its own culture. First, it is packaging and disguising its own civilization, and second, it is promoting their diamonds.
This is the second thing. There is a prop in the movie called Heart of the Ocean. After the movie ended, various diamond products under the banner of Heart of the Ocean were sold all over the world, which severely cut the leeks.
These are these two things. The first one is ideological brainwashing, and the second one is to be careful not to be deceived by Western diamond sellers. When a few people who knew the truth wrote articles and published reports, they did not cause any waves, because those controlled by the West
The media suppressed it.
But the relevant departments have their own concerns. Since then, many applications for "Titanic" to be released in China have been rejected. Even now, there are no film sources on the Internet. Even if there are, you need to secretly download torrents.
And the current Hong Kong tribute film "1949" is a replica of "Titanic".
It tells the story of a cruise ship sailing from Shenghai to Baodao, which collided with a cargo ship during the voyage, and then the male and female protagonists on the cruise ship experienced life and death love.
Let’s not talk about love, let’s talk about gift movies. What does this story have to do with gifts?
"The Founding of the People's Republic of China" is a magnificent epic that records the glorious events of that year. When it comes to "1949", why on earth are you going to make a tragedy as a gift to the country?
Anyone with a clear mind will feel something is wrong after watching this movie.
Needless to mention the love in it, it is almost a replica of "Titanic", and it is also the life-and-death love between a Chinese man and a South Korean woman.
This is even better than "Titanic". Life, death and love are all transnational, and I don't know what to express.
Most Chinese people are still awake. In order to avoid a collision with "The Sky" which will be released during the National Day, this movie is scheduled to be released on September 23, which is the first day of pre-sale for "The Sky".
In the past two days, the box office has barely exceeded 20 million. Whether the total box office can reach 100 million is still a question.
This 20 million is probably also the audience's trust in John Woo. After all, his previous films, including "Red Cliff" which won the annual championship, were pretty good.
But as soon as they saw this movie, they were reminded of the background of 1949, and the content had nothing to do with such a glorious year as 1949, so the audience immediately lost interest.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! But the audience does not know that this is a culture war, they just think that John Woo made a bad movie, but in the eyes of people in the industry and cultural circles, that
It was immediately obvious that there was something wrong with the nature of this movie.
Therefore, just now Zhang Yimou and others looked at John Woo with complicated eyes. This complicated eyes seemed to express one thing: from now on, we are no longer the same kind of people.
Although there is no conclusive evidence or standard definition to criticize what is wrong with this movie, this is a loophole in the culture. Even if it is known that something bad has been filmed, there are no laws, regulations and artistic standards to point out what is wrong.
But everyone who is engaged in culture knows that this movie is countering the country’s patriotic propaganda. To put it bluntly, it is tantamount to selling out the country’s interests. It’s just that the interests being sold are based on unexplained cultural ideologies.
Penetration is the most confusing thing.
"That's it..." The majority of people came to their senses and felt a little melancholy.
Why would a great director make such a movie?
This makes them confused, because the level is not yet high, and if they cannot reach certain circles, they cannot reach "big profits".
"Then after John Woo..." someone said.
"There should be no market for him in mainland China, and he might even be blocked by the mainland and ban the screening of his movies." Some people speculated.
According to the original trajectory, it seems that John Woo's movies have not been released in mainland China since "1949", and the few martial arts movies he filmed were only released and released in Hong Kong, Taiwan, Japan, South Korea, and Southeast Asia.
It’s like losing the mainland market and completely embarking on the so-called international road.
It's just that the so-called international market will not be as big as a continent in a few years. I don't know if this means losing the watermelon and gaining the sesame seeds.
"Shh, foreigners are here. Stop talking. It's embarrassing for your own circle and don't make an international fool of yourself." Someone said.
"Damn it, they're all big guys!" someone exclaimed in a low voice.
At the entrance of the cinema, a large group of foreign filmmakers got off the car and arrived. There were stars, directors, producers, as well as the China regional president of UA Cinemas, one of the world's cinema chains, the Macron couple from Hollywood Macron Film and Television, and
Jack and Grande also came to the premiere.
In addition, many domestic big names such as Huaying Han Sanping, Bright Wang Jinhua, Ying Huangyang Boss, Huayi Shuangwang Brothers, Chengtian Jiahe Wukebo and so on also came from the hotel, which can be regarded as giving these foreigners a very high standard of courtesy.
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The fact that big-ticket foreign filmmakers can be invited is of course the influence of the China Film Group. As long as overseas films still want to be released in China, this premiere must be done honorably.
The global cinema chain UA is one of the global cinema chains under the American Liqi Group. UA is also a strategic partner of Ying Huang Group. If Ying Huang wants to use Ying Huang’s strength in China to open up the Chinese market, UA has become an important part of Ying Huang Group.
The Hollywood channel is also the distributor for "Canopy" to be released overseas.
The Macrons, Jack and Grande are the strategic partners of Glorious Era in Hollywood. Now that their partner Glorious Era's first major film is about to premiere, they rushed over to support it.
"Sister Hua, where are Sissi and Chu Xuan?" Ailand asked her friend's whereabouts as soon as she got out of the car.
"There should be seats specially arranged for you to sit together in the screening hall. You can meet each other when you get in." Wang Jinhua said.
"That's great. We haven't seen each other for a long time since we graduated from further studies." Grande was very happy, and the Macrons and Jack smiled in response.
This situation made Wang Zhonglei feel a little uncomfortable. Huayi had only ordinary partners in Hollywood, but Bright Times had strategic partners. This kind of rising star brought him a bit uncomfortable as a senior.
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Wu Kebo also felt very sad. He raised his head and glanced at the signboard of the Brilliant Times Cinema, then stepped in and followed the others.
Wang Changtian is right about people. He, Wu Kebo, does hold a grudge. At the premiere of "Space Warriors", he didn't even invite the Brilliant Era because he hated the "Sky Curtain" of the Brilliant Era.
But he never expected that Bright Times did not invite him to his premiere, but Bright Times invited him.
Is this intentional?
Or is it too large?
He believed that Bright Era did this on purpose and deliberately invited him to such a high-profile premiere to enhance the reputation of "Sky Curtain" and thereby suppress his competitor.
It can only be said that people who are short-tempered often cannot think of good things.
But he had to come. In addition to being brilliant, the signatures on the invitation were Huaying and Yinghuang. He had to give up the honor and could only endure the discomfort to attend the premiere of this competitor.
"Oh, is this a movie peripheral?" Hollywood actress Armas raised a finger and said. She has starred in "Blade Runner" and "Marilyn Monroe" and has attracted global attention.
When they saw the movie peripherals, foreign filmmakers became very curious.
In the Hollywood news, China does not have a local peripheral market. Reports every year are about how much money the Hollywood peripheral industry makes in China.
China seems to be a good place to sell goods, and its own film and television market is like a desert with no industry derived from it.
However, when I saw the display cabinets surrounding the movie, the figurine toys such as [Gunsanya Bridge] and [Canopy Gate] were very exquisite and highly ornamental, which somewhat broke the perception of foreigners.
Is it said that China is a film and television desert?
What’s going on with these peripherals that are better-looking than those produced by Hollywood?
"This is... 168 RMB?" Producer Jon said. In the Hollywood film industry system, each department has a very detailed division of labor, so that there are many producers for a movie, ranging from four to five.
A dozen or so, he is one of the producers of "Avatar" and also the art producer.
"Oh, it's so cheap?" Director Emmerich was surprised. He was the director of the movie "The Day After Tomorrow" and one of its producers.
A layman watches the fun, an expert watches the door.
Seeing that the exquisite peripherals from China are so cheap, only twenty or thirty yuan when converted into US dollars, their first thought is that if these peripherals are sold to the global market, it will have a certain impact on the Hollywood peripheral industry.
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This chapter is not over yet, please click on the next page to continue reading the exciting content! The main thing is that it is really cheap.
Overseas, a plastic Transformers model costs hundreds of dollars to buy, but these Chinese movie peripherals only cost a few dozen dollars. What will the audience choose? It will obviously be the latter.
Of course, there must be a prerequisite, that is, the movie must be popular.
A simple peripheral made these foreigners realize two things. One is that the Chinese film industry also has peripherals, and the other is that these peripherals are very cheap.
As for the long-term impact, they didn't think much about it. They were still arrogant and didn't think that China's film industry would develop to the point where it would affect their Hollywood.
"Jinhua, how are sales?" Wang Zhongjun asked.
Liu Yifei was so suppressed in the public opinion arena some time ago and put such great pressure on "Sky Curtain", but now the name "Golden Flower" is quite close to her.
What is capital? There are thousands of faces to a person, but they are just like this.
"Very good, very good." Wang Jinhua was overflowing with confidence. The sales at the screenings were indeed good, and even if the sales collapsed, she had to hold up the scene on this occasion.
"How much has been put into production, can you give everyone a reference?" Wang Zhonglei asked gently.
Wang Jinhua said meaningfully: "This is the first batch, 38 million."
The faces of the domestic capital present were twitching. The first batch was put into production for 38 million yuan. This kind of movie peripherals is really not something that ordinary people can afford.
Moreover, what can I do with this 38 million? It is enough to invest in three TV series or one movie.
Isn't it good to invest in movies and TV dramas? Why invest in a local area that is weak and may lose money to grandma's house? Even if it can make money, the cycle of getting back the capital and making a profit is a long-term operation. This is completely thankless.
But for Wang Zhongjun and Wang Zhonglei, what they saw from these surroundings was enough to deal a fatal blow to their Huayi.
Everyone present only saw the problem of long payback period, but did not see the other problem.
That is, if as Wang Jinhua said, the sales of this peripheral are very good, it will be a great thing for the theaters owned by the theater chain.
Your movies can only sell at the box office. Movies from the Brilliant Era can also sell peripherals in addition to the box office. So tell me whose movies those theater capitals who only care about money will like?
It is difficult to recoup the capital investment of Bright Era by selling peripherals. However, the theater chain is an intermediary business that only sells one peripheral to make money. If it cannot be sold, the worst thing is to return it. There is no loss. The theater chain only provides a place to sell goods.
That's all.
In this way, if Bright Era can build up this peripheral industry chain, then the movie theaters of Bright Era will be more favored by theaters than the entire industry, and will always be ahead of the film schedule.
them.
This peripheral is still one of them. What if Brilliant Era spawns anime?
Nowadays, online videos are becoming more and more popular. Your works can only sell movies and TV series and cooperate with websites. However, in the brilliant era, there is an animation industry derived from movies, which will be a head start in cooperation with websites.
In addition to animation, Brilliant Era also has a gaming industry.
Look at the movie "Sky Curtain". It can be made into a game. Normal humans are in one camp, Mountain House is in another camp, and alien civilization is in another camp. Various artillery abilities are used as skills, and various settings such as star mines are used as
Props, isn’t this a game world view?
If such a game is released, it will create a wave of die-hard fans in the gaming industry, and the rest of their companies will fall one step behind.
By the way, there is also a bright era literary company. If the bright era makes the movie a fan novel or a comic...
Thinking about this, Wang Zhonglei felt numb all over. This is so scary. At first glance, it seems that the subsidiaries of the Brilliant Era are doing their own business. If they all work together like he thought, they will develop a pan-entertainment culture in all aspects.
, that would be too scary.
Those subsidiaries of Bright Times seem to be involved in everything, but now think about it, there is only one lead. As long as this lead is ignited, the miscellaneous businesses can be connected into a circle, an ecosystem called the Bright Times Entertainment Empire.
Wang Zhonglei and his eldest brother Wang Zhongjun looked at each other and each took a deep breath. Their eyes were very complicated. Such big associations they made on their own also strengthened their desire to cooperate with Western capital.
"Mr. Han, Mr. Wang..." Many people in the industry greeted warmly.
"Go up and sign in, why are you still here?" Han Sanping smiled.
"Mr. Han invites you first, and we will follow." Someone complimented.
"Let's go together." Wang Jinhua waved: "You are all distinguished guests, why are you so polite?"
The screening room for the premiere was on the third floor. Many people who originally wanted to go upstairs stopped when they saw Han Sanping and the others entering, as if to greet them on the first floor. This vividly illustrates the hierarchy in the industry, which is very realistic.
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After being greeted by Wang Jinhua, a large number of people and people who had stopped at the entrance of the theater and did not dare to come forward to disturb the exchange of big shots, then walked upstairs like a torrent.
As for a group of domestic and foreign capital and filmmakers who are praised by the stars, overseas people enjoy such treatment, but domestic capital and industry people are not in the mood to ponder the current environment, but have different thoughts.
From the surrounding incidents, the two kings of Huayi are worried about the impact of the brilliant era or the possible strong rise on them.
The rest of the domestic capital is struggling with whether to follow the development model of the film peripherals of Brilliant Era.
People in the industry have seen the advantages of Bright Era Films in theater arranging from the peripherals, and are thinking about how to cooperate with Bright Era in the future.
And a group of celebrities are also thinking about how to participate in the movies of the Brilliant Era...
Wherever there are people, there are rivers and lakes. When there are more people, it becomes such a hodgepodge.
It wasn't until they arrived on the third floor and saw reporters from domestic and overseas media recording the event that these turbulent people calmed down, put on smiles and dressed up to enter the venue.