During the National Day holiday last year, in the two months of September and October, the total ticket holdings were 1.2 billion.
Among them, up to 80% of the box office share is concentrated in October.
In the movie market, although there are occasionally dark horse movies that suddenly emerge midway, most movies follow a relatively common market rule of opening high and moving low.
This is mainly because most viewers are often influenced by the early publicity of the film and choose to go into the theater to watch the film a few days before its release, which naturally causes the film's attendance rate to decline in the middle and later stages of its release.
This phenomenon is a common and normal release trend in the film market.
Following this trend, in the month of October last year, 60% of the box office was concentrated during the seven-day National Day prime period.
Based on this rule, and based on the box office market's annual growth rate of about 20%, the total ticket sales for the two months of this year's National Day period are expected to reach about 1.4 billion.
If 80% of the box office is concentrated in October, then the box office in October will be about 1.1 billion.
Furthermore, 60% of the box office is concentrated during the seven days of National Day, so the estimated box office during the seven days of National Day will be about 700 million.
The estimated seven-day total box office is 700 million. Based on this prediction, the national average daily box office for the seven-day National Day box office market is about 100 million.
Therefore, the box office of "Skyfall" exceeded 100 million on the first day of its release, surpassing the estimated total score of theaters across the country. It is clear at a glance what this 100 million is.
In the middle of the night, the office building of Huaying New Line in Beijing is still brightly lit.
The box office dividends brought by the National Day holiday are extraordinary, and many staff members are working overtime for this.
General Manager Fang Hong stared closely at the document data sheet on the computer screen and repeatedly checked the data feedback of "Sky Curtain: Under the City" several times.
From the initial shock and disbelief on her face, to the final confirmation that it was correct, she smiled bitterly and shook her head in extreme horror: "This is a big deal."
There are 2,117 theaters in total. There were a total of 50,000 screenings yesterday. A total of 8.23 million seats were open. The average attendance rate was 32%. The number of effective moviegoers reached 2.64 million. The average movie ticket price was 48 yuan. Nissan
The box office was 127 million.
There were 21,000 screenings of "Cambodia: The Fall", with a total number of open seats of 3.46 million, an average attendance rate of 58%, an effective number of 2.01 million moviegoers, an average movie ticket price of 51 yuan, and a daily box office of 1
02 million.
Whether it is a shocking attendance rate that is higher than when it was screened, or an astonishing result that accounts for more than 80% of the total box office, this is an extremely rare and almost impossible situation in the industry.
Now, it was really happening in front of her eyes, which made her, a manager who has been working in theaters for many years, unable to recover for a long time.
Back in the day, Zhang Yimou's "Hero" was a direct dimensionality reduction blow among a bunch of movies with a box office of only 20 to 30 million. It demonstrated the charm of commercial films with a total box office of over 100 million and shocked the entire industry.
.
Subsequently, the industry changed and commercial films gradually emerged.
But after all, the total box office exceeded 100 million, which is far more shocking, impactful and influential than the current box office of "Skyfall" which reached 100 million on the first day.
The attendance rate reached an astonishing 58%, and the box office accounted for an unimaginable 80%. This means that out of ten people entering the cinema, six of them came for this movie, and the ticket price of the movie is higher than other movies.
, most viewers still chose this movie.
Needless to say, this is the potential of a hit, and judging from many aspects such as popularity and publicity, it is still a big hit.
Fang Hong's fingers tapped the tabletop slowly, making slight and rhythmic sounds.
Previously, their theater chain's expectations for this movie were very high. It should be easy to get 60 to 70 million on the first day, but 100 million...
She looked at the data on the first day of the movie's release in the document, her eyes were deep, her lips were tightly closed, and she was quietly lost in thought.
She was wondering, what was the reason that made the film's first-day release so popular that it broke the rules of the industry? It not only exceeded the already high expectations of their theaters, but also far exceeded the box office size of the current market.
, abruptly raising the market cap for National Day sales.
Based on her knowledge of the film industry and years of experience analyzing the market, she quickly found her answer.
Back in the 1990s, when the overseas blockbuster "Titanic" was introduced, its national average attendance jumped to 84%.
This figure was undoubtedly a jaw-dropping miracle given the film market environment at the time.
However, the film market at that time was still small and in its early stages of development. The types of films available to the audience were relatively single and the choices were extremely limited.
Therefore, although such a high attendance rate is amazing, it is far from comprehensively and accurately representing the true movie-watching tendencies and preferences of audiences across the country.
However, it is undeniable that the impact of the film "Titanic" on the domestic film industry is unimaginable in depth and breadth.
It is like a brand new window, a bright light, a thorny rose from Western culture, allowing fans who are obsessed with this movie to appreciate the shocking charm of a magnificent disaster masterpiece through it.
.
It was also from that time that negative rumors such as "Chinese films will never be as good as Hollywood films" quietly spread in the film industry and even the entire society.
Such negative remarks and atmosphere have made masters such as Zhang Yimou and Chen Kaige, who are leading figures in the domestic film industry, unknowingly lack the confidence they deserve when facing Hollywood movies.
I don’t dare to collide head-on with Hollywood movies easily.
This chapter is not over, please click on the next page to continue reading! This seems to be an invisible but extremely powerful trend, a trend triggered by "Titanic".
The development trend of this trend is that many domestic filmmakers will involuntarily develop an inferiority complex when faced with Hollywood movies, and then lose the faith and fighting spirit to compete with them.
And the current "Sky Curtain" has come all the way, from the carefully planned road show to the public opinion that triggered extensive discussions, from the high-profile screenings to the anticipated pre-sales, and then to yesterday's eye-catching first day of release.
The data finally brought to us is excellent, and it is a breakthrough data feedback that has never been seen in the industry in the past few years of the development of digital movies.
There is no doubt that this is also a mighty trend.
Ten years ago, "Titanic" was like a beacon, giving domestic audiences a clear and profound understanding of the elegance and charm of Hollywood blockbusters.
Today, ten years later, "Skyfall" is like a strong spring breeze, allowing domestic audiences to happily understand the dazzling appearance of Chinese science fiction and Chinese special effects blockbusters that are not inferior to Hollywood.
Just like many events that have happened in the long river of history, what can most refresh people's spirits and produce extremely high emotional value in their hearts is often nothing more than being ruthlessly crushed, being looked down upon with contempt, and being recognized as a person.
The process of being unable to compare with them, and then relying on perseverance to catch up and surpass them, and finally successfully surpassed them.
In her opinion, this should be the fundamental reason why "Skyfall" was so popular and eye-catching on the first day it was released.
It not only brings powerful and shocking visual effects to the audience, but more importantly, it gives the audience a deep humanistic feeling in film culture that although they were once in a backward situation, they still have the courage to catch up.
.
This kind of sentiment can deeply touch people's hearts, and it can exert a subtle and huge influence on people's spiritual pursuit and spiritual direction silently.
The general trend of ten years ago made the entire industry seem to have fallen into a dark abyss, and the collective was shrouded in the haze of low self-esteem and isolation.
Today, ten years later, the dawn seems to be about to dawn, which seems to indicate that a shocking reversal and counterattack will begin.
This is the turbulent trend brought about by the movie "Sky Curtain", and it is also a change that will rejuvenate the entire industry.
Fang Hong looked out the window at the night scene and smiled slightly, her eyes full of expectations for the upcoming changes in the industry.
…
——Huayi Brothers Building.
Although Wang Zhongjun and Wang Zhonglei predicted in advance that the film's performance would be extremely explosive, they did not expect it to be as shocking as 100 million on the first day.
The two brothers had expected in advance that this movie would have a certain impact on their own films, but after all, it is a different type of film and has a strong lineup of superstar actors such as Huang Xiaoming, Zou Xun, and Zhang Hanyu. No matter how big the impact is,
, should also be limited to an acceptable range.
However, reality gave them a loud slap in the face, making them dizzy.
I never expected that their movies would be crushed in the same way!
Only 8 million on the first day!
Damn it’s only 8 million!!
Their original estimate was upwards of 30 million, but the gap between the actual situation and the estimate was simply huge.
Wang Zhonglei's face was so gloomy that he could drip water. At this moment, he seemed to have been hit hard by a heavy hammer. He was filled with disbelief and frustration, and his mood was extremely bad.
His brows were furrowed tightly, and the regret in his heart emerged again, further deepening his regret for the public opinion.
If it hadn't been for that public opinion, the situation of that movie would never have been so subversive of people's imagination, and their movie wouldn't have had such a pitifully small market share.
"We have invested 70 million yuan, and it will take about 200 million yuan in box office to repay the capital. If we cannot repay the capital, it may also have a negative impact on our listing." He said gloomily.
"It's only the first day, why are you anxious? Their film schedule will always come down. The quality of "The Wind" is not bad. It will be released in 29 days. When the follow-up film schedule picks up, it won't be impossible to recoup the money by drinking some soup." Wang
Zhongjun tried hard to maintain his calm appearance to hide the embarrassment in his heart.
In a schedule, or a big one, no matter how strong the first movie is, there will be two or three movies that are not weak and can make money.
But the dominance of "Sky Curtain" broke the rules of this industry and the rules of this schedule, which made Wang Zhongjun, who had always been as ordinary as water, also feel anxious.
Wang Zhonglei nodded mechanically and was silent for a long time. He seemed to be experiencing a fierce struggle in his heart, which made his eyes dull. Then he slowly said: "Our premonition came true, just like "Hero" made the industry scratched.
Just like the commercial trend, their movie will probably bring the sci-fi and special effects style to the industry, and it is already changing the audience's tendency to watch movies."
Wang Zhongjun was speechless for the moment. He picked up the tea cup and took a sip of tea before saying: "So, in the process of listing, cooperation with Western capital is imperative."
He paused, put the tea cup on the table, and continued: "At that time, a wave of industry public opinion will be formed through cooperative listing marketing and hype, which will suppress the limelight of the Brilliant Era and divert the attention of peers and investors in the industry. On the surface,
To create a trend where our special effects blockbuster resources are not inferior to those of the bright era, and then slowly seek to develop and compete with them."
"The West has media hegemony, so it is not difficult to stir up public opinion in this regard." Wang Zhonglei said while thinking: "The difficulty is that they are vigorously industrializing film and television. I heard that the screenwriting industry has already taken shape and is waiting to be put into the market.
, Western capital will not help us in this regard. Without this help, we will always be at a disadvantage when making blockbusters."
This chapter is not over yet, please click on the next page to continue reading! His eyes were full of helplessness and worry, because "Sky Curtain"'s explosive results on the first day would have a foreseeable impact on the industry, making him feel that they have a bright future ahead of them.
The road is very difficult to walk, and every step is extremely difficult.
Wang Zhongjun said calmly: "If they can engage in the film and television industry, so can we. If they want to set standards for the screenwriting industry, so can we. But everything must wait until the listing. Building a solid capital base is the foundation, otherwise
As the game company under Bright Times continues to input funds, the gap between us and them will only become wider and wider."
Wang Zhonglei nodded slowly, saying nothing more and not wanting to think about the movie anymore.
Before the National Day movie was released, they thought they had lost, but when the data came in, they didn't expect to lose so badly, which made him feel a little confused and confused.
In the artist lounge nearby, Huang Xiaoming, Zou Xun, and Zhang Hanyu were sitting together in the company in the dead of night, and the atmosphere seemed a bit dull.
Zou Xun crossed her legs and leaned lazily on the soft sofa. Her expression was as calm as water, making it difficult to understand her true emotions at the moment. She slowly said: "Have you ever thought that this would be the result? Being completely crushed.
Already."
Huang Xiaoming shook his head and said with a slightly sad expression: "How can you imagine this? Just..."
He hesitated to speak. He was at a loss for words and didn't know how to describe his mixed feelings at this moment.
When Zhang Hanyu saw this, he helped him find compensation, and said with a smile: "It's incredible, but also very bitter."
There was a hint of openness in his voice, as if he didn't care about the failure of the movie he was starring in.
Huang Xiaoming glanced at Zhang Hanyu's somewhat joking eyes and couldn't help but smile at him, which temporarily relieved his depressed mood.
It’s true that Zhang Hanyu still had such a good attitude to make fun of the movie he was starring in when it encountered such an embarrassing situation. He is indeed a seasoned veteran with a stable mentality.
"Although competition in movies has nothing to do with actors, it's still quite uncomfortable to have such a situation." Huang Xiaoming couldn't help but sigh, his eyes showed deep loss and helplessness, and his voice seemed a bit low.
"Why are you feeling uncomfortable? No matter how uncomfortable you are, you can't change the situation and it's just a waste of energy." Zhang Hanyu said with a calm face and a calm tone.
At this time, Zou Xun said with admiration: "Aren't you a little unhappy, Lao Zhang? How did you develop this mentality?"
Her slightly frowned eyebrows looked playful, and her tone was full of curiosity.
Zhang Hanyu's eyes were clear and he said with a serious face: "Actor, just play the role well. Whether the work is popular or not has nothing to do with the actor. In this movie, I fulfilled my duty as an actor and played the role as well as possible.
Well, as for the rest, it has nothing to do with me, there are many things that cannot be changed by an actor."
"It makes sense." Zou Xun nodded repeatedly, his eyes full of recognition of Zhang Hanyu's words: "Old Zhang, you see clearly."
"What about Chu Xuan? He is also an actor." Huang Xiaoming suddenly mentioned Chu Xuan.
"Are you comparing with him?" Zhang Hanyu slapped his thigh suddenly and said with interest: "He has the ambition and capital to lead the industry, do you have it? If you have it, compare it with him, if not, compare it with your real one."
Compared with peers, to a certain extent, he is not our peer."
"Okay." Huang Xiaoming sighed helplessly, a trace of discouragement flashed on his face, but he soon smiled with relief: ""The Sky" performed so well on the first day, this will improve the film aesthetics of a large number of viewers, maybe
The entire industry will change as a result, and I was just wondering whether the company would cooperate with Bright Times to adapt to this change."
There was a bit of expectation in his voice, but also a bit of uncertainty.
As soon as these words came out, as people in the industry commented on him, it is rare for a male star in the entertainment industry to be so innocent that he is a bit silly.
"Come on." Zou Xun waved his hand with a look of disapproval. He changed to a half-lying position on the sofa and still said lazily: "Sister Hua had already formed a feud when she left Huayi. The two bosses Wang are going to follow her now.
Where can they put their face in cooperation? With the personalities of the two bosses Wang, they will never do this. Let's wait for the changes that will be brought to the company after the listing. Let's just wait and see."
"That's all." Huang Xiaoming nodded, recalling the past, it seemed to make sense.
"Go home and go to bed." Zhang Hanyu stood up, stretched out, yawned and said: "You two have shares in Huayi. Please don't talk about some things in front of me. I'm not interested in these. Take your leave."
Huang Xiaoming and Zou Xun looked at the back of Zhang Hanyu as he left. They looked at each other and shook their heads bitterly.
Zhang Hanyu is a big shot in the film industry. He was originally attracted by the male lead role in "Assembly", so he signed a contract with Huayi.
Originally thinking that he was the one with profit in mind, the two bosses Wang took advantage of the trend and used shares as a temptation to bind Zhang Hanyu to Huayi Group.
Who knew that Zhang Hanyu was only interested in good roles and had no interest in Huayi's shares, so he explicitly refused.
Now it seems that actors like Zhang Hanyu who really focus on performance and are not moved by fame and fortune are the most sober people, unlike those who are tied to Huayi and can only prosper and lose with Huayi.
"Come on, it's almost dawn, so this movie is probably going to be like this."
"When I wake up, the theater chain's increased film schedule for "Sky Curtain" will definitely surprise the market."
"This year, it is the only one that dominates the National Day holiday. Let's focus on next year's arrangements to reduce internal friction."
Zou Xun stood up and left. Even though her movie was not performing well, it did not affect her leisurely and elegant temperament at all, and her tone was a bit more free and easy.
Huang Xiaoming followed behind and suddenly thought: "I don't know how Brilliant Era will develop, but I know they will definitely make another movie called "Hope". What if we bump into their next movie? Another science fiction blockbuster.
, and given the temperament of the two Wang bosses, Huayi has been the leader from the beginning to the end, how can I endure being crushed this time?"
Zou Xun shrugged, turned around and said with a joking face: "What can we do? How about we invite Chu Xuan and Liu Yifei to have a meal so that they don't compete with us? What do you think?"
Huang Xiaoming and her looked at each other and smiled. One was amused by the question he asked, and the other was amused by his answer.
As soon as the door closed with a "bang", the two people left the company and no longer had any illusions about the expectations of the movie, leaving only an empty lounge filled with a gradually dissipating atmosphere of loss and helplessness.
At the same time, the sky was misty and bright.
Inside the large villa in the Villa to the East, a cry that suddenly turned from confusion to excitement startled the birds in the forest.
"Chu Xuan Chu Xuan! One hundred million! One hundred million!!"