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Chapter 913 The excited couple

After staying awake all day and night, she went to bed early yesterday evening, and Liu Yifei got up very early today.

Seeing Chu Xuan still immersed in sweet sleep, so quiet and peaceful, Liu Yifei couldn't bear to disturb him.

She gently took out her mobile phone from under the pillow. The moment her eyes touched the screen, she noticed that several QQ group chat icons kept flashing. Obviously, many people in the group were sending messages.

These groups cover film company groups, theater company groups, film crew groups, literary company groups, and digital special effects company groups, etc., all of which are closely related to movies.

Could it be that there was news about the movie's release yesterday? With such curiosity and expectation, Liu Yifei opened the group chat lightly.

As soon as it opened, the good news that it exceeded 100 million on the first day of release jumped into view.

Several groups were very lively, with many people chatting happily all night long. The chat boxes were filled to the brim with constantly bouncing messages and rich and diverse expressions.

Expressions of shock and joy such as "surpassing the market for at least three years", "the film single-handedly expanded the market ceiling for National Day", "a proper annual ceiling", "no one has surpassed this first day in three years", etc.

The words are constantly flooding the screen like a tide, and every word reveals the extremely happy atmosphere of the people who released the news.

Liu Yifei was full of joy, but she didn't have time to reply a few words in the group, so she couldn't wait to share this super surprise with Chu Xuan as soon as possible.

So, at this moment when the sky was alternating between black and white, and the dim light in the bedroom seemed particularly drowsy, a high-decibel cry of joy was like thunder on the ground, instantly waking up Chu Xuan from his sleep.

Like a compressed spring, Chu Xuan suddenly put his hands on the bed and sat up half of his body.

With sleepy eyes and a confused expression, he looked around, and finally locked his unfocused eyes on Liu Yifei.

"One hundred million! One hundred million!" Liu Yifei was extremely excited. She kept repeating her cheerful tone and grabbed Chu Xuan's arm and pushed it hard a few times. Her extreme excitement was expressed without reservation.

"One hundred million?" Chu Xuan muttered to himself in a confused manner, with a hint of confusion in his tired expression, as if he was trying hard to think about what the hell "one hundred million" was.

After a while, I don’t know what kind of thoughts passed through his mind. I just saw him lying down, closing his eyes and continuing to sleep, muttering: "I'll sleep a little longer."

Liu Yifei blinked cutely, Chu Xuan's unexpected reaction caught her off guard.

In her imagination, Chu Xuan should be jumping out of bed happily!

However, she soon smiled, showing a bit of interest in Chu Xuan's naivety at the moment, but also full of gentle love.

When a person is awake, no matter how big a thing happens, he cannot disturb his sweet dreams.

In her opinion, Chu Xuan was like this. He had a strong sense of laziness, which made Chu Xuan look a little slow at the moment, but he also had a cuteness that belonged to a man.

Her husband cannot share this joy with her for the time being, so Liu Yifei can only immerse herself in it alone.

She got out of bed quietly, washed herself, then went downstairs with brisk steps, and went to the kitchen to prepare a nutritious and weight-loss breakfast with simple steps.

While the microwave was working, she took a leisurely stroll in the living room.

I could see her bouncing lightly from time to time, humming a cheerful tune, and slapping her hands from time to time. The breath of extreme joy continued to emanate from her body, filling the whole room.

"It's 100 million on the first day. Many movies don't have this total box office."

The more Liu Yifei thought about it, the happier she became. Her joyful mood was like flowers blooming in spring, bright and warm.

Her eyes were shining with excitement, and she could not suppress the upward curve of the corners of her mouth, as if there was a deer jumping happily in her heart.

While she was filled with joy, she picked up her cell phone and thought about answering all the missed calls one by one.

Her and Chu Xuan's mobile phones have always been in silent mode. They just took a look at their mobile phones. In addition to the group messages that kept popping up, there were also a lot of missed call reminders.

The callers included friends, people from the company, people from the production crew, and even my mother.

"Hey, mom, good morning."

"It's so early, and it's not even six o'clock yet. Are you too happy, huh? Congratulations on your 100 million box office achievement. You have successfully taken a big step forward in the film industry."

"Thank you, Mom. I just saw the message. I saw your missed call and got back to you. My and Chu Xuan's phones were muted, so we didn't hear your call."

"You guys? It seems like a lot of friends have called you to congratulate you. Then you can answer their calls. They woke me up before dawn. I want to sleep for a while."

"Well, okay, mom, please continue to rest."

Liu Yifei hung up the phone call from her mother who was far away in Shenzhen. Listening to her mother's extremely lazy tone, it was obvious that she was woken up by her phone call in her sleep.

She couldn't help but stick out her tongue, which was playful and cute.

Then she remembered that it was just before six o'clock in the morning, so she simply didn't reply to the others so as not to disturb others' sleep.

However, she still called Chenglong's number.

It was revealed in the group message that Chenglong went to have supper with people from the film company and crew in the middle of the night, and it seemed that he had not finished eating yet.

"Hello, brother." The call was answered.

"Sissi? Hiccup~" Chenglong burped before he could finish his words, causing Liu Yifei to cover her mouth and laugh. Then she heard Chenglong say: "You two are a bit bad, you haven't answered so many phone calls.

criticize!"

Chenglong's sudden words made Liu Yifei look a little embarrassed like a child who had done something wrong, but she bit her lip slightly again, with a smile in her eyes.

She could faintly hear that Chenglong's tone sounded a little drunk, which made her feel a little bit interested.

Sure enough, Tang Jili seemed to have snatched Chenglong's phone, and then a voice came: "Qianxi, don't listen to him, he is drunk."

"I know, I know." Liu Yifei nodded repeatedly, with a look of fun on her face: "Director Tang, are you still eating? I read the messages in the group that you have been eating since two o'clock until now? You drank a lot, right?"

"Still eating." Tang Jili replied: "Everyone is very excited. Zhang Yuqi, Zeng Baoyi, and Hui Yinghong are all lying down, and about ten people from the crew are lying down, and Chenglong is almost there."

"Sissi!" Chenglong snatched the phone back and said loudly: "Let's continue tonight. I'm going to get angry if you don't come."

Before Liu Yifei could say anything, she heard Tang Jili's voice coming from outside the phone: "What's the use of getting angry? I'm the boss's wife, and you're just a part-time worker. You don't have any self-awareness."

"Hahaha..." A burst of laughter suddenly came from the phone.

Liu Yifei sensed the extremely cheerful atmosphere on the other end, and was amused by Tang Jili's words. She kept saying: "There is no such thing. Director Tang is talking nonsense. Big brother is my good big brother."

"It's necessary. Big brother will always be a good big brother for you and Xuanzi!" Chenglong's tone was full of drunkenness, and his interest was extremely high.

Tang Jili grabbed the phone again: "Okay, okay, that's it. He is already incoherent. This is the happiest time in the past few years. Let's get together again in the evening and call Jinhua, Han Sange and Huo Wenxi who are in Beijing."

Come, let’s have a meal and talk about the overseas release and your global road show.”

"Okay." Liu Yifei agreed: "Then Director Tang, you should drink less. After drinking so much, no matter how happy you are, you should take care of your health. We will see you in the evening."

"Okay, we'll leave soon." After Tang Jili finished speaking, he hung up the phone.

Liu Yifei put down her phone, with a happy smile on her face.

After this phone call, she could feel the lively scene of the late night snack, how joyful and enjoyable it was.

Although it is not a good thing that so many people are drunk, it depends on the situation and the day.

The achievement of breaking through the industry scale by 100 million on the first day is undoubtedly a rare and very meaningful event in life, and it is worthy of such a hearty drunken experience.

She had never seen Chenglong drunk before. Although she had never met him during this phone call, she could imagine how excited Chenglong was from the extremely happy tone in his voice.

This movie is of vital importance to the couple and the company. It is also of great significance to Chenglong who wants to return to the global market and pursues a transformation path.

As Tang Ji said, Chenglong was happiest in the past few years when the film achieved such first-day results.

Liu Yifei felt the same, and she was extremely happy inside. This joy was like bright starlight, shining in her eyes.

At this moment, she clasped her hands on her chest, feeling excited and hopeful that the follow-up of the movie would still be good.

"100 million on the first day!" Chu Xuan's voice came from the stairs, interrupting Liu Yifei's thoughts.

Liu Yifei looked up and saw Chu Xuan walking down the stairs quickly.

Liu Yifei couldn't help but joked happily: "I just told you that you didn't respond. I thought you didn't care."

Chu Xuan went downstairs, walked straight to Liu Yifei, picked her up without any explanation, and then spun her around in his arms.

Liu Yifei was held up and spun around on her feet. The extremely joyful emotions transmitted from Chu Xuan made her smile very bright.

"With this situation on the first day, our movie is ready." Chu Xuan put her down, but still had his arms around her, not letting her leave his arms. He lowered his head and met her eyes with a happy face, feeling the excitement of the movie in his heart.

Before the movie was released, the stone that worried me about the accident completely fell.

Liu Yifei's eyes turned into crescent moons, she raised her hands to hug the back of his head, gently stood on tiptoes and gave him a good morning kiss with a "pop" sound.

Then there was a "ding" sound, and the crisp sound of the microwave came from the kitchen.

"Eat breakfast first." Liu Yifei broke away from Chu Xuan's arms and ran to the kitchen with cheerful steps like an elf in the wind. After a while, she came out with two large plates filled with food.

The couple sat on the sofa to eat, and opened the laptop on the coffee table at the same time, browsing movie-related news reports while eating.

It's still early, and the first-day data for the movie was released around two in the morning, but there are already a lot of topics on the Internet. Data that breaks the market scale will not only shock the industry, but also make major media work overtime immediately.

Add some points to compete for coverage.

—— #"天目" exceeded 100 million on the first day, what does this mean#

[As a self-proclaimed professional film outsider who has been observing the development of the domestic film market for 13 years, I have to say that "Skyfall", which has only been in theaters for one day, is really awesome!

Many film critics, as well as film experts who are more professional than me, have already dug into this movie yesterday in terms of its content, shots and special effects technology.

Here, if we repeatedly talk about the content and technology of this movie, I am afraid there will be nothing new to say.

In the middle of the night, let's change a different angle, and from a special market perspective, let's briefly analyze the far-reaching impact this movie may have, or has already had.

It exceeded 100 million on the first day. This is the box office result of this movie on its first day of release, but what does this really mean?

I think many people will only think that this movie is very popular, has high box office, breaks records, etc., but few people will think about other aspects and explore in a deeper direction.

Here, Lao Xie and I will make a predictive market analysis for everyone based on my many years of experience and some data I have reviewed.

According to inquiries, the year-on-year increase in the National Day box office in previous years was about 20%, and this year is also the case.

Last year’s National Day single-day box office was 100 million, and yesterday’s total single-day box office was 127 million, nearly 130 million. From the data point of view, it is in line with the laws of market development.

However, although the data conforms to the law of development, there is one thing that cannot be ignored, and that is the military parade that shocked the country yesterday.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! Lao Xie firmly believes that many Chinese people stayed at home yesterday, watching this grand and exciting ceremony on TV or live online.

So, turning our attention back to the movie market, since many people are squatting at home to watch the military parade, it will inevitably have an impact on the National Day box office market, causing it to not generate corresponding data according to the 20% incremental ratio. This should be

Normal situation.

In other words, if there was no military parade yesterday, it would be normal for the box office to be close to 130 million yesterday. But with yesterday's military parade, that 130 million would be abnormal. A decrease of tens of millions would be a normal situation.

However, the facts did not develop in this way, and the market situation still followed the market trend and showed a 20% increase.

Could it be that such a grand military parade and such a national event can't shake people's enthusiasm for movies?

This is impossible when you think about it. In terms of patriotism, our people have always been very cohesive. In the face of national events, all movies and the like have to stand aside.

In this case, why did the box office not drop yesterday because of this, but still increased according to the market situation?

There is only one reason, and that is that the scale of the National Day stalls has become larger!

Many people who don’t watch movies originally, many who don’t watch movies during the National Day period, and many audience members who don’t even know that our domestic film industry has a National Day period, have become a group of fresh blood in the National Day box office market and entered this period.

It is this batch of fresh blood that makes up for the temporary decline in the box office market due to the military parade, and allows us to see this set of data that does not change due to national events and still develops according to market rules.

And where did this batch of new blood come from? There is only one source, and that is for the movie "Skyfall: The Enemy"!

In the end, the movie's box office data exploded, with a 42% floating film schedule. Due to the incredible attendance rate of nearly 60%, coupled with the high proportion of movie ticket prices, it accounted for more than 80% of the box office share yesterday.

, getting 100 million from the total box office of 130 million, which is incredible!

However, the quality of "The Wind" is not bad, and the children's market of "Astro Boy" has also been very stable. These two movies should not have shown the data that was almost a blockbuster like yesterday.

Some people may say that these two films were suppressed by "Sky Curtain" and could not hold their heads up, and they have become cannon fodder.

But what I want to say is that a group of fresh blood has created a box office market that has maintained a 20% growth rate during the National Day. People who stayed at home yesterday will return to the movie market today, which is October 2 and subsequent release dates.

At that time, the 20% increase will expand to 30%, 40% or even more.

The publicity effect generated by this new batch of new audience increases will also make other films known to more people and benefit from them. Therefore, this year's National Day film cannot be viewed from the same perspective as last year, and cannot be measured by the conventional development rhythm.

.

This year’s National Day holiday will definitely be more enthusiastic than any other year’s National Day holiday, making this holiday no less energetic than the Lunar New Year holiday and the Spring Festival holiday, and it will continue year by year starting from this year.

The root cause of this extraordinary development of the National Day film is that "Sky Curtain: The Enemy" attracted a large number of new audiences.

Lao Xie believes that the entire industry should be grateful to this movie, which has made the entire market predictably broader. Perhaps starting from this year, the National Day film will become a super-large film on par with the Lunar New Year and Spring Festival films!

So, to start with, this movie is truly awesome!

Lao Xie presents another set of economic data to you. In the first half of the year, our country's total output value exceeded 20 trillion. We are very close to the island countries. It is only a matter of time before we surpass the island countries to become the world's second largest economic system. And in the first half of the year, we are very close to the island countries.

The increase in per capita GDP has reached nearly 9%, ranking first in global GDP increase. It is so terrifying that it would have been unimaginable before.

People who don’t understand economics can just take a look at it. People who understand some economics should understand what this means.

When this year's explosive and rapid development of the national economy radiates to today's National Day holiday, this year's National Day holiday will be even more different.

Lao Xie makes a prediction here that the two movies "The Wind" and "Iron Wall Astro Boy" will quickly pick up in the follow-up.

Their revival is not due to theaters suppressing "Sky Curtain". After all, "Sky Curtain" is so popular that only idiot theaters would suppress it.

Their recovery is due to the industry-breaking development situation brought about by "Sky Curtain" and the dividends brought to them by its new audiences that exceed the development rules.

As for the total box office of "Sky Curtain" during the National Day season, it is predicted that it will be a shocking figure that will make the entire industry tremble, and it will also be a brand new milestone!

If you have any different opinions, please leave a message in the comment area.]

"This article is insightful, and the masters are among the people." Chu Xuan commented, taking a sip of milk.

"Hmm." Liu Yifei picked up a cucumber with chopsticks, dipped it in some light soy sauce, and ate it in her mouth: "Think about it, yesterday's military parade was the top priority, attracting people across the country, but judging from the data, it did not affect the movie market.

The impact seems normal but is actually abnormal. This blogger’s analysis is quite correct. Many new viewers have entered the National Day period, which has made the market grow abnormally.”

"This is a good thing. The bigger the market, the higher the motivation to make movies, and our film and television industrialization business will be more attractive." Chu Xuan said, taking a bite of the egg yolk Liu Yifei gave him.

Liu Yifei nodded, holding chopsticks in her right hand to eat, and placing her left hand on the touch pad to move the cursor to open another article.

——#its fire is extraordinary and natural#

【Hello everyone, I am a flying fish.

Let me tell you a question tonight, or answer a question.

What are the questions and doubts? Questions about the movie "Skyfall".

From the moment the pre-sale results of this movie appeared, until the box office results that not only broke industry records yesterday, but also far exceeded the upper limit of the industry, many people began to study a question, why is this movie so popular?

Studying such a problem, in Lao Yu's opinion, it should be that some capital or entrepreneurial people want to find out some rules and then copy the successful path of this movie.

But in Laoyu’s view, stop studying it, it’s simply impossible to replicate.

Lao Yu knows nothing about movies, but he has previous experience in operations and marketing in multiple industries. Many friends asked me in private messages whether this movie became so successful through marketing.

In order to answer this question, Lao Yu carefully read various reports about this movie.

In the end, I summed up this sentence: It cannot be copied, because this movie has the right time, location, people and everything.

Let’s talk about the weather first. This year is of great significance. It is the 60th year of the rejuvenation of the motherland.

Since the beginning of the year, relevant national departments have launched relevant publicity activities. TV stations in various provinces and regions have carried out relevant publicity and reports for a long time. Telecom and mobile operators have even sent text message reminders to the entire population.

Based on the patriotic sentiment permeating the country this year, this first science fiction film with domestic attributes is destined to make the audience feel more favorable than usual.

Even if many viewers don't watch its movies, just by looking at the promotion of its domestic attributes, they will favor it and be full of expectations.

Moreover, the film finally chose to be released on October 1st, placing it on the National Day schedule.

Combined with the patriotic sentiments of the people, this movie is even more unique.

All these factors, just like God's blessing, gave this movie a timing advantage.

Besides the geographical location, this movie has experienced a huge public controversy. Even I, who have never paid much attention to the entertainment industry, was attracted and affected by this public opinion, let alone other people.

The momentum of this public opinion is unparalleled, and it has far exceeded the upper limit of the market size of the entertainment industry's publicity and marketing industry.

In short, if the public opinion field in the entertainment industry can affect 100 million people, then the public opinion field created by this public opinion with national sentiments can affect 300 million, 400 million or even more

people.

Therefore, no matter how much this movie was promoted, it could only be known to 100 million people at most.

But because of this public opinion, 300 million, 400 million or even more people finally knew about it, so can it not become popular?

However, public opinion of this kind of national sentiment can only have an effect in our country, China, and is ineffective elsewhere. This is the geographical advantage gained by this film's reversal of public opinion.

Finally, I talked about harmony and reversed public opinion...

No matter it was the lady who went on the Xinwen Network to apologize, it aroused the reversal psychology of the viewers who paid attention to public opinion;

It was the heroine Liu Yifei of this movie who changed her nationality and made the audience's reversal psychology turn towards her;

Or maybe it was the patriotic words that the film's male protagonist Chu Xuan and heroine Liu Yifei spoke with high emotional intelligence and passion during an interview in Taipei, the island of Taiwan, that made mainland audiences even more enthusiastic about them and the film.

The sum of these emotional values ​​is the reason why this movie has been so popular from screenings, to pre-sales, to the box office on its first day yesterday. This is also the reason why this movie has captured the hearts and minds of people.

All these signs indicate that this is completely impossible to replicate.

The right time, place, and people cannot be controlled by humans. Therefore, in Lao Yu's opinion, luck accounts for at least five points of this movie's unusual popularity.

Of course, luck is also a part of strength. If the quality of the movie is not good, even luck will be of no use.

Okay, that’s it for now. The above is just my personal opinion. If you feel something is wrong, please don’t criticize me.】

"It's very well said." Chu Xuan took out a tissue and wiped his mouth, approving the article.

This movie started as a road show, and many things that happened in it were unpredictable and difficult to prevent. However, the final reversal and direction were all positive, which made this movie attract national attention.

We must also admit that there is definitely a lot of luck involved.

But no matter what, as mentioned at the end of the article, luck is also a part of strength.

"Reading these self-media articles is more informative than reading some big media reports." Liu Yifei said playfully, then finished the last bite of broccoli, bent down slightly and started to put away the dishes.

"Big media has its own mission, and self-media can say whatever they want. Sometimes it is indeed useful to read articles from self-media, but with future development, some self-media are destined to be led away from the rhythm of speech by capital."

Chu Xuan said as he picked up the plate and walked to the kitchen with Liu Yifei.

"This is normal, so just check out the many things on the Internet." Liu Yifei said, and she and Chu Xuan walked into the kitchen to wash the dishes.


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