The atmosphere in a private room on the restaurant floor of Shangri-La Hotel is warm and lively.
The couple from Bright Times Media, Wang Jinhua and Li Hu, Tang Jili and Wei Haolong from Bright Times Pictures, Hu Hanguang from Bright Times Cinema, Han Sanping and Fu Ruoqing from China Film Group, Huang Zhihui and Huo Wenxi from Yinghuang Entertainment, and
All the sincere dragons were present.
Almost all the people behind this movie are here to celebrate the brilliant success of the movie on its first day of release yesterday and celebrate it at dinner today.
The menu was passed around in everyone's hands. After everyone ordered one or two dishes, they started to communicate in the free time before the dishes were served.
"The box office figures of Xiangjiang and Baodao are both available. One was 3.2 million on its first day, and the other was 4.7 million on its first day."
Huo Wenxi speaks her half-baked Mandarin with a unique accent, which sounds a bit like breaking the filter when she opens her mouth, but this does not affect her charm and temperament, which is known as the most beautiful agent in Hong Kong. She crosses her legs and puts her hands on the table.
Above, she looks very elegant in a white ladies suit.
Huang Zhihui crossed his arms and added: "The film arrangement is acceptable, one is 22 and the other is 24."
Huang Zhihui is the managing director of Yinghuang, and Huo Wenxi is the general agent and managing general manager of Yinghuang.
Directors are people who sit on the board of directors and make decisions.
Executives are contract managers who act according to decisions.
The relationship between the two is superior and subordinate, and he stayed in Beijing on behalf of the Yinghuang Group for this film.
Boss Yang of the Yinghuang Group sits on the board of directors in Hong Kong, and Hollywood's UA Cinema Line's China headquarters is also located in Hong Kong. In order to better promote the affairs related to this film, it is more convenient for both parties to communicate and coordinate nearby.
Different from mainland China, China Film Group leads all theaters to follow unified operating standards. In the two regions of Xiangjiang and Baodao, it is not easy to compile movie data immediately.
The theaters and theater chain capitals here all do their own thing. Some will start counting data as soon as possible in the early morning, some will wait until they go to work during the day to start counting, and some will only make statistics and statistics during their leisure time throughout the day.
The time and manner are irregular.
Because of this, all data collection and communication work requires Yinghuang Group to communicate and understand all parties.
It wasn't until I came to the restaurant just now that I finally received feedback on yesterday's movie release data.
Liu Yifei looked at Chu Xuan with a little joy and said: "The national box office of the movie on the first day was actually 110 million."
Chu Xuan, Wang Jinhua and everyone present nodded slightly. Everyone felt happy that the film's results on the first day had reached a small level.
However, this pleasure is only a small amount.
The first-day box office in mainland China was as high as 100 million, while the combined first-day box office in Hong Kong and Taiwan was less than 10 million.
Facing the huge surprise brought by the former, the data of Xiangjiang and Baodao are not even a surprise.
When this set of data is clearly displayed in front of us, it is clear at a glance which one is bigger and which one is smaller, the market size of mainland China and the market sizes of Hong Kong and Baodao.
Even so, as far as the film markets in Hong Kong and Baodao are concerned, the first-day results of 3.2 million in Xiangjiang and 4.7 million in Baodao are already very good.
According to the estimates of Huang Zhihui and Fok Wenxi and their Yinghuang Group, the total box office in the two places is expected to reach 30 million and 50 million respectively.
Compared with the box office performance of the two places last year, this estimated result can be said to be one of the best.
However, looking at the expressions of the mainlanders present, who were only slightly happy but far from excited, Huang Zhihui and Huo Wenxi couldn't help but feel ashamed.
Compared with the mainland's miraculous and dazzling achievements of up to 100 million, the two figures they brought pale in comparison and are almost negligible, which is really a bit embarrassing.
The Yinghuang Group obtained 22% of the film schedule for this movie in Hong Kong and 24% in Baodao. Although it is already a very good result, compared with the 42% of the film schedule in mainland China, it is simply
It's a world of difference.
However, this is also a difference caused by the vastly different film market conditions on the two sides of the Taiwan Strait.
In mainland China, domestic films have official protection measures, and there are certain restrictions on overseas imported films, and the review standards are relatively strict.
In the Xiangjiang and Baodao areas, there are no such protection measures and there are no review restrictions.
Usually, the number of overseas films released in the same period is greater than the number of local films, and the number of films released in the same period is also much greater than that in mainland China.
Therefore, the upper limit they can strive for for the proportion of a movie's schedule is also quite limited.
Under such a comparison, only in terms of the bilateral results of this film, Huang Zhihui and Huo Wenxi unconsciously felt that they were a head shorter in front of Wang Jinhua, Han Sanping and others.
However, the mainland film market was not like this in the past. No matter how many films were arranged, the box office would not amount to much.
Take "New Police Story" in 2004 as an example. The box office in Xiangjiang was over 20 million, the box office in Baodao was over 20 million, and the box office in Mainland China was 40 million. The combined box office market of Xiangjiang and Baodao can still beat the mainland.
However, just in the past five years, this change has been a huge change in the world.
The movie made 100 million on its first day in mainland China, but the combined sales in the two places were less than 10 million. This speed of development makes people a little suspicious of life.
Fortunately, they are also one of the investors of this movie. It is true that the gap between the two parties' market conditions is getting wider and wider with their respective developments, but in this movie, they are still in a mutually beneficial relationship.
"Sister Hua." Huo Wenxi called softly, with a hint of expectation in his voice.
Hearing the sound, Wang Jinhua turned his gaze to her, raised his eyebrows slightly, and there was a questioning look in his eyes.
Huo Wenxi smiled and said: "When will the next round of peripheral production be put into production? We want to increase investment and further cooperate with Bright Times. I wonder if Sister Hua will welcome it?"
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Huo Wenxi first mentioned the peripheral production, then expressed his investment intention, and finally proposed the idea of in-depth cooperation. It was obviously Yinghuang Group's idea for peripheral industry projects in the Brilliant Era.
Strong interest.
For a long time, they did not show much interest in Bright Era's film peripheral projects at first.
In an environment where overseas film peripheral products are very popular in the domestic market, they are not optimistic about the domestic film peripheral market, believing that its development space is limited and that the development process will be full of difficulties.
However, just yesterday, the sales of peripheral products in Xiangjiang and Baodao reached 600,000.
This figure alone may not seem like much. Calculated based on their Yinghuang investment of 3 million and a share of 3% of the profit, the income is only 18,000.
But thinking about it from another perspective, the current market situation of this movie is so good. If it can drive the sales of peripheral products to continue or even increase, then if the daily income is 18,000 or more, it will not take half a year to recover the initial investment cost.
.
Based on this calculation, the payback period for peripheral industries is not long, only half a year.
From this point of view, this project really has a big head start.
Moreover, this movie is a series of movies. According to the original plan, if the results are satisfactory, it will be created into a movie universe.
If the peripheral industry chain derived from this can continue to operate for a long time, it may bring unexpected huge surprises when this movie universe becomes a possible big IP in the future.
Huo Wenxi received a call from the company in the afternoon and heard the above analysis of the project, so he took advantage of the current gathering to bring up the matter, hoping to test Wang Jinhua's attitude.
However, in her heart, she was still a little embarrassed.
After all, when Wang Jinhua invited Yinghuang Group to invest, Yinghuang Group was not interested and just casually invested 3 million as a favor investment.
But now that I have seen the benefits, I want to invest more heavily. The change in attitude before and after seems a bit shameless.
"There is still a lot of funds left in the first round of 38 million yuan. If the sales situation continues to be good, when one-third of the production amount is left, we will discuss the next round of production plan together. You want to increase the investment
The strong investment is also supporting our derivative project business, so I naturally warmly welcome it."
Wang Jinhua said this, expressing her welcome to Yinghuang Group's intention to increase investment in surrounding industries. She did not take Yinghuang Group's previous lack of interest but now full of enthusiasm to heart at all.
In the world of capital, profit-seeking is the essence of human nature. When you don’t see the benefits, you show no interest. Once you see the benefits, you rush to invest. This is a normal phenomenon in the capital circle.
What she considers is that the film derivative business can greatly increase the group's brand effect, can repay the group's heavy investment and consumption in the film and television industry, and can also drive the group to achieve all-round development.
However, an individual or a company alone has limited energy and certain limitations in influence. If other companies or capital provide strong support, it will naturally be a good thing for the planning and development of the Brilliant Era.
Hearing Wang Jinhua's words, Huo Wenxi felt satisfied.
Huang Zhihui also felt reassured, and his expression was obviously much more at ease.
The profit distribution plan for the film has long been settled, and there is no room or necessity for further discussion.
The intention to invest heavily in surrounding industries is one of the reasons why the two of them came to this dinner today to test Wang Jinhua's tone.
Han Sanping, who was standing aside, witnessed the exchange between the two parties, with a look of interest appearing in the corners of his eyes unconsciously.
Back then, Wang Jinhua went to Hong Kong single-handedly for the development of Huayi, worked hard to expand her network, actively sought cooperation opportunities, and finally gained a relationship with the Yinghuang Group.
The word "cling" is used to describe it because Huayi at that time was not worthy of lifting shoes in front of Yinghuang.
It is precisely because of Wang Jinhua's excellence in interpersonal communication that Huayi became Yinghuang Group's first partner in mainland China.
Subsequently, a series of joint venture films such as "Kekexili", "A World Without Thieves" and "The Banquet" were released one after another, which achieved good results in the market, and made Huayi become an entertainment giant in mainland China.
Today, while Yinghuang Group is cooperating with Bright Times, it still maintains a cooperative relationship with Huayi. Both parties benefit from it.
Yinghuang has enough confidence to do this. After all, as an old listed company, it has abundant resources, strong funds and extensive channels.
Therefore, even if the two Hua Yi brothers and Wang Jinhua knew that Ying and Huang were sharing a meal, they tacitly refused to deal with the matter deliberately.
But now Bright Era has launched a film called "Sky Curtain" and has successfully launched a spin-off business with considerable profits around this film.
Now Yinghuang Group has expressed its intention to in-depth cooperation with Bright Times. Under this situation, Huayi seems to be facing the situation of being "kicked out" by Yinghuang Group.
"Huayi, success is Wang Jinhua, failure is Wang Jinhua." Han Sanping thought in his heart, feeling that it was really interesting that this past event and the complicated relationship led to the current result.
After the exchange between the two parties ended, Han Sanping said: "Today, the film schedule in mainland China has been adjusted to 44%. In the afternoon, it seemed to have fluctuated by another percentage point, reaching 45%. It can be said that there is no need to worry about the status of this movie. It has been stabilized.
Already."
The authority represented by Han Sanping was extremely high. Although everyone had already known about the situation of the movie, when they heard him say it himself, everyone nodded slightly happily.
Han Sanping continued: "Now we can consider the follow-up matters, as well as overseas affairs."
This chapter is not over, please click on the next page to continue reading! "That's right." Tang Jili reached out and grabbed a handful of melon seeds and said: "Today we have gathered everyone, in addition to celebrating the good situation of the film, we will briefly talk about the follow-up and
Let’s make preliminary exchanges about the situation overseas.”
Li Hed took a sip of tea, put down the cup, turned his attention to Huang Zhihui and Huo Wenxi, and asked: "Mr. Huang, Mr. Huo, can the overseas schedule be confirmed as soon as possible so that we can arrange the global road show together?"
Prepare for overseas release."
"Still under negotiation." Huang Zhihui responded: "However, judging from the situation on the first day of the movie, the first-day result of 100 million yuan is approximately 15 million US dollars, and the domestic box office market potential shown therein, as well as this box office result,
It’s enough to make Western theater capital take a new look at our movies.”
"In my opinion, the negotiation between Boss Yang and UA will come to fruition soon. After that, UA's Li Feihong and President Li will personally go to Hollywood to discuss film arrangement, schedule and other related matters with the major theater capitals in Hollywood.
.”
"As for when we will get the exact news, it depends on the actual situation. We will keep in communication at all times. Once I get the news, I will inform you as soon as possible."
Huo Wenxi gently tore off the skin of a grape and said, "I think news will come out soon that Mr. Han will also control the domestic release status of those three Hollywood science fiction movies."
Although the three Hollywood blockbusters "Avatar", "2012" and "Transformers" have not yet been released overseas, they have been vigorously promoted by Twentieth Century, Paramount and Columbia Pictures, the three major Hollywood companies.
It is known to the whole world that the majestic publicity has become the three ace movies that have attracted global attention.
A few months ago, there were rumors that these three movies would be released simultaneously around the world, including in China.
However, these three movies did not appear in China's National Day schedule, but the domestic science fiction "Sky Curtain" was scheduled to be released during the National Day due to the general public opinion of the purple spirit coming from the east.
This is inevitably reminiscent of the fact that China Film Group deliberately excluded the three major Hollywood movies from the National Day schedule to make way for "Sky Curtain".
He holds the "pass" for three Hollywood movies to be released in China, and one of his own blockbusters needs to be released through Hollywood theaters around the world. Presumably the three major Hollywood cities will give the green light to "Canopy".
After Huo Wenxi's quick explanation, everyone just laughed and said nothing, knowing each other well.
However, what Huo Wenxi said was just random speculation.
Han Sanping showed a slightly dumbfounded expression to show that he was indeed wronged.
The reason why these three movies are not scheduled to be released on National Day is not because of "Sky Curtain", but because of "The Founding of the People's Republic of China" and the National Day Military Parade.
Their board of directors, together with the leaders of radio and television, reached a unanimous decision not to introduce overseas blockbusters during the National Day period.
Otherwise, Western capital's hype and propaganda in the public opinion field will have an impact on the patriotic propaganda of "The Founding of the People's Republic of China" and even the positive impact of the military parade.
This may seem like a lack of cultural self-confidence, but rather than being collectively responsible for the consequences if something goes wrong, it is better to use the safest means to deal with this National Day event.
In order to avoid gossip from overseas media, we arranged for a third-rate Hollywood production "Space Men" to be released on the National Day schedule to express the attitude of China's cultural industry to the outside world——
Our country has not rejected Hollywood movies, nor has there been any secret manipulation. See for yourselves. Isn’t one of the Hollywood movies scheduled to be released during the National Day?
As for the withdrawal of "Space Force", that is the matter of the distributor, Chengtian Golden Harvest, and has nothing to do with China Film Group. China Film Group has not caused any obstacles to the distribution and screening of Hollywood movies.
It is precisely because of this that "Sky Curtain" stands out in the National Day release, with no overseas blockbusters competing with it. This is a complete coincidence under high-level planning.
But looking at the expressions of everyone present, they all agreed that he had arranged it like this for the sake of "Tianmu". Han Sanping felt funny in his heart, but he did not explain it. It was not suitable to reveal his feelings to the outside world.
"Brother, are you still awake?" Chu Xuan looked at Chenglong sitting opposite. He looked slightly haggard, as if he hadn't woken up yet.
After everyone heard this, they all turned their gazes to Chenglong, with a hint of joking in their eyes.
Chenglong smiled, raised his hand and rubbed his face a few times, trying to wake himself up: "I drank too much in the middle of the night."
"Are you going to drink later?" Tang Jili teased.
"Drink less." Chenglong didn't seem to want to drink anymore.
Tang Jili continued to joke: "Early in the morning, you asked Xiaoxuan and Qianqian to be there in the evening, as if you were going to drink them down. Now you don't want to drink anymore, so you can't do that."
"Hahaha..." Chu Xuan and Liu Yifei laughed together with everyone. The scene of these two old partners teasing each other was really interesting.
Chenglong shook his head and couldn't help laughing and said: "I'm older."
"Take care of your health." Hu Hanguang said.
"The body is a person's capital." Wei Haolong also agreed.
"Yes." Huo Wenxi nodded.
"Brother, please stop drinking later. Your health is important." Liu Yifei said with concern, and then changed the subject: "Brother, tell us about the global road show. You have the most experience in this area. Chu Xuan and I are still
I’ve never been to a foreign country for a road show.”
Tang Jili poured a glass of water for Chenglong. The hot water was mixed with cold water, and the water temperature was just right.
Chenglong took a sip from the cup and then said: "Overseas roadshows are different from domestic ones. Domestic roadshows have to show several movies for the audience to watch, which is not necessary abroad."
"Like this?" Liu Yifei was a little curious.
Wei Haolong continued: "If a movie is shown, there will be fewer viewers, and the box office will be less when it is released. This is all money."
"It doesn't cost much to show a few movies." Liu Yifei didn't understand.
Tang Jili gave her an answer: "Don't use our thinking to look at Western capital. They are deducting money one by one. Just like the free screenings in our domestic roadshows, don't even think about it with them."
"But..." Liu Yifei said incomprehensibly: "The free screening in the road show is to allow the audience to better promote themselves, which will get more box office during the screening. They don't even know this.
"
Wang Jinhua said interestingly: "It's not that they don't know, it's that they don't think so at all. Whenever something happens that will cause them losses, they will firmly refuse and reject it, and will not consider what will happen next."
.”
"Yes." Li He nodded.
"This is exquisite egoism. There is no point in losing anything temporarily. We can only get in but not get out." Chu Xuan talked eloquently.
Liu Yifei shook her head in amusement and understood what was probably going on. It stemmed from the different ways of thinking about problems between China and the West.
This reminded her of Chu Xuan's evaluation of Westerners. Westerners have fixed thinking, or they are all one-dimensional and do not think long-term.
After hearing everyone say this in turn, she now felt that Chu Xuan was indeed right.
"Also." Chenglong picked grapes and said while eating: "Overseas road shows are not like ours in China. We cooperate with business alliances to go to their stores for door-to-door road shows, and communicate with the audience and customers at close range, which is relatively free."
"Overseas road shows are in the form of a press conference. When you go to a city, you will hold a press conference. Fans, fans, and media will be there. We will take some movie clips and promotional videos and play them on the projector. Then we will sit on the stage and answer questions from fans, fans, and media.
It’s a good question.”
"Interaction with fans and moviegoers is mainly about interaction. The media's questions are key, and our answers are also key."
"Because only the film clips of the promotional video can be played, the media does not know the whole movie, so the questions asked will be all kinds of, and if we answer the questions wrong, then the media's publicity direction will be biased."
Chu Xuan said: "This road show format focuses on a publicity method centered on the public opinion field."
"That's not the case." Huang Zhihui nodded: "The media is a powerful weapon in all walks of life in the West. It is normal to develop such a propaganda method. It is specifically for media who have never seen the movie to interview and find out the explosive points from the messy questions.
Then we can stir up public opinion in order to make profits."
"Then this is boring." Liu Yifei frowned.
Chenglong put down the grape skins and wiped his hands with a paper towel: "Just go there once or twice to get used to it. I used to treat global road shows as travel. It's good to visit various places."
Liu Yifei's eyes lit up and she glanced at Chu Xuan. A global road show equals a global trip? This made her full of expectations.
At this time, the waiter knocked on the door, then opened the door, and another waiter walked in pushing the dining cart.
After putting all the dishes on the table, everyone poured just a little bit of red wine and prepared to have a quick drink.
The movie is still showing, and there are people in charge present. Drinking more at this moment will not help.
"Movie Changhong!"
With a sip of wine and a common wish, a happy dinner begins.
