The Bright Times Cinema is like a shining pearl. The crowds coming and going from the commercial street are clearly divided and the audience heads towards the door. This is also the headquarters of the theater chain company.
It was noon, Chu Xuan and Liu Yifei drove slowly over.
After getting off the car, they walked hand in hand to the side entrance of the theater.
Now, the time has reached October 10th, and the weather in Beijing has completely embraced autumn, with a slight chill spreading quietly.
The couple each wore a warm coat, bidding farewell to the refreshing attire of wearing short sleeves and thin skirts in the past few days.
This year's National Day was extremely lively, perhaps because it coincided with the 60th anniversary of the National Day. During this year's National Day holiday, an unexpectedly large number of tourists came to the capital like a flood.
In previous years, due to the bustling crowds during holidays, the couple reached a tacit agreement not to go out.
This year is even more true. The two of them stayed at home throughout the holiday. At most, they went to the company to handle some matters, or went to the hotel to meet Chenglong and others to talk about the global road show.
Now that the holiday has come to an end, the traffic situation in Beijing has returned to normal like the ebbing sea water.
The weather is getting cooler, and the hot and blazing sun during the holidays is gone.
The couple decided to go out for a walk. They first went to their own theater to learn about the movie, and then discussed a place to go. They planned to have some fun today, hang out for a while, and relieve the boredom of living at home for many days.
After being released by the security guard at the side door of the special passage of the theater, Chu Xuan and Liu Yifei stepped in.
The two of them walked towards the elevator entrance set up separately in the theater. As soon as they turned the corner, they happened to see Hu Hanguang and Wei Haolong waiting for the elevator.
One is the chairman of the theater company, and the other is the general manager of the film company. The two of them gathered here, presumably for the sake of the movie.
Liu Yifei's face was filled with a happy smile. As she walked forward, she greeted warmly: "Mr. Hu, Teacher Wei, what a coincidence."
Hu Hanguang and Wei Haolong turned their heads when they heard the sound, and then smiles appeared on their faces.
Hu Hanguang said: "Mr. Chu, Mr. Liu, are you here to inquire about the movie situation?"
The boss and his wife did not stay at the head office. Instead, they showed up at the theater. Apart from coming to check out the movie, they really couldn't think of any other reason.
"I was out for a walk, and I happened to pass by here, so I came in to take a look." Chu Xuan said, and he and Liu Yifei stopped at the elevator entrance.
Hu Hanguang nodded and said: "Today's estimate is about 20 million, and the overall box office can exceed 500 million."
Today is the tenth day of the release of "Sky Curtain", and the movie's release situation has returned to its normal curve.
100 million on the first day, 120 million on the second day, 55 million on the third day, 45 million on the fourth day...
The box office seems to be falling rapidly, but in fact there are trends to follow.
After all, these two dazzling figures of 100 million and 120 million in a single day are extremely abnormal in the current domestic market and cannot be sustained for a long time. They are caused by abnormal traffic and factors that do not conform to the laws of market development.
It was held up by force.
This situation is caused by nothing more than the vigorous publicity in the early stage of "Sky Curtain" and the patriotic sentiment inspired by the huge public opinion atmosphere, which prompted a large number of viewers to put this movie on the cloud two days before its release.
The single-day results of 55 million on the third day and the 45 million single-day results on the fourth day seem to pale in comparison with the results of the previous two days, but these two figures are what can be achieved under normal market conditions.
Hot data exists.
Although the box office seems to be falling rapidly, it still shows that the movie continues to be popular.
In just four days, it reached 320 million, which is already the same as last year's top-ranked "Red Cliff".
Coupled with the results on the fifth day, it means that the box office record of "Red Cliff" was broken in just five days.
From a market perspective, last year's "Red Cliff" reached 320 million in the 30 days after its release. Putting it on "Sky Curtain" is equivalent to the accumulated 30 days of audience traffic. In this year's National Day, all the audience traffic was concentrated in the first few days of release.
Four days.
This is enough to show that the popularity of movies is still breaking through the upper limit of the market size, or that it is continuing to further broaden and expand the market size.
Starting from the fifth day, the movie market slowly returned to normal. Until yesterday, it basically maintained at a level of 20 to 30 million per day.
The nine-day box office data compiled early this morning was 480 million. According to his estimate, the movie's box office performance today will exceed the 500 million mark.
"Fifty million in ten days." Liu Yifei raised her eyebrows slightly and said with a hint of joy: "Can the final score break 8?"
"According to the current market situation, it is very difficult." Wei Haolong said: "There are still 20 days left, and there should be no problem if it breaks 700 million. If it breaks 8..."
He shook his head: "Even if it is because of our movie that this year's National Day market has exceeded the upper limit of the market size and has pushed up several levels, there is still a ceiling for leveraging, and our movie has already touched it.
Once this ceiling has been reached, it will be difficult to break through 800 million, and there should be no more miracles."
Liu Yifei nodded slightly to express her understanding.
Last year's annual hit was 320 million, and their movie can steadily earn more than 700 million during this year's National Day release. It is already a great success, and it is a success that far exceeds the current movie era. This is already extremely great.
Excellent results.
As for whether it can break 800 million, she just asked casually. If it can break 800 million, it's great, but if it can't, it doesn't matter.
The elevator arrived and the door slowly opened.
Hu Hanguang stretched out his hand and made a gesture of invitation, indicating that the couple should go forward. After the couple walked in, he and Wei Haolong entered later.
Wei Haolong pressed the elevator button, and he turned around and said with expectation and interest: "What I just said is just normal based on the current market situation. If I can apply for the distribution key for the renewal of the release,
, it is very possible to exceed 900 million."
"Teacher Wei, what you said is such a U-turn." Chu Xuan couldn't help but laugh.
Just now I said it was impossible to exceed 800 million, and now I mentioned that it is possible to exceed 900 million.
Wei Haolong was promoted from Tang Jili's production team to serve as the general manager of the film company. Perhaps he has been in a high position for a long time, and like the leaders of Han Sanping, he likes to only speak half of his words.
Sure enough, the personality of anyone in this world will change under different circumstances.
Liu Yifei also found it interesting and smiled slightly: "Can the application be successful?"
Wei Haolong pointed at Hu Hanguang and said, "Why don't we discuss this matter with Lao Hu? We need to prepare some application materials and sort out some relevant data."
"Oh~" Liu Yifei suddenly realized that no wonder Wei Haolong came to the theater company today. It turned out that he came for this matter.
"How sure are you?" Chu Xuan said: "No domestic film has been reviewed and approved to be renewed, so this matter should not be easy to handle. Li He also mentioned this matter to us some time ago.
It might be easier if we ask Mr. Han for help."
On the morning of the dinner party on October 2nd, when I went to the company, Li Hu proposed applying to postpone the release of the movie.
Later, Sister Hua said, "If you can think of it, Hu Hanguang and Wei Haolong can think of it too," she rejected Li Hu's idea of letting the head office handle the matter. There was no need to interfere with the subsidiary's own development ideas and plans.
Now it seems that Sister Hua has more insight into people's hearts and handles things more safely.
Today, Wei Haolong came to Hu Hanguang to discuss this matter, which indeed verified Sister Hua's prediction. This is also a reflection of Sister Hua's familiarity and understanding of the senior management within the group and her own standards of measurement.
"Let's prepare everything that needs to be prepared first, and then go to Mr. Han's place to find out what's going on." Wei Haolong said: "I think with the influence and results of our movie, this matter should have an ideal result.
"
Chu Xuan and Liu Yifei nodded and said no more.
The subsidiary handles affairs within the scope of the subsidiary's responsibilities, and there is no need for the couple to interfere.
The group of people walked out of the elevator and arrived at the office area on the fourth floor of the cinema.
Hu Hanguang and Wei Haolong started to deal with the matter of applying for an extension of the secret key. The couple did not interrupt and sat at their desks.
Liu Yifei flipped through the files on the table, while Chu Xuan checked the news about the movie on the computer.
"Why is it that there is only the peripheral sales situation of our own theater, and there is no feedback on the peripheral situation of other theaters and merchants?" Liu Yifei flipped through the peripheral sales report document and expressed the question in her heart.
Her eyes were focused on the documents, but she was asking questions to Hu Hanguang who was sitting on the sofa. She looked like a resolute female CEO.
It's just that this female CEO is only 2 years old, so the scene is very interesting and has a unique style.
"The nationwide delivery channels are quite complex. According to the practice of toy factories, statistics are usually collected on January. Our own theaters are more convenient to count, so currently, regarding the surrounding situation, we only have relevant data from our own theaters, and the national sales situation cannot be determined.
We won’t get the overall news until the end of the month,” Hu Hanguang explained.
Liu Yifei nodded slowly, indicating that she understood.
Only the reporting documents on the surroundings of its own theaters show that the sales of Jiutian Cinema peripherals nationwide were 2.32 million.
Calculated based on the company's 30% production profit distribution ratio, there is almost a profit of about 700,000.
Jiutian earned 700,000 yuan. Although this profit is not much, the current priority of the derivative industry is to build a reputation in the market, enhance brand influence, and pave the way for future development plans. Profit comes second.
Compared with the situation where domestic movie peripherals have been suppressed by overseas brands, it is already quite good that our own movie peripherals can achieve sales of 2.32 million in nine days.
After she had a general understanding of the reports surrounding the movie, she stopped focusing on it, closed the files, and browsed the news on the Internet with Chu Xuan.
After ten days of release and fermentation, the movie has experienced explosive public opinion waves in the past few days, and its popularity has declined day by day. However, this is indeed a normal development trend in the field of public opinion.
In the Internet age, news spreads at lightning speed. After the audience spent the first few days of the movie's release, they gradually turned their attention to other things.
It cannot be said that the popularity of the movie is not good, after all, the popularity of this movie has far exceeded that of ordinary movies, and it occupies a place in the hearts of audiences across the country.
However, in a highly developed network environment, it is difficult for anything to maintain its popularity for a long time.
Perhaps, one day a new hot spot will appear, which will reignite the audience's attention to this movie.
In addition, the popularity of Huayi's "The Wind" and Enlight Media's "Astro Boy" have also begun to gradually pick up.
From the box office of 8 million and 6 million on the first day of release, the two films have now stabilized at around 15 million.
Moreover, unlike the downward trend of the box office of "The Sky", the box office of these two movies showed a trend of reverse growth.
This is also reasonable. In the past few days, these two movies were firmly suppressed by "Sky Curtain". The first choice of the audience who came to the cinema to watch the movie was "Sky Curtain". So these two movies released at the same time will naturally be temporarily suppressed.
Lost a certain market share.
Nowadays, the release market of "Tianmu" is tending to a normal and stable state. Naturally, these two movies have shown signs of recovery accordingly, and the number of films scheduled has also increased.
Currently, the film schedule share of "Sky Curtain" has soared from the initial 42% to nearly 50%, and then dropped to just over 30%.
The proportion of these two movies in the schedule is slowly moving towards 20% from the initial 10%.
However, no matter how the film schedule and box office increase, compared with "The Sky", which has a box office of nearly 500 million in nine days and is expected to exceed 700 million in total box office, these two movies are far behind, and are destined to be classified as only in the second tier.
.
It shouldn't be a problem to get back the money, but they still can't stop "Sky Curtain" from shining brightly in the National Day season.
Chu Xuan and Liu Yifei had a general overview of the movie and were planning to get up and leave and go out for some fun.
Who would have thought that a cell phone ringing suddenly disrupted the couple's travel plan.
"Hey, sister."
"If you have time, go to China Film Academy. There's something going on about overseas screenings."
Chu Xuan was stunned when he heard this. Is there any situation regarding the overseas release?
He suddenly felt something bad, thinking that something major had happened, and his brows furrowed involuntarily.
"Okay, we are on the theater side now, together with Mr. Hu and Teacher Wei, we will be here soon."
"Okay, call them over too."
At this point in the call, Chu Xuan hung up the phone.
Liu Yifei saw that his expression was not good when he answered the phone, and she couldn't help but frown slightly. She also looked worried, with a hint of curiosity in her eyes.
Hu Hanguang and Wei Haolong, who were discussing matters on the sofa, also focused their attention on Chu Xuan when they heard Chu Xuan's reply to the phone call.
Chu Xuan glanced at Liu Yifei, then turned his eyes to Hu Hanguang and Wei Haolong, and said calmly with a little eagerness: "There is something wrong with the overseas screening. Let's go to Huaying together. The call is from Sister Hua, but I guess
It was President Han who asked us to come over."
Is there any situation with the overseas release?... Hu Hanguang, who wants to vigorously develop theater chains based on his own film, and wants to let theater chains apply for licenses next year, and Wei Haolong, who launches his company's first blockbuster and wants the film company to take advantage of the trend and vigorously develop, both
Become anxious immediately.
The two of them immediately put down the documents in their hands, quickly picked up the coats on the back of the sofa and put them on.
"Let's go." Chu Xuan waved to Liu Yifei, and Liu Yifei, Hu Hanguang and Wei Haolong walked quickly and followed Chu Xuan out of the office.
This sudden news made everyone in the group a little confused.
Is there a problem with overseas screening? It shouldn’t be.
Putting aside the fact that Yinghuang has an agreement with UA Cinemas, let’s just say that this cinema alone can guarantee the film’s overseas release, so there shouldn’t be any problems.
Maybe there's something wrong with Hollywood?
UA wants to expand the overseas market of this movie, and we have discussed and communicated with them about this matter for a long time.
This is a good thing. It can achieve a win-win situation for both their brilliant era and UA Cinema itself.
As for Hollywood, there are currently three highly promoted blockbusters that will be released globally, including in China.
So, "Sky Curtain" is a movie invested by China Film Group, and China Film Group controls the release procedures of these three Hollywood movies in China, so the capital behind these three movies should not deliberately cause trouble.
That's right.
They only have one movie released overseas, while the other party has three movies to be released in China. No matter how you look at it, they have the advantage, and the other party should not easily stir up trouble.
This is the consensus of all of them.
The couple also knew very well that their film should go smoothly when released overseas.
Therefore, when they heard Sister Hua say that there was a problem with the overseas release, it made them feel strange, and they couldn't help but feel anxious about facing an unknown situation.
The predicted situation is in line with the logic of interests between the current situation between China and the West, and is extremely beneficial to them. How can this situation still occur?
The group hurried to Huaying Group and arrived at the office of Chairman Han Sanping.
Here, Han Sanping, secretary Fu Ruoqing, Wang Jinhua, Chenglong, Tang Jili, Yinghuang Huo Wenxi and Huang Zhihui are all present, and it seems that everyone has already had some discussions.
Seeing the couple and Hu Hanguang, Wei Haolong rushed over and Wang Jinhua briefly explained the situation.
After hearing the specific situation, Chu Xuan, Liu Yifei, Hu Hanguang and Wei Haolong were all shocked when they understood.
Their film "Sky Curtain" will be released overseas at the end of November?
Moreover, "Avatar" is released in mid-November and "Transformers" is released in mid-December. Does this mean that their "Canopy" is being attacked from both sides?
This...this is so shameless!!
"This is an obvious conspiracy!" Hu Hanguang sighed angrily.
China Film has blocked the release procedures of the three major Hollywood movies in China. It was originally thought that the three major Hollywood movies would choose to compromise and release "Skyliner" in the global market.
But they never expected that Hollywood would kill them in turn.
Release? Yes, but "Canopy" must be scheduled to be released between "Avatar" and "Transformers".
From this point of view, the three Hollywood majors have not blocked the overseas release channels of "Sky Curtain". On the surface, they have given China Film Group enough face. However, such an arrangement and such a schedule are completely obvious.
The trap on the face.
However, such a trap makes people unable to object or criticize.
Why? Because Hollywood has provided a release channel, and the sincerity on the surface seems to be sufficient. It depends on whether you dare to agree to such a schedule plan.
If you don't dare, that's your problem with China. Anyway, I have shown my sincerity. Even if it is publicized, it will be your country that is embarrassed.
In an instant, a suppressed emotion that was countered by Hollywood and the Western cultural industry slowly spread in the office.
Everyone was silent, only listening to Liu Yifei say: "If you agree, there will only be more than a month of preparation time, and there will be no time to arrange the global roadshow."
Everyone looked at Liu Yifei. This was indeed a key question, and they all fell into deep thought.
But the next moment, I heard Han Sanping say: "Ignoring this series of issues for the time being, under this challenge from Hollywood, I just ask you, do you dare to use our carefully crafted China's first science fiction movie "Sky Curtain"
, to have a try with "Avatar" and "Transformers", two so-called blockbuster movies from Hollywood?"
Han Sanping glanced at everyone and said solemnly: "Let's reach a consensus on this issue first, and then we can talk about other things."
The world-famous director Cameron has been preparing for ten years for "Avatar", a global masterpiece in the IP "Transformers" series, and their first Chinese science fiction film "Sky" collides with it. Is it possible to win?
In other words, do you dare to touch it?
Chu Xuan, Liu Yifei, Wang Jinhua, Chenglong, Tang Jili, Huo Wenxi and others looked at each other a few times, then frowned and thought.