The matter that Mr. Tang talked about with Lu Beicen actually felt indescribably weird from his own heart.
The time goes back to the channel leadership meeting the day before. The three leaders talked about some trivial matters and then talked about the activities department, advertising department and affiliated companies. This year’s efficiency has dropped sharply, and the number of projects accepted has dropped by 3% year-on-year.
10. The completion rate is not ideal either.
Mr. Tang and Mr. Qi found it strange that Mr. Ma took the initiative to mention this matter, because in their minds, this was the blind command of the new Mr. Ma, who had disrupted the originally good operating conditions of these three departments.
With this look, the two of them were in trouble that they couldn't explain.
Previously, Mr. Yang stepped out of line because of Zhang Chao's matter. He took the responsibility alone. He said that Mr. Tang and Mr. Qi had no knowledge of it. This is unrealistic. Even if he said it, no one would believe it. But everyone knew it well, and some
The thing is that the tortoise eats the light bug, everyone just needs to know what they are doing.
Under such circumstances, Mr. Ma took office and adjusted the three departments with problems. Mr. Tang and Mr. Yang really did not want to say much. However, it is obvious that the benefits will plummet after such an adjustment. If they do not speak, it is also
I want to see how Mr. Ma shows off his muscles.
Unexpectedly, today, Mr. Ma has gone against his previous tough style: "I have to take the main responsibility for this matter, but I have no choice. Before I came, the leader made it clear that if there is a problem, we must solve it, because to solve the problem, there will be problems."
Some fluctuations, including the resignation of some employees who have ideological problems or do not understand, are all normal phenomena. Generally speaking, our employees still have a strong sense of the overall situation..."
Mr. Tang and Mr. Qi didn't even need to look at each other to understand what the new director in front of them, who was almost younger than the two of them, meant. He couldn't be blamed for the current problems. He was solving the problems left by Mr. Yang.
Question, to put it bluntly, what happened to this problem? In fact, I am wiping your butts. Those who resigned in the process, if they are not wiped out, or if they do not have a sense of the overall situation, they should be eliminated.
.
Mr. Tang and Mr. Qi watched silently as Mr. Ma continued to perform, wanting to see what he wanted to do with his performance today.
Mr. Ma picked up his extremely transparent and exquisite glass. The green shoots in the glass stood upright like bamboo shoots. He took a sip of tea with great enjoyment and continued: "These people who left are all pretentious.
Not to mention, some of our current employees are quite good. I observed it and found that Lu Beicen from the special topic department is a very good director."
"Mr. Tang, I heard that she is your favorite protégé!" Mr. Ma said and looked at Mr. Tang with a smile, but without waiting for him to answer, he went straight on: "If you don't say anything else, I'm here.
Over a period of time, I found that the projects she handled were all done properly, there was no flaw in any of them, and the feedback was very good."
"So this means that nothing can be seen without comparison. The other two directors who usually worked on projects, not to mention the two who left, were replaced later. They were also stumbling, and some came to me.
Bargainers, this is a TV station, not a vegetable market, people like this can't be tolerated, there are no rules."
Mr. Ma said and waved his hand: "I'm going too far. I'm just speaking from my own thoughts. I've been studying the programs of our channel carefully recently and found some problems..."
When Mr. Tang and Mr. Qi heard Mr. Ma talk about the program, their hearts sank. Since he took office, they both felt that it was understandable and acceptable for him to have a hand in finance and personnel matters. But what they feared most was that he was so ignorant.
TV leaders take action on the program.
"Of course, in front of the two TV seniors, I, a new TV recruit, will say a few words from the audience's perspective." Mr. Ma knows how to grasp the rhythm. If you say he doesn't understand the program, he says he speaks from the audience's perspective.
, then who can say that what he said is wrong? TV is just for the audience!
"In the Information Department, there are still a lot of negative news. Our main responsibility is to promote positive energy!" Seeing that Mr. Qi was about to speak, Mr. Ma quickly continued: "Of course, our main purpose today is not to discuss this issue.
"
"The main reason is that I think the weekend special program "Witnessing the Scene" of the special topic department is redundant. Satellite TV has this program. We are doing this purely to compete with the satellite TV for production resources. What is the need for homogeneous competition? I watched two
During the first recording session, we encountered an inheritance dispute and a divorce dispute. From the time I joined the channel, I basically focused on these two themes when watching this special program."
"I chatted with the directors, and one of the common problems they responded to is that it is difficult to find topics. The topics that come to us for mediation are generally weak and cannot be compared with those from satellite TV. Many of them are not wanted by satellite TV, so they turn around and find them.
Aren’t we just eating other people’s leftovers?”
Hearing this, Mr. Tang's face was as dark as a pot, but it was really not convenient to say anything. These problems are factual problems. However, Mr. Qi found a way to say: "Mr. Ma, there is a situation.
You may not know much about it, but the mediation program on Satellite TV itself was taken from us, and they are the ones picking up the leftovers."
Mr. Ma frowned slightly, shook his head and laughed: "I have heard of this situation, but I can't figure out the previous situation. I can only look at the present. The audience doesn't care who you were originally or who you are now.
Yes, I only care about whether your program is good or not. To put it another way, modern society is already under a lot of pressure. On weekends, everyone wants to relax and unwind. But as soon as I turn on the TV, I have to watch you talking about the law while eating. It’s really not that big.
the meaning of."
"Whether it's interesting or not is not up to me. You two must have seen the recent ratings. The ratings for this time period on weekends have dropped significantly year-on-year. Normally there are two to three, but in these two days, it's
It became one, and last week it was even more outrageous, dropping to 0.8. I took a look, and it was another inheritance dispute."
"You two, I believe you all know that the production cost of these two days' special program is higher than the total cost of the entire week's "Eyewitness" column. As a result, the ratings are lower than usual. This is not a small amount of money. Five years a year
Twelve weeks, two episodes a week, that’s 104 episodes, you can do the math for yourself..."
From this point of view, Mr. Tang really has nothing to say. This model of outsourcing and studio recording is indeed very expensive. Outsourcing requires business trips. Once the car is started, there are gas expenses, tolls, personnel wages, accommodation, and travel expenses.
The travel subsidy is all money, and when you come back to the studio, venue rental, guest appearance fees, host, camera, director, director, etc. are even bigger expenses. No matter how you calculate it, one episode of the program will cost 30,000 yuan.
That's more than three million a year.
The advertising revenue of the entire column this year is less than 15 million. If you include the basic salary of the staff and the salary of the management staff, although there should be some profit, it is already extremely meager. If the ratings continue to drop like this, coupled with the general environment
Impact, advertising will become more and more difficult. Now we are signing ads for next year. There is already an unoptimistic situation. In the past, the signings were completed long ago, but this year it is not even 10 million. This is an ironclad fact.
, cannot be refuted.
The atmosphere in the room was very depressing. Mr. Qi handed Mr. Ma a cigarette to give Mr. Tang some room.
Mr. Tang took a deep breath: "I originally developed this special program because I felt that broadcasting murder cases every day during holidays would be a bit disturbing. If we stop the special program, there is no particularly suitable program type to replace it. We will make entertainment programs.
Terrestrial channels have no advantages.”
Mr. Ma quickly finished the cigarette in his hand, took a sip of water, and then borrowed Mr. Tang's words and said: "It's not enough to rest on our laurels. Now the program market is ever-changing, and we have to seek innovation and change. You two, the situation is very serious now.
My opinion is that if the special feature department can’t come up with any new plans, then let the special program slot be released to a team with ideas. This can also reduce the burden on this column!”
As soon as Mr. Ma said these words, if Mr. Tang and Mr. Qi still couldn't understand the meaning of his words, then all their years of work would have been in vain.
"Does Mr. Ma have any thoughts?" Mr. Tang simply gave him a warning. No matter what, the survival crisis is a big deal!
Mr. Ma laughed again, and he didn’t know whether it was because Mr. Tang had given him this sentence with a wink, or because he had left these two old men with nothing to say.
"In front of you two, my idea was just childish. It was Director Zhou from the activity department who came up with the idea of recreating the previous blind date conference. What do you think of this idea?"
The current director of the activities department, Zhou, was transferred from the deputy director of the advertising department. He took over Zheng Wei's work. I don't say whether he is as capable as Zheng Wei, but he must have caught the eye of Mr. Ma.
Mr. Qi glanced at Mr. Tang and cleared his throat: "This blind date conference was held before our channel changed to CD City Channel. At that time, we felt that the form was greater than the content, so we stopped it. What did Director Zhou think?
Get up and do this?”
After speaking, Mr. Qi thought again: "That's right, I remember that Director Zhou was in charge of this blind date conference."
Mr. Ma looked at Mr. Qi with a smile on his face: "Mr. Qi has a really good memory. Director Zhou told me everything about the situation, and also talked about many new ideas, such as our product upgrade! It used to be called a blind date conference.
, now we can make the scale bigger and call it a dating conference for thousands of people! Only when there is traffic for activities can advertisers enter the venue."
Mr. Tang narrowed his eyes slightly: "I don't object to holding activities, but it seems difficult to carry the volume of two weekly programs."
Mr. Ma nodded repeatedly: "If not, Tang is always the master of programming in our station. He saw the crux of the problem at a glance, so Lao Zhou wanted to hire someone in your special topic department to do program development and production.
In the past, I mentioned the editor-in-chief, but they didn’t say that there, it was just the deputy director of the activities department. How about it, Mr. Tang, this condition is not an insult to your proud disciple, right?"
Mr. Tang's breath was stuck in his chest, not going up or down, and he didn't know what to say. At first, he didn't know why this person suddenly pulled Lu Beicen out to praise him, and then brought it up to the program. It turned out that he was waiting here.
he.
"Mr. Tang, don't give up. Young people always want to make progress. People with academic background and work ability like Lu Beicen must have a path for advancement. You see, the special topic department is now lined up with carrots and pits.
, where do you want her to have a chance to be promoted? Mr. Qi, do you think this is true?"
Mr. Qi hurriedly laughed: "Mr. Ma, it's no wonder Mr. Tang can't let go of this kid Lu Beicen. I've made up my mind before, but Mr. Tang wasn't happy before I even said it. I think she's going to do this with the news."
The Ministry is more suitable. How about you pick from the News Department, not just one, but two, and put the path in the News Department."
Mr. Ma smiled bitterly and shook his head: "Mr. Qi, you see that you don't help or say anything, and you still make trouble. The main reason for this talent is that there is no room for her to display it. Go to your news department, that is, to do regular programs. Where can you develop your own programs?
There are prospects for development.”
"Who wouldn't want to meet a talented person? I think the key to this matter is not Mr. Tang, but Xiaolu himself. This kid doesn't talk much, but he has ideas in his heart. Mr. Tang, you know her better, what do you think?" Qi
I have always helped Mr. Tang digest Mr. Ma’s words. How could Mr. Tang still not know how to respond?
"Yes, Xiaolu is a special child. Her job requirements are not necessarily on the upward path, but more on her own career ideals. She is an orthodox media major and is relatively more focused."
"Everything is changing. She has been on our channel for a few years. As her working hours increase, her horizons will broaden and her ideas will be different. How about Mr. Tang, please talk to her first."
Mr. Ma saw these two exchanging words and knew what their plans were.
Mr. Tang immediately nodded, but then suggested: "Mr. Ma just mentioned that the idea of requiring innovation and change in television is very right. I feel that we cannot put our treasure in one place. It is better to mobilize the strength of all directors and do program planning.
If there are feasible plans, we will discuss them one by one. If they can be passed, we might as well enter the research and development stage."
Mr. Qi quickly agreed: "I think so. If we work together, we might be able to create a new situation."
Mr. Ma pondered for a moment before nodding: "I think it's good. It can stir up everyone's enthusiasm for work. How about we promote everyone's enthusiasm on the basis of who proposes the proposal and who develops it?"
At that moment, the three of them reached an agreement that no matter whether Mr. Tang was reluctant to let it go, or whether he was optimistic about the gimmick of a blind date conference for thousands of people, they still had to talk to Lu Beicen.
But talking like this is equivalent to putting Lu Beicen on fire. Can she tell her teacher that I planned a blind date event outside and turn him into a brand?
But if Lu Beicen didn't tell her, it wouldn't matter if Mr. Tang found out about it. What would the people in the station say about her if they knew about it? She would use the ideas in the station to organize activities for her company? You have to say it's not the case.
They have done this activity before. People will think, haha, you are a director in the station. If you have a good idea and don’t tell the station, you go out and do it yourself. What is the nature of this?
Anyway, now that the mud has fallen into her crotch, it was all a mistake. She even suspected that Mr. Ma knew about the activity they were doing outside, or at least Director Zhou of the activity department knew about it. Otherwise, how could
Order no one, just her?
There have been a lot of things lately, so I have delayed updating. I will try to keep updating this month. Well, cheer for yourself!