The weather suddenly became very cold, and almost everyone entered the company wearing large cotton-padded jackets.
All the directors gathered in the company today to hold a film viewing meeting with new media and other related staff to discuss some short video planning that the directors had done before when they were unable to shoot big projects on rainy days to see which ones had the quality to go online and which ones needed
In terms of improvement, what roads are blocked?
The first one was Xu Jie, a female director in her thirties. She filmed three episodes in total. They were all about very detailed topics such as the absence of men in the family or conflicts between mother-in-law and daughter-in-law, which are also very arousing for married women.
Resonance topics, or such details, are ubiquitous in many ordinary families. For example, Zou Qi and Yu Ping, as well as another late-married man in his thirties, all feel the same way.
But Wei Ye, Chen Ke and the others felt that they couldn't understand it at all. It was all scraps and pieces. They thought it was something that confused men and made women feel dejected. It was really not worth mentioning.
Xu Jie smiled unmoved and said to Wei Ye, Chen Ke and the other bachelors: "You are not my audience, and I don't need to care about your feelings. Of course, if you read it, you are willing to leave a message below."
If you scold me, that's fine. I believe many female compatriots who feel the same way will scold you until you are scared to death."
Wen Mengran turned his attention to Yang Xiaobai: "You are a businessman, what do you think?"
Yang Xiaobai agrees with Xu Jie's point of view: "I think Mr. Xu's idea is very good. He makes short videos from the perspective of the audience. The fans gained through empathy will be more sticky, and of course the conversion will be more effective. And now
The main consumer of a family is the hostess. Generally, women buy things for the whole family, while men rarely buy, or only buy their own things. Therefore, retaining these fans is the only way to retain purchasing power.
.”
Wen Mengran nodded: "Mr. Xu's awareness of market segmentation is indeed very good. We can't make one short video universal and make everyone like it. That would be unrealistic. What do you think, Xiaobei?"
Lu Beicen frowned and then said what he had been thinking about for a long time: "I think that when we were doing programs on the TV station, we often talked about things, but because of our position, we should
That slap can never be thrown out, which makes people feel very depressed. Now that we are making a short video, can we consider how to throw out this punch? Otherwise, it will feel like everyone is holding their heads together in mourning.
The tone is not cool enough, what do you think, Mr. Xu?"
Xu Jie used to be a people's livelihood reporter in Huxia City. She felt very much the same as what Lu Beicen said, and immediately nodded: "That's what it means. Then you have to speed up in the front, and you have to speed up in the back.
It would be nice to have a reversal."
Lu Beicen knew that Xu Jie had already understood what he meant, and asked again: "It's best to have a surprising twist, whether it's smart, savage, or funny. Anyway, it's just this punch."
It must be beaten out, and it must be made so that the person cannot express the pain inside, or is so shocked that his jaw drops, his glasses drop, etc..."
"Okay, I'll try to change it!" Xu Jie nodded.
The next one is a shooting tutorial jointly developed by a male director and a cameraman, then a short health video made by a female director and a Chinese medicine practitioner and nutritionist, and finally a series of short videos made by Lu Beicen and Wei Ye around the integration of culture and tourism.
The video planning was written by Lu Beicen and executed by Wei Ye.
This part of the research and development was based on the outdoor scenes shot in Fancheng. The first one is a guide-style, talking about the beauty of Fancheng, a simple cultural background and a travel guide. Zhuang Jie is very suitable for this kind of film, and Lu Beicen wrote
The copywriting is so memorized that it has completely become her own knowledge. She can easily pick it up in the film. It is no exaggeration to say that the whole film is amazing. The quality is very high. The staff who have never seen it are clamoring to go there next time.
Do local team building.
The second and third items are all about gourmet food. One is about the yew tree group the year before last. Zhuang Jie wore a dress with a bit of ancient style, made wine by herself, and then went up to the tree to pick red fruits.
Ingredients such as fruits and rock sugar are soaked in wine to make fruit wine. The whole thing is still very beautiful and makes people yearn for it. Especially when we took the photo that day, there was a little rain and fog. The yew forest in that kind of weather has a different kind of beauty.
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The third item is Zhuang Jie using an iron hanging pot to cook local bacon and dried bamboo shoots. It looks fragrant and makes people salivate.
When filming this kind of food video, Lu Beicen first considered only making Zhongjiang intangible cultural heritage delicacies. However, after discussing with Wei Ye, he found out whether it would be more appropriate to make Zhongjiang folk delicacies, and then made intangible cultural heritage one of the series.
Make preparations later.
But no matter what food you make, this kind of video full of fireworks and hometown flavor is always eye-catching, and this can be spread to other provinces and copied in the future. You don’t have to worry about not having to choose a topic. With the travel guide, you can make many
Video coming.
The last one is more advanced. It is one of Fancheng's intangible cultural heritages, the natural rouge production process. There is a local family in Fancheng that can be traced back to the Ming Dynasty. It is a family that makes rouge and gouache. It has a series of brochures and techniques for inheriting the technology.
and records of formula improvements. Although they are no longer valuable in modern times, this company is now doing some skin care and cosmetics using pearl-derived processes. Although it is a bit difficult, it has gradually gained new vitality after the development of tourism in Fancheng in recent years.
In fact, Lu Beicen and Wei Ye have talked about it. If they make a variety show for Taiwan, focusing on intangible cultural heritage, they can develop a very high-end program. But now they can only think about it and prepare it in this way first.
Come on, at least the film has a title and content, and it looks pretty good, especially the process of dressing up the girl in the end...
Another one was shot with a camera, give it a try, and used an actor to tell the story of a pair of lovers who went hand in hand and broke up due to different progress speeds on the road paved with golden ginkgo biloba.
Sadness and expectation for tomorrow coexist, and it feels good.
In the end, everyone discussed it for a long time. From the business side, we felt that one of the shooting tutorials was not easy to monetize, and the other two were homogeneous and already existed. It was not rare, and we could do something else.
The health-preserving one is fine, but although the Chinese medicine practitioner and nutritionist is certified, she is a teacher who is about to retire, and there are too many uncontrollable factors. The key is that she is irreplaceable, and it may not be possible if she changes to another person.
Shooting a short video seems simple, but whoever shoots it knows that there is still a lot of hard work involved. If the old lady becomes unhappy one day and refuses to shoot, you will be embarrassed to give her up even if you signed a contract with her.
Just sue.
As for those taken by Wei Ye, they are basically Lu Beicen, Wei Ye and Wen Mengran have reached a consensus that they can be put online to see the situation first. The styles are also out, and they all feel pretty good, but some reserves are still needed, of course.
They are also planning to set up a separate group to make short videos. Now that the format has been released, the director still has the ability to copy.
Except for the last love story, Yang Xiaobai didn't know how to cash it in, but she was defeated by the beauty. She felt that the others had market prospects. She always had an idea in her heart. After the bosses discussed and assigned the tasks, Yang Xiaobai decided to do it.
Came out: "Bosses, have you ever thought about whether our company will have long-term development if we spend so much money to build this product delivery platform? If our company has its own products or some long-term agents,
After all, retreat must always be based on pragmatism..."
Wen Mengran and Lu Beicen looked at each other immediately. These words spoke to their hearts. Some ideas are still in progress. It will take some time to achieve results, and it will not be a short time.
If it can be achieved, it seems that we have to find another way!