The first quarter report of Lanyin Electronics is not very good. In three months, the sales of general electromagnetic needles reached about 12 million units, with sales of 50.4 billion yuan and net profit of 19.5 billion yuan; China's medical electromagnetic needle shipments were
560 units, overseas shipments of 270 units, sales of 6.6 billion yuan, net profit of 3 billion yuan; ly compiler, 90,000 units sold in China, 500,000 units sold in advanced countries, and sold in third world countries
120,000 units were purchased, with sales equivalent to RMB 9.4 billion and net profit of RMB 5.7 billion.
Some analysts pointed out: As a medical electronic product, SARS has affected other business activities, but it has not affected the sales of electromagnetic needles. On the contrary, it has a certain promoting effect. With the end of SARS, the sales of general electromagnetic needles
There will be further decline; ly compiler sales are expected to be 30% to 40% of last year; as for medical electromagnetic needles, smuggling activities are still rampant.
In the first quarter, Lanyin Electronics' sales were 66.4 billion yuan, while last year's full-year sales were 338.6 billion yuan. If Lanyin Electronics does not launch new products, this year's sales will plummet by 25% to 30%.
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Although the first quarter report is not very good, the market is still waiting and watching, and the stock price of Lanyin Electronics is still hovering between 80 and 85 US dollars.
After the birth of ly mobile phone, the stock price of Lanyin Electronics rushed to 90 US dollars, but then stagnated. This shows that the capital market is optimistic about ly mobile phone, but remains cautious.
The competition in the mobile phone market is very fierce, with many multinational giants competing in it. If Lanyin Electronics wants to get a piece of the pie, it depends on whether consumers favor this real "smartphone".
The old gangster does not follow the path of small profits but quick turnover. It is definitely not what the old gangster would do to price such a mobile phone at 2,000 yuan.
If the old gangster really does this, it will violate one of Lan Yin's creeds: Lan Yin's products must be high-quality.
Moreover, there will definitely be unanimous complaints from international mobile phone giants: there is unreasonable competition in the pricing of Lanyin Electronics' mobile phones.
ly mobile phone is launched.
The suggested retail price in mainland China is 5,999 yuan, the suggested retail price in Europe, Japan, Korea, and North America is US$899, and the suggested retail price in other third world countries is US$799.
The actual ex-factory price of Lanyin Electronics' ly mobile phone is about 4,800 yuan, which gives a 25% profit to the big dealers.
From the perspective of inner fairness, consumers think it is not expensive, because this year top models from well-known manufacturers such as Nokia sold for more than 20,000 yuan. How much is a mobile phone that is several years more advanced than these so-called top models expensive? However,
, when consumers really take out their wallets, more people will say it is expensive for the sake of their own wallets.
This is a sign of inconsistency.
The thing is good, but it is not a necessity of life, and it is not something that can bring real benefits to the body like electromagnetic needles. Therefore, by the end of June, for half a month, the sales volume was somewhat unsatisfactory.
China shipped 100,000 units, South Korea shipped 3,000 units, Japan shipped 80,000 units; North America shipped 300,000 units, Europe shipped 400,000 units, other advanced regions shipped 60,000 units, and third world developing countries
150,000 units were shipped; the total shipment volume was 1.093 million units, and the sales revenue obtained by Lanyin Electronics totaled 5.2 billion yuan.
On Children's Day, the old gangster led the little Phoenix and invited the old director of China Mobile to play golf at Canyon International.
"Dr. Wang, our ly mobile phone is advanced and has good entertainment functions, but the information function has yet to be developed, so it cannot impress some high-end users. If the telecommunications infrastructure is more powerful, the ly mobile phone will be a mobile computer."
The gangster said this.
"Director Wang" smiled and said: "Mr. Li, we can't solve this problem yet. The investment in telecommunications infrastructure is huge and it must be state investment. One company or several companies cannot complete this big project. Haha, I think,
Maybe your Ly mobile phone will be released in the Olympic year, and its power may be fully utilized."
At this time, Director Wang turned around and looked at Little Phoenix sitting quietly under the umbrella outside the venue, and said with a smile: "Lanyin's artificial intelligence is really well-deserved! Mr. Li, if Little Phoenix is willing to make an advertisement for us
..."
"Haha, her worth is not low, but since Mr. Wang has spoken, I agreed!" After the old gangster said this, he continued: "The shipment volume is not going up, and it is far lower than our previous expectations.
.”
"Director Wang" said: "Mr. Li, we can purchase 2 million units, but there must be two sets of prices! Externally, we can announce one price, but we must use the internal price to complete the transaction."
The old hooligan finally spoke up after seeing him playing for half an hour, so he smiled and said: "Okay, no problem, the price can be negotiated, and everyone can make money together, but the internal price must be kept secret."
....
For ordinary consumers, the ly mobile phone's large and clear screen, artificial life, camera, and MP3 functions are all very good, and it is very popular with consumers under the age of 30. However, this consumer group has limited spending power.
For consumers between the ages of 35 and 55, most of them still hold the idea that "mobile phones are for making calls."
China Mobile will purchase LY mobile phones in three batches in 2003, totaling 2 million units. The announced agreed price is 5,500 yuan per unit, and the internal secret transaction price is 4,600 yuan. This internal transaction price is higher than that of large agents.
The price taken away is 200 yuan lower.
Most products need to be promoted. Starting in July, Lan Yin used her own capital power to use various media to promote and hype the ly mobile phone.
A very interesting phenomenon is that on the street, it is easy to see an old man or a child holding a ly mobile phone, but it is not so easy to see a 40-year-old person holding such a "luxury" phone that costs five or six thousand yuan.
Taste".
Of course, many of the elderly go there for the "little dolls" on their mobile phones, but what about the children? Many parents want to find a "playmate" for their children.
This situation was noticed by a staff member of the publicity department of Lanyin Electronics, and he proposed a plan to the company.
This plan was immediately passed, and Lanyin Electronics issued a promotional announcement: users with ly mobile phones, if their phones cannot work due to hardware reasons, can apply to Lanyin Electronics to purchase or replace new mobile phone hardware.
At the same time, we can transplant the artificial intelligence life of your original mobile phone to the new mobile phone. If it is lost, you only need to apply for the loss report service at the communication operator, and we will work with the operator to ban the artificial intelligence of this mobile phone.
work, and as long as the phone's battery has enough power and is in a place with good communication status, even if the phone is not turned on, the core code of the artificial intelligence of the phone will be transmitted to the operator's dedicated server.
.And you will be notified by us to retrieve your child... In addition, Lanyin Electronics will develop related electronic products. In the future, your child can not only stay in your mobile phone, but also in your home.
In the TV, or in the robot dog, or in the stuffed bear on your bed, maybe one day you can stay in the humanoid robot made by Lanyin. Come and buy a LY mobile phone, and the artificial intelligence life inside will also become yours.
family, family for life...
As soon as this news came out, it immediately caused shock.
Many mobile phone manufacturers came out and publicly pointed out that the competition of Lanyin Electronics was unfair!
Mobile phone manufacturers led by Nokia filed lawsuits in courts in the United States and Europe: they hope to punish Lanyin Electronics for its technology monopoly behavior!
Many Chinese people ridiculed them on the Internet and said: Monopoly is nothing. The monthly sales volume of Lanyin Electronics' ly mobile phone is only one-tenth of your Nokia's. If you don't monopolize others, others will sue you for monopoly!
However, this publicity announcement greatly increased the sales of Ly mobile phones. In the first half of July, excluding the 700,000 units of China Mobile, global shipments exceeded 3 million units, forcing Lanyin Electronics to find Foxconn, which was too busy.
Other OEMs.
A Wall Street commentator said: From now on, the diversification route of Lanyin Electronics has been very clear. If other multinational companies cannot develop artificial intelligence that is comparable to Lanyin within 10 years, or seek compromise with Lanyin, then
They will live in the shadow of Lan Yin...
The stock price of Lanyin Electronics no longer consolidated. In two days, it broke through the US$100 mark, the US$110 mark, US$120, US$130, and headed straight towards the US$150 mark.
From then on, the capital market believes that even if Lanyin Electronics takes a detour in a certain year, as long as it continues on this diversified path, Lanyin Electronics will become the largest behemoth company in history.
But at the same time, Sony, IBM, Mitsubishi and other companies have also joined the "Electronics Alliance", with more than 300 large and small companies.
They know that the punishment is temporarily unfounded, but they unanimously demand that Lanyin Electronics compromise: sell artificial intelligence to major electronics companies around the world in a patented manner!
This is a huge "exertion campaign".
Compromise?
Even government departments have joined this "campus-forcing campaign."
Xiao Shucong publicly declared, "I hope Lan Yin will take a long-term view and share the exciting technology of artificial intelligence life with the world..."
The spokesperson of China's Ministry of Foreign Affairs was also asked about the "compromise issue", but of course he spoke for domestic companies: This is an internal matter of Lanyin Electronics. We hope that overseas companies will not make unreasonable troubles and respect the rules of commercial competition...
But when a technology reaches the point of "crazy envy", what business rules will people respect?
An American newspaper reported a piece of news: "A will written in advance by an old American woman": I am very lonely and there is no one around me. I look forward to Huaxia Li selling humanoid robots as soon as possible. At that time, I can put my
Put the lovely grandson in your ly mobile phone into the robot. In the future, if I die, everything I have will be left to my grandson, and when I die, I will shed tears of farewell for my grandson...