Li Zhen smiled slightly. He understood that Zheng Zaoru's words were just flattery. If he wanted Zheng Zaoru to recognize Wang Chi, there would definitely be a process, because Wang Chi was just a little-known fat man, and Li Zhen knew that Wang Chi had not yet shined brightly. Pearl, but Zheng Zaoru didn't know how brilliant Wang Chi would be in the future, so the praise was for Li Zhen's sake.
Li Zhen asked: "What's wrong with Mr. Zheng?"
Zheng Zaoru nodded and said: "Commander Zuo just came here and said that he has something important to report to the prince. The matter between the prince and Wang Chi has been dealt with. I will inform Commander Zuo immediately."
"Well, go ahead."
Li Zhen nodded, Zheng Zaoru turned around and left.
In the study, only Li Zhen and Wang Chi were left.
Li Zhen said: "Xiao Wang, you will be the agent for matches in Nanjing. What are you going to do?"
Wang Chi replied: "Teacher, the word for disciple is 'Xingzhai', you can call me by that name."
Li Zhen said: "I like to call Xiao Wang, don't you agree."
"Agree, must agree."
Wang Chi rolled his eyes and was completely defeated by Li Zhen.
Li Zhen snorted lightly, with a matter-of-fact expression. He thought to himself that Ye Chengzhong, the hardware king, had become "Little Ye", and you, the "Money King", couldn't get rid of the title of "Little King".
Li Zhen waved his hands and said, "Sit down and talk."
"yes."
Wang Chi sat down respectfully and said: "Disciple thinks that the matter of acting as an agent for Nanjing Match is very simple and does not require my trouble. As long as I follow the teacher's plan and invite businessmen from various counties to discuss the matter, I can achieve the first goal." I need a sum of money to withdraw money from my teacher. I need a sum of money to pick up the goods. I don’t have it at the moment. However, I can ask the businessman who wants to buy matches from me to pay a deposit. With this deposit, my business will be ready. It's up and running, and if it keeps running, I believe I will be able to pay off the two million IOU in two years."
After hearing this, Li Zhen's eyes lit up.
This guy really has a good idea.
He didn't take the deposit issue into consideration when planning. After all, Li Zhen was not a professional businessman, and there were many loopholes in the plan. Wang Chi's method immediately solved the problem of capital operation.
Li Zhen thought for a while and then asked: "I asked Zheng Zaoru to attract investment, and I targeted big businessmen. These businessmen have vision and can consider long-term things. But your customers are different. You are targeting businessmen from various counties. These businessmen are Among people, many people have no vision and cannot see long-term problems. Even if you bring matches to them and let them know their uses, these people will still not be tempted. To do this, you need to create a sensational scene. Let businessmen in various counties know the usefulness of matches, and let businessmen really see the business opportunities contained in matches. What are your plans for this?"
Wang Chi blinked, his mind went blank.
He has never encountered such a thing, so he can't think of a way. According to Wang Chi's idea, he is to find a shop as a store to sell matches, and then invite some people to perform lion dances, etc. to make it more lively. This is considered open. Li After Zhenyi analyzed it, he suddenly felt confused, because the most traditional opening could no longer achieve this effect.
Wang Chi said respectfully: "Teacher, please give me some advice."
Li Zhen said: "I will tell you what I think, please listen carefully."
"yes."
Wang Chi was sitting tightly, knowing that now was the most critical time.
If you want to learn something, now is the time.
Li Zhen took a deep breath, closed his eyes and pondered for a moment, then opened his eyes and said unhurriedly: "If I want to promote matches, the first thing I need to determine is the entire process, then the specific arrangements, and finally the items to be prepared."
"Let's talk about the process of publicity first. I asked people to print a large number of publicity newspapers. This newspaper should have pictures and texts on how to use matches, so that people who can't understand can understand. Secondly, the newspaper should show the activities. Anyone who receives the leaflet can go to your store to receive a free bottle of fine wine on the third day after the leaflet is distributed."
"This is the process I established."
"When necessities are mentioned in the process, let's first talk about the required items, promotional newspapers, matches, and liquor. These are the three necessary items. A box of matches and a newspaper are tied together. Not only must the matches be promoted, but also Announce the wine reception event, and, um, your shop must be confirmed as soon as possible and decorated in a grand manner so that people who come to receive the wine will have a good impression of you."
"The specific arrangement is that there will be 10,000 copies of promotional newspapers, 10,000 boxes of matches, and 5,000 bottles of liquor. The distribution of leaflets will be divided into two levels. Select a group of people to go to various prosperous places in Nanjing to target both sides of the street. Shops in the city distribute matches and newspapers, and select some people to go to areas with the highest concentration of people to distribute propaganda and matches to people on the roadside. The contents of the activity sheet must be clearly explained. As for the distribution of liquor, the distribution of liquor must also be explained clearly. Liquor will be distributed for ten days, and it will only be distributed to the first five hundred people each day until it is full. After ten days, it will no longer be distributed."
Li Zhen said in a deep voice: "After the entire event is completed, I believe it will definitely be a huge sensation. The entire city of Nanjing will know the benefits brought by matches, and many merchants will also pay attention to your message and contact you proactively. , they take the goods from your hands and sell them, and the opportunity comes."
Wang Chi swallowed and was frightened by the plan Li Zhen said.
You can also do this to promote things.
Suddenly, Wang Chi frowned and asked: "Teacher, according to your method, the people and businesses have known about us and publicized the matches. However, it takes 500 jars of good wine in one day and 5,000 jars in ten days." Good wine, this is a large amount, and it must cost a lot of money."
Li Zhen shook his head and said: "Xiao Wang, your thinking has not been expanded."
"Teacher, please give me some advice." Wang Chi said respectfully.
He was already impressed by Li Zhen and saw another side of doing business.
Li Zhen continued: "Receiving limited-time and limited-limited wine for ten consecutive days is itself a process of promoting liquor. Why not find a wine merchant to cooperate with you and let the wine merchant provide you with liquor for free, and you promote it to him for free? This is a resource exchange. He gives you wine and asks you to help him promote it. When you promote liquor, you also promote your own matches. The ultimate goal of a series of actions is to make your own matches public and further let businessmen see it. Business opportunities, that’s your purpose.”
"call,."
After Wang Chi heard this, he breathed a long sigh of relief.
According to this plan, Wang Chi only needs to provide 10,000 newspapers and 10,000 boxes of matches to start the event, which is definitely worth the money.
Wang Chi said sincerely: "Disciple understands."
"Pa, pa,,."
Outside the study, there was a burst of applause.
Zheng Zaoru and Zuo Zongtang strode out, and soon, several more people followed. When Li Zhen saw these people, his eyes widened with surprise.
