The two brothers made a meal and sat on the dining chairs in the cafeteria. While eating, they talked about several resumes they received at the talent exchange market today.
Xiangzi took out his resume from his pocket, put it on the dining table, picked out three Northwest Chefs, handed them to Liu Gen and said, "Brother Gen, these are the only three that better meet our requirements."
Liu Gen took it, glanced at it, picked one out, handed it to Xiangzi and said: "Tomorrow, you call this guy named Niu Calf and ask him to come to your dormitory to make mutton steamed bun soup and meat steamed buns."
If you need any ingredients for the meat, you go to the market with him to buy it, make enough for ten people, and let Zhang Jian and the others taste it."
"Why do you think so highly of him? He is too young, only twenty-one years old, and he only graduated from junior high school." Xiangzi said, looking at the photo on his resume.
"But he said above that he has been making Roujiamo and mutton steamed buns for four years, and he has been in Nanhai for two years. In the past, he worked in a famous Roujiamo shop in our provincial capital, learned the craft from the master, and also got
I got my chef certificate. There is another important point. I talked with him for a few words and I felt that he is more down-to-earth and relies on people to do things. Character is the most important thing, especially in a place like Nanhai, where there are many people who talk nonsense. He is different.
It’s rare that we still maintain the simple style of Northwest people.”
"Okay, I'll call him at noon tomorrow to see if he is a mule or a horse." Xiangzi put away his resume, glanced up, and saw Ouyang Xue walking towards them, and whispered: "Brother Gen
, Ouyang Xue is here."
Liu Gen looked back and saw Ouyang Xue carrying the lunch box. His hair looked like it had just been washed and dried, tied behind his head with a handkerchief. He came over with a smile, sat down and asked:
"Yanagi Gen, do you and Xiangzi really want to do business?"
"Yeah." Liu Gen nodded: "When did you return to school?"
"Arrived this morning." Ouyang Xue replied. Seeing that Liu Gen and Xiangzi only had free vegetable soup and steamed buns, he pulled the pickled beef steak in the lunch box to Xiangzi and Liu Gen: "I heard from Cai Hua, you two decided to buy a shop.
If you want to open a restaurant, I support you and will pay more attention to you in the future, but you have to give me a discount."
Liu Gen glanced at Ouyang Xue gratefully. Unexpectedly, she and Xia Yang had different reactions. The contrast between the two was so big. Ouyang Xue's eyes showed trust and affirmation.
"Haha...it's free for you." Xiangzi said cheerfully.
"That won't work. If it's free, I won't support it." Ouyang Xue smiled and shook her head, looked at Liu Gen and asked, "Can you tell me what flavors or specialties you two are going to make?"
"The mutton steamed buns and meat sandwich buns from our hometown." Liu Gen answered Ouyang Xue without any precautions.
"There is also Liangpi." Xiangzi added.
"Well, it's very unique, cheap and affordable, and suitable for mass consumption." Ouyang Xue nodded in approval, and then asked: "Have you decided on a name for the store?"
Xiangzi rushed to answer: "Food is the most important thing."
"It's named after Liu Gen. It's very good. Food is the first thing... people take food as the first priority. It's such a good name!" Ouyang Xue praised it.
"Brother Gen also plans to inscribe the name of the store with his own hands." Xiangzi said cheerfully.
"Liu Gen's handwriting is good and his name is good. He will become famous in the future."
Ouyang Xue seemed to have drank honey water today, and the words that came out of her mouth were so sweet that she felt deeply in her heart.
"Can you tell me about your business strategy?" Ouyang Xue asked again.
Xiangzi glanced at Liu Gen and saw that he didn't stop him, so he started boasting and poured out what Liu Gen had discussed with him in the past few days.
Ouyang Xue listened quietly, waited for Xiangzi to finish, and was silent for a while before speaking: "I think it is not good to deliver takeaways. It will reduce the flow of customers in the store and give people the false impression that this restaurant
If the business of the store is not good, the taste will definitely not be much better, and no one will patronize it. In the catering industry, reputation and popularity are the most important, so I suggest you not to do food delivery services."
Ouyang Xue's suggestion suddenly made Liu Gen feel bright. He was indeed the daughter of a business family and had unique insights.
Xiangzi also had to admire him: "Tall, really tall!" He raised his thumbs up and praised Ouyang Xue.
"From now on, Xiangzi will be mainly managed by you?" Ouyang Xue asked with a smile.
"Yes, Brother Gen is a person who does big things. His studies are the most important thing. I am an idler, so it just comes in handy." Xiangzi replied.
"Liu Gen, you should raise the location of your shop a little more and take a longer-term view." Ouyang Xue put away her smile and said.
"Oh, tell me." Liu Gen wanted to know what Ouyang Xue had to say.
Ouyang Xue put down the spoon and said carefully:
"You should not be limited to the current store. You need someone who understands financial management. From the beginning, you should start preparing for future development, that is, opening branches. Many branches. The chain operation model can greatly reduce costs and open a store."
The more stores there are, the lower the cost. However, what you need to do now is to run the current stores well, don’t be greedy for too much profit, focus on small profits, attract more customers, and price positioning, mainly for the general population.
If you want to make food affordable for beggars, your first store is half the battle. Once you have found a profit point, the next thing to do is to select and prepare the locations for the second and third stores. Therefore,
In terms of decoration style, it must have distinctive features from the beginning..."
Ouyang Xue's words made Liu Gen and Xiangzi open their mouths and widen their eyes.
"However, we currently lack funds. If the first store cannot earn back the investment money, then opening a branch would be too risky," Liu Gen told the truth.
"As long as your first store has a profit point and maintains steady growth for several consecutive months, you can apply for an investment loan from the bank or attract venture capital..." What Ouyang Xue said made Liu Gen and Xiangzi understand.
Don't understand.
"What is limelight funding?" Liu Gen became more and more interested.
"To put it simply, you are looking for people who have spare money and are looking for investment projects to buy shares and invest the money in your chain operation projects, such as franchise stores. Whether you are applying for a loan from a venture capital or a bank, the key is to
Investors are optimistic about your industry." Ouyang Xue replied.
"Ouyang Xue, where did you learn these?" Xiangzi asked in surprise.
Ouyang Xue nodded and smiled and replied: "Don't forget whose daughter I am. I have been exposed to it since I was a child, so I know a little bit about business."
"Ashamed, ashamed!" Xiangzi shook his head and said, "My father used to do business, but I was not infected at all."
Liu Gen was silent, thinking about the chain operation model Ouyang Xue mentioned.
"Ouyang, what you're saying is that if you want to do chain business in the future, you must standardize financial management now, right?" Liu Gen asked.
"If conditions permit, I suggest that it is better to do this, and the service should keep up." Ouyang Xue nodded and replied: "It is best to find someone who understands finance to help you. That way, there is an advantage. At least, not
It will make you both blush for money."
Ouyang Xue revealed the biggest worry of Liu Gen and Xiangzi. Although they agreed not to fall out over money, in fact they both had more or less suspicion in their hearts. This is human nature. No matter how magnanimous, brothers will still
How about becoming enemies over family property, let alone two people who are not related by blood.
Yanagi Gen and Xiangzi looked at each other and nodded silently.
Ouyang Xue saw that her words touched the hearts of the two brothers and continued: "The entrepreneurial stage is very difficult. Finding a management and business model that suits you is not something that can be done in a day or two. You must learn
Why do many people always fail to break through some new concepts? It is because they encounter bottlenecks and cannot break through. You have just started now and have not encountered any specific difficulties yet. Maybe you only encounter financial problems, but in the future, you will
There are all kinds of problems that come to you, and they are all bottlenecks. If you can't break through, you will have to stop moving forward. This is something that every business will encounter. The bigger it gets in the future, the more bottlenecks it will encounter.
The more you get, the bigger you get. So how do you make a breakthrough? Two words, learning! Constantly absorb new knowledge, I’m talking about business management knowledge.”
This conversation with Ouyang Xue in the restaurant seemed like she had taught the two of them a profound lesson, giving Liu Gen some new ideas. Now that he has started, there is no way out and he must move forward. No matter how difficult it is, he must overcome it.
That night, Liu Gen couldn't sleep because of what Ouyang Xue said. There was an independent financial management, which meant that he would spend money to recruit people, the person who collects the money, and the person who does the accounting. There must be at least two people. Coupled with the standardized service, the waiter would definitely
It cannot be less, and then two or three people have to be recruited, plus chefs and steamed bun-making masters. Oh my God, the salary expenses alone every month are quite large.
Can you make that much money? Can you maintain normal business?
This is a question that Liu Gen has been thinking about for a long time.
Everything is unknown now, but if you just plan to open a shop from the beginning and don't want to make progress, it's not a bad idea for Xiangzi to be a buyer, an accountant, and a waiter by himself, but in that case, his positioning will be low.
It has reached a very high level, so what is the difference between the previous noodle shop opened by a Shanxi boss?
That night, Xiangzi couldn't sleep well. He was also thinking about what Ouyang Xue said. Yes, if you want to be prosperous in the future and pay off the debt owed by your father, it is impossible to rely on just one shop. You must seek new solutions.
High-level development, but there is only so much money invested right now, and we don’t know when we can make it back. It is even very likely that we will lose money and recruit too many people. Is it necessary?
Both brothers were confused.
Should we standardize our operations from the beginning, or should we do small business first?
Liu Gen really wanted to talk to Ouyang Xue again and ask some questions that confused him.
At noon the next day, Liu Gen told Ouyang Xue what he had been thinking about all night.
After hearing Liu Gen's confusion, Ouyang Xue thought for a moment before saying:
"Liu Gen, I can't answer these questions for you, but one thing I can tell you clearly is that no matter what you do, people are the most important! Without people, everything is just fantasy. You must let the people under you feel
If I follow you, I can make a lot of money and have a bright future. Of course, those who are half-hearted, unwilling to endure hardship, and have no enterprising spirit do not belong to the type of people I am talking about. Why do many companies now propose to have a corporate culture? What is corporate culture?
I am afraid that many business owners have not fully understood it. In fact, it is very simple. Human needs are the culture of a company. No matter what purpose it has, whether it is for money or spiritual enrichment, it is a kind of personal thought and culture.
, once you grasp this need of people, you can understand how to promote your corporate culture.”
That said, Liu Gen still didn't fully understand the 'culture' Ouyang Xue mentioned. What he needs now is not culture, but money. Being able to make money as quickly as possible is the 'culture' he needs.