Thanks to Snowman Ju, Dapeng Ju, Tian Laoshi, and the brothers who asked me in the middle of the night for their generous rewards. (Please collect and vote.)
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Su Jin asked shopkeeper Zhang carefully about the situation and details of the drought in the south to confirm his judgment, so he softly told Zhang Rongqin his judgment on the situation.
Zhang Rongqin suddenly remembered that when purchasing cloth, a cloth dealer mentioned this year's drought. No wonder some smart guys were unwilling to sell the cloth. It seemed that they were taking a gamble.
Su Jin knew that May and June were the rainy season in the south, but a severe drought occurred at this time, which was extremely unusual. The drought would probably get worse in the future. He and Zhang Rongqin quickly reached a consensus and made another trip immediately.
Purchase cloths of all colors in large quantities, no matter high or low.
Su Jin decided to spend another 30,000 yuan for purchasing. This decision made shopkeeper Zhang open his mouth and lost a few teeth. The Shaodong family was taking a gamble.
Su Jin originally wanted to let Chen Gui go this time, but shopkeeper Zhang firmly opposed it. This time was a big gamble that really affected the fate of everyone in the Su family. Shopkeeper Zhang would never trust others with such a large-scale purchase, so the two agreed.
Strictly keeping the secret, after a day's rest, the day after tomorrow, old shopkeeper Zhang secretly went south with a huge sum of 30,000 yuan to collect all the cloth he could find.
It was the first time that Su Jin experienced this kind of desperate business involving the whole family. He couldn't help but feel uneasy. But when he thought of the word "hoarding", his confidence doubled. In ancient times, manpower could not stop the weather, and there were many such things.
The opportunity arose. Su Jin had read a book about Tao Zhugong's business methods in his mind. Although he didn't know whether it was Su Jin's or Wang Feng's memory, the book Tao Zhugong and Fan Li's business methods gave him a
He was greatly shocked.
The main reason why Tao Zhugong became an extremely wealthy man was that he observed the supply and demand relationship in the market and judged the rise and fall of prices. He discovered that there is a limit to the rise and fall of prices, that is, when they become extremely expensive, they will fall; when they become extremely cheap, they will fall.
It will rise after the extreme point, and the law of "one high and one low, extreme and then reverse" will appear.
Therefore, this gentleman "takes as cheap as grass and mustard, and takes as valuable as dung." The so-called "take as cheap as pearls and jade" means that you value items that have fallen in price as much as you value pearls and jade, and try to buy and store them. When the price rises, you try to sell them.
."Expensive as dung" means throwing it away without any regrets like dung.
To sum up, what Su Jin understands is: ‘hoarding and hoarding’. The difficulty in this is to grasp the laws of the market.
Another reason why Su Jin dared to fight so hard was from later generations. In a certain year in later generations, the increase in agricultural materials such as fertilizers and pesticides led to a sharp increase in food prices, which affected the whole body. That year's food prices
It was expensive, and few farmers were willing to feed expensive grains to pigs. As a result, the price of pork soared to an astonishing level that year, and some farsighted farmers made a windfall. Due to the extremely high price of pork, pork prices all over the country the following year.
The number of people raising pigs has increased dramatically, so supply has exceeded demand, prices have been falling, and many people have lost their money.
This period of rise and fall not only shows that the supply and demand relationship in the market is regular, but also allows Su Jin to understand what it means to be forward-looking; for example, the severe drought in the south is a signal that daily necessities such as food, clothing, housing and transportation are
Severe droughts and floods will not affect demand. When the shortage of food and cloth becomes inevitable, hoarding at this time will be a great benefit.
Su Jin carefully calculated the funds in his hand. In addition to the necessary working capital for the store, the remaining funds were 60,000 yuan lying in a secret room to sleep. If this money was not spent, it would be dead money, and he could only spend it casually.
As society becomes more prosperous, it depreciates.
Su Jin decided to keep 10,000 of the 60,000 yuan for emergency needs and spend the other 50,000 yuan. Of course, he could not hoard cloth. After all, the demand in Luzhou City and the surrounding areas was limited. This time Su Jin chose food.
Su Jin angrily called all the shopkeepers of the four grain shops in the four cities of Suji to a meeting overnight. Under the influence of fragrant tea and delicious snacks, after hearing Su Jin's decision, the four big shopkeepers suddenly opened their mouths wide and exposed.
The big tongue inside was stained green by the mung bean and lotus paste cake.
These old shopkeepers have long been dissatisfied with the tricks Shaodong's family has done in cloth shops and garment shops. In their view, Shaodong's family has spent so much money, only to receive thousands of orders at a loss. Every time a piece of clothing is ordered, it will cost a lot of money.
To lose hundreds of money is simply a waste of money; for this reason, they and the shopkeepers of Su Ji's other properties have repeatedly warned Mrs. Wang that they cannot tolerate the young master's family ruining the family business built by two generations of old masters, but Mrs. Wang insists on letting go
Su Jin is left to struggle, and these people are helpless. These people want to do their own things honestly. If the cloth store and garment shop collapse, their old industries can help Su Ji tide over the difficulties.
It’s not in vain that my old club looked after my group of people.
But I never expected that the young master's family would reach out to the grain store so quickly and spend a huge amount of money. If the business collapsed, all of Su Ji's properties would be wiped out. We couldn't take this risk.
"Young master, you are fooling around." Hou Shanrong, the shopkeeper of Suji Grain Shop on South Street, looked distressed. He boasted a white beard. He was second only to shopkeeper Zhang of Buzhuang in terms of seniority, so he was in
Su Ji is often the first to speak out about business strategies.
"Have the Young Masters calculated the risks involved? Hoarding so much food, not to mention the difficulty of hoarding, will cause great losses due to mildew, insects and insects. The more important reason is that the severe drought in the south is just hearsay. If the judgment is wrong,
, will ruin Su Ji’s entire family fortune, and by then, not to mention you, the young master, even we old men like Su Ji will not be able to see our old master.”
Hou Shanrong's words were strongly echoed by the other three. The young master's family is simply too childish. How can a sixteen-year-old boy who has just left the study know the risks and traps in the mall? A small fight is tolerable, but he made a mistake.
You can also make up for it. If you act like this in a desperate manner, the loopholes you create will be bigger than the sky, and it will be a situation that will never be recovered.
Su Jin quietly listened to the constant complaints and complaints from the four big shopkeepers, smiling and saying nothing. After several of them turned over and over again and no new words came out, Su Jin pointed to the tea and snacks on the table and said: "Several big shopkeepers, just a moment."
Don't worry, drink some tea first to calm your breath."
The four big shopkeepers were indeed a little tired from the noisy business. They all stopped at the same time, panting and picking up their teacups to moisten their throats.
Su Jin waited for them to catch their breath and suddenly stood up and bowed respectfully to the four old shopkeepers. The four senior shopkeepers quickly stood up and returned the salute: "Young master, what are you doing..."
Su Jin motioned the four of them to sit down, and he sat across from them and said seriously: "From the words of several old shopkeepers just now, Su Jin deeply felt their concern and sense of responsibility for the rise and fall of Su Ji's honor and disgrace. Su Ji
How lucky I am to have loyal people like you here to help me. Without you, I dare to say that Su Ji would never be here today."
Several old shopkeepers hurriedly said humbly,
"The young master's family is flattering me..."
"No, no, I'm just doing my part..."
"Young Master's words have devastated me..."
Su Jin smiled and said: "Su Jin's words came from the bottom of his heart and were not meant as a joke. It has been three generations since Su Ji was handed down to me. You can think about it. Su Jin is also a person who has read a lot of poetry and books."
, don’t you understand what it means to be prodigal and what is unworthy? To easily squander all the family property that our ancestors worked so hard to accumulate, Su Jin cannot bear the unworthy name.”
Hou Shanrong cupped his hands and said: "We are not saying that the Shaodong family is prodigal and unworthy. The truth is that it is the Shaodong family's first time involved in the business world. It is inevitable that they will be radical and reckless. The shopping mall is not as simple as the officialdom. The intrigues and intrigues are even worse. Some people use knives to kill people, while others use knife to kill people.
Strategies, but people in shopping malls are killing people invisible. In the past five years, nearly 30 merchants in Luzhou City have been ruined. Thirteen of them committed suicide at home. Everyone who died in the shopping mall died by themselves. Even the murderer was found.
No, the Young Master must have heard about what happened to the Master. My Master worked hard all his life, but ended up in depression because he fell into a trap by mistake. How can we just watch the Young Master follow in the footsteps of our Master?"
Su Jin couldn't help but smile bitterly. These people were too threatening. They said autumn was coming when they saw the fallen leaves, and said something bad was coming when they heard the night owl calling. They were too relatable.
"Su Jin, the shopkeepers, have understood. I would like to ask a few questions here. If you can clear up my doubts, I don't mind doing this business," Su Jin said.
"Young master, please tell me..."
"Su remember how many shops my father owned ten years ago and how profitable they were?" Su Jin's first question was.
"Ten years ago?... I remember that there were five grain and oil shops, two cloth shops, two garment shops, one pawn shop, one restaurant, one inn, and two fields of nearly a thousand acres each in Nanzhuang and Xizhuang..."
Hou Shanrong counted on his fingers.
Su Jin said quietly: "Then please wait for the old shopkeeper to take stock of how many stores Su Ji has now."
Hou Shanrong counted with his fingers: "One cloth shop, one garment shop, four grain and oil shops, one West Manor..." Before he could finish counting with one hand, all the properties were already counted.
Su Jindao: "Why has Su Ji lost half of its property in the past ten years? How did all this happen? Ten years ago, it was the home of the richest man in Luzhou. Now it is said that it occupies a place among the four major families, but I'm afraid it's just on the surface.
."
Hou Shanrong and the other three shopkeepers were stunned. They really didn't think about this in normal times. They didn't expect that Su Ji had made no progress in ten years, but the family business had declined so much.dd