The prospects described by Ye Kai did make Chu Jingxuan feel a little worried.
The most critical point is that she still doesn't know what the market price is for the movie rights that need to be purchased to make the disc. If the investment is too large, even Chu Jingxuan cannot afford it.
Although the U.S. dollar in her hand is bullish, plus the 100 million yuan given to her by her family, the total purchase volume can reach about 700 million, but the project Chu Jingxuan invested in is not just a VCD player.
Because of this, Chu Jingxuan needed to calm down and think about what she should do.
Yes, investing in VCD players seems to be a very good choice. If the market is monopolized, it will inevitably impact or even completely replace the video tape and video recorder market. However, due to the excessive investment required for making DVDs, Chu Jingxuan had to
Think about it, is this appropriate?
Even if Ye Kai continues to support US$100 million, is the ratio of investment and income worth it for her?
While hesitating, Chu Jingxuan saw Ye Kai, who was drinking from a wine glass, and asked, "You should be confident, right? Why do you have to make things difficult for me on these matters?"
"That's not the case." Ye Kai immediately denied, "I can't possibly see your joke. Wouldn't that be shooting yourself in the foot? I'm just thinking about countermeasures to see where I can help you.
.”
"Have you thought of it?" Chu Jingxuan asked.
"I thought of it." Ye Kai nodded and replied.
"Then let's talk about it. Do you have to ask me to invite you?" Chu Jingxuan said.
Ye Kai smiled and expressed his thoughts.
"The first is to purchase the copyright honestly. Negotiate with mainstream film companies one by one. I guess you can't even buy the VCD copyright of a movie without investing millions."
"If we do this, regardless of whether there will be a market in the future, just acquiring copyrights will tire people to death, and the amount of money invested will be an astronomical figure." After hearing this, Chu Jingxuan suddenly felt a headache.
Even if one million is needed to purchase one film, a conservative calculation would require an investment of one billion yuan to purchase a thousand films. With such a high investment, even if a disc is sold for 20 yuan, there will be a net profit of 10 yuan.
, and hundreds of millions of discs need to be released to be able to generate investment in this area.
What's more, the ensuing piracy problem will also bring down this market, so if this matter is handled through formal channels, it is estimated that it will never be profitable.
"What about the second one? Tell me." Chu Jingxuan immediately rejected this approach.
"The second point is easy." Ye Kai smiled and said, "You can symbolically acquire the copyrights of a few classic Hong Kong films or foreign films, and then print the discs and give them away randomly."
"Is this useful?" Chu Jingxuan expressed doubts.
How can the acquisition of a few movies satisfy everyone's viewing needs? And the entire VCD player market cannot be sustained by just a few movies.
At least hundreds or more films are needed to slightly support this market.
If this market is to prosper, more disc resources will be needed.
"As the saying goes, the beauty of application lies in one intention." Ye Kai said, "You are just setting a demonstration, and then you can induce everyone to convert VCD disc resources of various movies. As long as it is profitable, the piracy market
The rise of video will be very rapid, and the prosperity of the disc market will directly promote the popularity of the VCD player market."
In other words, Ye Kai’s meaning can be understood this way.
After the VCD player manufacturer launches the product, it gives away the DVD for everyone to experience. After everyone feels that the effect is good, they naturally need to find more video resources. At this time, the manufacturer can say that more resources are being contacted. It’s just that
The price offered by the other party is too high and no agreement has been reached yet. Please wait patiently.
As a result, many people naturally began to think, oh, the disc market is a big cake.
Then I asked again, what, the last production line cost more than 200,000?!
With such a high rate of return, why not do it?!
Therefore, this disc market has been hyped up by everyone. No matter whether the disc is genuine or pirated, when it is put into the video player, the effect is the same.
With abundant resources, the direct beneficiaries, apart from the public, are naturally the DVD player manufacturers.
"You are so insidious... You can think of such a method..." Chu Jingxuan yelled after hearing this.
"Isn't this helping you find a way? Whether you adopt it or not depends on your own ideas." Ye Kai said.
Chu Jingxuan thought about it for a while and always felt that neither of these ideas were suitable.
"Forget it, how about I just compromise between these two methods?" Chu Jingxuan asked Ye Kai, "Before, I spread the word and purchased the VCD copyrights of a hundred excellent films, one for two
One hundred thousand yuan, I will take care of those who are willing to cooperate, and those who are disdainful of cooperation, don’t force it, let them regret missing this opportunity!”
Ye Kai nodded in agreement, "Be polite first and then attack. This method makes sense."
Using 20 million yuan to invest in the genuine market should be said to be very conscientious in today's China.
As for how the market will develop in the future, it is not up to one person to have the final say. Just follow the market trends.
After solving this matter, Chu Jingxuan felt relatively happy. Ye Kai's suggestions were a timely help, which immediately opened her mind and made her understand the potential market value of this VCD project and how to proceed.
The operation is the most reasonable.
"Put your head over here." Chu Jingxuan suddenly said to Ye Kai.
"Oh?" Ye Kai was stunned for a moment.
Looking at Chu Jingxuan's expression, there seemed to be no malice. Ye Kaixin was moved. Did Miss Chu want to take the initiative to offer a sweet kiss?
Ye Kaixin was secretly happy, so he stretched his head over as instructed, preparing to accept Miss Chu's kindness.
But what happened was counterproductive. Miss Chu just stretched out her hand and touched Ye Kai's head. She felt that the fur was very interesting. Then she sighed, "What a smart brain!"
What she did made Ye Kai feel dumbfounded.
"Men's heads and women's feet are not allowed to be touched casually. If you touch them, you must be responsible." Ye Kai said.
Chu Jingxuan laughed and felt very happy.
"Actually, it's very easy to engage in venture capital. Just start with the right project." Ye Kai said suddenly. "It's just that if you see problems in the project, or you have objections to the project owner's ideas, you need to treat it carefully.
, just like this vcd project. I suggest you just get it and operate it according to your own ideas."
"Venture capital is really difficult to do. If you cast your net everywhere like foreigners do, the amount of funds required will be too large." Chu Jingxuan sighed. Obviously, she has been very busy in this aspect recently.
Hardworking.
Ye Kai changed the subject and said, "In fact, international venture capital is becoming more popular now. The main reason is that FedEx in the United States has become popular. VCs feel deeply inspired, so they all want to copy the success of FedEx. Domestic
It is probably also affected by this aspect, but relatively speaking, the scale of domestic venture capital is still relatively small and not worth mentioning."
"FedEx?" Chu Jingxuan asked, she didn't know much about this matter.
Before the rise of the Internet, a lot of information was limited to a relatively professional small circle, so it was not unusual for Miss Chu to not know about FedEx.
The FedEx order is actually one of the classic cases of venture capital.
After entering the 1960s, the U.S. economy became more and more dependent on the service industry and high-tech industries. The era in which raw materials were transported from raw material bases to large factories via railways, roads, and even canals, and then made into bulky industrial products in the factories, was quietly coming to an end.
Disappeared. Many companies that manufactured products of low quality and high prices no longer relied on proximity to the origin of raw materials. Technicians, scientists and managers have become the most rare commodities in the economic structure.
This new industrial layout has caused the dispersion of personnel and products, and also brought about a new problem, that is, how to deliver various information and goods quickly, safely and reliably, especially for certain highly incidental high-speed
Technical products.
"Although a lot of information can be transmitted through electronic devices, goods such as drawings, documents, tapes, disks, and small electronic components cannot be sent to their destinations through telecommunications services. For companies engaged in technology or companies that rely on information
Said that traditional postal delivery and freight companies are far from meeting their needs in terms of reliability and timeliness." Ye Kai said, "So in the U.S. transportation market, there is an urgent need for a method that can guarantee express delivery and reliable delivery.
The goods company appears."
The famous American entrepreneur Fred Smith, known as the "Father of the Overnight Express Industry", relied on his unique intuition to foresee that an overnight delivery service would be very important.
According to the findings of the consulting company, on June 28, 1971, "FedEx" was officially established.
Smith actively worked hard to sign a service contract with the U.S. Federal Reserve System, but received news that the Federal Reserve System refused to accept "overnight express" service.
The plan to use aircraft to express bills for the Federal Reserve System failed completely. The two specially purchased aircraft were idle in the hangar and could not move. The newly established FedEx Company and Fred Smith, who was nearly 26 years old, faced their first defeat.
a heavy blow.
"However, Smith was not deterred by the overwhelming opposition. From 1972 to early 1973, Fred Smith invested US$75,000 to form a senior advisory group composed of experts, pilots, technicians, advertising agencies, etc., and once again carried out in-depth
Market research." Ye Kai said, "Through a more in-depth feasibility analysis of the market potential, they clearly found that with the rise of emerging technologies, the old freight transportation tradition in the past is changing, and now the consignments are small items.
Packages, but more timely than before.”
Smith re-formulated the business plan based on the re-investigation of the market conditions. First, there must be a certain number of transportation vehicles such as airplanes and cars, and a service network must be established across the country and multiple aviation lines must be opened.
Smith resolutely decided to invest all of his family fortune of 8.5 million US dollars in FedEx. Then, he tried his best to lobby the big bankers and investors on Wall Street. Soon, he raised 96 million US dollars, setting a record in the American corporate world.
The highest record of single investment capital in history.