"Still not pregnant." Ye Dashan looked depressed when he saw Ye Kai.
"Nonsense, if you get pregnant so soon, it's definitely not your child." Ye Kai comforted.
"It seems that in vitro fertilization is not reliable either..." Young Master Ye Ye Jianhuan sighed.
Ye Kai looked at Ye Jianhuan and found that Young Master Ye's brows, which he hadn't seen for a few days, were even more furrowed. There was actually a faint wrinkle on his forehead under his hair. He really turned his head with worry over this matter.
"For this kind of thing, just let it happen." However, Ye Kai didn't have any good suggestions for this kind of thing.
In fact, everyone attaches great importance to the issue of heirs, especially in a powerful and powerful family like the Ye family, where the eldest grandson has been married for many years and still has no heirs. This is very troublesome.
Not to mention anything else, now uncle Ye Zijian and eldest aunt Li Meifang are particularly concerned about this matter, which makes Ye Jianhuan a little embarrassed. He has been staying in the capital recently, using the excuse that the company here needs business guidance, and has not dared to go home.
.
"Recently, more and more advertising companies are working, and the profits from this business are not very high. I plan to end the advertising business, concentrate on developing entertainment companies, and prepare to produce several film and television dramas." Ye Jianhuan mentioned his development plan, and it was also
I hope Ye Kai can provide him with some more pertinent suggestions.
When Ye Jianhuan was in Yangzhou City, he started out in the advertising business. Later, he gradually expanded his business and developed into the entertainment industry.
However, recently the income from the entertainment industry has far exceeded that of the advertising business, and more and more small companies have entered the advertising market recently. The phenomenon of grabbing business is very serious. In addition, Ye Jianhuan's mind is gradually no longer on the advertising business.
Therefore, the company's advertising business was also in decline, so Ye Jianhuan came up with the idea of simply getting rid of the advertising business and focusing on the entertainment industry.
Especially in the recent period, Ye Jianhuan has developed a strong interest in the production of film and television dramas. He plans to film a few film and television dramas to try out how deep the water is.
Ye Kai thought about it and thought it was okay for Jianhuan to develop into film and television drama production.
The old Ye family is relatively familiar with this business because Ye Ziping has stayed in the Propaganda Department for a long time. Now Ye Kai's mother Meng Zhaohua works in the Propaganda Department of Mingzhu City. In fact, the business of radio and television is also influenced by them.
Leaders, so it is very convenient to develop business in this area, and there is no need to use too many favors from outsiders.
Moreover, it seems to Ye Kai that the production of film and television dramas in China will also enter a period of prosperity and development, and he can consider getting involved.
However, Ye Kai feels that it is not a very wise choice for Ye Jianhuan to give up the traditional advertising business.
In Ye Kai's view, the future development of the domestic advertising business is far greater than the prospects of film and television drama production. Ye Jianhuan's abandonment of the advertising business is actually an approach that sacrifices the last and is not worth advocating.
"In my opinion, the advertising business should not be cancelled." Ye Kai expressed his opinion clearly.
Ye Kai knew very well that Ye Jianhuan had put a lot of effort into the advertising business. With the current scale, it was not easy. Now that he suddenly wants to give up this business, it is really a pity.
.
Because the golden age of the domestic advertising industry is coming.
In fact, the development of the advertising industry in China can be said to be relatively bumpy.
After the founding of the People's Republic of China, with the strengthening of the planned economy, the loss of corporate autonomy meant the end of the advertising market. The beginning of the Cultural Revolution almost completely stagnated the advertising business, leaving only cultural advertisements such as model plays and movie advertisements. Industrial and commercial advertising in mainland China
disappear completelyc
After the reform and opening up, along with the process of product marketization in the 1980s, domestic industrial and commercial advertising recovered rapidly.
However, at the beginning of the recovery of the advertising industry, a large number of advertisements were production-based advertisements. After companies gained initial operational autonomy, some companies began to eagerly look for sales channels in the face of poor information channels, and some companies
They began to discover the role of advertising in developing sales channels, and they eagerly began to advertise in newspapers, radio, and television.
At this time, advertising is a life-saving straw for enterprises in terms of sales promotion, publicity, and information exchange. In newspapers, you can often see the modern advertising myth that "one advertisement saves a factory...".
In the early days of advertising recovery, when companies realized the role of advertising, the advertising methods they adopted were very simple: from the factory door to the workshop machinery to the factory director’s speech, the three-stage formula did not have much creativity, but it represented
The starting point of domestic advertising development.
After many years of state contracting and unified marketing, companies faced the market and users for the first time, so "who am I, where do I produce..." became the voice they most wanted to convey. After all, advertising smoothes the message.
Later, with the exchange of international advertising, the horizons were broadened, and domestic advertisers were no longer satisfied with simple advertising design and publishing work. After 1985, domestic advertising companies took a big step forward in their services and began to move towards
It has entered a development stage that focuses on creativity and provides customers with all-round services.
After entering the 1990s, joint venture advertising companies began to appear in large numbers. The development and integration of the industry brought about by external funds deeply affected the concepts and business operations of local advertising companies. The domestic advertising industry also entered a stage of unprecedented prosperity. Advertising operations
In each link, business operation capabilities such as planning, creativity, and production have been continuously standardized and improved.
The year before last, CCTV promised to do two things every year in order to compensate provincial stations for advertising after news broadcasts. First, CCTV would fund a TV advertising competition every year. It was called the Impression Award at the time, and was awarded by the Ministry of Radio, Film and Television, which later became the Advertising Star.
Award. Second, CCTV funds a high-level advertising training every year, which is shared with provincial stations. In the early years, the advertising exchanges between "cross-strait" and "cross-strait and three places" came from here. This matter is somewhat fostering competition.
The idea is to improve the level of the national advertising industry.
"In the past few years, demand for products exceeded supply, so the tasks of advertising companies were relatively simple. They only needed to promote products to consumers. The work generally tended to be external communication, such as filming film and television, producing graphics, publishing media, etc., and positioning products.
, less consideration is given to long-term brand building, and the business is easy to do. It can be said that you make money with your eyes closed." Ye Jianhuan said to Ye Kai, "But things are different now. The mechanisms of major advertising companies are not flexible enough and the services are monotonous.
Weakness, ideas are quickly outdated. After practicing for a period of time, many outstanding advertisers have jumped out and set up their own advertising companies. The phenomenon of competing for food is very serious, so I plan to stop this business and concentrate on film and television production.
and the entertainment industry.”
Ye Kai nodded and expressed his understanding. He knew that these small advertising companies generally use the knowledge learned at the parent company and basically focus on advertising production and media agency, rarely involving corporate strategies. Due to the strength of small companies
We are limited and cannot undertake everything, so we have cooperated with others, such as film and television, printing, public relations outsourcing, etc. We only do the core part, that is, creative and media agency.
Because everyone's operating model is relatively similar, in order to grab a job, everyone competes with creativity. Although many excellent private advertising and planning companies have emerged, the market has become extremely cruel, so Ye Jianhuan gave up this business.
He plans to devote his main energy to other more profitable industries.
There is another problem that is also very serious, that is, as domestic companies gradually mature, their demand for advertising companies is no longer satisfied with some design and advertising, but requires higher strategies to be guided. However, domestic advertising companies, in this regard,
Due to his inherent deficiencies, he appears to be a bit weak.
Recently, with the development of new science and technology parks, the top twenty international advertising companies have settled in Mingzhu City. They bring advanced advertising concepts, brand models, and operating methods, which are refreshing to domestic companies, so many
Large-scale enterprises with development prospects are seeking international competition, which makes it more difficult for domestic advertising companies to survive.
"The more you are squeezed by large international companies, the more you have to face the difficulties." Ye Kai insisted on his opinion.
"Second brother, please give me some advice. I don't know what to do. Jian Huan's mind was not on this matter at the moment, so he simply passed the responsibility to Ye Kai.
"How can I care about it now..." Kai Yinqing said.
Normally, Tazhu would have been able to think of a way for Ye Jianhuan to get the advertising business going, but now he is busy with everything and is facing a big event in Russia, so he definitely doesn't have time to take care of it.
However, Ye Kai was not willing to let Ye Jianhuan give up the advertising business, so after thinking about it for a while, he thought of something, so he said to Ye Jianhuan, "There is a business recently that you can do for a while. Not only is the profit huge,
, you can also make your company’s advertising reputation known, are you interested in doing it next?”
"What business?" Ye Jianhuan was indeed interested. Since it was Ye Kai who said the profits were considerable, there must be someone behind it, so Ye Jianhuan temporarily put aside the idea of cutting off the advertising business and wanted to listen to Ye Kai.
suggestion.
In Ye Jianhuan's opinion, nothing seems to be wrong as long as the second child insists on it. Especially recently, he has used Ye Kai's money to make money, which is more relaxing and enjoyable. It is no wonder that he gave up the advertising business.
If I had this idea in the past, it would probably be difficult to make such a decision.
"Listen to me and do M! This is definitely a very profitable project!" Ye Kai looked at Ye Jianhuan who looked hopeful and said to him...