Chapter 752 Ye Jianhuan Wants to Shoot a New Year's Film
"Second brother, do you mean to support me?" Ye Jianhuan felt very happy after hearing this.
"We are vigorously developing the cultural industry now, so it is appropriate for you to engage in this." Ye Kai nodded and confirmed Ye Jianhuan's idea.
In fact, among domestic movies, there really haven’t been any special films in recent years.
It can be said that the prosperity of the cultural industry is based on economic prosperity, but economic prosperity may not necessarily lead to cultural prosperity. This also depends on the development of the social and cultural foundation.
In recent years, although the domestic economic situation has been developing rapidly, unstable factors also exist, especially the reform of state-owned enterprises, which has always been a big stone in everyone's heart. Therefore, in this case, people
The tendency towards cultural consumption is also weaker.
However, Ye Kai believes that with the changes in macroeconomic policies, the economic development growth rate will be greatly improved in the near future, which is also very good news for the prosperity of the cultural market.
It is definitely a very good time for Ye Jianhuan to enter the domestic film and television industry at this time.
Ye Kai also fully agreed with Ye Jianhuan's choice of the theme of the New Year film as the starting point. He said that the boss deserved to be in the entertainment industry for so many years and his vision was very accurate.
The term "Lunar New Year movies" was introduced to the mainland from Hong Kong Island, which is known as the Hollywood of the East. The so-called Lunar New Year movies refer to movies released during New Year's Day and Spring Festival.
Seeking joy and relaxation is a common psychological need of audiences during the New Year holidays, especially during the Spring Festival. This determines that the style of New Year films is relaxed and humorous, and has strong viewing and entertainment qualities. Therefore, its themes are mostly related to the common people.
During the festival, celebrations and blessings are related to life and customs. The forms are mostly entertaining and recreational comedies and action movies.
Hong Kong Island has had New Year's Eve films for several years. Since the 1980s, at the end of each year, some stars in Hong Kong's entertainment industry will spontaneously get together and make several lively and joyful films without any payment.
to the audience.
Most of these films are named after words that symbolize good luck and good fortune, such as "Gong Xi Fa Cai", "Happy Family Happiness", "Fu Lu Shou Xi", etc. The content basically meets two requirements: firstly, it is a comedy, and secondly, it has a relatively satisfactory happy ending.
For a movie with simple content and no political leanings, it is obviously easier to pass the review of the Film Bureau.
Ye Kai is more in favor of Ye Jianhuan's idea. After all, the most popular films in China are military-themed films, and they have to be large-scale productions with big scenes. This investment is too much.
Small companies don't have to consider it at all, as that requires strong cooperation from the military.
Since Ye Jianhuan wanted to make a New Year's film, of course he couldn't take that route, so a low-budget comedy was his first choice. Ye Kai thought about it and thought of something.
For example, the first domestic Chinese New Year film "Party A and Party B" was shot later. The investment at that time was only 4 million, but the box office revenue in Beijing alone exceeded 16 million. It can be said that it is a small cost and big profit. More importantly,
It was this film that won the "Hundred Flowers Award" in one fell swoop for Best Actor, Best Actress and Best Feature Film.
However, the appearance of this film also triggered the Lunar New Year film war in the following years. More and more Lunar New Year films were produced every year, and more and more well-known directors joined the ranks of directing Lunar New Year films, and there were also many
An excellent New Year's film.
"Since you mentioned that you have the idea of making a New Year's film, do you have a good book?" Ye Kai asked.
Whether the book is good or not is directly related to the comedy effect of the movie, and it is also the most important factor in whether the movie can become popular. Although the people in front of him are all celebrities in the industry, due to various factors, Ye Kai's thoughts on them are still unclear.
A little bit distrustful.
After all, at this time, the directors in the domestic circle were still a bit narrow-minded and not flexible enough. It was hard for Ye Kai to believe that they could come up with any good books.
"There are several books now, and I don't know what to choose." Seeing Ye Kai asking about this, Ye Jianhuan immediately asked them to bring out four or five books for Ye Kai to look through.
Ye Kai took the notebook handed over by the bearded director Zhang Chong, and just lay on the sofa and started reading.
The girl who was drinking next to him was very smart and peeled the dried fruit and fed it to Ye Kai's mouth.
The contents of the book really did not satisfy Ye Kai. In fact, after having memories for decades, Ye Kai's aesthetic level was much higher, and there were really not many that caught his eye.
The few books that Ye Jianhuan brought over were nothing new in terms of content. They were just imitating Hong Kong movies, starting from the two directions of romance and martial arts, and wrote a few interesting scripts, but in Ye Jianhuan
At first glance, the laugh point is too low and it is difficult to arouse the audience's interest.
After about twenty minutes, Ye Kai gave up interest in continuing to read.
He put the notebook aside, then took a glass of wine from the table, took a sip, and moistened his throat.
"Second brother, how are you doing?" Ye Jianhuan asked eagerly.
"Not very good." Ye Kai answered directly.
"Not very good? These books are already the result of a lot of work." Ye Jianhuan immediately scratched his head after hearing Ye Kai's opinion.
Several other directors were also a little unhappy after hearing what Ye Kai said. After all, it was done by others through hard work. Ye Kai's bad words were really a bit hurtful.
"Don't be unconvinced. Movies are made for people to watch. You need to understand who your audience is, what they are thinking, what they need, what they are most afraid of, and what they hope for. Only by understanding these can you be able to serve
They tailor-make a good film." Ye Kai said with squinting eyes, "The few scripts you have made, at first glance, they are plagiarized from Hong Kong films and are not suitable for the thinking mode and thinking of the mainland people.
The way of life, of course, is no longer possible.”
"What advice does the second young master have?" the bearded director Zhang Chong asked.
It's easy to say whether an egg tastes good or not. It's only when you can lay an egg yourself that you're capable.
Zhang Chong was obviously dissatisfied with Ye Kai's practice of standing and talking without pain in his back, so he asked Ye Kai for an idea.
"If you are still not convinced, then I will give you an idea." Ye Kai smiled, then scratched his hair with his hands, remembering the storyline in "Party A and Party B".
In Ye Kai's view, the reason why this film became popular has some connection with the actual situation at the time, so it became popular, and it also satirized some social phenomena quite well. It should be put on the screen at this time.
Not bad.
"There are four young people, three men and one woman. They are four kind, intelligent and considerate freelancers. They started a business called Good Dreams One-Day Tour in the summer. The focus of their work is to help
Consumers are addicted to having a happy dream come true." Ye Kai thought for a while and then said to a few of them, "When we first started the trial operation, we immediately attracted a group of customers with unexpected ideas. For example, Ban'er, who sells melons
"Master, I want to be General Patton for a day; because the cook was born in a peaceful era, he has always dreamed of becoming a righteous man who would rather die than surrender, and experience what it feels like to be arrested, tortured, and die heroically for a day."
After Ye Kai talked about this idea, a few people thought it was a bit ridiculous at first, but later on, they found it interesting and couldn't help but become serious, listening to Ye Kai tell this story.
"For a moment, the four people on the Haomeng Day Tour were being chased around by customers. They had just taken off the clothes of wounded US soldiers and put on the uniforms of Qing soldiers. One moment they were generals participating in a war meeting, and the next moment they became fawning guards.
During the day, he drove an open-top jeep and carried a radio on his back, bumping on the dirt road at the tank training ground. At night, he drove an old-fashioned jeep and sneaked into houses to arrest people." Ye Kai said, "Because he has no experience,
So they made a lot of jokes, and their work was full of loopholes, which made people laugh."
Ye Jianhuan listened to what Ye Kai said was interesting. He even forgot to drink for a while. He held a wine glass with his mouth open and smiled stupidly, listening to Ye Kai telling them some hilarious jokes. He was very happy in his heart.
stop.
"So, the four people held a correction meeting, unified their understanding, and clearly stipulated that customers must dare to say no to customers with unhealthy wishes, so that the business of Haomeng One-Day Tour gradually got on the right track." Ye Kai said, "They passed
Love dreams help people who have lost confidence in life because of repeated love breakups to regain their self-confidence; they also educate macho customers through acceptance dreams; they also make use of wealthy people's dreams of suffering and celebrities' dreams of ordinary people, mocking them.
Those who get a good deal and behave well."
After Ye Kai basically told the plot, several people suddenly became excited.
"This needs to have a bit of Beijing accent, and the actors have to be chosen well," said the bearded director Zhang Chong.
The bald Xu Xiaoqiang and Cheng Guangzhong began to discuss which actors they were familiar with, who was suitable for which role, etc. They were very familiar with the actors in the circle, and they identified the actors in no time.
Ye Kai listened to their discussion, smiled and said nothing.
Or maybe history is always surprisingly similar. Although he came up with the idea for "Party A and Party B" in advance, the bearded director Zhang Chong chose the leading actors from the original drama.
It's also a very interesting thing.
"I'll give you a more detailed script in two days. If you want to be funny, lines are always very important." Ye Kai said to Ye Jianhuan.
"Second brother, I know you can be relied on at critical moments!" Ye Jianhuan was overjoyed after hearing this.
If you have detailed ideas, it will be much easier to take a good picture of this book. (To be continued) rq
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