The old Ye family does not lack the resources of the publicity system, and there are also many powerful reporters.
Although the propaganda system has its own insistence, as a mouthpiece, it must have a certain stance and serve the overall situation, so reporters must also have their own stance, otherwise, it will be difficult to survive within this system.
Of course, there are also some reporters who seem to have very unique personalities. They always like to get to the bottom of problems, or expose some dark sides of society, making local governments feel ashamed. However, these reporters seem to have very powerful powers.
Background, there is nothing anyone can do about them.
Over time, these reporters have become the embodiment of justice in the eyes of everyone, and the people who seek justice for the people.
For such a person, Ye Kai naturally knew what was going on.
It should be said that this is still a catfish effect that plays a decisive role.
"What, you said we are catfish?" Chen Jing, who was drinking, suddenly became dissatisfied after hearing what Ye Kai said. "You mean, my mouth is as big as a catfish?"
"That's not what I meant at all. You misunderstood it." Ye Kai couldn't help laughing after hearing this.
After the two people left the venue, they went to the side to drink cold drinks.
The weather is getting hot now. It is actually a good choice to sit under the shade of trees, drink some cold drinks and eat some snacks. Li Hai and others are sitting on the side eating, drinking and chatting. In fact, they are
Provide security work for Ye Kai.
"Then what do you mean?" Chen Jing really didn't know what this catfish effect was about.
"Norwegians love to eat sardines, especially live fish. After Norwegians catch sardines at sea, if they can be brought to port alive, the selling price will be several times higher than that of dead fish. However, because sardines are lazy by nature and do not like to exercise
, the return journey is long, so the sardines caught are often dead as soon as they return to the dock. Even if there are some alive, they are dying." Ye Kai explained to Chen Jing, "Only one fisherman's sardines are always alive.
.And he was very aggressive, so he made more money than others. The fisherman kept the secret of his success until his death. People opened his fish tank and found that there was just one more catfish."
"Why?" Chen Jing was a little stunned after hearing this. She didn't know what the role of a catfish was. Could it be a doctor among fishes?
"It turns out that catfish take fish as their main food. After being put into the fish tank, they will swim around because of the unfamiliar environment. When sardines find this alien molecule, they will also become nervous and speed up their swimming. In this way, sardines
Returning to the port alive is the so-called catfish effect." Ye Kai continued.
"I understand. What you actually mean is that journalists like us should be considered dissidents in the industry." Chen Jing finally understood what Ye Kai meant.
"Well, that's what I mean." Ye Kai nodded and replied.
In fact, as a propaganda system that has been the official mouthpiece for a long time, the language style of newspapers and magazines is almost the same, and it is rare to see articles that have their own ideas and voice. This is not because there are no outstanding talents, but because of the system.
There are many articles. As long as you read the first sentence, you will guess what the last sentence should be. Such official articles have dominated the propaganda system for almost half a century.
That is to say, it was not until recent years that all types of media have gradually been liberalized, and some media columns that are more concerned about people's livelihood and dare to speak out have appeared, such as some interview columns newly launched by CCTV. These can be regarded as the New Deal of the propaganda system.
Famous journalists like Chen Jing are actually acting as catfish within the propaganda system. Through their uniqueness, they can activate the entire propaganda system and prevent it from continuing to remain sluggish.
Or, the top management had such considerations from the very beginning.
"Actually, enterprise management also faces the same problem." Ye Kai changed the topic, "Currently, a small number of government agencies and state-owned enterprises implement open recruitment and competitive recruitment, which is a good example. This method can make
People have a sense of crisis so they can work better. Similarly, most failed companies have some signs in advance that indicate that something is wrong. For example, the atmosphere of the company is dull and lacks pressure. The management is relaxed and comfortable, and the employees are full of inertia. Some
People with real abilities and potential are not given the opportunity to give full play to their talents. They either leave the company or are wasted needlessly, and the company slowly loses its vitality."
Chen Jing was holding a glass of drink just now, holding a straw in her mouth and slowly sipping it. Now when she heard Ye Kai talking to her, she couldn't help but remember grabbing her own little notebook, listening and writing in it.
Some of the content is very serious.
"For them, there are two catfishes." Ye Kai said, "First, the company must constantly replenish fresh blood, introduce those energetic and quick-thinking young forces into the workforce and even the management team, and provide those who are stuck in their ways and follow the old ways.
Only the competitive pressure brought by lazy employees and bureaucrats can arouse the sardines' sense of survival and desire to compete and win. Second, we must constantly introduce new technologies, new processes, new equipment, and new ideas, so that enterprises can enhance their survival capabilities and adaptability.
ability."
"I understand that the reason why state-owned enterprises need to be reformed is because everyone has lost their vitality, sluggishness, and no sense of competition..." Chen Jing said, "So now we need to introduce a market competition mechanism, introduce these catfish, and remove the sardines.
If you use this example to illustrate the problem, it is actually much better than the lengthy documents written by the officials."
"Haha, isn't the officialdom full of energy?" Ye Kai said to Chen Jing somewhat self-deprecatingly, "That's why I, a weirdo in the officialdom, appear. In fact, for the entire officialdom, I am also a restless person.
The purpose of catfish is to muddy the water and make it difficult for everyone to live in peace."
"You are quite accurate about your positioning." Chen Jing couldn't help laughing after hearing this.
She continued to drink from the straw, but her eyes were moving around, obviously thinking about something.
"Second Young Master, Vice Governor Qi's phone number." Secretary Tang Mu suddenly ran over, holding Ye Kai's mobile phone in his hand and said.
Ye Kai was a little surprised when he heard this. He didn't expect that Qi Yusheng would call him at this time. Logically speaking, he should accompany the senior officials of Yannan Province. After all, Secretary An Qingyuan of the Yannan Provincial Committee was also here.
"Vice Governor Qi, what do you want from me?" Ye Kai asked after taking the phone.
"Mayor Ye, Secretary An of our province is hosting a banquet in the evening to receive colleagues who have come from afar, and I specially asked you to attend." Qi Yusheng said.
"Oh, that's it..." Ye Kai hesitated for a moment, and then said, "That's a bit unlucky. I have to go back to Beijing in a hurry, and everyone at home is starting to rush me. Please help me explain to Secretary An.
Just tell me that if I have the opportunity to come to Yannan Province next time, I will personally visit you."
"Oh, okay, okay." After hearing Qi Yu's voice, he immediately agreed.
After hearing this, Chen Jing laughed and said, "You are so proud. The secretary of the provincial party committee invited you to attend a dinner, but he just turned it down."
"There is nothing we can do about it. We planned to leave after lunch. We really don't have time." Ye Kai spread his hands and said.
"Yes, I understand. I am anxious to go back and get engaged. Miss Chu is the dream lover of many children from aristocratic families in the capital, and she was snatched away by Second Young Master Ye." Chen Jing said, "As soon as you two got engaged, your glass hearts were shocked.
, I’m afraid it will be broken into pieces.”
"It's not that exaggerated..." Ye Kai curled his lips and said, "Isn't it just an engagement?"
"Second Young Master Ye, you are engaged, can you send me an invitation?" Chen Jing suddenly asked, "I have never seen such a big scene."
"No." This time, Ye Kai firmly shook his head and refused.
"Why?" Chen Jing immediately opened her eyes wide, with a look of disbelief on her face, "We are all so familiar with each other, why can't we even send an invitation? Can't we satisfy people's curiosity?"
"For this kind of thing, the people who participated are all very high-level. They were not invited casually. I said it will not count." Ye Kai said that he was helpless. "You also know that similar occasions are basically held by major universities in the capital.
It’s an exchange meeting between aristocratic families, and the first priority is to prevent fire, theft, and reporters. You, Miss Chen, are a famous reporter, so naturally you are even less likely to be invited to participate."
"What's the name? You, Second Young Master Ye, are deliberately trying to be shabby, right? Can't you add that character?" Chen Jing said somewhat unhappily.
"Hey, there's an ambiguity, there's an ambiguity." Ye Kai slapped his forehead and said with a smile, "Chinese characters are troublesome, and problems can easily arise if they are often omitted."
There really is no difference between famous journalists and famous prostitutes. If there is no special context to distinguish them, it will give people very bad associations.
However, Ye Kai looked at Chen Jing and felt that her appearance was still far behind the standard of famous prostitutes in the capital. Ye Ershao, who was used to seeing stunning beauties, had long developed an appetite for cunning, so he wouldn't think so.
Chen Jing can be very attractive to him, but it's not bad to get along with him as a friend.
"Second Young Master Ye is so uninteresting that he can't even bear to give an invitation." Chen Jing was a little worried about this.
"This matter is really not my business. I just showed up at the scene that day to make everyone jealous and hateful." Ye Kai expressed his position helplessly.
"Envy, jealousy, hate... Haha..." After hearing this, Chen Jing couldn't help but cover her mouth with a smile, feeling that Ye Kai's words were very interesting.
On such an occasion, Second Young Master Ye returned home with a beauty in his arms, which was not good news either for Miss Chu's admirers in the capital or for Second Young Master Ye's supporters.
The two leading men and women from the two top aristocratic families in Beijing finally no longer need to be remembered by everyone. From now on, they are considered to be famous ladies with their wives.
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