Qin Ruoman had this feeling and had to say that Ye Chenfeng was very contagious. Unfortunately, he didn't know it. As soon as he walked to his workbench, Li Liang noticed the abnormality on Ye Chenfeng's forehead.
I have to say that Li Liang's evil eye is indeed vicious.
"Chenfeng, let me see, what's on your forehead?" Li Liang approached Ye Chenfeng and took a look.
"Wow! It's Chun Yin!" Li Liang suddenly shouted, causing other colleagues to look over.
"Chen Feng, tell me honestly, why does this stuff appear?" Li Liang asked sternly.
Others also said in agreement: "Yes, is it left by the beautiful woman who just went in?"
"Two beauties and a man in the office, there's something fishy about it." Another gossip guy also came to join in the fun.
"I don't think it's Mr. Qin, I guess it's that charming beauty."
"It can't be a threesome, Hui Chang is jealous of you." A yin-dang voice sounded from somewhere in the corner, causing other female voices to burst into laughter!
…………
Everyone was busy analyzing it. It was a rare moment of excitement. There was such a big side news, so it would be too boring to hype it up. Anyway, it seemed like there was a lot of mystery in it, and it was very imaginative.
Marven Ye was too lazy to pay attention to them and took out a napkin to wipe it.
"It seems that not only did you not get fired, but you got lucky. Tell me who it is, and I won't tell them." Li Liang said thiefly, hoping to gain first-hand inside information.
"Can I draw it myself?" Ye Chenfeng couldn't laugh or cry.
"Drawing? You're lying to me. I see you usually look like a bachelor, but I didn't expect you to hide it so deeply. I despise your behavior of engaging in underground love affairs."
…………
the next day.
Yake Cafe, where you can experience different styles, either solemn and elegant, rustic and ancient, or westernized elegance, comfortable environment, relaxed atmosphere, where people can express their feelings and enjoy the joy of gathering among friends.
And the aroma of coffee...
A romantic song "Love Concerto" by the famous German musician Bach flows briskly like a trickle, creating a warm feeling!
Xiong Yu felt that this place was very suitable for Qin Ruoman's temperament, and he deliberately found such a place where people could easily express their feelings. Firstly, he could shorten the distance between them, and secondly, he could show his elegant feelings.
I have to say that Xiong Yu’s trick is really clever. Sometimes when dating, the environment and atmosphere are also very important. Often when one party is hesitant, they have a great advantage in this warm environment, especially those who like lang.
Romantic women, coupled with the offensive of sugar-coated bullets, can easily make people get excited and lose themselves in this warm atmosphere...
But what Xiong Yu didn't expect was that the place he had carefully arranged was destroyed by another person. He thought Qin Ruoman was the only one coming, but he didn't expect that the worker who said he had kidney failure in the elevator also came.
This makes Xiong Yu very unhappy, very unhappy!
He had hired this coffee shop. Before that, he had specially asked the owner of the coffee shop to decorate it carefully. But now that he came, all his hard work was wasted in an instant, which seriously affected his plan. At the same time, he had a serious impact on Qin.
Ruoman was slightly unhappy with this behavior, but this unpleasant thought did not surface on his face. He still looked like a graceful gentleman. Unfortunately, his face and eye circles looked a bit swollen, and his pair of mung bean eyes were not big.
It looks even smaller now.
"Haha, Miss Qin, you're late." Xiong Yu moved the chair for Qin Ruoman gracefully. I have to say that Xiong Yu is indeed a master hunter in the bush. He doesn't call Qin Ruoman President Qin.
, and calling him Miss Qin made it clear that she didn’t want to make the atmosphere too serious, but calling him Miss Qin had the connotation of a date between two people, and the atmosphere seemed much more relaxed when we chatted later.
Then, Xiong Yu pointed at Ye Chenfeng, hesitated and asked, "Who is this?"
In fact, he had a deep impression on Ye Chenfeng. He just deliberately pretended to be a noble and forgetful person, and promoted himself without any trace. What he meant secretly was that I didn't take this kind of little person to heart!
"This is from the planning department of our company. His name is Ye Chenfeng. You have met him." After Qin Ruoman sat down in front of Xiong Yu, Ye Chenfeng was too lazy to talk nonsense with this kind of person and sat next to him.
The waiter also brought the best coffee from the Brazilian plateau in a timely manner, exuding a strong coffee aroma.
"Thank you." Xiong Yu smiled elegantly at the waiter. He looked so polite and well-educated, and most people were really fooled by his superficial appearance.
Then he smiled at Qin Ruoman and said, "Miss Qin, please use coffee!"
Gulu gulu...
Xiong Yu listened to the sound of cow drinking in his ears with some surprise. When he saw the source of the sound, a trace of contempt flashed in his eyes. Xiong Yu was disdainful that such a vulgar person should appear in such an elegant occasion.
Looking at Ye Chenfeng who was drinking, Qin Ruoman was stunned for a short time, then he let out a sigh and smiled as brightly as a dimple. He looked very charming and charming.
"What? What's wrong?" Ye Chenfeng looked at Qin Ruoman strangely. This was his first time drinking coffee, and he didn't know how to taste it at all, and he didn't have the leisurely mood.
Qin Ruoman smiled and said, "It's nothing." He took a piece of tissue from the paper box on the table and handed it to Ye Chenfeng, indicating that he would wipe the coffee that spilled from his mouth.
It looks like a very warm picture.
To be honest, Qin Ruoman sometimes felt relaxed when facing Ye Chenfeng because he was straightforward and unpretentious. In addition, he had seen the embarrassing scene in the office before, so she felt that she could remain consistent in front of him.
It was no longer possible to be elegant, and with the in-depth discussions and some inadvertent ambiguities, many factors came together, and she had completely torn apart her solid defense in front of Ye Chenfeng...
Sometimes human nature is like a conservative woman who encounters a rapist. She either fights to the end or completely puts aside her shame and enjoys the process of being raped!
Grandstanding!
Seeing Qin Ruoman's attitude towards Ye Chenfeng, Xiong Yu felt a sour taste in his heart, and even more envious!
"Ahem, Miss Qin, you just said that he was planning something. Now I doubt his ability." Xiong Yupi said with a smile.
"I don't understand what Mr. Xiong means." In Qin Ruoman's impression, although Ye Chenfeng used to have undisciplined working hours, he still admired his planning ability, otherwise he would have been fired long ago.
"Drinking coffee and planning advertisements have one thing in common, that is art! They also require a delicate and elegant heart. Judging from his actions when drinking coffee, this possibility can be basically ruled out. How can such a person plan a high-end advertisement?"
Quality advertising?”
Xiong Yu picked up the coffee cup, stirred it elegantly with a silver spoon, and then continued: "Our company has invested a lot of advertising fees this time, with tens of millions of funds, and will be promoted in multiple advertising fields such as radio and television media, online media, etc.
It is conceivable that your outdoor advertising is within this range. You have no doubt about the intensity of this publicity.
Therefore, the connotation and appeal of a good idea must reach the highest limit. Now I can't see that your employee has this connotation, and I also doubt his planning ability."
After Xiong Yu finished speaking, he looked at Qin Ruoman with a half-smile. The main purpose of what he said was not only to attack Ye Chenfeng's previous disrespect for him, but also to seduce Qin Ruoman's appetite with tens of millions of dollars in bait.
As for the fact that she rejected her employees and broke up on bad terms.
Bang bang bang...
Qin Ruoman wanted to speak, but Ye Chenfeng suddenly clapped his hands with a smile, looked at Xiong Yu and said: "What Mr. Xiong said is very wonderful. I also consider myself a person without artistic ability, and a person without connotation."
Man, haha, because I'm not some hypocrite pretending to understand, but I have a question that I don't understand, and I hope Mr. Xiong can give me some advice."
"Say." Listening to Ye Chenfeng's secret sarcasm, Xiong Yu's face trembled. He reached out to pick up the coffee and took a sip, trying to hide the unnatural expression on his face.
"What is the purpose of advertising and which consumer groups are it targeted at?"
"Of course it is aimed at consumers, opening up the market, and increasing product visibility and sales."
"To put it simply, it is to let consumers know about your products and buy your products, right?" Ye Chenfeng asked.
Xiong Yu nodded.
"Okay, then let me ask you, do you think the Wong Lo Kat and Melatonin ads are successful ads together?"
"Of course, Wong Lo Kat's annual sales exceed 15 billion, and Melatonin is a legend in the advertising industry!" Xiong Yu, as the CEO of Xiongsen Group, is relatively well-known in the country, how could he not
Understand the advertising strategies of these large companies.
"Then do you think their advertisements are creative and meaningful? Especially the slogans!" Ye Chenfeng stared at Xiong Yu and said.
"This..." Xiong Yu didn't expect that he would come up with this question, and he didn't know how to answer it for a while.
Xiong Yu also knew in his heart that the advertisements for Wong Lo Kat and Melatonin had no connotation, and the slogans were even more vulgar. It is said that the slogan for Melatonin was rated as one of the top ten vulgar advertisements that year, but he succeeded and became a
It is a legend in the advertising industry, and its planner is the boss of Melatonin, a person who has never been involved in the field of planning.
Ye Chenfeng sneered: "The products of Wong Lo Kat and Melatonin are also aimed at a large number of consumer groups, and their advertising slogans are very targeted. For example, Wong Lao Kat's advertising slogan "Drink Wong Lo Kat if you are afraid of getting angry" is only seven words.
It points out the role of Wong Lo Kat and resonates with consumers. Melatonin’s advertising slogans are even better. Although the lines are vulgar, they directly target people’s vanity and give people the impression that if you don’t buy Melatonin as a gift, you will lose face.
mentality, many companies nowadays are following the trend and imitating...
All in all, the reason why they are so successful is because their advertisements target the psychology of the majority of consumers, and the plain slogans are easy for people to accept... If the theme of the advertisement is not highlighted as soon as possible, it will be easy to accept at a glance...
It seems simple and clear, but if it is wasted on the so-called connotation, then this is a failed advertisement. After all, people with connotations like Mr. Xiong are still in the minority. "
Ye Chenfeng sneered: "Also, I don't understand, there is a huge relationship between advertising planning and art! Is it even remotely related to a delicate and elegant mentality?"
When Xiong Yu heard this, his face became more and more embarrassed, and there was a faint trace of sweat on his forehead.
Qin Ruoman seemed to be attracted by Ye Chenfeng's topic and nodded unconsciously, seeming to agree with what he said.
Seeing Qin Ruoman's expression like this made Xiong Yu even more anxious, and he was tormented inside. He wished he could slap Ye Chenfeng in the face to stop him from talking anymore.
pity……
I saw Ye Chenfeng continue to say: "What is successful planning? Successful planning should resonate with consumers and make them have endless aftertaste. Usually, what can resonate with the public are those common sayings that are already well-known. Therefore, advertising planning
It must also be popular, popular, and catchy. Even if you want to sell nong style, you must choose those well-known common sayings. In short, the more market-oriented language is, the more likely it is for people to accept and remember it!
Just like the now very popular Internet song "Love Sales", in just a few months, the first single became popular all over the country and became popular all over the country. This song can be heard everywhere, whether in the streets or alleys, even several times.
Children as young as 20 years old and aunts as old as 50 years old are singing the song. You can imagine how big the suitable group is. Moreover, the number of downloads of ring tones so far has exceeded 80 million times. Even those superstars can only look up in shame. It can be said that
Unprecedented.
Why does this explosive phenomenon occur?
The main reason is that the lyrics are simple, straightforward, and the rhythm is catchy. Although it is inelegant and noisy, it is easy to resonate. No matter how vulgar you think it is, the lyrics express more or less the experiences you have had.
And can those so-called songs with rich connotations and high emotions reach such heights?
Can any of you give me an example?
Who can?
Ye Chenfeng tapped the table with his fingers, raised the corners of his mouth slightly, looked around with bright eyes, and finally looked at Xiong Yu, his face filled with implicit arrogance, like an officer who came down to inspect the soldiers.
Every move and every move is filled with a captivating charm!
At this moment, Qin Ruoman was intoxicated, her beautiful eyes were filled with sparkles, and she was deeply intoxicated by Ye Chenfeng's confident, calm, majestic and steady demeanor...