Bear Beverage Headquarters, in the board meeting room.
A director asked: "I don't know much about them. Can you introduce them in detail? Have they won awards? Are they all actors?"
Vice President Li, who reported on the work, replied: "They are not all actors. They have multiple identities. They are actors, directors, screenwriters, singers, assistant directors, etc."
There was a chuckle in the conference room.
"This is the star Duoqi."
The vice chairman smiled and said: "Dr. Xiao, you are really right. I know these children, and my grandchildren like them very much. They are very famous. They are good at acting, making movies, and singing.
I heard that they won the award this time because they wrote, directed, and acted in the movie, which makes them better than adults."
"Yo~"
"This is impossible!"
Some people were surprised and had disbelief on their faces.
The vice president who reported the report had a clear view of everyone's reactions, and they were all as he expected. This is usually the case when meeting Xiaobai and the others for the first time.
He said unhurriedly: "They are in Pujiang, Pujiang Little Red Horse Film and Television, Little Red Horse Galloping. Everyone should have heard of it. The boss is this child's father and godfather."
He pointed the laser at Xiaobai and Xi'er.
Speaking of Little Red Horse Film and Television and Little Red Horse Galloping, everyone knows that they are business partners with great reputations. Everyone knows them, or at least heard of them.
Everyone was talking a lot. These children aroused their interest and they couldn't help but want to know more. They asked many questions. Vice President Li answered them in detail. It seemed that he had done enough work and had a deep understanding of his girlfriends.
, for example, he even has a general understanding of each person’s personality.
Someone asked: "I'm not opposed to inviting them to endorse, but I just don't know what the effect will be. We generally rarely invite celebrities to endorse."
Vice President Li is full of confidence: "Celebrity endorsements have pros and cons. If there is any bad news, it will also cause great harm to our brand image. Therefore, we generally do not invite celebrities to endorse us. However, starting from last year, we have invited several
A child is the spokesperson, and the effect is very good. For example, we have also invited Xiaobai and Liuliu to be the spokesperson, these are the two."
He turned to the next PPT page, and a photo of Xiaobai and Liuliu endorsing bear biscuits appeared.
"I have learned from my brother company that after Xiaobai and Liuliu endorsed bear biscuits, the results were very good. Sales increased by 15% within half a year. The company continued to renew their contracts."
Because the size of Bear Beverage was too large, a separate company was established. As for other Bear biscuits, they were collectively owned by Bear Food Company.
"One of the benefits of children's endorsement is that you don't have to worry about image damage, and there is no risk of a bad reputation. In addition, our audience is mainly children. Their image is very positive, which is very compatible with Bear Drinks."
Everyone listened attentively. Vice President Li then turned to the next PPT page. This time, a photo of Xi'er walking up to the podium appeared. In the photo, Tan Xi'er, a child, was holding a bear drink in one hand and a Golden Bear award in the other, clinking glasses.
.
"This is a scene that really happened at the Berlin Film Festival. The kid named Tan Xi'er took out a bottle of Lychee-flavored Bear drink at the awards ceremony and clinked it with the Golden Bear trophy. Our big data has discovered that the Bear was overseas that day.
Noun searches for beverages have increased significantly by more than 10 times.”
Director Xiao immediately smiled and said: "This advertisement has been thought out for us. Drink the Little Bear and get the Golden Bear. How great."
Vice President Li smiled and said: "And, as far as I know, the exclusive news is that these children shot another short film before filming the award-winning film "The Other Shoe", and that short film was about Bear Drink!
That was their Virgo! After accumulating a certain amount of experience, they filmed "The Other Shoe."
One director asked in surprise: "You can find out all this?"
Vice President Li said: "It is indeed not easy to find out these things, but it is not without channels. Nothing is difficult in the world, as long as there are people who are willing. This time we sent people to Sichuan, to the filming location of "Our Summer", and visited many villages there.
and towns, we found a few people who knew them, especially in a place called Baijia Village. It is said that they spent their summer vacation there and the short film was shot there. We found a few children,
There was a little boy named Bai Feng who told us some information, and there was also a kid named Bai Guagua who knew more and told us a lot of secret information, such as the short film about the bear drink, which he told us.
However, this child was very vigilant and didn't say anything else. He called an adult and almost mistook our staff as a trafficker. Fortunately, the police comrades arrived in time and did not cause any bad things."
Everyone listened and expressed appreciation for their meticulous work.
Vice President Li continued: "According to our knowledge, Xiaobai and the others also have a special liking for Bear drinks in their lives. It is said that especially this chubby child, the famous actor Shen Liuliu, is addicted to Bear drinks.
"
The chairman was interested and asked: "Can I get the short film about Bear Drink?"
Vice President Li said: "We are in contact, there should be no problem."
The chairman said: "We are willing to pay the price to buy it. This is a good publicity point. The Golden Bear Award team's debut, Little Bear Drink has made great achievements. What a good gimmick."
"I plan to go to Pujiang to visit them tomorrow." Vice President Li said.
The chairman said: "That's fine, but you have to be fully prepared and be polite. Zhang is always a person of status."
Vice President Li said: "Chairman, don't worry, we will show the greatest sincerity."
"That's good. If you have the opportunity to meet Mr. Zhang Tan, bring me greetings and invite him to come to Shencheng to visit the company when he is free to guide the work."
"Okay, Chairman, I will bring your invitation."
"Okay, let's vote, whether you agree or disagree. This is a good thing. I will express my opinion first and agree."
"I also agree that someone with a good image, talent, sunshine and smartness is the most suitable person."
"agree."
"I agree too."
"I just have a question. The budget of 10 million is all the cost of inviting them?"
Vice President Li replied: "This 10 million is not all endorsement fees, but also the cost of shooting advertisements, publicity costs, etc."
"Then I have no problem, I agree."
At this time, the chairman warned again: "We must show our greatest sincerity in terms of endorsement fees."
"Don't worry, Chairman, we will take care of it."
…
With the unanimous consent of all the directors, the group of best friends who "just want to have fun and don't want to work" were selected as the spokespersons for Little Bear Beverage. This incredible wealth hit them on the head without any warning.
…
"Give me 10 yuan, give it to me, I'll sell you the trophy, and you give me a dollar. I haven't paid back what I owe Xi'er. If I don't pay back, I won't be able to see Xi'er anymore."
Pujiang, Xiao Shen's family, and Dayan Yanliuliu are selling their dignity and pride for 10 yuan.
