Memory is like the Milky Way hanging in the sky, with bright stars, but it is like a dream and cannot be touched.
Zhou Jing stood under the old wall of his ancestral house and looked at the thick calendar hanging on the wall. Today is June 8, 1997, and there are still thirty days before the college entrance examination.
What Zhou Jing calculated was not the time of the college entrance examination, but the day when he appeared in this parallel space.
Over the past week, he has been carrying the shackles of memory and traveled to every corner of the city, trying to find the traces he left in this city from every detail.
It was not until today, when Zhou Jing stood under the old wall of his ancestral home and looked at the calendar he had hung up during the Lunar New Year, that Zhou Jing once again confirmed that he had really become very different.
He was reborn and returned to his past.
Before re-reading his life, due to investment failure and the betrayal of his partners, his company went bankrupt and he suddenly fell from the top of the pyramid. Creditors swarmed in and there was a huge psychological gap, which once forced him into
Desperate situation.
Although, with his perseverance, Zhou Jing tried his best to fight against fate and deal with the blows that came one after another, but just when the situation was about to improve, an unexpected car accident happened unexpectedly. When he woke up again, he unexpectedly returned.
Arrived more than ten years ago.
At this moment, standing in this place full of childhood memories, he was immersed in the memories of the past for a long time, unable to extricate himself.
Suddenly, his shoulder was patted by a delicate little hand. He turned around in shock, only to find a pretty face. The woman was about twenty-three or four years old, with a beautiful oval face, delicate facial features, and fair complexion.
A sly smile flashed through those smart eyes.
"Xiao Jing, what are you thinking about? Are you so obsessed?" The woman blinked and asked curiously. Her voice was thick and sticky, as if it had the sweet smell unique to the Jiangnan water town.
Zhou Jing smiled slightly and concealed it as if nothing had happened: "Sister Jiani, I'm thinking about where to go for a while."
The woman pursed her red lips, glanced at him, and chuckled: "It's already this time, and you still want to play? After cleaning the house for a while, you go home and read a book. The college entrance examination is about to take place, so we can't waste it.
Time. Don't forget, you promised me that you would be admitted to a prestigious university."
Zhou Dingding nodded and said with a smile: "Sister Jiani, you once said that if I can get into a prestigious university, you will give me a reward."
"That's natural, you have to work harder!" The woman nodded with a smile, took the broom and went to the room inside.
The woman's name is Li Jiani, she is his neighbor, and they are somewhat related. If they were called by seniority, she would be called sister-in-law. In her previous life, she was also regarded as one of Zhou Jing's mentors and guides on the business road.
Li Jiani has been extremely beautiful since she was a child, and her body developed early. During her schooling, she was already charming and had many suitors. Later, due to family constraints, she was unable to continue her studies and was forced to drop out of technical secondary school after one year.
Work outside the home to make money to support the family.
A few years later, Li Jiani opened a clothing store. Starting from a small store, she worked hard and successfully turned her brand into a national chain and the largest garment manufacturing company in China - Kaifeng Group.
When Zhou Jing graduated from university, he gave up the opportunity to work in a state-owned enterprise and chose to go into business. However, he had no start-up capital and was unable to do anything.
After getting the news, Li Jiani took the initiative to help. She not only gave him guidance on business, but also sponsored a large amount of funds to let him open a small company.
Zhou Jing started his business with this small company and gradually emerged in the Internet industry. In just a few years, he became an upstart in the shopping mall and became one of the top richest people in the country.
However, all this can only be regarded as a matter of the past life, just like a passing cloud. At this time, Li Jiani's clothing store has been open for less than half a year and is struggling, but Zhou Jing has to sort out his mood and prepare to start all over again.
The ancestral house is a courtyard house with seven or eight large and small houses. In the early years, six families lived here. Zhou Jing and Li Jiani also lived here for a long time. Both of them have a deep understanding of the ancestral house.
Love, every once in a while, I will come back to see and clean up.
The two of them worked together and worked for almost half a day before cleaning the ancestral house inside and out.
Zhou Jing took a basin of water and washed his hands, put it on the wicker chair at the door, and asked with a smile: "Sister Jiani, do you want to go to the store later?"
Li Jiani raised her head, looked at the scorching sun above her head, shook her head and said, "I'm not going. You brought me here today. I've been busy for a long time and I'm almost exhausted. I want to go back to take a shower and go to bed."
Zhou Jing grinned and reminded in a low voice: "Sister Jiani, this is not like you. The clerk does not have your supervision. If the clerk is passive and slows down in work, the losses will be huge. When the time comes, don't blame me."
Li Jiani snorted, squinted at him, and said with feigned anger: "No one will blame you, little bastard!"
"Little broken boy?" Zhou Jing touched his nose and smiled bitterly. Although he was not comfortable with this title, he also knew that this slightly immature body was not very convincing, so he did not argue.
The summer in Qingyang City is very hot. After June, the whole city is like a furnace, and this place is no exception.
The two of them had been busy just now and were sweating all over. Zhou Jing didn't care, but Li Jiani loved to be clean. She washed her hands, asked Zhou Jing to change a basin of water, and took a small towel to wipe her face and body.
She carefully unbuttoned the two buttons on her chest and slowly wiped her chest. Zhou Jing glanced at the purple tube top under the white shirt, and her plump breasts also followed Li Jiani's wiping movements.
It was trembling, as if it would break free from its restraints and bounce out at any moment.
Zhou Jing's heart was pounding. However, he had always respected Li Jiani very much. After taking one look, he did not dare to look again. Instead, he turned his head and pretended to look at the scenery as if nothing had happened. However, the looming spring scenery still made him feel a little bit.
Heartbeat trembling.
After tidying up her personal hygiene, Li Jiani took the initiative to sit on the back seat of the bicycle and let Zhou Jing drive him home. Her small hands naturally wrapped around Zhou Jing's waist, and her pretty face was pressed against Zhou Jing's back.
His eyes were slightly squinted, looking very comfortable.
This inadvertent action made Zhou Jing's heart feel slightly warm. In his previous life, he had experienced the ups and downs of the business world, and the ups and downs of the world. The only thing that remained unchanged was the relationship between him and Li Jiani that had lasted since childhood. This made him feel very...
Being grounded also gives me a sense of belonging in my new life.
"Sister Jiani, I heard that your store has had some problems recently and sales are not good?" Zhou Jing asked seriously while riding his bicycle.
Li Jiani hummed, frowned, and said with some distress: "It's hard to do business. The small street where I opened my store suddenly opened two new clothing stores this month. Some of my old customers were
, and most of it was robbed. Now the business is getting worse and worse, and I want to close it down."
Zhou Jing shook his head and persuaded softly: "No, take your time, it will always get better. A few days ago, didn't I buy a few fashion magazines for you to read? Have you read them?"
Li Jiani nodded and said in confusion: "Look, what's wrong?"
Zhou Jing smiled and continued: "Do you have any ideas?"
Li Jiani tilted her head and thought for a while, then said hesitantly: "The clothes are very beautiful, but the price is too high and not popular enough. If they are sold in my store, the purchase cost alone will be enough to crush the store."
"Then do you want to sell or not?" Zhou Jing said with a smile and continued to be tempting.
Li Jiani cast her gaze into the distance, lost in thought, and looked very worried. She didn't know what she was thinking about. After a long while, she suddenly sighed quietly and said somewhat discouragedly: "It's useless to think about it."
Zhou Jing smiled slightly and turned around and said: "Not necessarily, I can provide some suggestions. Of course, it also depends on whether you have the courage to do it."
Li Jiani found it interesting, raised her pretty face, and said with a smile: "Xiao Jing, don't you know how to do business?"
"I don't know how to do business, but I have a business acumen." Zhou Jing held the front of the car with one hand and nodded his head with the other. When he said this, even he found it interesting.
Who would have thought that the strong woman who single-handedly brought him into the business world would need to consult him on these issues at this time? The restoration of time made everything full of drama, and he liked this feeling very much.
"Then tell me." Li Jiani fiddled with the hem of her skirt and said coquettishly.
Zhou Jing smiled and started a long speech: "Actually, the biggest problem here is cost. I prefer to divide the cost into two parts. One is the operating cost and the other is the opportunity cost. At present, based on the scale of a small store,
Look, operating costs are a big problem. Because operating costs are too high, it is impossible for us to compete equally with shopping malls. Compared with other similar clothing stores, we have no advantage. So, what you have to do now is not to strengthen store decoration, etc.
, but to strengthen the cultivation of the store’s core competitiveness, which is the style of clothes and its cost control.”
Li Jiani seemed to understand, and quickly asked: "Then what is the opportunity cost?"
Zhou Jing did not answer directly, but asked: "Sister Jiani, have you ever heard of chain operations?"
Li Jiani frowned, a trace of confusion flashed in her beautiful eyes, and said softly: "I've heard of it, but I don't know much about it."
Zhou Jing rode his bicycle, turned around the intersection, and chuckled: "This is actually a very simple concept. It advocates the concept of brand competition. What we have to do is to strengthen this concept and create our own clothing brand."
Li Jiani was a little tempted, but hesitantly said: "The idea is very good, but it is easier said than done to actually do it!"
Zhou Jing, on the other hand, looked confident and said with confidence: "It's difficult to say, but the actual operation is not complicated. The main thing for chain operation is to unify the brand management, unify the image, unify the price, etc., your
I have visited clothing stores, and one of the biggest problems is that the goods are cluttered, the prices are confusing, and they are not intuitively competitive."
"What should we do?" Li Jiani looked surprised and asked in surprise.
Zhou Jing shrugged and said with a smile: "That's the purpose of showing you those two fashion magazines. At this stage, based on our basic situation, we can't design ourselves, so we can only borrow sample clothes for a little bit."
Improve and carry out self-brand customization. Once we can control the cost, we can directly image the core competitiveness. Of course, it is a bit risky to do so. That is what I said, we must consider its opportunity cost, failure or success, each accounts for half.
The proportion depends on whether Sister Jiani dares to do it."
Li Jiani's interest was aroused and she couldn't wait to ask: "What are the specific operations?"
Zhou Jing smiled slightly and said softly: "Sister Jiani, these are just basic concepts. I have to think about the specific operational details. After I straighten my ideas, I will write a plan. After you approve it, I will
You can go to Lingnan to look for cooperative manufacturers."
Li Jiani's eyes immediately lit up. She nodded vigorously and said with a smile: "Okay, Xiaojing, sister believes in you. I will go to Lingnan to visit after a while."
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