Chapter 78 Advertisement Endorsement for Spring Festival
The day after returning from Yang Hongbin, Yang Shuai didn't go out because he promised to meet Jim. www Chu Xiyun obviously also remembered Yang Shuai's phone call yesterday, even though he had promised to continue going in the next few days.
She wanted to buy something, but she did not contact Yang Shuai.
"Okay, Jim, I've been waiting here for you for a long time. Now let me see the surprise you brought me." When Jim O'Neal finally arrived, Yang Shuai said calmly.
Jim O'Neill excitedly took out a document from his bag, then waved to Yang Shuai: "Yang, do you know what this is? After more than a month of screening and negotiation, I finally brought you a document.
The most suitable commercial contract, your first advertising endorsement."
"Oh? Can you let me take a look?" Although Yang Shuai had heard Jim O'Neal's phone call yesterday, he still showed great interest at this time.
NBA player salaries are certainly one aspect of income, but real star advertising is the biggest income. A commercial contract not only represents economic income, but also represents the influence of the players and, in a sense, also represents the outside world.
A recognition of the player's strength. Yang Shuai really wants to see what kind of contract Jim O'Neal can bring him, not just for the sake of money.
"Of course!" Jim O'Neal handed over the contract with a smile, and then stared closely at Yang Shuai's face, as if he wanted to capture every change in Yang Shuai's expression.
"Nike?" After Yang Shuai got the contract, he first looked at the advertiser's name, and then said with a little surprise. Nike is the world's largest sports brand, and they have many spokespersons in the NBA. Yang Shuai
I didn't expect that this guy Jim would contact it.
If Nike only surprised Yang Shuai, when his eyes fell on the specific amount, he was really surprised, "One and a half million dollars?"
Jim O'Neal was very satisfied with the expression on Yang Shuai's face. He said excitedly: "Yes, Yang, you didn't expect that what I brought you was a Nike contract worth 1.5 million US dollars a year, and the contract
It is not set in stone. It is almost certain that as long as your performance can improve, this amount can be doubled next year, no, it may be several times.
Yang, when you entered the NBA, I really thought you were just messing around. Sorry, I didn't actually do much for you at the beginning. But, as your performance got better and better, I found that I was wrong.
Now. I'm starting to look for some suitable endorsers for you. This endorser must be strong, after all, this is your first endorsement. And the starting point of the contract must be high, which will lay the foundation for your future contracts.
Several of your domestic advertisers came to you, but in my opinion you were not strong enough. When your performance got better and better, Nike approached me. I thought the opportunity had come, but at that time their quotation was
Too low. Paul helped me at this time. He was injured, and in your first game, you scored more than 20 points in two consecutive games. This gave me a bargaining chip. In the last game, you got
In 2010, the first year of my career, Nike finally made up its mind and agreed to my conditions. Yang, although I came a little late, I still want to say, you did a great job."
When Jim O'Neal was speaking, Yang Shuai did not interrupt. It was not until the other party finished speaking that Yang Shuai laughed and patted Jim O'Neal on the shoulder and said, "Jim, I also want to tell you, you did a great job."
Indeed, Jim O'Neal, who is a rookie like Yang Shuai, has done a very good job. In addition to bringing Yang Shuai an income of 1.5 million US dollars in the next year, the additional terms of this contract are Jim-
O'Neal's true ability is reflected.
This is a two-year commercial contract, but the additional clauses stipulate that Yang Shuai has the right to request changes to the contract under the following circumstances: Yang Shuai becomes an All-Star; Yang Shuai becomes the leader of a certain data in the NBA (
Scores, rebounds, assists, steals, blocks); Yang Shuai was selected to the league's first team; Yang Shuai became the leader of a certain team and led the team into the playoffs; Yang Shuai received a certain award announced by the league after the regular season.
An award (mvp, best defensive player, best rookie, best sixth man, most improved player).
It also includes some more detailed ones, such as 30 in ten consecutive games, 2010 in ten consecutive games, triple-doubles in five games, etc. Yang Shuai will have some rewards for meeting these requirements, so Yang Shuai has to sigh that Jim O'Neal is thoughtful enough.
.It was really hard for him to imagine why Nike would agree to these conditions. When he asked the other party, Jim O'Neal smiled and replied:
"This contract is only for two years, which means that Nike has not completely judged what heights you can reach in your next career. As for those additional terms, if you can really reach them, you should get these benefits, because Nike
The benefits derived from you will also increase. Don’t think that they are philanthropists. They are looking at the Chinese market behind you. For them, this is also a gamble."
Yang Shuai nodded. After all, he studied economics, so he still understands this truth. What is certain is that as long as his performance gets better and better, Nike will not lose money on him.
"Jim, I have no objection to this contract." After hearing Yang Shuai's answer, Jim O'Neal laughed and said, "ok, I think it's time for us to meet with people from Nike."
The next thing became simple. Since both parties agreed to the contract, all that was left was to find a time to formally sign the contract. Yang Shuai happened to be free these days, so the contract was settled quickly, almost in the contract.
At the same time, the news of Yang Shuai’s signing with Nike was also announced.
The details of the contract were not announced, but this news still attracted the attention of many people. As the world's largest sports brand, Nike has a unique vision in discovering new talents. Yang Shuai's signing with Nike is obviously due to Nike's appreciation of his strength.
An affirmation, which has a different meaning for basketball fans, especially fans of Yang Shuai.
China is a huge market, so Nike is definitely not the only sports brand company that is interested in Yang Shuai. These people felt a little regretful that Nike was the first to arrive. However, when they got the general content of Yang Shuai's contract from some channel,
Many people began to murmur, Yang Shuai, is he really so favored by Nike?
For Yang Shuai, he will not pay attention to such doubts. He is extremely confident about his future, but for the time being, he still needs to solve the current problems.
After settling the Nike matter, Yang Shuai still had two days of free time. He made an appointment with Chu Xiyun again, and the two of them continued shopping and completed the things they had discussed a few days ago.
On the morning of Chinese New Year's Eve, at 7 pm local time in Cleveland, the two Eastern Conference teams, the Boston Celtics and Cleveland, once again faced off. As Paul Pierce returned from injury, Yang Shuai returned to the team again.
Arrive at the bench.
Pierce, who had just come back, seemed very excited. He broke through James for a layup in the opening game, and then stole big Z Ilgauskas for a fast break layup and dunked. But James soon counterattacked,
He first hit a mid-range shot and then assisted his teammate to hit a three-pointer.
In the first quarter, the two teams played in a deadlock. At the end of this quarter, the Celtics won 27:26 by one point. Yang Shuai only played for 3 minutes in this game, scoring 2 points and grabbing 1
A rebound.
At the beginning of the second quarter, Yang Shuai got the opportunity to play again, but because James was resting off the court, the two did not talk directly. In 5 minutes of playing time, Yang Shuai scored 3 points and 1 rebound. James then came on the court.
, but because Pierce also played, Yang Shuai did not play against the opponent.
Rivers seemed to have consciously pitted Pierce and James against each other in this game. The two had a good fight in the first two quarters, but at the end of the half, James had a slight upper hand. In the first half,
The Cavaliers leader scored 18 points, 5 assists and 4 rebounds. Pierce was also in good form, scoring 16 points, but only 2 assists and 2 rebounds. And the score was rewritten to 49:53, Cavaliers.
The team overtook the lead.
James was in very good shape in this game. He continued his performance in the first half in the third quarter, scoring 9 points and sending 2 assists in a single quarter. The score between the two teams was once opened to 8 points. In the second half of this quarter
During this period, Rivers made adjustments and sent Yang Shuai on the field. Although Yang Shuai's defense had a certain effect, he did not restrict James who was in good condition. After the third quarter, the Celtics led 73:76
3 points behind.
In the fourth quarter, Rivers used a large lineup with four small lineups that was not commonly used after Pierce was injured, and used Yang Shuai to face James. With the help of his teammates, Yang Shuai did restrain James well for a while, but he felt hot.
James quickly shifted his attack power to the outside and hit two consecutive three-pointers, widening the point difference between the two teams to 5 points.
With more than 4 minutes left in the fourth quarter, Yang Shuai played the two most exciting rounds against James in the game. He first received a pass from Rondo in the half-court break, destroying James' pass.
Dunk, and then blocked Cavaliers guard Larry Hughes' layup on the defensive end.
At the last moment of the game, it became a showdown between the stars of the two teams. James, who finally held his breath, had the last laugh. He played a near triple-double, scoring 35 points, 11 assists and 9 rebounds, and led the Cavaliers to a 5-point lead.
Defeated the Celtics and regained face in his own home court after losing two games to the Celtics.
At 95:100, the Celtics lost to the Cavaliers in Cleveland. Yang Shuai played 20 minutes and scored 9 points, 4 rebounds, 1 steal and 1 block. His performance was quite stable, which made people originally worried about his return.
Rivers, whose efficiency would drop after going to the bench, secretly breathed a sigh of relief. At this time, Yang Shuai has become the most important part of the Celtics' bench.
That night, the Celtics' special plane flew back to Boston from Cleveland. The most important festival for the Chinese people had arrived, and Yang Shuai would welcome the new year with someone who had never spent the Spring Festival together before.