In fact, the catering industry has a relatively complete development process in later generations. After it is established as a brand, it begins to be deployed in other cities and expanded through franchising or direct operation. Moreover, the recipes of most brands are strictly confidential. Yes, the headquarters provides soup base, ingredients and even ingredients directly.
However, there is no complete copyright awareness in this era, and it is unlikely that this relatively simple Chuanchuan fragrant soup base will continue to make money as a secret recipe.
Moreover, Shen Yi only intended to make a quick buck, and did not intend to spend any time on catering, nor did he intend to tie himself to business, so he simply used a buyout method to sell these recipes.
After all, in this era, no matter how much money you make, it is of no use. The most fundamental thing is to climb high in the court and stand firm.
After Zhang Yuanwai thought for a while, he stood up silently, bowed his head to Shen Yi and handed over his hands: "Young master is wise, and the villain has learned a lesson."
Shen Yi also stood up, smiled at the big fat man and said, "I just came to Jiankang for the first time, and I just want to make some pocket money. I will blame Zhang Yuan for any offence."
"Don't dare."
Fatty Zhang quickly lowered his head and said: "Tonight, I will send a message for you. I will definitely give you an answer within three days."
"Not urgent."
Shen Yi's face was calm: "It's just a few small things. Whenever Yuan Wai is free, he can do it."
Zhang Delu bowed his hands respectfully to Shen Yi and left.
After the big fat man left, Shen Yi sat down again, reached out and knocked on the table, and said, "Xiao Xu, sit down and talk."
Xu Fu nodded and sat down opposite Shen Yi in an orderly manner.
Shen Qilang said while thinking.
"There are a few things I want to tell you."
Xu Fu lowered his head and said: "Young Master's orders."
"In the next few days, you and Xiaoman will set up a stall in the Qinhuai River as normal. No matter who asks you about me, you will keep silent. Do you understand?"
Xu Fu said in a serious voice: "I understand."
"also…"
Shen Yi said slowly: "People over at Yahang, please stop looking. The stall owners along the Qinhuai River will definitely pay attention to your stall these days. If you find someone to cheat, it will be easy for them to spot the clues."
Xu Fu lowered his head again and said: "Sir, our business was already very good yesterday. People who don't use toothpaste will not have any problems."
"No."
Shen Yi lowered his eyebrows and said, "Our business can only get better and better and cannot stabilize, otherwise those people will be reluctant to spend their thirty taels of silver."
At this point, Shen Yi whispered a few words to Xu Fu. Xu Fu was stunned for a moment, and then said: "Master, if we don't sell like this, we can sell out in one or two hours..."
Shen Yi shook his head slightly and said with a smile: "Why don't you understand now? What we want these days is not making money, but popularity. Only with popularity can those people be willing to spend money to buy our prescriptions. Besides, If you sell it according to my method, you won't lose money, at most you will just make less money."
Shen Yi stretched out his hand and knocked on the table, and said calmly: "Xiao Xu, if you follow me in doing things, you should have a wider horizon. In a few days, our incense stick business will be able to get a large amount of cash."
Xu Fu was very convinced of Shen Yi, so he nodded and said: "Yes, young master."
In the evening of that day, Xu Fu and Ding Man continued to run a stall by the Qinhuai River.
What is different from yesterday is that this time, there is another sign next to the Xu Ji Chuan Chuan Xiang sign, with a few lines of large characters written on red paper and black letters.
"Big opening bonus, 12 yuan off for every 50 yuan!"
In addition to this "full discount" sign, at this moment, there are many children two or three miles near the Qinhuai River holding flyers.
It is being distributed everywhere.
The content on the flyer is also very simple.
"Xu Ji Chuan Chuan Xiang's grand opening on the banks of the Qinhuai River offers a great reward, a bonus of 12 coins off for a total of 50 coins!"
The content of the flyer is very simple, and it was handwritten by Shen Yi by a few poor scholars. It is not very elegant, but the advantage is that the marketing method is novel, and Xu Ji Chuan Chuan Xiang has become somewhat famous in the neighborhood these days. It is a two-pronged approach. Next time, just after dusk, there was another long queue in front of Xu Kee's stall.
"Simple, simple..."
Shen Qilang was sitting in a small restaurant not far away, looking at the long queue not far away, he couldn't help but shake his head and sigh.
The common people of this era have not been bombarded by the information flow of later generations, and have not been baptized by the various marketing methods of later generations. For Shen Yi, simplicity is really too much.
If Shen Yi hadn't wanted to take the exam and become an official, he would have even been confident that he would become the first-class wealthy businessman in Jiankang City in a few years.
Of course, if wealthy businessmen in this era want to expand their business, they cannot rely solely on commerce. If they want to move forward after reaching a certain level, they must rely on opportunities.
With the support of the two marketing methods of "promotion" and "leaflet", the business of Xu Ji's stall today is better than yesterday. Xu Fu and Ding Man went out for chuan chuan during the day, but it only lasted for more than an hour today. They were all sold out, and when they were sold out, there was still a long queue in front of Xu Ji's stall, which was quite spectacular.
But the items were sold out, so Xu Fu and the two had no choice but to close the stall and apologize to the people in line. After a long time, the two little guys pushed the trolley and rushed out of the crowd.
By now it was getting dark, and Shen Yi was no longer at the Qinhuai River, but had gone back to Prince Jin's Mansion to have dinner with his father.
The two young men pushed the cart farther and farther under the moonlight of the Qinhuai River.
Among the crowd, two pairs of eyes stared at Xu Fu's background and did not look away for a long time.
After Xu Fu and the others walked away, one of his eyes withdrew his gaze, turned back to look at the man beside him, and said in a low voice: "Young man, fourteen or fifteen years old, with a Jiangdu accent, and a thin body..."
The man standing aside nodded slightly and said in Jiankang dialect: "It's almost the same as what Du Juren described."
The first man to speak stretched his body and asked lazily: "Which one is this similar to?"
"The ninth one."
The man stretched himself out and said lazily.
"Well, it's almost the same. We've been wandering around the Qinhuai River for several days, and we've only found nine similar ones. We'll look for them again tomorrow, and the day after tomorrow we'll pick up the one with the surname Du and let him identify them one by one."
At this point, the strong man snorted: "You stupid Du Shen, I don't dare to recognize what I wrote. If we make trouble to His Majesty, we will eventually break our legs. If he doesn't recognize any of these nine people,
Then we will report it and say that the poem was written by Du himself!"
Another inner guard glanced at the direction Xu Fu and the two left and asked, "Would you like to follow us and confirm where these two little guys live?"
"No need."
The first guard said calmly: "I saw these two little guys setting up a stall here yesterday. Their business is so good, they will come tomorrow, and they can't escape."
Having said this, the man yawned, bumped the shoulder of the man next to him with his arm, and said with a smile: "Brother, I have wandered around the Qinhuai River for countless times in the past few days, and now I smell like powder.
."
Another inner guard frowned and said in a deep voice: "The errands assigned by His Majesty are not finished yet, so stop thinking about messy things. If the superiors find out, you will never want to stay in the inner guard again!"