Promoting the "advertising" business of Di Newspaper Company was naturally not easy at the beginning.
Mr. Shen is a Jinshi in the second ranking. Naturally, he cannot go around advertising and soliciting investment like the salesmen of later generations. Moreover, Di Newspaper Company is currently a monopoly in the media industry. To make money in a monopoly industry, you have always made money standing up.
Already.
Not only do you have to stand and make money, but you also have to let others kneel to give money!
Therefore, Shen Yi's idea is to start this section first, and then fill in a few famous food and restaurants. As long as the advertising effect is good enough, and Shen Yi doesn't need to run, others will rush to Di Newspaper Company to send money.
After the advertising business of Di Newspaper Company takes shape and the income becomes stable, Mr. Shen can use the money to recruit troops and expand the number of spies and informants of Di Newspaper Company.
Oh no...it should be called a reporter.
At that time, Jin Prince's Mansion, Yang Mansion, and Zhao Clan in Jiankang City will assign several reporters from the Di Newspaper Division to record the colors of underwear these old guys wear every day and send them to Shen
On the master's desk!
cough…
That's too far.
The advertising business of Di Newspaper Company is still in its initial stage, so Shen Yi only chose two shops this time, one for famous food and one for famous store.
A famous restaurant has already been decided, and it is Xu Ji Chuan Chuan Xiang, which comes from Jiangdu and has a long heritage and a history of "several generations".
As for the quota of famous shops?
It has not been decided yet.
The reason why it has not been decided yet is because Xu Fu's shop has not been purchased yet.
After staying at the Qinhuai River for more than an hour and finalizing some specific details with Xu Fu, Shen Yi went back home.
All in all, after graduating from Hanlin, he had not returned to his home for two days.
After returning home, Shen Ling took Shen Yi for a drink again to celebrate his admission into the Hanlin Academy.
Compared to the elders Zhao Changping and Master Lu, Shen Ling was obviously more excited.
After all, according to the logic of this era, he and Shen Yi are family members.
At first, Shen Yi was awarded the second-class Jinshi, which only meant that the Shen family in Jiangdu had hope to take off. But now that Shen Yi has won the Hanlin Academy, it means that it is only a matter of time before the Shen family in Jiangdu is "revived"!
Shen Ling was naturally very happy.
He was so drunk that day that even when he fell asleep, he was still grinning.
Part of the reason why he is happy is naturally because he has a good relationship with Shen Yi and is happy for Shen Yi and the Shen family.
And part of the reason is to feel happy for myself.
In the future, the Shen family will develop. Shen Yi will avoid each other when he is an official, and is unlikely to go to Jiangdu to become an official. Shen Yi's younger brother Shen Heng is also preparing to take the exam to become an official, and will not stay in Jiangdu for a long time.
The Shen family needs a parent.
Similar to the relationship between Master Fan and Minister Fan!
Considering the relationship between Shen Ling and Shen Yi, and the fact that he is the eldest son, there is a high possibility that he will talk to the Shen family in Jiangdu in the future!
Shen Ling was naturally happy. He was a relatively traditional gentry boy and didn't have any big dreams. He couldn't be happier to be able to return to Jiangdu and become the head of the Shen family.
Because Shen Ling was happy, Shen Yi also drank a lot with him. In addition, after drinking last night for two consecutive days, Shen Yi was also dizzy from drinking. Under the care of two little maids, he lay on the bed early fell asleep.
In the next few days, Shen Yi no longer fished, but went to work at Di Newspaper Division every day and communicated some specific details of Di Newspaper Division with Sun Jin. However, as the director of Di Newspaper Division, he did not have much time off work. On a regular basis, sometimes I would sneak out of the newspaper office in the afternoon and go to Dayi Fang to have a drink with Mr. Gu. Occasionally I would get close to the people and get off work with my colleagues.
The next few days were uneventful.
The only thing worth mentioning is that according to the little emperor's scientific examination reform, the two hundred second- and third-level scholars who were in the same subject as Shen Yi looked at Shen Yi who successfully entered the Hanlin Academy, their eyes were red with envy, and these people began to study day and night. He wrote a newspaper for his residence, trying to follow the path that Shen Yi had already taken, and followed Shen Yi into the Hanlin Academy.
What's more, some top-ranking Jinshi came to visit Shen Yi at the Di Bao Department, hoping that Shen Yi would "instruct" them on how to write Di Bao articles, or how to write Di Bao articles that would satisfy His Majesty and make His Majesty like them.
It's almost as if I just told Shen Yi to ghostwrite it.
Of course, these Jinshi gentlemen already have a future, and even if Shen Yi is willing to ghostwrite for them, they will not risk their own futures.
"Shura Martial God"
Shen Yi could only think of ways to deal with these people of the same age, and later simply got off work early to avoid them.
Fortunately, Shen Yi's residence was not exposed and no one found his home.
In the past few days, Xu Fu followed Shen Yi's instructions and after several days of research in Bitong Alley, he successfully found a shop called Huang Shizhai.
This shop was originally famous in Jiankang for its yellow stone inkstone. It has been passed down for ninety-nine years now, and it will soon become a century-old shop. Unfortunately, when the shop is passed down to this generation, it is inevitable that a prodigal will appear and owe a lot. Not to mention the debt, the business of the shop was deteriorating, so he was forced to sell the shop.
Xu Fu first reported to Shen Yi, and finally bought the shop and the Huangshizhai signboard for 4,000 taels of silver, which was higher than the market price.
Both parties agreed that this shop would have nothing to do with the original shopkeeper named Zhou.
On the night when Huangshizhai changed owners, Shen Sizheng wrote a short composition in his study.
It is mainly about the story of the Huangshi inkstone in Huangshizhai. It was rumored that the inkstone finally fell into the hands of Li Xiang, the founding prime minister of the Great Chen Kingdom. Sixty years ago, it fell into the hands of Yao Xiang, who saved Nanchen.
In short, it is just fancy hype.
Then let’s introduce Huangshizhai, a century-old famous store, where the goods are genuine and fair.
Soon, a short essay full of advertising flavor was written.
As for Xu Ji's composition, Shen Yi had already written it a few days ago.
The next day, Shen Yi was in the layout of the new edition of Di Bao of Di Bao Department, and inserted the two essays he wrote into a new page in Di Bao.
This page is called Jiankang Famous Store.
If nothing else happens, this should be the first advertising campaign in this era and the first commercialization of media.
Shen Yi is the director of the Di Newspaper Department and has the power to decide the first draft of the Di Newspaper Department. After the first draft of this issue was ordered, it was quickly sent to the Ministry of Internal Affairs for review.
To be precise, it should be sent to Gao Ming and His Majesty the Emperor for review.
The first draft was quickly delivered to Gao Ming according to the process. The eunuch of the Ministry of Internal Affairs took the first draft and read it roughly, and then read it carefully from beginning to end.
This is his errand.
The emperor was busy with affairs every day, so he might not have time to read the contents of the Di's newspaper word for word. As the emperor's shadow, Gao Ming, of course, had to do things seriously and do them well if the emperor had no time to do them.
Soon, Eunuch Gao saw the two short essays written by Shen Yi.
The essay is very short and only occupies a small section at the end of the newspaper.
In the first draft, the author will be noted.
After Eunuch Gao saw Shen Yi's name at the end of the article, he was thoughtful, took the first draft, and went into the Manna Palace to meet the emperor.
After meeting the emperor, Eunuch Gao first chatted a few words, then handed the Di Bao in front of the emperor with both hands and said with a smile: "Your Majesty, look, this is written by Shen Sizheng, the Di Bao Secretary."
He pointed at the section newly created by Shen Yi and said with a smile: "The new Sizheng appointed by His Majesty has a lot of ideas."
His Majesty the Emperor glanced briefly and then withdrew his gaze.
"Let him do the hard work."
His Majesty the Emperor spoke calmly.
"Let's see what he can do with the Di newspaper department."