After having lunch at Nie Minhui's villa in Hangzhou, at 1:30, Qingwu drove Nie Minhui and Zhang Wenhao to Jili's head office in Hangzhou. Nie Minhui's evaluation and negotiation team had been living in Hangzhou.
In a star-rated hotel, when the three people arrived, the team members had already arrived first and were being arranged by Ji Li to rest in the central conference room.
Nie Minhui has a great reputation in the domestic business community, and Geely also attaches great importance to it. The representative who came to negotiate this time is Geely’s boss Fang Chengming. He has great hopes for today’s negotiations. As soon as Nie Minhui
The cash flow in hand is very strong, and acquiring Woerwo is just a piece of cake for her. Secondly, if she can take this opportunity to get closer to Nie Minhui, it will also be of great help to her business in the future. After all,
, Nie Minhui’s identity is not only the chairman of Zhongyu Group, but also the daughter-in-law of the Su family.
Zhang Wenhao participated in this negotiation as Nie Minhui's assistant. Here are himself, Nie Minhui, and six people from her team. On the opposite side are Jili personnel led by Fang Chengming. Like here, they are also equipped with eight people.
.
As soon as the negotiation began, Nie Minhui went straight to the point, took out her research documents, and said: "Mr. Fang, since we are all sitting at the same table, I won't go around in circles. Zhongyu Group is interested in Woerwo.
You should already be aware of your acquisition intention, but the lowest price you gave us is US$1.2 billion. After evaluation, my team and I feel that this price still has a certain amount of merit."
Fang Chengming smiled slightly and said: "Dr. Nie, regarding Woerwo, you are actually the same as the outside world. You have certain misunderstandings about Woerwo. We have begun to suspend part of Woerwo's business. Mainly because Jili has been under pressure for a period of time.
After precipitation and development, we still tend to develop our own brand. Putting too much energy into Woerwo will only affect our own brand. And our own Jili brand, although it is not as good as Woerwo in terms of positioning,
Wo. However, in terms of profitability, it is still much higher than Woerwo. Next, the group is going to streamline its business and focus on developing its own business. That’s why it has the intention to sell Woerwo.”
Nie Minhui looked at Fang Chengming, smiled calmly, and said: "Mr. Fang, since we are going to acquire, there is no need to say more about these scenes. They are not valuable. We all know what is going on with Woerwo now. First of all, the brand is local
After the transformation, Geely has not been very successful in the development of new models. In other words, Volvo was the first to give Geely money because it was in decline, and Geely itself does not have the ability to reverse the situation.
The situation was indeed good at first, but that was because Chinese people had an impulse to localize the brand. After this impulse passed, Woerwo's shortcomings and shortcomings became apparent."
"Secondly, the technology cannot be updated, which also makes Woerwo gradually distance itself from the mainstream mid-to-high-end car brands. Even if the old models are updated and upgraded, they are just changing the soup without changing the medicine. If you restore it now,
I'm afraid the production of xc90 will be extremely embarrassing in the market positioning, right? A few years ago, it was indeed a relatively excellent SUV, but in the past few years, in the same level market, Audi q5, BMW m3, Mercedes-Benz GLK, Cadillac SRX
, as well as Japanese mid-to-high-end SUVs, especially the Acura MDX, Toyota, Lexus and other brands have launched new models, each with their own unique technologies. How can you compete with them for the market with your xc90 from a few years ago? The same situation
, basically appears on every model of Woerwo. This situation restricts Woerwo, which has been losing money, and the losses are getting more and more serious. If Woerwo does not take action as soon as possible, it will be greatly implicated.
It’s responsible for Geely’s own revenue.”
"And!" Nie Minhui said aggressively: "After the past two years of misfortune, the brand value of Woerwo has dropped significantly. Now that Woerwo is mentioned, who else would associate it with mid-to-high-end brands? I'm afraid.
Everyone’s impression is that it’s just a brand that will inevitably die sooner or later, right?”
Fang Chengming's expression was a little awkward. Nie Minhui was telling the truth, but saying it so directly was still a bit hard to accept.
Immediately, he sneered and said: "Director Nie, since you value Woerwo, you must be able to see its own value. This brand has been synonymous with safety in the eyes of consumers for many years, and the fact is
In this way, its safety performance is still excellent so far, and its reputation is also very good. This is one of the brand values of Woerwo!"
Nie Minhui smiled slightly and said: "To tell you the truth, Mr. Fang, even if I acquire Woerwo, I will never use the Woerwo brand again. In my eyes, the value of this brand is almost zero."
Saying that, Nie Minhui said: "How about this, let's divide Woerwo. You take out the brand and trademark, keep it for yourself, and sell the production line and employee talents to me. What do you think?"
Fang Chengming was stunned for a moment. He didn't want Woerwo's brand. Are you kidding me? Isn't this the same as buying a casket for a pearl? If Woerwo doesn't have this brand, it will be even less valuable. Maybe you can buy six
Seven hundred million U.S. dollars? Let’s say seven to eight billion U.S. dollars?
However, if that were the case, I would never sell it!
Just kidding, you bought all the hardware equipment and personnel, what's the use of keeping the Volvo brand? Put it in front of the Geely Global Bird? Isn't that scolding? Or put it on a beautiful woman
The front of Leopard? Don't be kidding, if this brand is kept in your own hands, it won't be worth a penny.
Before this negotiation, both parties had their own ideal price and bottom-line price. The bottom-line price of Zhang Wenhao and Nie Minhui was at most 1.2 billion, which was also the psychological price revealed by Ji Li, but the ideal price of Zhang Wenhao and Nie Minhui was one billion.
The bottom line price of Geely is 1.1 billion.
Thinking that his bottom line price was only 100 million, Fang Chengming smacked his lips and said: "Director Nie, you are really not an ordinary person. You don't follow the routine when talking about acquisitions. What you said really makes me extremely ashamed."
As he said that, Fang Chengming didn't seem to believe it. He looked at Nie Minhui and asked: "Could it be that when you acquired Woerwo, you didn't value the brand? In that case, I really can't figure out what attracts you to Woerwo.
.”
The implication is that she just feels that Nie Minhui is deceiving herself. In fact, what she really wants is the Woerwo brand.
Nie Minhui blurted out without hesitation: "Take out the Woerwo brand for 800 million U.S. dollars, and I will sign the contract immediately."
"This..." Fang Chengming was a little confused. It looked like Nie Minhui was joking with him. If he promised her, looking at her attitude, he would definitely sign the contract immediately without hesitation. In that case, he would be at a loss.
Now that it’s too big, what’s the point of just having a trademark? This brand is already doomed to never rise.
Fang Chengming thought for a moment and said, "Sorry, Director Nie, we cannot sell the brand and hardware separately. We hope you can understand and considerate."
Nie Minhui nodded and said calmly: "There is no need for me to fool you here. You must be aware of my reputation in business. Since I said it today, I will not use the Woerwo brand. If the acquisition is completed in the future,
, you can naturally see how the facts prove it.”
Fang Chengming knew in his heart that Nie Minhui is the chairman of Zhongyu Group and a big entrepreneur with a net worth of tens of billions of dollars. Her integrity and reputation in business are recognized in the industry. Since she has said so, she will definitely not go back on her word.
Otherwise, in order to pay one to two hundred million US dollars to kill herself, she broke her promise. If this matter spread, the impact on her would be too great.
If she said that, Nie Minhui must not have deceived herself. She really did not want the Woerwo brand. In this case, what should she do?
When selling to her, the price must be reduced, otherwise they may leave at any time. Her biggest bargaining chip is the brand value of Woerwo. If the other party does not pay attention to this, then Woerwo will not be very attractive to her.
But if he doesn’t sell it to her, what’s Woerwo’s next step?
It is losing money every month, and Jili has to bear this part of the loss every month. Jili spent a lot of effort to buy a company that he wanted to create blood for himself, but he did not expect that it would develop into a gushing and bleeding company.
Wound, I have to work hard to make up for the loss here. If this situation continues, in the end, Woerwo will lose more money, and Woerwo's brand value will be completely worthless. All of Woerwo's
Of the assets, only the hardware facilities were sold off for cash.
Then it’s a shame that you’re old! Your pants are all gone!
A well-bred dog can still be sold for a certain price even if it is sick, but if it dies of illness, then all it can do is buy some meat.
After thinking about it, Fang Chengming felt that this matter could not be delayed any longer! He wanted to lower the price, but he could not decide how much he should put. He had to communicate with other directors and shareholders to determine a concession amount before notifying Nie.
Minhui.
Immediately, Fang Chengming said: "Okay, Director Nie, I have to discuss many things with the board of directors. Give me one day and I will definitely give you an answer tomorrow."
"No." Nie Minhui shook her head and said, "I'm really in a hurry and can't wait any longer. No matter what the result is, I must get a final result today!"
Nie Minhui really didn't want to wait any longer. She wished she could buy Woerwo now, and then immediately return to Yanjing to start selling out the new materials business of Zhongyu Group, and then jointly establish a new company with Zhang Wenhao. By then,
Zhang Wenhao's new technology was imported, new products were produced, Woerwo reorganized and resumed production, and new materials were sent to Woerwo's production workshop...
Everything is a matter of course. Now, everything is ready and all that is left is the east wind. Not to mention Zhang Wenhao, even she can't sit still, so she must get a definite result today!
However, when Fang Chengming heard this, he lost his confidence. He thought that Nie Minhui had lost her patience. If he didn't take the initiative to lower the price and give a minimum transaction amount, she might turn around and leave.
To be honest, it’s hard to find someone willing to take over the mess that Woerwo is these days!
Fang Chengming fell into a passive state all of a sudden, with anxiety written all over his face. He hurriedly said: "Director Nie, please wait for me for half an hour. I will contact the directors to hold a conference call now. If there is no way out for half an hour, I will give you
You have an end result.”
Nie Minhui looked at the time, nodded and said: "Okay, just half an hour... Fang Chengming stood up to leave. The first thing he did was to inform his secretary: "Notify all directors immediately and gather in the board meeting room within five minutes.
All directors who cannot make it must connect to the conference phone in the conference room within five minutes!"
There are a total of nine directors on Jili's high-level board of directors. Five of them, including Fang Chengming, are at Jili's headquarters, and the other four are not in Hangzhou. However, for such an important matter, all the directors who could not attend were even in the meeting room.
Conference call, participate in discussions by phone.
At the beginning of the meeting, Fang Chengming did not waste a second. He went straight to the point and stated Nie Minhui's attitude. The other eight people on the board of directors had different opinions. Some people thought that Nie Minhui must be playing tricks. But some people thought that Nie Minhui must be playing tricks.
It is impossible to have a different approach because of this matter. If we don't make a decision quickly, I'm afraid Wo Erwo will lose the opportunity to take action again.
Fang Chengming saw that the directors were almost 4:4, arguing fiercely, and couldn't help but slap the table and said: "Everyone must think clearly! The Woerwo in our hands is indeed a piece of potato, but this piece of potato is a hot potato. Not only can we not eat it,
The potato will be burned by the potato, and this potato is getting hotter and hotter. If we don't seize the time now and throw it to the next family, I'm afraid we will have to throw away this potato in the end! I ask everyone to think carefully! Group, in the end
How long can Woerwo continue to suffer losses, and whether Woerwo, which continues to lose money, can be sold for more than one billion yuan."
On the phone, a director who was originally unwilling to lower the price said: "If the selling price is not less than one billion US dollars, I can agree!"
As soon as this sentence came out, others also switched sides. They echoed: "The minimum is one billion US dollars. We don't care whether Nie Minhui wants the Woerwo brand. As long as she wants to buy it, she must pay more than one billion US dollars!"
"Okay!" Fang Chengming nodded dejectedly and said, "One billion U.S. dollars, if it works or not, let's talk about it at that time!"
After getting the sinking space of 100 million U.S. dollars, Fang Chengming immediately rushed back to the central conference room where he was negotiating with Nie Minhui. As soon as he entered the door, he said straight to the point: "Director Nie, the board of directors has reached a unified conclusion. The minimum is one billion U.S. dollars.
The board of directors doesn’t care whether you need the Woerwo brand. With one billion dollars, everything belongs to Zhongyu Group. As for whether you need the Woerwo brand, you can decide for yourself.”
Fang Chengming was also a little worried. Will Nie Minhui agree? If she doesn't agree, what should we do next?
Nie Minhui was silent for a moment, pretending to be thoughtful, and then suddenly said: "Okay, let's draw up the prepared contract template!"
Jili Group has already prepared a contract template for the sale of Woerwo. There are only two options on the contract that are blank. One is the buyer and the other is the transaction price. You only need to fill in these two, print them out, and sign them.
After that, the contract will be effective, and all that remains is the financial payment and business handover.
Nie Minhui took out a piece of paper at this time and said: "Fill out the contract according to this company."
"Zhongchen Company?" Fang Chengming asked curiously: "Isn't it Zhongyu Group?"
"no."
This is a newly registered company by Nie Minhui. The legal person and owner of the company is Zhang Wenhao. However, this company will be under the name of Zhongyu Group. However, because 80% of Zhongchen’s funds come from Zhang Wenhao, 80% of the company’s capital comes from Zhang Wenhao.
Twenty comes from Nie Minhui himself, so even if this company is nominally under the name of Zhongyu Group, it will not have any financial transactions with Zhongyu Group. It can be regarded as protecting Zhang Wenhao's identity to the greatest extent. It is impossible for outsiders to know.
Zhang Wenhao is involved in this company.
This is also Zhang Wenhao's wish. He will accumulate his wealth first, and then when the time comes for him to truly take off, he will integrate all his businesses into Dongchen Group. Now, it is not the time yet.
The contract was quickly drawn up. Nie Minhui used the contract seal of Zhongchen Company as proof of signing. After the signing was completed, Fang Chengming said: "The money will be received within three days. Once the funds are received, I will immediately arrange for personnel to come over."
I will make a detailed handover with you and hope that you can prepare in advance."
"No problem!" Fang Chengming felt a stone fall in his heart and nodded one after another: "We will definitely prepare for the handover as soon as possible."
Nie Minhui left her team behind to complete the details with Jili. She and Zhang Wenhao left the Geely Group headquarters ahead of schedule. As soon as they got in the car, Nie Minhui said to Zhang Wenhao: "Wenhao, I will go back to Yanzhou tonight."
Jing, Zhongyu Group's new materials business is generally a failure. Shareholders have long wanted to stop this business and recover losses. If I propose to acquire their shares in the new materials business, they will definitely agree immediately, so
, I think this matter may be completed tomorrow, and then I will register a new company immediately. Do you have any ideas about the name of the new company? "
Zhang Wenhao smiled and said: "The Zhongchen company you got is pretty good. It can also be regarded as the combined name of Zhongyu and Dongchen companies."
"That's okay." Nie Minhui nodded and said, "I will complete the relevant procedures as soon as possible. I will notify you then. You should probably go back to Yanjing. Once the procedures are completed, Woerwo should also start the handover.
When the time comes, both sides of the business will be carried out at the same time, and it will definitely be very busy. Have you ever considered how to deal with academic aspects? "
Zhang Wenhao hesitated for a moment and said: "I want to take a long vacation, but I don't want to drop out of school. I can study the university courses by myself, and I will definitely pass the exam. As long as the class time can be relaxed in school."
"That's no problem." Nie Minhui said: "I will say hello to your principal later. If the two businesses are launched at the same time, you may not be able to attend classes for a while, but these two things are of great significance.
, I hope you can do your best to do these two things first."
Woerwo was acquired, and the material problem was quickly solved through cooperation with Nie Minhui. Zhang Wenhao also got his wish. All preparations have been completed. The next thing to do is to develop with all his strength!
Immediately, Zhang Wenhao nodded and solemnly said: "Don't worry, Aunt Nie, I know what I know." (To be continued)!~!
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