When the two cars stopped side by side, the car did not stall. The driver of the test car kept stepping on the accelerator alternately, as if he wanted the new engine on the car to enter the state as soon as possible. More and more employees came after hearing the news.
, Zhang Wenhao simply gave special permission to suspend the factory temporarily and asked everyone to gather in the parking lot.
At this time, the huge parking lot was full of people. What they were staring at were the two cars that were roaring in a low voice. Coincidentally, both cars were red, and with their outstanding appearance, they were eye-catching.
Can't help but think of the word passion.
Although it was just a relatively amateur test, it still made everyone look forward to it. The chief engineer of the final assembly department personally stood between the two cars and announced with a loudspeaker: "Fellow workers, today, for our Dongchen Motors,
It's a big day. Our first model has finally rolled off the production line. Although this car has no name or model yet, it is a new step for us, and it is very likely to be a big step.
!”
As he spoke, he added: "Our conditions are limited, and we have never done any new car testing before, but today, we will use our own way to conduct the simplest and most direct test on these two cars. I will announce below
, the first test is the acceleration test from zero to 100 kilometers! Please concentrate on our two testers on the co-pilot and try to test the most accurate numbers!"
The crowd cheered, and the drivers and co-pilots of the two vehicles were also ready. The assembly engineer raised his right hand and shouted loudly: "Ready! 3, 2, 1, start!"
After giving the order, the two cars rushed out in an instant. At first, they went hand in hand, but the hatchback soon began to take advantage, constantly widening the gap with the sedan behind. After a while, the hatchback took the lead in slowing down.
Another car followed closely behind and began to slow down.
The co-pilots of the two cars announced the acceleration time of the two cars from standstill to 100 kilometers through the intercom. The hatchback was the first to announce the results.
"6 seconds 96!"
This data was shouted loudly by the assembly engineer through the loudspeaker! In an instant, it detonated more than a thousand people present!
The number of 6 seconds and 96. It is hard to believe that this number comes from a 1.4t car! This data is already the same as the 2.0t Scirocco! You know, the power of this car is 30 times less than the 2.0t Scirocco.
Around horsepower. However, although the overall power is not as good as Scirocco, the engine enters the state faster and the body is light, so the acceleration can reach this amazing number.
The data of the latter sedan also came out quickly, 7.35 seconds, which is also a surprising result!
The acceleration time of 6.96 seconds is basically consistent with the Scirocco 2.0t, BMW z4, Mercedes-Benz e350 and Volvo s80l, but its displacement is the lowest among all cars.
The speed of 7.35 seconds is comparable to the Mercedes-Benz C200 and slightly faster than the Volkswagen cc. But don’t forget that the positioning of these two cars is around 150,000-200,000, which is much lower than cars with the same performance!
The workers were completely excited. From this 1.4t engine alone, they could see that Dongchen had done an excellent job. It would not be an exaggeration to say that it had reached the world-class level. This greatly overturned their previous expectations of Dongchen.
To estimate the strength of Dongchen, you must know that they previously only positioned Dongchen with Geely, BYD and other domestic low-end brands of the same level. However, now it seems that Dongchen has absolutely leading technical strength! In time
, it must be able to compete with those first-tier foreign brands.
Immediately afterwards, the car will have to undergo various experiments such as steering, braking and top speed. However, Zhang Wenhao has previously locked the limit speed of these two cars at 210 kilometers. Although the car has the ability to break through this speed, the weight of the entire vehicle
It is light, and the chassis and suspension system are only mid- to low-end. Even if the engine is powerful, it will become more dangerous to drive the car at speeds above 210 kilometers per hour. Therefore, Zhang Wenhao is no longer interested in the following test.
When he came to his office on the assembly line, Zhang Wenhao took out some pieces of A4 paper and scribbled a few letters on them.
Zhang Wenhao is still worried about the model of the car. He is going to follow Nie Minhui's suggestion and adopt Audi's simple method of positioning the model, which is a letter and a number. However, when Zhang Wenhao thinks about it, the letter should represent the car series and the number
, to represent different grades of car models.
The English word for sedan is saloon, so the total letter of the sedan model can be represented by s, which is the s series. However, sedans also have the widest coverage, including hatchbacks, sedans, family cars, business cars, and luxury cars.
If cars are all represented by s, then there may be a lot of numbers and models at the back, and they will be messy, making it difficult for consumers to distinguish each model from the model.
After thinking about it, Zhang Wenhao decided to use the simplest method. For each car and each grade, only one basic model would be launched, and then this basic model would define the differences between the regular version and the high-end version.
For example, your hatchback is defined as s1. In the future, you will only launch this model of hatchback. If you change the model, use the age to distinguish it, for example, 2010 s1, 2011 s1
, 2012 s1, and then consumers choose different configurations based on s1.
As for my entry-level mini sedan, it is defined as s2.
A mid- to high-end sedan is defined as s3.
If the next step is to enter the luxury car series, we will launch S4, business car S5; luxury business car S6; if there is a convertible coupe, we will use S7. If any car has an extended version, we will use the internationally accepted l, which means long.
, long meaning, such as s6l; if any car has a high-performance version, add an x after the model, meaning "high-performance version", for example, a high-performance convertible coupe is s6-x,
x means performance, and the English letter x originally represents mystery and unknown. Using this letter to represent high performance, I believe it will become the supreme representative in the minds of consumers in the future, such as BMW's m, Mercedes-Benz's amg, etc.
.
In this way, its classification positioning is basically the same as Audi's A series, such as a1-a3 small-displacement hatchback, a4 mid-size sedan, a5 coupe, a6 mid-to-high-end business car, a7 mid-to-high-end coupe
,a8 high-end business car.
With this distinction, Zhang Wenhao can at least develop several levels of cars, and each car has at least four configurations: low-end version, regular version, comfort version, and luxury version. In this way, there are at least dozens of models, covering
One sedan series is enough.
There are the most types of sedans, and the classification is a little more cumbersome. But if you extend it to other models, you don’t need to be so troublesome. For example, SUVs can be directly defined as C series using the English word cross, or they can be imitated by Land Rover and directly use a name.
Definition, it is not too late to consider this when preparing to launch similar models in the future.
After confirming the model positioning, these three cars are called s1, s2 and s3 respectively. Among them, s3 has reached the level of mid-range cars, so it can be derived from an extended version, that is, s3l, or it can increase the power and derive a sports version.
,s3-x.
In this case, these three cars alone, combined with different configurations, can fully cover the entire price range from 150,000 to around 700,000. If the s3 has an x version, the price can even reach more than 800,000.
Zhang Wenhao has his own unique insights. He is unwilling to make cars that are too low-end, because if they are too low-end, it will reduce consumers' recognition of the brand. However, he also does not want to launch high-end cars immediately, because,
Consumers already have their own brand awareness of high-end cars, and they also have their own preferred brands. If a newly emerged domestic brand launches high-end cars immediately, Chinese people who care about face and prefer imported products will definitely not buy it.
Therefore, Dongchen's market, Dongchen's reputation, and Dongchen's brand height will all gradually expand starting from these three models. As long as these three models occupy enough shares in the market and receive enough recognition, by then
, and then launching high-end cars will be a matter of course.
The hardware configuration of the S1, except for the engine and gearbox, is basically at the same level as the Volkswagen Golf. In addition, its gearbox is highly wear-resistant, and the maintenance cost can be halved. Not to mention its core,
As for the engine, the performance is improved by at least 30% with almost no increase in fuel consumption compared to engines of the same class. In other words, even if the low-end version of this car is sold for 15w, it is still very cost-effective.
The high-end version can even be sold for about 200,000. Moreover, Zhang Wenhao also thinks that he can imitate the golf route. Golf has a high-performance Golf R. He can also make certain upgrades on the S1 and upgrade the chassis.
, upgrade the gearbox, and then upgrade to a 2.0t engine, then you can create an S1-X. The performance will be much better than the Golf R, and the price must not be much higher than the Golf R, reaching between 350,000 and 400,000.
That's enough.
Compared with the international popular trend, most people prefer high-performance hatchbacks rather than high-performance mini sedans. This is why there is Scirocco R, Golf R, but not Sagitar R. Therefore,
The embarrassing s2 does not need the so-called x version, and it should focus on the mid- to low-end family car market.
What I lack now are engines with a displacement of 2.0 and 2.5, as well as a seven-speed dual-clutch automatic transmission. In this way, my three models can be completely enriched.
{Piaotian Literature www.piaotian.net thanks all book friends for their support, your support is our greatest motivation}