Zhou Dongsheng looked up at Xu Kaidao, smiled casually and pointed to the place in front of him.
"Sit down first and talk about it slowly."
Xu Kaidao smiled and sat in front of Zhou Dongsheng's desk, handing the document in his hand to Zhou Dongsheng.
"Of course it's a good thing. Regarding the program "Hello Female Anchor", with our vigorous promotion, it has received quite a response on the Internet after its premiere. This is the relevant data..."
Zhou Dongsheng took the folder and casually looked through the relevant data, and he had a good idea of the effect of the premiere of "Hello Female Anchor".
Without water injection, data will never lie. As an anchor talent show based on a live broadcast platform, "Hello Female Anchor" is undoubtedly the first of its kind and has also attracted many curious viewers.
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Whether it is the earliest Superboy or Supergirl or a series of TV shows such as The Voice, they all play up the concept of talent show.
The reason why talent show themes can be constantly updated is because the audience likes to see them. In particular, concepts such as "amateur", "become famous overnight", "become a big star" and "get rich overnight" fascinate the audience the most.
Whether it is the "dream of getting rich" or the "dream of stardom", they are the most simple and sincere needs of the general public. It is this need that has given rise to the boom of talent shows.
However, as time goes by, the threshold and requirements of celebrity talent show programs gradually become clearer, and the general public gradually realizes that dreams are always dreams, but they are just mirror images.
And the rise of the live broadcast industry and the concept of Internet celebrities, don’t they just cater to the needs of the general public?
At least, the ideas of "everyone can live broadcast" and "I can also be an Internet celebrity" are more down-to-earth and easier to "realize" than the unattainable dream of stardom.
Especially in "Hello Female Anchor", the management represented by Principal Wang showed their pursuit of female anchors and offered real money. It was simple, direct and crude, and the audience loved it.
From the data in this folder, we can see that this program is now very topical and discussed on the Internet. In addition to the contribution of Principal Wang, this is also due to the attributes of the program itself.
The emergence of this program has not only aroused the general public's curiosity about the live broadcast industry, but also aroused the yearning for the identity of the anchor.
After all, as long as you "casually" chat in front of the computer, play games, dance, and sing, you can make a lot of money. Isn't this much more reliable than the "star dream"?
This down-to-earth attribute is undoubtedly more in line with the tastes and needs of the general public. Perhaps this is also a major reason why the live broadcast industry has become so popular.
"Boss, the data performance of this program is very impressive so far. It has also given Su Su and Shen Fu a certain degree of popularity. There is also an unexpected situation..." Xu Kaidao paused at this point.
After a moment, he looked at Zhou Dongsheng, with a hint of admiration in his eyes.
"The topic of [Who is Yang Zimi] unexpectedly caused a lot of discussion on social media. Although he did not appear on the show, the topic of [Who is Yang Zimi] is now even more popular than the show..."
This is also the main reason why Xu Kaidao's eyes show admiration. In his opinion, this is obviously Zhou Dongsheng's "smart" marketing method.
Yang Zimi is just another female anchor promoted by the boss. Just like the boss's consistent performance, she is unremarkable.
Zhou Dongsheng was also a little surprised when he heard this. This situation was indeed unexpected by Zhou Dongsheng. After all, Yang Zimi's name was only mentioned casually in the program, which was an understatement.
To lay the foundation for supporting Yang Zimi in the future and entering the field of gourmet food, you didn’t expect that it would already attract so much attention before you even started to promote it?
"In this case, we will take advantage of the trend and use our company's own resources to add fuel to Yang Zimi's fire. By the way, we will also launch a voting website to test the enthusiasm and taste of the audience."
Zhou Dongsheng made some arrangements casually. After Xu Kaidao left, Zhou Dongsheng opened the social software with great interest and took a look at the relevant discussions on "Hello Female Anchor" on social media.
"Why are there only female anchor talent shows? When will there be a male anchor talent show?"
"That's right, my eight-pack abs are already so horny!"
"You can earn over 10,000 yuan a month just by dancing and twisting? This world is too crazy."
"The question is, who is this Yang Zimi?"
"Is it a related household? Not to mention being directly promoted, what other unique strengths do you have?"
"I admit, this Yang Zimi has indeed aroused my curiosity."
"So, who is Yang Zimi?"
Among various topics, the topic "Who is Yang Zimi" is undoubtedly the most conspicuous, arousing the curiosity of many people.
Even unrelated passers-by joined the discussion out of curiosity, and the topic "Who is Yang Zimi?" became inexplicably popular.
Due to the curiosity of the crowd, this topic was once on the hot search list. If he hadn't seen it with his own eyes, Zhou Dongsheng would have suspected that someone below had purchased the hot search.
As a member of the vast crowd of melon-eaters, Zhou Dongsheng naturally knows very well how much fun netizens can make people laugh and cry once they have some free time.
In the early days of the Internet, a topic such as "Jia Junpeng, your mother called you home for dinner" could unexpectedly detonate the entire Internet and become an annual buzzword with the help of many netizens. This is evident from this.
"Who is Yang Zimi" just happened to happen, but since there is such a good opportunity, it is natural to make good use of it.
Using the publicity of Little People Media to further fuel the flames will make the fire burn a little brighter, but this is far from enough.
The traffic on the Internet itself has a certain degree of randomness. A sudden large wave of traffic is like a rootless tree, coming and going quickly, just like the three-minute popularity of ordinary people.
After all, the colorful world is fascinating, and on this Internet where there are so many wonders, the attention and patience of netizens are also limited. If there is no way to use the traffic for your own use, it is just a waste of water.
Even if it's just selling things off, it should be done in moderation, otherwise netizens will no longer pay attention to this matter once the novelty wears off.
This is also an inevitable result of the fast-paced nature of the Internet. The Internet will only become more and more impetuous, and the short video era just emerged as the times require.
The inevitable trend of the times cannot be controlled by Zhou Dongsheng. He can only follow the trend. So how to transform this wave of traffic into Yang Zimi himself?
This is naturally a simple problem. The sudden flow of traffic has no root, so just find the root.
And what can generate traffic on the Internet is naturally works.
Although Yang Zimi has no works now, isn't the work of "Big Stomach King" simple?
Thinking of this, Zhou Dongsheng also showed a bright smile. Isn't this a coincidence? He happened to be hungry too.
Zhou Dongsheng called Yang Zimi directly, "Have you eaten? If not, that's fine. Let's have a meal together and record a video for you."
Then he got up and walked out of the office, shouting in the office area: "Whoever is in charge of the photography equipment in the company, come with me and I'll have food included!"