"Generally speaking, when we evaluate the quality of e-commerce websites, the usual criteria are nothing more than 'more, faster, more economical', which means more products, fast delivery, good stuff, and low prices. This standard is also the original intention of e-commerce."
"However, with the rapid development of traditional e-commerce, the original intention may still be there, but the original intention has begun to change. While traditional e-commerce is transforming into a high-quality product, it has also created many consumption barriers for consumers."
"Not only has it deviated from the original intention of making e-commerce simple and easy to use, but in order to make profits, it has to go to great lengths to empty consumers' pockets. The endless shopping festivals and activities will sooner or later make consumers feel tired and even develop a rebellious mentality.
.”
Zhou Dongsheng briefly talked about some of the shortcomings of traditional e-commerce, and then changed the topic, "This is also our opportunity. The success of promoting good products not only plays the role of social e-commerce, but also puts e-commerce back into the affordable position.
The original intention is the same.”
"High quality and low price are not only a powerful tool to seize the sinking market, but can even affect the user groups of traditional e-commerce, especially the price-sensitive groups."
"In addition, I think the most important point of platformization is to expand differentiation, focus on leveraging our advantages in promoting good products, specialize in mobile e-commerce platforms, or even abandon the PC side directly."
"When the Internet era comes, moving traditional business to the Internet will be a business opportunity. In the mobile Internet era, taking traditional Internet business to the extreme will also be an opportunity."
"The portability of the mobile Internet means that in the future, most people will spend a lot of time on their mobile phones, and social software will account for the majority."
"As for the business opportunities hidden in mobile social networking, some people have already explored them, but they have only done so in a relatively shallow way, engaging in micro-business in the circle of friends."
"Even traditional e-commerce giants and Internet giants like Tenda just chose to join forces to open an entrance for Jingdong on social software to attract traffic, but they did not give full play to their social advantages."
"But we did it." Zhou Dongsheng talked eloquently. When he said this, he felt quite proud. After all, he had participated in the historical event of Pin Xixi's birth.
It even played a big role in promoting it.
"In addition to focusing on the mobile e-commerce platform and maximizing the advantages of our social e-commerce, I also discovered a key point from the group buying model, that is, we have changed the form of 'people looking for goods' in traditional e-commerce.
"
"Distributing group-buying information like a virus through social networking is undoubtedly a new model of 'finding people for goods'. Consumers don't need to take the initiative to look for goods, and friends will forward the group-buying information to display the goods.
In front of him."
"People are inert. We don't need to fight against consumers' inertia. Instead, we can implement it to the end, in addition to using social media to spread group buying information.
We can also display a large amount of group booking information vertically under the group booking information, making it easier for consumers to browse and place orders for group bookings as long as they are interested, further simplifying the consumption process."
Compared to Gu Pinpin and Huang Zheng, who are still in the stage of crossing the river blindly, Zhou Dongsheng has at least seen the mature mode of Pin Xixi, and he can talk about it just by picking a few points.
Gu Pinpin listened with rapt attention. Under Zhou Dongsheng's bold description, the prototype of the platform in her mind became more and more clear, and it was already ready to come out.
Zhou Dongsheng was equivalent to showing the reference answers in front of Gu Pinpin, a top student, and saved Gu Pinpin a lot of detours.
“We must not only take into account the advantages of traditional e-commerce platforms of ‘more, faster, more economical’, but also give full play to the convenience of mobile e-commerce platforms, coupled with the two key factors of ‘fun’ and ‘social’.”
"It's faster, more economical, and more convenient for socializing. This is the direction of our platform." After all, he is a top student. Gu Pinpin also drew inferences from one example and made a concluding speech based on Zhou Dongsheng's words.
Zhou Dongsheng patted the table and said, "By the way, this is what I want to say. I hope it can provide some reference value to Sister Gu."
"This is not just a reference value. This time I finally feel how powerful you are, so I'll give you a toast." Gu Pinpin said meaningfully, and he quickly picked up the wine glass and drank it down in one gulp.
"Hahaha, it seems that my little junior sister is finally impressed by you. I was always unconvinced before." Huang Zheng on the side laughed and teased.
"Just like I didn't think 'pushing good products' would work at first, we in technology are more pragmatic and we base everything on facts." Gu Pinpin said in a serious tone.
"Having a right-hand woman like Sister Gu who can learn from each other's strengths and complement each other's strengths with Brother Huang, I think this is also one of the important factors in the success of our platform, and it is an indispensable part."
Zhou Dongsheng followed the trend and sent another flattery, and Gu Pinpin couldn't help but smile.
Just when Huang Zheng was about to say something, the phone rang suddenly. Huang Zheng apologized and motioned for him to answer the phone.
"Hello." Huang Zheng answered the phone, his brows slowly furrowed, his expression looked a little contradictory, as if he was happy mixed with a little anxiety.
"Okay, I understand the situation. We must give priority to ensuring delivery, and I will figure out other solutions." After a moment, Huang Zheng warned seriously, and then hung up the phone.
Before Zhou Dongsheng could ask, Huang Zheng immediately said: "We're in trouble. According to people from the technical department, the goods were sold out today. The daily orders have exceeded 200,000 orders, and they are still increasing..."
"Because the speed is growing too fast, the warehousing and delivery side is under great pressure. At the same time, the backend also needs emergency expansion to cope with the traffic impact..."
Zhou Dongsheng looked surprised, "Isn't this a good thing? Didn't we already expect this situation before?"
Huang Zheng said with a little embarrassment: "Although I expected it, I didn't expect the growth rate to be so fast. This sudden increase in traffic was a bit unexpected."
“I thought the group activity for lychees, a seasonal fruit, would be effective, but I didn’t expect the results to be so good!”
"Fortunately, with the large amount of funds you previously raised from Dongsheng as a guarantee, it is not difficult to solve these two problems. It is nothing more than spending money."
"However, the two of us can't accompany you. We have to go back and work overtime quickly. I also have to rush over to the warehouse to supervise the battle."
Huang Zheng said apologetically.
"What are you talking about? After all, I am also one of the shareholders. If you need help, just ask. I still have some connections in Shanghai." Zhou Dongsheng said with a smile.
"If I can't solve this problem, then what business will I have? If you two continue to eat, we will excuse ourselves."
Huang Zheng and Gu Pinpin stood up together. They hadn't even finished their meal yet. They looked so excited that they couldn't wait to get back to work.
This enthusiasm for entrepreneurship alone is impressive. Zhou Dongsheng said with a smile: "Then I won't keep you. Brother Huang and Sister Gu, please slow down on the road. This wave of orders at least proves that our model has unlimited potential!"
"This crisis has exposed the problem of our insufficient operating capacity, but it is also a huge opportunity. As long as we cross this hurdle and stabilize our consumer base and reputation, I believe that the goal of exceeding 1 million is not far away."
Huang Zheng showed a confident smile. After repeatedly hitting the wall in the e-commerce field, he finally caught the tail of success this time.
The three people looked at each other and smiled, full of confidence in the future of selling good products. Then Huang Zheng and Gu Pingpin left in a hurry to solve the crisis of selling good products and exploding orders.
But Zhou Dongsheng knew very well that Pin Xixi's miracle had just begun.
