Chapter 284: The New Benchmark of Grassroots Internet Celebrities
The loss of highly popular game anchors is naturally a huge loss from the perspective of the platform, but for new anchors who want to stand out, it is a good opportunity to rise to the top.
The departure of a highly popular game anchor will inevitably take away some of the die-hard viewers who support the anchor. The size of this part depends entirely on the anchor's personal charm and fan cohesion.
However, no matter how awesome the top anchor is, it is impossible to take away all the users of the platform. For passerby viewers who only watch the live broadcast for fun, who is not watching?
As long as I don't hang myself from a tree, I own the entire forest!
Therefore, this group of viewers who cannot be taken away will inevitably flow to other live broadcast rooms, thus giving more opportunities for new anchors to perform.
By then, as long as it can gather enough viewers, it will naturally become the new leader of the platform.
This is the real core ecosystem of the platform, and it is what Chen Shijie has been committed to building.
As long as new top anchors emerge to replace the original vacancies, the platform no longer has to worry about the loss of traffic caused by the departure of top anchors.
On the contrary, if a new generation replaces the old, for the audience who likes the new and hates the old, the new one may be more fragrant, and the traffic will naturally increase instead of decreasing.
Just like replacing Dazhi with a curly-haired baboon, Chen Shijie has already tasted the benefits and is ready to unswervingly implement this strategic policy.
Therefore, for the newly recruited "Miss Ayi", Chen Shijie is ready to repeat his old tricks and score twice, even though the Shark Platform has leading female anchors such as "Four Diva" and "Three Sao".
However, the Shark Platform is no longer the same as it used to be. The traffic dividends brought by "Sansao" through side kicks have long been a double-edged sword for the Shark Platform.
Moreover, after the "Kaka" incident, the era of "Three Sao" is already in the past.
The emergence of powerful female game anchors like "Miss Ayi" also allowed Chen Shijie to see the shadow of leading game female anchors like Miss Miss.
Just from the anchor ID, it is enough to see that Ayi is targeting MISS, and in terms of strength, Ayi is even worse.
It just so happened that there was a content gap on the Shark platform, and "Miss Ayi" could just fill it. Therefore, Chen Shijie was not stingy in allocating resources, wanting to see what heights "Miss Ayi" could reach.
Just like the "unexpected gains" of title sponsoring LGD, "Miss Ayi" has not only become the first sister of the Shark Platform, but will also bring a huge "surprise" to Chen Shijie.
…
Two flowers bloom, one on each side.
Zhou Dongsheng was just idle and bored at first, so he opened his scarf and started surfing the Internet, reviewing the familiar and unfamiliar news and interesting stories in 2015.
This process also made Zhou Dongsheng somewhat happy. After all, in a sense, his experience was truly unique happiness in the world.
And when he accidentally saw a video posted by the "TCgirls Love Tucao" account, a familiar figure on the cover of the video made Zhou Dongsheng's eyes light up.
A name stands out in my mind, "Papi Jiang"!
Zhou Dongsheng clicked on the video with great interest. With the familiar exaggerated performance method and the nonsensical prank style, Zhou Dongsheng's vague memory gradually became clear.
Zhou Dongsheng has no idea what the real name of "Papi Jiang" is. After all, compared to her name, the Internet ID "Papi Jiang" is undoubtedly more famous.
Among many female Internet celebrities, Papi Jiang holds an important position, especially because of her distinctive personality and highly distinguishable video style. She became popular on the Internet in a very short period of time and accumulated a huge fan base.
Especially on the social platform bib, Papi Jiang’s traffic was at its peak, second only to Principal Wang!
Compared with the support and traffic brought by Principal Wang's popular titles such as "The Son of the Richest Man" and "The Nation's Husband", Papi Jiang, an "ordinary" grassroots person, can do this, but the meaning is completely different.
The rise of "grassroots Internet celebrities" means that "nothing is impossible" on the Internet as a stage and its strong inclusiveness. It also reflects the rapid changes in the Internet field.
Starting from the earliest grassroots Internet celebrities such as "Sister Feng" who relied on "selling their ugliness" to gain popularity, grassroots Internet celebrities have been active on the Internet stage because of the needs of the general public.
In the beginning, he just played the role of "clown" and went through all kinds of troubles just to make the audience laugh. But starting from the popularity of "Papi Jiang", it seems to indicate a change in the audience's needs.
If the way to play the "clown" is to explore the lower limit of grassroots Internet celebrities, then high-quality original video creators like [Papi Jiang] explore the upper limit of grassroots Internet celebrities.
After all, a complaint video of just a few minutes may seem simple and light, but it requires extremely high performance and text creation abilities from the performer.
Papijiang, who has a professional background, not only meets this condition, but putting it in the field of "grassroots Internet celebrities" is completely a "dimensionality reduction attack."
When the audience is tired of other grassroots Internet celebrities' various unrestricted behaviors in order to gain popularity, Papi Jiang's highly personal humor and professional skills from a major broke into the audience's horizons.
Just like the shock of seeing a Hollywood movie for the first time, the impact of that "dimensionality reduction blow" made Papi Jiang become the target of countless viewers in a short period of time, and then became a "grassroots internet celebrity"
A new benchmark.
The popularity of Papi Jiang has also made capital pay attention to the potential contained in the self-media field. With the irrigation of capital, many excellent video creators have sprung up like mushrooms after a rain.
It can be said that Papi Jiang’s unique video style created a genre of video self-media, and allowed countless viewers to see the possibility of video creation, sowing the seeds of video creation.
In the short video era that is coming one after another, countless outstanding creators have been born. In a sense, Papi Jiang is like the first person to eat crabs, which is of extraordinary significance.
However, the "first person to eat crabs" is often not the one who benefits the most. After all, in other words, "the predecessors planted trees and the latter enjoy the shade."
Putting aside the meaning, the Papi Jiang that appeared in front of Zhou Dongsheng had not even started his solo career, and the name "Papi Jiang" was even out of the question.
Everything is still at its starting point, isn't it the best time to pick peaches?
It would be okay if I didn't encounter it, but if I bumped into it by "chance", wouldn't this leak be a waste of time?
Previously, in order to prepare a way out for himself, Zhou Dongsheng established [Yinian Media] in Hangzhou. Originally, he simply wanted to erect the cultural signboard [Muziqi].
But now, as [Papi Jiang] comes into view, Zhou Dongsheng has more immature ideas about [Yi Nian Media].
Compared with the dividends in the live broadcast era, the dividends brought by the video era should not be underestimated at all, not to mention the short video era in the future.
No matter which media channel it is, the concept of "Internet celebrity" is the core content, and behind the era of "traffic is king", there is also the core of "content is king".
The pulse of the changing times beats at a frequency that ordinary people cannot perceive, but for Zhou Dongsheng, it can be captured very clearly.
Thinking of this, Zhou Dongsheng couldn't help but smile brightly.
