At this juncture in the second half of 2015, after Tenda's Weishi basically bid farewell to the short video stage, there are currently only two or three big cats left in the domestic short video platform.
Among them, in addition to the leading player Kuaishou platform with domestic characteristics, there is also Xuanyi Technology, which has two short video applications, Miaopai and Xiaokaxiu. With its two major killers, it dominates the short video field.
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Especially Miaopai. In the "Ice Bucket Challenge" that swept the Internet at home and abroad, Miaopai decisively chose to follow the trend and played the celebrity card, leading a large number of celebrities to participate in the "Ice Bucket Challenge" on the Miaopai platform.
Coupled with the fact that it is a built-in video application on the bib platform, Miaopai is like a duck in water in terms of social attributes, and it has been in the limelight for a while.
In the C round of financing alone, it has secured a huge financing of US$50 million, which is comparable to the valuation of the entire company of Wenxue Network, and it has also acquired star capital such as Leader Huang and Li Bingbing in one fell swoop.
With the combination of the two, Miaopai is particularly eye-catching in the domestic short video field, and it is the first choice of short video software for most users.
As a short video creator, [Papi Jiang] is naturally no exception. After all, software is a tool in the hands of creators.
Among them, Xiaokaxiu, a short video application that naturally has a "funny" attribute, is undoubtedly very suitable for [Papi Jiang]'s creative style.
After signing a contract with [Yinian Media], Jiang Yilei started his own short video creation path on the account [Papi Jiang] with high spirits!
After Zhou Dongsheng's "induction", Jiang Yilei skillfully used the opening line with a distinctive personality that is still fresh in the audience's memory at the beginning of each short video work.
Not only did it not arouse the audience's disgust, but it gradually formed its own unique personality label and began to show results.
This invigorated Jiang Yilei, and his desire to create became even higher. With a sudden inspiration and a happy heart, a short video theme called "Super Practical Men's Survival Rules" was born.
If [Papi Jiang] produces a short video on this subject on the bib platform in four or five years’ time, countless boxing masters will definitely attack them and label them as “fascinating men” and “humiliating women”...
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Perhaps it can also have the effect of "black and red are also red" and harvest a large wave of traffic, but exploding a cesspit is temporarily satisfying, but it is disgusting enough to splash on your body.
Fortunately, the current public opinion environment on the bib platform is relatively harmonious. "Super Practical Survival Rules for Men", a masterpiece that embodies Jiang Yilei's style, has inadvertently attracted a lot of attention on the bib platform.
When you open the video, you will see Jiang Yilei's slightly funny and self-deprecating opening remarks, "I am Papi Jiang, a woman who combines beauty and talent!", which directly leaves a memory point for the audience. It is catchy and makes people feel at the same time.
The memory is still fresh.
"When you ask your girlfriend what's wrong and she replies it's okay, what she actually means is..."
"Why didn't you answer my call?" "Is it more important for the game or for me?" "You didn't give it to me when I said you didn't want it?" "You didn't notice that I changed my lipstick?" "Everything looks good!"...
A series of exquisite complaints, which accurately hit the pain points in the topic of gender. In just one minute of video, Jiang Yilei raised countless questions that made his male compatriots feel the same.
It can be said that it has resonated strongly with many male compatriots! Of course, except those who don’t have girlfriends (funny).
When I see such an interesting complaint video, my first reaction after watching it is naturally to share it, forward it, complain with my brothers and friends, and express the joy of this spiritual resonance.
Just like this, the number of views of the short video "Super Practical Survival Rules for Men" increased instantly, reaching hundreds of thousands of views in a short period of time, and it is still growing.
Ten thousand, over ten thousand comments, over ten thousand likes...
Even Jiang Yilei himself did not expect that a video of complaints that he recorded at random would gain such a large amount of traffic by simply focusing the text on sexual conflicts.
There is no doubt that the short video "Super Practical Survival Rules for Men" has become the first hit video of the account [Papi Jiang]!
The feedback from the traffic also made Jiang Yilei more and more determined that he was on the right path. As long as he kept moving forward in this direction, he would definitely not go wrong.
Since the audience likes to watch it, then do what you like! If one issue is not enough, do a second one, and then a third one!
After all, as a famous and married woman, isn’t the ready-made material all around her?
Jiang Yilei directly called her boyfriend Xu Bin, "Old Xu! My complaint video has become popular! Come on, complain about me, talk about my shortcomings, etc., give me some inspiration!"
Listening to Jiang Yilei's enthusiastic words, Xu Bin was silent for a long time and said cautiously: "Then I... I really said it. You first promise that you won't be angry!"
"Just say it, I won't be angry, I'm ready to sacrifice for artistic creation!" Jiang Yilei said confidently.
"Then I'll be relieved..." When Xu Bin started to complain excitedly, we knew that this young man would definitely pay a heavy price for his naivety.
All I can say is that those who have girlfriends will understand, and I can’t explain those who don’t understand...
As for Yi Nian Media, under Xu Ruoan's careful construction, it has begun to operate in an orderly manner. As for [Papi Jiang] producing a hit video, the operations staff naturally reported it to Xu Ruoan immediately.
"I didn't expect that Mr. Zhou has such a good vision and is very accurate in picking out items. This Jiang Yilei actually produced a hit item so quickly..."
After watching the short one-minute video, Xu Ruoan sighed inwardly.
In this case, as the vice president, I can't hold back. Since this video has become a hit, the only thing I can do is undoubtedly to "add fuel to the fire" again.
Let this popular video break through the circle restrictions faster and be put in front of a larger audience to accept market verification. As long as this data growth rate can be continued...
Even if the persona of the [Papi Jiang] account is established, whether it is attracting fans or converting data, it can have a miraculous effect of getting twice the result with half the effort.
Moreover, as long as this hit video is not a flash in the pan and can continue to produce high-quality works in the future, there is no doubt that [Papi Jiang] will become a hot artist in the hands of Yi Nian Media!
This kind of operating idea is essentially the same as operating a celebrity personality. This kind of similarity has the same effect, and for Xu Ruoan, there is no barrier at all. It is completely done at random.
Thinking of this, Xu Ruoan immediately made a call and contacted the artist he had brought before, "Hey, it's me. I have a very interesting video that I would like to forward to your bib account..."
"I think this matter is the best of both worlds for you and me..." Xu Ruo'an said leisurely, with a smile on his face.
…
Two days passed in the blink of an eye. Liu was originally very happy today, but when he received a call from the medical examination hospital, he suddenly felt as if he had fallen into an ice cave and was confused.
"Mr. Liu, you'd better come to the hospital. Your physical examination report is not ideal..."
