At an internal meeting of Wenxue Network, an issue regarding software localization naming aroused heated discussion throughout the company.
Yang Luyu even said that whoever's naming plan is adopted will directly receive a bonus of 10,000 yuan, which he will hand out personally.
After all, the company has just completed a new round of financing, which has injected a large amount of financial guarantee into the company's development. Naturally, this joy must be shared with these veteran employees of the company.
As the saying goes, there must be a brave man under a big reward, and the enthusiasm of employees to participate was also very passionate. A brainstorm swept through the company. In order to get a bonus of 10,000 yuan, dozens of people racked their brains to come up with a good name.
Domestic short video software already has well-known names such as Kuaishou, Miaopai, Xiaokaxiu, etc., so with a little reference, you can still come up with some names.
"I think, what about calling us musicians? Directly integrate the characteristics of our music community into it, and at the same time let users know what we do at once..."
"It sounds weird. I thought it was a software for making music. The positioning is not accurate enough and it does not highlight our short video business..."
"Then Paike, just like our overseas users call themselves Musers, this Paishou is to accurately locate our user group, use Paike to record your life~"
"Eh? This name is a bit interesting. It sounds very good, but it seems that the group of photographers has been around for a long time. Someone may have registered this name a long time ago..."
"How about instant? Use your mobile phone to instantly show your beauty, which echoes the purpose of the short video. It is also similar to the 'double chin challenge' we played..."
"Don't tell me, this name sounds very interesting, and it is easy to remember. It is even more effective when combined with your slogan. I give you my vote!"
In front of the sparks of inspiration generated by the collision of creativity among all the employees, Yang Luyu was particularly pleased to sit in the main seat, as if he had seen the popularity of his software at home and abroad...
However, Yang Luyu didn't think the name he chose would be too bad. Thinking of this, Yang Luyu coughed.
"Seeing that everyone is discussing so intensely, I would like to apologize. I think muse is also good. Localization does not necessarily have to be in Chinese. It is quite memorable to use the name of the muse from ancient Greece.
"
As soon as Yang Luyu finished speaking, everyone in the conference room looked at each other, and some people immediately exclaimed excitedly.
"Thank you, Mr. Yang! Muse is one of the goddesses in charge of poetry and music in ancient Greek and Roman mythology. It is perfect to name our short video software."
Seeing that some people had already begun to flatter him, naturally some people were not willing to lag behind and immediately followed up to speak.
"And we started from overseas users. Returning to the local area does not mean that we have to be completely localized. We still have to stick to our own style..."
"Indeed, if we want to compete with these domestic short video giants, we must make use of our strengths and avoid weaknesses, and give full play to our own advantages, and our biggest advantage comes from overseas markets..."
"I also think that I vote for Mr. Yang!"
"Me too!"
Looking at the subordinates rushing to express their approval, Yang Luyu couldn't help but sigh, with such a general, there is no need to worry about failing to accomplish great things!
"Ahem, I've passed it. If this is the case, I will accept the bonus of 10,000 yuan myself." Yang Luyu said with a smile.
"Mr. Yang has worked so hard, so it's time to reward yourself." "I think it's okay!" "Me too!"
"Ah, okay, okay. If everyone thinks my plan is good, then I will use these ten thousand yuan as afternoon tea funds for everyone. Everyone has a share and can enjoy it as they like."
"Mr. Yang is awesome!"
In this happy atmosphere, matters concerning the domestic launch and the domestic name were basically finalized.
Although this is within the scope of the company's operations, and as the founding team and largest shareholder, Yang Luyu does not need to report these details to Zhou Dongsheng.
However, given that Zhou Dongsheng's topic was very broad and he knew a lot about short videos, Yang Luyu still humbly called and asked for advice.
After all, in addition to the replacement of resources, financing also means that everyone becomes a member of the same boat, a community of interests in which everyone prospers and everyone loses.
Now that everyone has a common goal, it is still necessary to communicate with each other and work together.
The most important thing is that this relationship definitely requires more contact and a lot of greetings before you can become familiar with it.
As soon as the phone call was made and the two parties exchanged a few pleasantries, Yang Luyu went straight to the point and informed Zhou Dongsheng about the popularity of the 'Double Chin Challenge' overseas.
At the same time, Yang Luyu also said that the domestic version would be launched under the name muse, and Zhou Dongsheng was not surprised by this.
After all, the popularity of this "double chin challenge" is a fact verified by history.
The so-called various challenges are just an inconsequential form. The platform only needs to use this to give users a reason to create, and provide a platform that allows users to fully express their creative desires...
Then, the rest is to hand over the brush to users and let them create freely. As long as they actively participate and enjoy it, the platform will naturally gain the traffic and vitality they need most.
The "double chin challenge" is just a starting point.
However, when he heard Yang Luyu proudly say the localized name, Zhou Dongsheng roughly understood why Wenxue Network had missed the domestic market in his previous life.
In addition to neglecting the domestic market, which led to Toutiao being the first to seize the opportunity with music short videos, forming a pattern of South Music and North Music, this less prominent name may also be one of the potential reasons.
After all, even "Douyin" went through many detours before determining its strategy and name. Before finally finalizing the name, it seemed that it was still called "Ame".
Maybe it means ego? But obviously, if it had always been this name, it would not have been possible to stand out from the watermelons and volcanoes and become the strongest one in the trident of headlines.
In this regard, Zhou Dongsheng also has his own thoughts. Since the "double chin challenge", something that has been tested by the market, is still effective, then... with this name, can he be the first to take advantage of it?
Hehe, after all, how can the matter of the reborn person be called stealing?
Of course, Zhou Dongsheng is not in a hurry to come up with this killer weapon, especially if it is presented before the first year of short video, it will not play a crucial role.
Zhou Dongsheng naturally understands the principle that it is better to provide help in times of need than to add icing on the cake.
"Yes, I think the name is okay, but it has shortcomings and taste. But, it doesn't matter what we say, it still has to be said by the users. Whether it is good or not is left to the market to test."
"The domestic version still needs to be launched as soon as possible. We must first find ways to seize some users as the basic base. We will figure out the rest later."
Zhou Dongsheng said leisurely, even if it cannot replace Nanyin Beishou's position, then... the establishment of the Three Kingdoms is not bad.
