Magic City, the headquarters of Xunmeng Technology Company.
After the official launch of Pinxixi version 0, the strong user base established by the "push good goods" fruit grouping model has smoothly transitioned to the Pinxixi e-commerce platform.
After all, "pushing good goods" itself is equivalent to the predecessor of the Pinxixi platform. It is Huang Zheng's exploration and attempt at the group-buying model and the concept of social e-commerce. After being recognized by a large number of users, the platform can still get off to a good start.
expected.
Coupled with the efforts of Gu Pinpin, his right-hand assistant, some of the educational and entertaining gameplay methods that Xunmeng Technology originally mastered in the game field have been integrated into the Pinxixi e-commerce platform.
Just as social interaction is an indispensable part of the game, Pinxi pioneered the addition of gameplay into the social e-commerce model, supplemented by various "visible" discounts and a series of means.
The operational data of the Xi platform is growing at a rate visible to the naked eye.
After all, the user groups gathered by "Pushing Good Products" on WeChat are extremely price-sensitive. They gathered because of the discounts and sweetness brought by fruit grouping, and became a crowd of people pushing good products.
And when Gu Pinpin led the team to develop the Pinxixi platform, he also turned the already-large-scale push of goods into software, which was considered as a hands-on practice.
Promoting good products is like the fruit version of Xixi. By focusing on a fruit group business, we find a new way to focus on quality but not too much, and we can easily lead in this track.
The user group that promotes good products is not so much a fan of promoting good products as a fan of discounts. If a cheaper option appears, they will inevitably choose the cheaper one without hesitation.
This is undoubtedly a major feature of the sinking market. After Huang Zheng had a pleasant conversation with Zhou Dongsheng, he had clearly targeted his strategy at the entire sinking market.
The traditional e-commerce is taking the high-quality route, which is like a large supermarket, bright and bright, with a complete range of products, ranging from gold and silver jewelry to daily necessities.
For consumers, spending money in such a large supermarket is also a decent thing. It is a two-way trip and mutual choice.
After clarifying the strategy of "rural areas surrounding cities", Huang Zheng did not hesitate to lead his team into the sinking market.
Instead of competing with traditional e-commerce in the "large supermarkets" field, we will become a "wholesale market" in the sinking market!
And this strategy, based on promoting good products, can be said to have achieved remarkable success.
The process of transitioning users from the WeChat social platform to the Push Haohuo software is very smooth. Pushing Haohuo has not only successfully accumulated tens of millions of users.
At the same time that version 0 of Pinxixi was released, the Haohuo software also ranked first in the free software rankings in the APP store for the first time!
Huang Zheng proudly announced this good news at today's internal meeting, and all colleagues at Xunmeng Technology were delighted.
This honor is the result of the user's choice, and it is also the result of all the colleagues of Dream Technology who have worked hard day and night over the past few months.
This achievement is undoubtedly the greatest reward for them, and they also feel a sense of pride for being able to participate in such a project.
The most important thing is that as an initial team member, this achievement will undoubtedly add a lot to everyone's resume and will be of great benefit to the future.
This achievement is undoubtedly the closest to success for Huang Zheng in his three battles in the e-commerce field.
"The success of promoting good products proves that we are on the right path. However, the success of a single category of fruit grouping can only be called e-commerce, and what we need to do next is the platform!
If the Pinxixi platform can fully take over the good game of promoting good products and further open up the situation... then it will be time for us to taste the delicious fruits of success!"
In internal meetings, Huang Zheng also poured out chicken soup for the soul without hesitation. This skill is undoubtedly a must-learn for every entrepreneur.
For Huang Zheng, who has started his own business many times, he is undoubtedly extremely skilled.
Moreover, Huang Zheng also means what he says. This is the success he desires in his heart, and it is also the goal that has always supported him to pursue even though he has not hesitated to fight in the e-commerce field three times.
With this third project, Huang Zheng finally saw the possibility of achieving this goal!
Therefore, Huang Zheng no longer had any reservations about the project this time, but decisively chose Stud and put all his chips on it.
Not only was Duan Yongping behind him a helping hand, but he also used his own connections and accumulation to form a four-in-one model of Ding Sanshi, Sun Tongyu, and Wang Wei to protect the Pinxixi platform.
With the launch of the Pinxixi platform, tens of millions of users who promote good products have begun to make a smooth transition to the Pinxixi platform.
After all, it is a software from the same lineage, and users who have tasted the benefits of fruit grouping will naturally not be satisfied with fruit consumption. Even users in the lower market are pursuing more diversified consumption needs.
The emergence of the Pinxixi platform has just further catered to the consumption needs of this group of users, with the same formula, the same taste, and more diversified products.
Let the user groups who promote good products seamlessly connect to the Pinxixi platform, and at the same time spread various group buying discount information through their own social circles.
The Pinxixi trend, which is still in the "word of mouth" stage, is not eye-catching, but it is secretly gaining momentum. When it attracts the attention of giants from all sides, it will surely become a blockbuster.
"Dong dong, I'm sorry, Mr. Huang."
Just when Huang Zheng was talking about getting excited, there was a knock on the door of the conference room, and the girl at the front desk pushed the door open with an apology on her face.
"There are a few people outside who want to meet Mr. Huang. They said they are from Tenda's investment department..." the girl at the front desk said.
Huang Zheng couldn't help but feel shocked. He grew up relying on the WeChat social ecosystem to promote good products. No matter how hard he tried to hide it, he would never be able to hide it from Tengda's eyes.
In this regard, Huang Zheng had already expected that Tengda would come to his door sooner or later.
However, the people from Tenda arrived much earlier than Huang Zheng expected. I wonder whether it is the giant's plan for its own ecology, or Tenda's special desire for the "e-commerce gene" that it has always lacked?
The difference between the two indirectly determines Huang Zheng's initiative and bargaining power...
Huang Zheng was thinking a thousand times in his heart, but on the surface he smiled and said, "Invite people to the living room, I'll be there right away."
The girl at the front desk nodded in agreement. Huang Zheng turned to look at his colleagues and said with a smile: "Even giants like Tengda have paid attention to us. Is there any more powerful evidence than this?"
"Today's meeting will end here. Let's keep working hard. Abu and I will go over and meet with Tengda people."
The people below, stimulated by the two doses of chicken soup for the soul and Tengda's visit, were also in high spirits and extremely excited. They were immediately ready to go to work and sweat.
"Abu" is Gu Pinpin's name within the company. Gu Pinpin, who was sitting under Huang Zheng, also nodded, and the two of them got up and walked to the living room.
