But, after all, this wedding of the century takes place in October, and there is still more than half a month to wait, so there is no need to rush.
The golden month of September originally meant the harvest season, but for Zhou Dongsheng, it was the planting of another seed that began to take root and sprout.
After some strategic adjustments, Wenxue Network’s short video community, which was popular overseas, finally changed its appearance and officially landed in the domestic market under the name muse and started internal testing!
Although the domestic short video industry is currently "dead", even giants like Tenda have announced the disbandment of the Weishi short video team, which is enough to make most people believe that the domestic short video industry has formed a "Matthew Effect."
That is to say, the strong will always be strong and the weak will always be weak. That is to say, short video overlords such as Kuaishou and Miaopai have joined forces to carve up the short video field and completed the harvest of the "28/20 rule".
Even giants like Tenda have fallen into disrepute, which shows that the short video industry is still in a state of "water can't be poured into it".
Such negative thoughts and final words are not uncommon. After all, not everyone can break through the limitations of the times, so Wenxue Network's "counter-trend" decision-making is not favored by others.
If giants like Tenda can't do well, why should a small company do well?
Is it just a music short video application that is popular in overseas markets? The saying that foreign monks like to chant sutras is not a universal golden rule.
It is precisely because of Tenda's lessons learned that most capital believes that the domestic short video industry may have become saturated, with high investment risks and low returns...
Once this kind of inertial thinking is formed, it will obviously be difficult to change for a while, which is why Wenxue Network struggled when it sought domestic capital financing.
Although the industry was full of negative voices, Yang Luyu did not panic at all. After some negotiations with Zhou Dongsheng, Yang Luyu saw a broad road ahead and slowly opened the door to him...
Precisely because the future was promising and Yang Luyu's Taoist heart was extremely stable, these negative voices naturally could not shake him. Zhou Dongsheng not only pointed out a clear direction and strategic reference, but also provided sufficient guns and ammunition.
The most important thing is that the "Double Chin Challenge", a challenge format centered on "contrast", has unknowingly set off a trend among overseas young people groups that are eager to imitate!
This method of first pretending to be ugly and then looking handsome is simple and unremarkable, but as the saying goes, the simplest things can have miraculous effects.
Under the constant competition among young people to imitate, and the strong desire to create among young people, the "double chin challenge" has long been reborn, and the template has gone through several versions.
Whether it is a more popular and catchy BGM, or the addition of hundreds of millions of changes in makeup and special effects, it is enough to bring about thousands of changes in this process of exaltation and suppression.
It is precisely because there is a steady stream of players joining and innovating the format that more young people are enjoying it and immersed in this music short video community.
After all, in Europe and the United States, social networking is always their core need, and using social media has become a trend among young people in Europe and the United States.
Under the near-phenomenal performance of the "Double Chin Challenge", the number of users and coverage continued to expand, and the number of users ushered in a spurt of growth in just one month!
There is no doubt that the solid user base previously laid in overseas markets played a vital role in this wave of achievements, but Yang Luyu cannot deny that the "Double Chin Challenge" has played a catalytic effect.
And this challenge is just a "trivial" idea casually thrown out by investor Zhou Dongsheng!
Seeing the big from the small, just Zhou Dongsheng's little trick has already exerted such a great effect, which is enough to show that Zhou Dongsheng has a deep understanding of the short video industry.
This also gave Yang Luyu more confidence in Zhou Dongsheng's insights and analysis of the industry's prospects.
A theory is always just a theory, but if it is supported by a practical basis, its credibility will naturally be different.
Even the "Ice Bucket Challenge", a global Internet phenomenon, can easily break through cultural circles and enter the domestic market.
The "double chin challenge" has become a near-phenomenal trend on the overseas Internet, so it is no exception.
Although there was an unspeakable wall that separated the domestic and foreign Internet markets due to time differences and cultural differences, a group of wall-riding parties had already appeared on the Internet at that time.
By transporting resources at home and abroad, we build a cultural bridge, which not only plays a role in the communication and communication of Chinese and Western cultures, but also earns traffic revenue for ourselves. This kind of behavior, I would like to call it "cyber fraud"!
Compared with the phenomenal Internet phenomenon "Ice Bucket Challenge", the "Double Chin Challenge" is obviously not that influential, and it is also fundamentally different.
The Ice Bucket Challenge is a public welfare activity from top to bottom, taking the lead of social celebrities to mobilize the public to care about the ALS group. Only public welfare charity activities have the unique attribute of easily breaking through various circles.
It is precisely because the unique attribute of public welfare is so precious that there are so many people with ulterior motives who do things like selling sheep over dogs.
The "Double Chin Challenge" is completely the opposite. It is an entertainment challenge mainly for young people. The starting point is very clear. It is just for fun, and it can also be used as "social currency" to show off and meet social needs. Why?
What about enjoying it but not doing it?
Once a broad mass base is formed, this kind of entertainment challenge may also develop from bottom to top, from the general public's self-entertainment to the participation of all the people with the participation of social celebrities...
After all, compared with the difficulty of participating in the "Ice Bucket Challenge", the "Double Chin Challenge" only requires moving your fingers and fiddling with your phone.
The former can satisfy social celebrities to prove their "concern" and support for public welfare.
The latter can also meet the needs of social celebrities to enjoy themselves with the people and mingle with the people...
On overseas social platforms, the "double chin challenge" has already proven this, and as a large number of "cyber trolls" have brought this challenge to China, it has initially laid a user base for muse.
Therefore, relying on this shareholder style, Yang Luyu decisively announced that muse would be launched for internal testing, using the name of "Double Chin Challenge Launching Platform" as a publicity point, and began to invest in advertising.
For those users who have watched the "Double Chin Challenge", they just feel itchy and want to imitate it. Unexpectedly, after searching, they found out that this is an overseas short video software.
After all, not all netizens are proficient in the unique skill of building ladders, so they can only give up on this impulse. Unexpectedly, they unexpectedly discovered that this software has actually released a domestic beta version...
Isn’t this just catering to user needs?
As for users who have not seen the "Double Chin Challenge", it doesn't matter. There are many ways to spend money to promote it, which naturally includes letting a large number of trolls repost and spread the "Double Chin Challenge"...
Taking advantage of the east wind, Yang Luyu is ready to go and pave the way for the muse platform to build momentum!
