Three hundred and seventieth eight chapters wolf is coming
With the overwhelming publicity campaign and the high-profile announcement by a large number of anchors to join muse short video, there was a wave of "wolf is coming" in the domestic short video field.
Since Tenda, an Internet giant, announced the cancellation of its Weishi short video project, even the top Internet companies in the country have had no choice but to fail in the short video field.
Therefore, in the eyes of large and small capitals, this short video field is equivalent to a final conclusion. All capitals seem to have reached a tacit consensus that "investing in short videos is equivalent to wasting money."
As a result, a swarm of swarms rushed into the field of live broadcasting to conquer the city. For a time, large and small live broadcast platform projects sprung up like mushrooms after a rain. More than a hundred live broadcast platform projects were approved, and they were busy preparing to go online to compete for the cake.
In the field of short videos, in addition to the Kuaishou platform with hundreds of millions of users, there is also Yisha Technology, which has two powerful short video tools: Miaopai and Xiaokaxiu.
Relying on the opportunity of the "Ice Bucket Challenge" to detonate the entire network, and directly integrating it into the bib platform to become the designated video software for bibs, Miaopai has established a firm foothold in short videos.
At the same time, Xiaokaxiu has taken a different approach, relying on various novel ways of playing short videos such as mouth-to-mouth. Xiaokaxiu, which has been online for just 2 months, has topped the rankings of mobile APP malls.
These two major short video software are both affiliated to the company Xia Technology. If these two major software are taken out alone, they are no match for Kuaishou on their own.
However, if the two are added together, they can still give Kuaishou a run for their money.
Therefore, in the current short video field, after Tenda announced its withdrawal from the market and transformed into a leading strategic investment platform, a situation that seems to be "three pillars" but is actually "evenly divided" has formed.
While consolidating their own fundamentals in the short video field, these two companies are not idle either. They are actively seeking growth points to surpass their opponents!
Seeing that the field of live broadcast is in full swing, the answer is naturally coming out. Since others can do live broadcast, why can't short videos?
There is no need to even discuss it. The two leading players in the field of short video, Kuaishou and Yixia Technology, have a tacit understanding behind the scenes to establish projects within the company. They are all working hard to secretly develop the live broadcast function and are ready to enter the field of live broadcast.
Tutu, a blockbuster.
Unexpectedly, however, after Tengda, the blind bear, visited his back garden, he once again received a new guest, and caused quite a stir.
Although it cannot be compared with Tenda, relevant information about Wenxue Network quickly appeared in the internal meetings of the two short video platforms, and was taken out for analysis.
"Wenxue Network, its music short video community has tens of millions of users in overseas markets. It has become popular overseas in the form of quickly creating 15-second music short MVs, setting off a social craze among young people in Europe and the United States..."
"In August 2015, we received tens of millions of dollars in financing from Dongsheng Capital. After receiving the large amount of funds, we established Muse Short Video to enter the domestic market. According to incomplete statistics, we currently have millions of users..."
Such open and transparent information can be understood naturally with just a little effort, and judging from the information currently understood, this menacing muse short video seems to have a bit of a "crying wolf" meaning.
There is no other meaning, just the literal meaning. This "Wolf Crying" is obviously a bit powerful, a short video community focusing on overseas markets, and the behavior of entering the domestic market after receiving financing...
In the eyes of others, it is just a normal business decision to improve its own ecology and get rid of dependence on a single market. This is naturally understandable.
In the eyes of the two domestic short video giants, the biggest highlight of this company is undoubtedly that its products can make a difference in overseas markets.
This is not easy. After all, for many domestic Internet companies, "going global" with their products is an unattainable dream.
After all, the problem of acclimatization caused by cultural differences is not only faced by domestic Internet products, but also by overseas Internet products developed in China.
Just like e-commerce and social networking, two popular areas of the Internet, even Amazon and MSN, which are popular around the world, have hit a snag in the domestic market, which is evident from this.
Therefore, even if there is successful overseas operation experience, it is still a question whether this system can be applied domestically, not to mention...
"After receiving financing, shouldn't we continue to consolidate the fundamentals of the overseas market? But with only tens of millions of users, we are hurriedly exploring the domestic market, biting off more than we can chew, and not worrying about the end of the story?"
"Even Tengda has sadly withdrawn from the market. Such a small company is a newborn calf and is not afraid of tigers. It is commendable for its courage!"
"Now, relying on freshness and some gimmicks, we can barely have millions of users. But once the wave of freshness fades, it will be clear who is swimming naked. What Tenda has not done, this mousse will do."
?”
"It's not called muse, it's called muse. The goddess in charge of music in ancient Greek mythology is indeed an imported product from overseas markets. Even for localization, I didn't forget to give it a foreign name."
Ideas like this appeared in the internal meetings of the two short video platforms. Although the publicity was huge, it was obviously not enough to attract their attention.
In addition, there are naturally some different opinions.
"If nothing else, the IU design of this software is very simple and clear. There is something worth learning from. I think we can learn from it and further optimize our software interface."
"The idea of this short music MV is very similar to our flagship product Xiaokaxiu. We can also learn from it to optimize the core of our products. Also, this 'Double Chin Challenge' is similar to the 'Ice Bucket' we shot in seconds.
Challenge' also has the same purpose but the same purpose..."
Although in their view, muse's short video does not pose any threat, it still has some merits that can be learned from. After all, Internet products are a lot of copies, so they are not shabby.
In the internal meetings of the two major short video platforms, the atmosphere was extremely relaxed. If Tenda makes a comeback, they may be able to prepare for it, and Muse, a new player in the domestic short video field for the first time...
It can only be used as a fun way to spice up the meeting.
After all, the Internet has never lacked competition. Before muse, there were not only Tenda but also other products, and after muse, there will definitely be no less.
It is obviously unrealistic for everyone to go to war and prepare for the situation. What's more, for the leading players standing at the top of the industry, even if they just stay still and adapt to changes, they are enough to defeat countless challenging opponents.
For example, a company suddenly announced in a high profile that it would enter the field of instant messaging and kill Tenda.
Whenever Tengda looks at it, Tengda loses.
It is estimated that no one will take it seriously. Of course, if this is really done, it is another matter.
So you ask, is this rocket burning carbon or gas (funny)?