If we rely solely on platform revenue and expand steadily using a car-to-car model, it will take years and months to complete the goal of occupying colleges and universities across the country.
Dai Wei and others are naturally not so naive, and the reason why their project started so quickly is due to the angel round investment of 1.5 million received last year, which allowed the project to be quickly transformed and launched on the Peking University campus.
Therefore, after accumulating rich practical experience, Dai Wei and others were naturally ready to repeat their old tricks and launch a second round of financing.
With Zhuyu in front, as long as we get the funds, we can quickly replicate the successful experience of Peking University campus and launch ofo small yellow cars into major universities in Beijing to further expand the scale...
And after successfully occupying the capital's universities, with this achievement, you can persuade investors to start the next round of financing, and then use the money to continue snowballing. The snowball will get bigger and bigger, and the money will become wider and wider...
…
For Dai Wei, who graduated from Peking University School of Management, he is naturally not unfamiliar with the logic of capital operations. The prerequisite for snowballing is to continuously produce results that can convince investors.
And just when Dai Wei was about to contact his previous angel investors to discuss the next round of financing, something unexpected happened to Dai Wei.
"Bangdang, Ah Wei, there are a few people outside claiming to be from Dongsheng Investment who want to talk to us about investment. Capital actually came to us on their own initiative. We succeeded!" Xue Ding, one of the company's partners, was full of excitement.
, just pushed the door open and walked in without knocking.
Dai Wei's heart skipped a beat and he said helplessly: "Old Xue, how many times have I told you to knock on the door first, what if it's inconvenient for me?"
"What? Do you like to do some crafts in the office?" Xue Ding asked in a teasing tone.
"What if? You don't want to be disturbed when you are doing handicrafts, right?" Dai Wei is not annoyed either. They are both college classmates and have long been accustomed to the joy of teasing each other.
I thought that we would be close to each other after graduation, but I didn’t expect that we would come together because of this entrepreneurial project. This is the joy of starting a business for college students.
"Okay, then I will say hello first next time, so as not to cause you to wither at a young age, and then you won't be able to call you Awei anymore, you will have to be called Weiwei!" Xue Ding joked.
"Awei is already dead. It's your choice..." Dai Wei laughed, and then said: "Okay, hurry up, investors' matters are more important."
The two of them joked and walked out of the office, and soon saw a group of people standing not far away. They were in suits and leather shoes, and they looked very professional and looked like they were selling insurance.
"Hello, hello, I am Dai Wei, the person in charge of the company. Who are you..." Dai Wei took the initiative to reach out and asked enthusiastically.
Lu Sifang took a look at Dai Wei. He was wearing glasses and was elegant, with a bookish air all over his body. He looked more like a student than an entrepreneur.
"Hello, I am from Dongsheng Investment. I came all the way from Yangcheng just for Mr. Dai's bicycle sharing project..."
Lu Sifang deliberately emphasized his sincerity, and then said: "I don't know if Mr. Dai is inconvenient. Can we have further conversations?"
"Of course it's convenient. I didn't expect that our small entrepreneurial project for college students could actually disturb Mr. Lu who is far away in Yangcheng. This is really our honor. Mr. Lu invites you!" Dai Wei said slightly surprised.
Then he welcomed the person into his office. After all, the company was in the startup stage and the conditions were relatively simple.
After everyone sat down and poured tea, Dai Wei took the initiative and asked: "I wonder how Mr. Lu noticed us?"
Lu Sifang was not in a hurry. The old god blew a sip of tea, took a leisurely sip, and then said calmly: "Because we at Dongsheng Investment are currently doing market research related to the sharing economy. The concept of sharing economy is widely used overseas.
It has been on the rise for some time and has received quite a response..."
"Among them, outstanding players such as Airbnb and Uber have also emerged. I wonder if Mr. Dai has paid attention to Didi Taxi, which is also in the capital. It has just completed a financing of US$3 billion not long ago, completely launching the concept of sharing economy in China.
The first shot..."
Obviously, Lu Sifang had done his homework before coming, and his eloquent words made Dai Wei couldn't help but nod.
"Of course we are paying attention, and I am ashamed to say that the reason why we chose the entrepreneurial direction of shared bicycles is because we have Zhuyu in front..."
"It's just that compared to the shared direction of houses and cars, we can only adapt to local conditions and choose bicycles that are more suitable for activities on campus..."
Dai Wei briefly explained his situation.
Lu Sifang said with a smile: "We at Dongsheng Investment are very optimistic about the future of the sharing economy, so we want to choose a suitable investment target in this field, so we paid attention to Mr. Dai's shared bicycles..."
"However... I was a little disappointed when I heard that Mr. Dai only positioned this project as a 'campus shared bicycle'. Compared with the needs of the entire society and the huge market, the campus is really not worth mentioning...
"
Dai Wei was slightly startled, as if he did not expect that the investors would take the lead, but Dai Wei did not show any timidity and smiled slightly, "Of course this is also in our plan, but this business cannot be ambitious, it must be done step by step.
"
"Our initial goal is to start pilot projects in colleges and universities. While completing the coverage of colleges and universities, we can accumulate sufficient practical experience so that we can better promote it to the society..."
"Currently, we have deployed 2,000 shared bicycles in our alma mater, Peking University. They have been in operation for 4 months and have served teachers and students more than 900,000 times. This has laid a solid foundation in both technology and operations..."
"In fact, even if Mr. Lu doesn't find us, we are preparing for the next step of financing to obtain funds to achieve our initial strategic goal of covering universities in Beijing with our little yellow cars..."
Dai Wei said in an orderly manner, showing confidence in his calmness.
Lu Sifang nodded, "Since Mr. Dai has a financing plan, it will be easy to handle. According to the information I have learned, Dai's company's angel round is 1.5 million, right?"
Dai Wei nodded and said with a smile: "Mr. Lu is indeed well prepared. He even understands our angel wheel."
"Then I wonder what Mr. Dai's expectations are for the next round of financing?" Lu Sifang smiled brilliantly and asked in a retreat-oriented manner.
"Emm, in order to achieve our preliminary strategic goals, the funding gap is probably more than 5 million. In order to achieve this goal, we are willing to exchange 15% of the shares..."
"Five million? U.S. dollars?" Lu Sifang looked surprised. He was indeed a student from Peking University. His tone was really unusual.
How could it be that a shared bicycle project that was still in its infancy dared to propose a financing intention of US$5 million... Isn't it too high-end?
Dai Wei looked awkward and said slightly awkwardly: "That's RMB. If it's a U.S. dollar, 1 million is more than enough..."
Lu Sifang smiled casually, "I misunderstood Mr. Dai. If the price is this, I think the requirement of US$2 million to acquire 30% of the shares is not excessive, right?"
"With this money, Mr. Dai will be able to complete the strategic goal of occupying universities in Beijing more quickly. We at Dongsheng Investment are still very much looking forward to seeing shared bicycles in society..."
"By the way, in addition to Mr. Dai, we have also noticed Mr. Dai's competitors in Beijing. If Mr. Dai does not accept this financing, we will have to choose another one."
Lu Sifang said with a smile.
When Dai Wei heard this, he spread his hands and shrugged helplessly, "Mr. Lu has already said this, do I still have a choice?"