"Wow, I always thought that one million fans was a very difficult achievement to achieve, but I didn't expect that someone would achieve it so quickly!"
"That's right! And we don't have many works in total, right? This fan base is growing so fast!"
"But I have to say that the content of the short videos they shot is quite interesting. I enjoy watching every one of them. It's so enjoyable and exciting to complain about!"
"Yes, that's right! These are things that I usually want to say but can't say. This [papi-chan] really spoke out my heart!"
"She's so down-to-earth. She's like a grassroots spokesperson. She's so eloquent. I like her complaints videos in local dialects the most. They're so interesting!"
"The only good thing is that maybe this person is not from our company, otherwise the million-dollar bonus winner mentioned by the boss would have revealed the answer in advance!"
"Hey, but [Papi Jiang]'s short video creation direction, is it just the funny jokes the boss said? How about we give it a try?"
"It seems possible. I feel that the form is simple and not complicated. The most important thing is to test my copywriting skills. Otherwise, let's follow the trend and give it a try!"
The above conversation was just an exchange between a few girls in the office area of Little Man Media. From the content of the conversation, it is easy to see that [Papi Jiang] has taken the lead in gaining millions of fans on the muse short video platform.
Achievement crown.
Such a matter of great significance cannot naturally attract the discussion and attention of only a few little girls. In fact, when the first short video creator with more than one million followers appeared, Wenxue Network had already attracted great attention.
.
After all, this is the first account on the muse short video platform to reach one million followers!
In the entire short video field, especially on the three giant platforms such as Meipai, Miaopai and Kuaishou, the accounts with millions of followers are like stars in the sky, countless, and not worth mentioning at all.
An account with millions of followers may have just taken a small step in the entire short video field to become an account with a certain fan base and size.
But for muse short videos, this is a big historic step, just as the "Tao Te Ching" says: "One life, two, two, three, and three give birth to all things!"
The same is true for the ecological formation process of the entire platform. The emergence of the first account with one million followers is enough to prove from all aspects that the muse short video platform ecosystem has gradually matured.
At the same time, it also means that the conditions of the platform are enough to initially meet the needs of creators and users. If neither creators nor users can be retained, there will be no accounts with millions of followers...
And when [Papi Jiang] reached one million followers on muse short video, the first person to learn the news was naturally none other than Yang Luyu.
Even though Muse has already achieved this step in overseas markets, the fact that Muse can achieve this in the domestic market is still enough to boost Yang Luyu's spirit.
After all, this is a small opening in the domestic short video field surrounded by the three giants! This is a field where even giants like Tenda have failed...
But muse did it! This at least means that the operational route they have taken so far is not wrong, or that the differentiated entry point of music short videos is not wrong either...
Of course, it may also be said that they did not attract the attention of the three giants, nor were they pursued, intercepted, or targeted, which is why they accomplished this so smoothly.
As for the next step, it is obvious that the development of muse short videos will not be so smooth...
Later, when Yang Luyu got the relevant information of the [Papi Jiang] account and learned more about it, he had to sigh again.
"It's a pity that this account was not entirely incubated by the muse platform, otherwise the meaning would be completely different. However... this strategic investor made the right choice!"
When Yang Luyu saw that [Papi Jiang] belonged to the company Yi Nian Media, he couldn't help but reveal a happy smile on his face.
Then, naturally, the news was conveyed to Zhou Dongsheng as soon as possible, which was supposed to be a good news to the largest shareholder and strategic investor.
Zhou Dongsheng received a call from Yang Luyu, and when he heard the news, he had a mixed feeling of being expected and unexpected.
"I thought the first one to do this would be PDD. If I remember correctly, he was the one with the most fans on the muse platform at the beginning."
Yang Luyu couldn't help but said: "This is indeed unexpected, but after I researched the works of the account [Papi Jiang], I found that the audience for her works is exactly the same as the positioning of our platform.
The main audience is the young people born in the 1990s!"
"It is precisely because it perfectly caters to the audience of our platform that the rate of increase in followers of this account can be said to be rapid. It not only catches up from behind, but also creates a historical record for the platform..."
Yang Luyu said impassionedly.
After reaching a strategic cooperation agreement with Yang Luyu, Zhou Dongsheng decisively invested the resources of his two major media companies in muse short video, a product that he valued very much.
After all, if you want to compete with someone else's headlines, then naturally it's best to "fly first" and take away all the other people's roads in advance, leaving them with no way to go...
Therefore, even in Yi Nian Media’s overseas operation strategy, in addition to the most well-known YouTube platform, it also selects placement platforms in short video communities.
The main two IPs are [Muziqi] and [papijiang] as attempts. According to the feedback from Xu Ruoan and Zhou Dongsheng, the former has achieved some results, but the latter still has little effect due to language characteristics.
After all, even if you don’t understand Chinese characters, most of Mu Ziqi’s works will not hinder your viewing at all, and you can even enjoy them.
But for works like [Papi Jiang], if you don’t have an understanding of the profound Chinese culture, it will be difficult to appreciate the fun and laughter in it.
What's more, the vast majority of [Papi Jiang]'s works are famous for their daily complaints and sharp criticisms of current hot topics. Naturally, they have no audience base in overseas markets.
Even the so-called Chinese and international student groups probably won’t pay much attention to them...
However, in the domestic market, the situations of these two major IPs are completely opposite.
When Jiang Yilei was operating the [Papi Jiang] account, the strategy he chose was a full-platform advertising strategy with the social platform as the main battlefield and other platforms as supplements.
Therefore, when Zhou Dongsheng asked him to join the muse short video, there was nothing to resist for Jiang Yilei. It was just an additional platform for the work to be released.
After all, so far, the major platforms have not started building walls between them. For creators, they naturally have no idea of exclusive content. They basically choose the strategy of casting a wide net across all platforms.
[Papi Jiang] In addition to posting on the bib platform, there are also public accounts and other platforms. On the bib social platform, not only has it reached one million fans, it has even quickly approached the 2 million fan mark.
This increasing rate of increase in followers is enough to be called a phenomenal internet celebrity in this era!
When he learned about [Papi Jiang]'s growth rate, Zhou Dongsheng couldn't help but sigh, saying, "I found a treasure." In the past, Zhou Dongsheng had only heard about this strange woman [Papi Jiang].
But I didn’t expect that this short video internet celebrity from the early days would be so explosive!
If Dazhi is the first generation in the live broadcast field, then [Papi Jiang] is the first generation in the short video field!