Listening to Zhou Dongsheng's serious words, Yang Luyu couldn't help but feel a chill in his heart and said quickly.
"Mr. Zhou, just say it straight, I'm all ears!"
With this attitude, it was obviously Zhou Dongsheng's first speech, which had the effect of preempting others. If Zhou Dongsheng came up and mentioned this matter...
I am afraid that as the founder of Yang Luyu, he may have some conflicts and thoughts in his heart.
After all, the godfather said that he wanted to change the name of his child in front of his biological father. From this perspective, we can probably understand Yang Luyu's psychology.
"This is actually something I discovered from my daily life, and that is the name of muse's short video."
"After I encouraged company employees to play short videos, I found that there are only a few people who can really call the name muse correctly. The vast majority of users call it muse, or directly transliterate it as twilight."
"What's more, the name is directly spelled out with letters, M-U-S-E..."
Zhou Dongsheng said frankly and directly, with a slightly teasing smile in his tone.
Yang Luyu also found it interesting when he heard it, but after laughing, he suddenly caught the key point that Zhou Dongsheng wanted to express.
Although it is just a seemingly insignificant thing in the daily use of users, for the product itself, it may be a potentially huge product defect!
"Although I know Mr. Yang's original intention of choosing this name, it comes from the Greek goddess Muse, the goddess in charge of music. It is consistent with the product positioning of music short videos..."
"But as I said before, our short videos are aimed at the general public. Such a product name that looks like snow in spring and snow inevitably connotes highbrowness."
"Moreover, facing the entire domestic market, without a suitable and intuitive Chinese name, it will end up being inferior."
"Now we have not yet competed with Kuaishou, Meipai and other giants, and we still have time to change. If we compete directly by then, I think this name may become our biggest failure..."
Faced with Zhou Dongsheng's straight shot, even if Yang Luyu felt conflicted, he really listened to it this time. This name issue cannot be underestimated.
Originally, Yang Luyu was somewhat pleased with the name he chose, especially the deeper meaning. In his opinion, it was like a "stroke of genius", which brilliantly explained the positioning of short music videos.
However, in the face of Zhou Dongsheng's straightforward words, Yang Luyu's little self-motivated thoughts couldn't help but be beaten to pieces, which was a little ridiculous.
Yang Luyu took a deep breath, adjusted his mentality, and then said very sincerely: "Mr. Zhou's words really woke me up from my dream. At this moment, I finally fully realized what it means to be a strategic investor!"
"This is indeed caused by my personal bias. If Mr. Zhou hadn't hit the nail on the head with this issue, I wouldn't have been able to realize it..."
Zhou Dongsheng said with a smile: "This may be a fan of the authorities. Bystanders know better. If I hadn't listened to the employees' daily discussions, I wouldn't have realized the importance of this issue."
"This is so important. My original intention of making short videos was to do everything possible to reduce the user threshold so that they can easily start shooting. It is precisely because of this that the product has gained prominence overseas..."
"Unexpectedly, I actually created a barrier for users to use the name because of a temporary thought. Obviously, this was caused by me copying my experience in overseas markets without taking into account the characteristics of the domestic market.
I reflect deeply."
Although Zhou Dongsheng said it lightly, Yang Luyu was extremely serious and made a very sincere self-analysis.
This also made Zhou Dongsheng sigh, otherwise he could become a big thing. Even if he misses the domestic market in the future, the transaction of being acquired by Toutiao for US$1 billion is enough to make Yang Luyu a small player at the top of the pyramid.
Gathered people.
"Perhaps this is the so-called survivor bias. It doesn't have to be like this, Mr. Yang. It's better for us to have discovered this problem ourselves than to be used as a breakthrough by our opponents in the future." Zhou Dongsheng took it lightly and exposed the matter.
When it comes to this, Zhou Dongsheng's goal has been achieved.
"That's right, I will immediately hold a meeting within the company and list the issues of name and product positioning as the company's top priority, with awards second..." Yang Luyu said resolutely.
Now that we have realized it, the first priority is to solve the problem.
"Hey, I happen to be thinking about this issue these days, so I'll make a suggestion for Mr. Yang's reference." Zhou Dongsheng showed his fox tail.
"Okay, no problem. Just say it straight, Mr. Zhou. Every suggestion you make as a strategic investor is worth thousands of dollars!" Yang Luyu couldn't help but sigh.
Sure enough, there is a specialization in the art industry!
If Zhou Dongsheng knew what Yang Luyu was thinking, he would definitely smile shyly and say, no, no, I am just a dwarf standing on the shoulders of a "giant".
Although right now, this giant has not yet been born.
“Looking at the names of the three short video giants like Kuaishou, Meipai, and Miaopai, there is no doubt that naming with two words is the best solution.”
"Of course, if it is directly translated into muse, there may still be reasons why users cannot understand it. After all, for the general public, the so-called Greek mythology is not as famous as Mazu in China."
Yang Luyu naturally accepts this with an open mind and agrees with the naming logic of the two words. In fact, not only in the field of short videos, but also in the domestic Internet products, those that leave a deep impression on users are basically the two words of excellence.
product.
In other words, a product with two words may not necessarily be excellent, but most of the excellent products are two words.
However, precisely because there are many examples that are deeply rooted in people's hearts, it is obviously not an easy task to choose another two-character name that can impress people at first.
Thanks to the vast and profound Chinese characters, there are so many possible combinations. Thousands of names can be easily combined with thousands of commonly used Chinese characters...
"At the same time, in order to allow users to more intuitively understand the positioning of our short music videos, I think a phonetic word or a music word is essential. Since it is music, it is natural to have the best combination of movement and stillness, plus a
verb……"
"So, based on this logic, I thought of names like Tanyin and Zuoyue, but I always felt that it was a little bit meaningless. It didn't seem to be so popular. It was very different from an e-commerce name like Taobao, which is concise and concise and reaches people's hearts.
Occasionally, the name 'Douyin' came to my mind. After saying it a few times, I couldn't help but feel that it was particularly catchy, and the meaning of the shaking notes fit the theme of the short music video very well."
"At the same time, the word "Double" seems to echo the unconventional and unconventional playing methods of the young people we are targeting. The more I think about it, the more I think this name is good."
“I even thought of the slogan for this product, use Douyin to record a beautiful life!”
Even Zhou Dongsheng admired himself for his performance in reading comprehension. The person who chose this name probably didn't think as much as Zhou Dongsheng.
Whether it is the Golden Second Award or Douyin, it will be the flagship product of the headline industry in the future. Zhou Dongsheng is obviously catching a sheep and squeezing it to death. He is afraid that he will be bald!
