Yi Nian Media, in the office of the deputy general manager.
Behind the desk, a short-haired woman in her thirties, wearing a formal suit, sat on a chair, with a mature and beautiful face and a serious smile, and her whole body exuded the aura of a smart and capable working woman.
And when the phone on the table rang, the woman looked at it, and the aura of keeping strangers away from her was like ice and snow, and in the blink of an eye, it changed into another face.
"Hey, why did Mr. Zhou have the time to call me? I thought you, the noble man, were so forgetful that you had already forgotten about the company Yi Nian Media." There was a hint of ridicule in his playful tone.
After leaving this stall to Xu Ruoan, Zhou Dongsheng rarely interfered. If [Papi Jiang] hadn't suddenly become a blockbuster...
Zhou Dongsheng coughed and didn't feel guilty at all. Now his face was as good as his ability to cheat, and he was as good at it as he was practicing.
"Don't I fully believe in Sister Xu's abilities? As the saying goes, 'Don't trust those who employ others, and ignore those who doubt'. I don't think Sister Xu needs me as a layman to tell her what to do, right?" Zhou Dongsheng said without changing his expression.
Xu Ruo'an smiled. As a strong woman who had failed to start a business, Zhou Dongsheng's "trust" was indeed a mistake, which was exactly what Xu Ruo'an meant.
"Since the boss has said so, I will definitely not let down the boss's appreciation. I just have good news to report to you."
As the saying goes, work with money. Since Xu Ruoan took this job, he naturally gave full play to his professional qualities. Even if he had entrepreneurial experience, he did not have second thoughts.
After all, according to her character, even if she wants to start a new business again, she will never hide it. After all, she has had enough of hiding her experiences in the entertainment industry.
Maybe this is whether Ji Tai Lai will come.
And after this period of exploration, she couldn't help but become interested in this Internet celebrity path that at first glance seemed to be the same as that of celebrities, but was completely different.
Especially compared to the well-established entertainment industry, this emerging field obviously has more uncertainties and opportunities, which can't help but give Xu Ruo'an the pleasure of exploring new fields.
What's more, in this circle, her past connections and experiences can also be used, and sometimes they can even produce the pleasure of "dimension-reducing blows", which makes Xu Ruoan even more knowledgeable.
Recently, the rapid development of the IP [Papi Jiang] is partly due to her operation, and she is also preparing to create a profitable path for the IP [Papi Jiang] based on her previous methods.
As far as she knows, the industry is still blank in this area. If this cooperation can be negotiated, he will definitely be the first person to win!
Just thinking about it makes Xu Ruoan feel full of motivation, as if he had started his own business in vain...
When Zhou Dongsheng heard the good news, his eyes lit up and he asked with interest: "How about it? I'll listen if you tell me. I happen to have good news to share."
"Okay, then I'll say it first." Xu Ruo'an said cleanly, without playing the "you say it first" trick with Zhou Dongsheng.
"Recently, [Papi Jiang]'s IP has exceeded one million fans on all major platforms across the Internet, and the cumulative number of fans across the entire network is about to exceed 10 million. In particular, the playback volume of each video has steadily increased, and some works have already exceeded this number.
With tens of millions of views..."
"[Papi Jiang]'s IP has grown at an astonishing rate in just a few months. This model of attracting audiences through short video works is even more efficient than traffic stars in the entertainment industry. Of course, in terms of influence, it is also
It’s just a little bit lacking.”
As a veteran agent from the entertainment industry, Xu Ruoan's words still hold some weight.
Zhou Dongsheng is not surprised by this. After all, the Internet celebrity economy has just started and is far from being able to compete with celebrities in the future. Even a few top celebrities are far behind.
"Compared to the more fully commercialized entertainment industry, the commercial value of stars is generally reflected in endorsements and remuneration, but in the final analysis, the core of star effect is the fan economy."
"Whether fans buy in or not determines the commercial value of a star, and this underlying logic is actually similar to the Internet celebrity economy we do!"
Xu Ruoan said excitedly: "It also relies on the fan economy as the basis, but compared with the entertainment industry business system that has been mature and operating for many years, the current Internet celebrity economic model is too simple, and it is too simple for the realization and commercialization of traffic.
They are all a little rough.”
“Nonetheless, relying solely on the single form of monetization of selling goods, the traffic monetization of many internet celebrities has shown amazing business potential.”
"This business potential has actually attracted a lot of attention, but no one has come forward yet, so everyone is in a wait-and-see mode."
"But I believe that as long as there is a typical example of successful traffic realization, it will inevitably attract a lot of capital to flock in..."
Listening to Xu Ruoan's narration, Zhou Dongsheng could already capture his true thoughts and couldn't help but smile.
"What Sister Xu means is that we want to be number one in this industry?"
Obviously, in Xu Ruoan's view, those single methods of selling goods can only be regarded as the self-realization of Internet celebrities, and cannot be regarded as a mature business model.
"Of course, [Papi Jiang] now has this influence, and I also have the connections and resources. As long as the two are combined, we can be the number one leader in this industry!"
"Also, I have been in contact. There are already many people who are very interested in the IP [Papi Jiang], so I am planning to hold an advertising bidding meeting and invite all major brands that are interested in [Papi Jiang] to gather together.
Let’s bid together together!”
"As long as it is done properly, our groundbreaking bidding meeting will not only push the IP [Papi Jiang] to a new height, but at the same time, this pioneering work will definitely spread the image of this IP to the public...
…”
"By then, the commercial value of Internet celebrities has been proven, and we will naturally be able to compete with celebrities, and our [Papi Jiang] can become the number one Internet celebrity and industry leader at the moment!"
Xu Ruoan's confident words were resounding. This model is naturally nothing to the entertainment industry, but it is the first time that it has been applied to Internet celebrities.
Of course, there are risks. If the commercial value of the IP [Papi Jiang] cannot withstand market scrutiny and no one is willing to pay, it will undoubtedly be a failed marketing effort that will destroy the Great Wall...
Things always have two sides. How can there be a sure-fire deal? Even money in the bank is no exception (funny)!
"Sister Xu's proposal is really amazing. I really didn't misjudge the person. I thought I had overestimated Sister Xu's ability, but I didn't expect that I still underestimated you far."
Zhou Dongsheng was full of praise. Anyway, compliments cost nothing. Giving verbal praise to subordinates is a must-have for every boss, and it doesn't even count skills.
"It just so happens that it doesn't conflict with the good news I told you. I think these things can be done together next year. By then, the superimposed effects may bring us unexpected surprises."
Zhou Dongsheng laughed and told Xu Ruoan about the Golden Second Award. From the current point of view, it is almost certain that [Papi Jiang] will win the award, and it cannot be regarded as a shady event.
"This is good! I know the process of the award ceremony very well, and I can also contribute. This kind of positive marketing is definitely a precious good thing for Internet celebrities."
When Xu Ruoan heard this, he couldn't help but respond positively, which also made Zhou Dongsheng very satisfied. He only needed to be the matchmaker and let Yang Luyu and Xu Ruoan handle it.
There is still more than a month to go, and with Xu Ruoan as a professional, it is enough to organize a qualified awards ceremony!
As for this award ceremony, it is natural that some important guests cannot be missing...
