The four hundred and fourteenth chapter fire first
Although it will take some time to develop the effects Zhou Dongsheng said, not to mention the subsequent improvement work and bug catching of "PlayerUnknown's Battlegrounds" still have a long way to go...
But obviously, the publicity work can be carried out first. Only by preheating the game market and attracting the attention of enough players, can the heat be converted into the popularity of the game to the greatest extent after the game is launched.
Even for most games, the importance of publicity and distribution is even greater than the game itself. After all, without much change in game types, many games are just old wine in new bottles.
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Precisely because innovation is limited, the success of the announcement will largely determine the success or failure of a reskinned game. This is also the advantage of major domestic game manufacturers who have mastered the channels.
Whether it is a goose factory or a pig factory, there is no doubt that they have huge advantages in publicity channels.
For example, Gouchang controls the largest social traffic channel on the domestic Internet, bar none!
With this trick, he became famous all over the world and became the undisputed overlord in the domestic gaming field.
With the strong performance of Goosechang Games in channels, Zhuchang Games' channels are naturally slightly inferior, but that is only insufficient compared to the previous ones, and naturally more than enough compared to the lower ones.
At least, it is used to warm up the game "PlayerUnknown's Battlegrounds", which is enough to benefit "PlayerUnknown's Battlegrounds", especially the publicity given by Pig Factory Game is not small.
After all, both the care given by Ding Sanshi and Wang Yi's own desire to explore the market prospects of this type of game were enough to provide a great boost.
On major publicity channels, Pig Factory launched the slogan “China’s first multiplayer survival battle royale game” to build momentum for “PlayerUnknown’s Battlegrounds”.
The words "first domestically produced" are eye-catching enough, but a genre like "multiplayer survival battle royale game", placed in the domestic market that lacks innovation, is as conspicuous as a firefly in the dark night, making players want to play
Find out.
Although there is already a competing product "h1z1" produced by Nyso Entertainment on the market, at present this game can only be regarded as a popular game at home and abroad.
It is far from reaching the level of phenomenon that the battle royale game will be popular all over the world in the future. Except for some users who prefer to watch live broadcasts who may have heard about it, the vast majority of domestic players do not even know that such a game exists.
exist.
Therefore, when Pig Factory put out such a promotional slogan, it was enough to attract the attention of many game players and create a certain sense of expectation for this new game type.
Especially when paired with some gameplay analysis and introduction videos for promotion, the unique charm of the battle royale genre is enough to firmly grasp the tastes of some players.
Even some players who have played "h1z1" became very interested when they saw the promotion. There is actually a similar game in China that will be launched soon? Is there such a good thing?
As long as a domestic game of the same type is not bad, it will definitely be more friendly to play domestic games, at least it does not need to use the accelerator...
If it weren't for domestic game companies not wanting to make progress and just knowing that bad money is better than bad, would players like them be forced to this point?
Of course, there are still many players who are not optimistic about this domestic game at all. After all, dogs don’t even play domestic games!
No matter how hyped it is, the game will definitely be a mess. Even if it starts like a fairy, it can still be ruined by pig-like planning and operations. After all, anyone who knows how to play domestic games will understand!
Comments like this that denigrate domestic games are common in many publicity channels, and there are also many people who agree with them.
To break this prejudice, it is obviously necessary to have a convincing domestic game!
In a sense, "PlayerUnknown's Battlegrounds" in this life is indeed a purely domestic game, and even Brandon Green, the father of the battle royale, has no objection to this.
After clarifying his goal, Brandon Green's inner passion was ignited. He was also full of blood, perfecting "PlayerUnknown's Battlegrounds" day and night, and fully prepared for the upcoming free trial version.
At the same time, we need to develop several major selling points mentioned by Zhou Dongsheng. For Brandon Green, even if the boss has said that CSGO can learn from it, he still has some professional ethics, so naturally it is impossible to copy everything.
What is borrowed is only the model, but the content filling still needs to be developed completely according to the characteristics of the game "PlayerUnknown's Battlegrounds", so as to form the core competitiveness of "PlayerUnknown's Battlegrounds" itself.
With the pig factory's announcement as a guarantee, it is obviously enough to make "PlayerUnknown's Battlegrounds" reach the point of becoming popular before it becomes popular!
Therefore, Zhou Dongsheng is not in a hurry. He has to eat his food one bite at a time and promote his game step by step. After all, the popularity of the game is not achieved overnight, but is a long process of accumulation.
Just for preheating, the announcement of the pig factory is enough. Professional people do professional things. In this regard, Zhou Dongsheng has no advantage at all.
When the game is officially launched and the public beta begins, it is Zhou Dongsheng’s time to show off. Among other things, live streaming now has unlimited potential as an emerging channel.
And Zhou Dongsheng happens to have so much influence in the three-thirds of an acre of live broadcasting. In addition to the anchors of Little People Media, there is also Principal Wang, the shareholder who controls the Panda platform.
After all, Principal Wang also has a hand in the game "PlayerUnknown's Battlegrounds". Naturally, he was not brought in just to enjoy the fruits of the game. He had to work to have food to eat.
Besides, Zhou Dongsheng touched his chin, what else could he do?
Why not... find a spokesperson for the game? Thinking of this, Zhou Dongsheng's eyes couldn't help but shine, and an undisputed tough guy figure immediately appeared in his mind.
Although in terms of traffic, fame, and celebrity status, this person is slightly lacking at the moment, and there is no way to compare with the strong sales ability of many traffic stars.
However, over time, after this person transformed and became a representative of the positive energy of the main theme, there were very few stars who could truly compare with his influence...
Although this outbreak took more than a year to brew, Zhou Dongsheng felt that it must be worth it.
After all, in today's time period, hiring a popular star will definitely cost a lot of money, and people may not even be interested in it.
Even if the money is spent, in Zhou Dongsheng's opinion, this effect will only add to the icing on the cake of "PlayerUnknown's Battlegrounds", and may even be counterproductive. But it will be different if you invite this person, especially this positive image, maybe it can be used to resolve the crisis problems that chicken games will inevitably encounter...
Then, it will be a timely help!
The most important thing is that this person is not expensive now. If you pay this price now, it is equivalent to picking up a missing piece!
There is no need to say who this person is. It is of course Brother Jing who is about to film "Wolf Warrior 2".
Which star is more suitable to be the celebrity spokesperson of "PlayerUnknown's Battlegrounds" than this tough guy on the screen?