At the end of 2015, although the sun is shining brightly today, the weather is only four to five degrees above zero, so it is still difficult to feel the warmth of the sun shining on my body.
At this moment, the Shanghai World Expo Center is a bustling scene. The carefully arranged material display at the door reads [Golden Second Award Ceremony Site].
At the same time, there is also a very well-specified red carpet that extends all the way from the outside to the inside. A large signature commemorative wall is also prepared on the red carpet. The process is basically the same as a regular awards ceremony.
On both sides of the red carpet, many media have already set up their guns and cannons, and are very dedicated and prepared. Although the cold wind is biting, the eyes of most reporters are shining with anticipation.
After all, in the past few days, this awards ceremony, which is billed as the "first new media short video award" in China, has been heavily promoted on the Internet and attracted heated discussions among countless netizens.
It even made it to the top ten of the scarf-searching list, which is very eye-catching. Although most people still don’t understand the concept of so-called new media and short videos, it does not hinder the enthusiasm of the melon-eaters at all.
Especially seeing the list of creators and key guests attending the Golden Second Awards has greatly increased the interest of the melon-eaters.
They are all grassroots creators. For many people, this is the first time they have heard of most of their names. Even the most famous one [Papi Jiang] is not well known to everyone.
After all, even the first-line stars in the entertainment industry dare not say that they are well-known to everyone. It can be said that there are very few stars who can truly become household names.
What's more, as for short video creators who have just emerged, in front of hundreds of millions of netizens, [Papi Jiang]'s mere 2 million fans only occupies the tip of the iceberg.
Therefore, when the Golden Second Award suddenly appeared in the public eye, many people were curious about the unfamiliar names of creators.
You are used to seeing glamorous celebrities on the award stage, with flowers and applause, winning the award as expected by everyone, but you didn’t expect that even grassroots creators can do it?
Compared with celebrities who need to look up to them, this kind of awards ceremony for grassroots creators is undoubtedly easier for the general public to resonate with and feel a sense of belonging.
Naturally, I will pay more attention to this award, and I will also be curious to search for the works of those creators along the ID. I would like to see what kind of short videos can win the award...
There are many viewers who hold this idea among the general public. After all, people's curiosity is endless, especially when it comes to things that interest them.
And when they click on each ID to see which outstanding short video works are worthy of competing for the Golden Second Award, they often easily come up with an idea...
That's it?
Is it necessary that this thing can go to a lot of trouble to hold an awards ceremony to award awards? Isn't it just a person performing casually in front of the camera of his mobile phone?
It’s fine if I fuck you, isn’t it just talking to yourself on the phone?
If I can win awards, is it possible that I will also have the opportunity to walk on the red carpet, step onto the award podium, and win an award?
Especially when they saw "millions of prizes" marked on the backs of the five major awards, this impulse became more obvious, and almost desire burst out from their hearts.
Damn it, this money is too easy to get, isn’t it?
With so many discussions, it is inevitable that the Golden Second Award has added a lot of popularity and topicality, and its position on the hot search list has also been rising steadily.
Not to mention, there are top Internet platforms like Ding Sanshi, who have suddenly raised the level of this seemingly third-rate pheasant award ceremony to a different level.
Principal Wang, the nation’s husband who was considered the number one Internet celebrity in 2015, was also in the limelight at this time, and his presence also brought a lot of attention and exposure to the Golden Second Awards.
What's more, there is also the mysterious young man who appeared at the Wuzhen dinner party a while ago. The Wuzhen dinner party had not passed long ago, and there was already a lot of discussion and heated discussion surrounding this young man.
And this Golden Second Award coincided with the event and just continued this wave of discussion. Suddenly, countless attention fell on Zhou Dongsheng, a young man, mysterious, unknown, young, handsome...
Compared to Ding Sanshi and Principal Wang, who are already familiar to the public, Zhou Dongsheng brings an even greater sense of mystery. For a time, the discussion about Zhou Dongsheng was not even lower than that of the other two.
If Zhou Dongsheng takes advantage of this wave of popularity and opens a bib account, he should have the opportunity to challenge the achievement of gaining 1 million followers in a single day.
However, the popularity and topicality of the Golden Second Award are already enough. One more for me is not too much, and one for less is not a lot. Zhou Dongsheng is also not interested in the icing on the cake.
What's more, sometimes maintaining a little distance and a sense of mystery might be more effective?
At the same time, since Ding Sanshi, the elder, has decided to attend the Golden Second Award ceremony and also has investment intentions in the music short video application, Ding Sanshi naturally does not mind pushing the situation.
The pig factory has a big business, and the portal website and media business have always been one of the core businesses of the pig factory. Ding Sanshi just talked, and the people below naturally knew what to do.
With the further support of Zhuchang Media and Zhuchang Portal, the scope and value of the Golden Second Award have further increased, and even rival companies such as Kuaishou and Meipai have been alarmed.
This massive movement gave them a sense of crisis, especially the scary shadow of the pig factory behind them.
Tenda, which is on the front foot, has just announced that it will give up the short video business, and the goose factory has just left, so why is this pig factory here too? And it made such a big noise right away, which is much more exaggerated than the original Tenda.
If it weren't for the support of Pig Factory, in their opinion, Wenxue Network, which had just entered the domestic short video market less than half a year ago, would have dared to hold the Golden Second Award, which is known as "the first new media short video award in China"...
It's more or less a joke, and even a bit like picking peaches on their heads.
After all, even Kuaishou, the big brother with hundreds of millions of users, did not take the lead in organizing such an award ceremony, but it was robbed by a little cat and dog. Isn’t this just peach picking?
However, before that, they really had no idea in this regard. Instead, they shifted their business focus to the emerging live broadcast track and tried their best to develop their own live broadcast business.
Having said that, with the support of a pig factory, it seems reasonable to have such confidence.
You can't stop it anyway, so why not take a closer look at this sharp competitor and see what kind of medicine is being sold in the gourd?
Therefore, they also paid attention to this industry's first award, and at the same time kept the opponent Wenxue Network in mind. If the effect of the Golden Second Award is really immediate...
Then they have to consider whether they should follow up and create an award. If they can't be the first, at least they can't lag behind.
Under such a high-profile situation, the popularity of the Golden Second Award has skyrocketed, and it has directly landed at the top of the hot search position. A large number of people are looking forward to it, waiting for the award ceremony to kick off!
On the cusp of such a storm, if something goes wrong, the consequences can be imagined...
