When the first light of the new year shone on Zhou Dongsheng's face, he woke up from the big bed in the hotel.
Of course, I woke up alone.
The countdown that echoed throughout the Bund last night seemed to be still echoing in my mind.
"3!2!1! Happy New Year!"
The time displayed on the mobile phone was subsequently adjusted to "00:00 on January 1, 2016".
After wishing Li Jiajia a Happy New Year, Zhou Dongsheng sent her back to the hotel where she was staying for the Golden Second Award, and then returned to the hotel to rest.
Although it seemed a tempting idea to welcome the New Year with New Year's Eve fireworks, Zhou Dongsheng gave up the idea.
After all, Li Jiajia, who prefers tradition at heart, is not easy to start with. After satisfying his basic desires, Zhou Dongsheng is not a picky person.
I simply had a peaceful sleep, woke up full of energy, walked to the hotel balcony and took a deep breath facing the rising sun.
The cool morning air entered his lungs, which shocked Zhou Dongsheng's spirit, and he was filled with countless hopes and expectations for the new year.
In the past year, I have worked hard and sowed countless seeds like a hard-working farmer uncle. This also means that the new year must be a bumper harvest.
Spring is coming. The day's plan starts in the morning, and the year's plan starts in the spring. Why not go for a run to warm up first? I've been a little slack lately.
After all, I still have things to do today, which just gives me a better mental outlook to face it.
After some exercise, Zhou Dongsheng felt refreshed all over his body. After breakfast, he went straight to study and study the Internet.
Some people may think that the biggest beneficiary of the Golden Second Award is [Papi Jiang] who won two yuan in a row and won two annual awards.
However, the real biggest beneficiary is undoubtedly the short video platform behind it. With the beginning of the new year, Wenxue Network also officially released updates.
The muse short video software has been completely transformed from its icon to its name, and has become something Zhou Dongsheng is familiar with.
Zhou Dongsheng naturally updated it immediately. Looking at the black background and white musical note icon on his phone, the overlapping effect was like a vibrating musical note, and the word "Douyin" below made Zhou Dongsheng smile knowingly.
With a click of the thumb, the familiar interface unfolds, and there is a slogan "Record a good life" below. It is not difficult to see that Zhou Dongsheng plays a vital role in this part of the interface design.
As for the software layout inside, it is based on the same source. Except that it does not have the core algorithm of others, it is generally close to the short video software in Zhou Dongsheng’s impression.
Although the core algorithm is the most important core competitiveness, for users, this most important thing is invisible and intangible.
Although Wenxue Network lacks the foundation and accumulation in this area, as long as it can seize the market first, it can still be gradually improved the day after tomorrow.
Introducing the pig factory is undoubtedly a crucial first step.
The first year has already started, and the headline department doesn’t know when it will take action. Zhou Dongsheng has done everything he can, so let’s take it one step at a time.
After all, I have the advantage, so I won’t be vulnerable, right?
In fact, despite such a ceremonial event as New Year's Eve, as 2016 begins, many discussions on the Internet are centered around the new year.
They are all ordinary topics for forwarding wishes such as "The new year will be better for me". In this case, a series of topics from the Golden Second Award easily occupied the hot topics.
"Golden Second Award" has even ranked among the top five hot searches. Even some New Year's Eve parties are not as popular as this award ceremony held on the occasion of New Year's Eve.
It is conceivable that the Golden Second Award has aroused much heated discussions among netizens. In a sense, the Golden Second Award has helped many netizens open the door to the new world of short videos.
Before this, whether it was scarf, Kuaishou or Meipai, many video creators had been active on several major platforms, but most of them were based on the original intention of recording life.
It is more similar to the form of vlog. There are also some excellent video creators who know how to use videos as a carrier to output content. There are people who are emerging in popular fields such as beauty and games, attracting the attention of countless fans.
Although under this situation, the industry has grown wildly and accumulated a good traffic base, neither the creators nor the users have a detailed concept of this.
More often than not, the blind man crosses the river and the blind man touches the elephant, but the appearance of the Golden Second Award seems to point out a clear path for everyone.
In particular, the division of many subdivided awards clearly tells users and creators how many directions there are in the video industry to choose from, and the corresponding rewards are even more exciting.
No fancy reasons are as real as real money and silver awards, especially the million-dollar grand prizes of the last five annual awards, as well as the undecided and most valuable "Best Creator of the Year"!
Not to mention the bye, the bonuses are also accumulated to the next cycle! The 1+1 bonus of 2 million is a temptation for many creators, which is far greater than 2!
If you can win the "Best Creator of the Year" for two cycles, you will not only get considerable returns, but you can even prove that you are the best performer in the two cycles and the most valuable creator...
The hustle and bustle in the world is all for profit, and the bustle of the world is all for profit. Everyone says it is vulgar, but no one in the general public is exempt from vulgarity, so one can imagine the temptation of this simple and crude temptation for video creators.
Not only the creators were targeted, but also some video users, especially after they saw the video of [papi Jiang] who won two yuan in a row...
It doesn't seem to be difficult at all. It looks like a stand-up comedy, or one person playing multiple roles. They don't understand the professional terminology, at least it doesn't look difficult.
As for the writing and editing, who cares, just give it a try, at most it will be just for fun.
With such an idea in mind, both the creator and the user opened their mobile phones and downloaded Douyin short videos without thinking.
If a worker wants to do his job well, he must first sharpen his tools!
You have to research and understand the platform first before you can move towards the lofty ideal of winning a prize, right?
As for what content to create, just pick a familiar niche. If you don’t win the annual award, you can still win a “consolation prize” in a niche.
Well, one hundred thousand dollars is better than nothing. It’s better to have something than nothing, right?
Once this trend took off, it even swept across other video platforms, whether it was scarf, Kuaishou and Meipai.
Even if you already have a solid fan base on the original platform, the current traffic monetization method is single, and it is useless to have fans. It is better to go to the next platform and get bonuses.
What's more, creators are not bound to one platform, and they have not signed an exclusive agreement with the platform...
With all the clouds moving, it is not difficult to guess how much traffic the newly renamed Douyin short video will have, and even the server will be unable to handle it and will have to be upgraded overnight.
Others were busy working on New Year's Eve, but the technical department of Wenxue Network came directly to work overtime on New Year's Eve to withstand the pressure!
This overtime class was suddenly added from 2015 to 2016, and I directly earned overtime pay for a year. Isn't it wonderful?
